Posts Tagged ‘users’

Nike+ Delivers Over 100,000 Personalized Films Highlighting Each User’s Activity in 2014

In the era of the “connected self” we often lose sight of living in the moment. As a result, Nike is celebrating thousands of athletes across the United States and Canada that remained focused on a healthy life whilst consistantly tracking their progression through the Nike+ app. In a campaign dubbed Your Year with Nike+ the athletic brand teamed with French illustrator McBess to create a personalized one-minute animated film for over 100,000 members using location, weather and activity specific to each user. For instance, a runner from Toronto would receive a completely different film from a Nike Training Club user in California. For more on this ongoing initiative click here.


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