Posts Tagged ‘under’

Under Armour Curry 5 Grey/Gum Drops Next Week

Hoping to three-peat next season, strengthening their legacy next to the historic teams of old, Steph Curry and the Golden State Warriors up those odds with the addition of All-Star center DeMarcus Cousins. Curry, coming off another All-Star season himself, finished the championship season in his all-new Under Armour Curry 5.

Next weekend, on Friday the 13th, UA will release another colorway of the celebrated fifth signature shoe of the league’s sharpest shooter. Colored in a smooth grey upper with sporty gum outsole tooling, outdoor runs grow more exciting given new variations of the performance driven Curry 5.

Take a closer look at the Under Armour Curry 5 Grey/Gum and gear up for the release next weekend.

Under Armour Curry 5 Grey/Gum

Release Date: July 13, 2018
Price: $ 130

Under Armour Curry 5 Grey/Gum
Under Armour Curry 5 Grey/Gum
Under Armour Curry 5 Grey/Gum
Under Armour Curry 5 Grey/Gum
Under Armour Curry 5 Grey/Gum
Under Armour Curry 5 Grey/Gum

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Under Armour Harper 3 Celebrates Father’s Day

With Father’s Day being on Sunday, Washington Nationals star Bryce Harper will hit the field with a special edition of his signature Under Armour Harper 3 that pays homage to his dad.

Since Harper’s dad was his “superhero” growing up, his Father’s Day cleats honors his father by featuring a comic strip graphic on the toebox, heel and cleated outsole. The heel also has a speech bubble that says “______ is My Hero!!,” which allows Harper and other wearers to actually write the name of their father in the blank space.  Besides for the comic strip detailing, the cleats sport a bright blue colorway with matching laces.

Look for Harper to wear his Father’s Day cleats on Sunday against the Toronto Blue Jays.


Under Armour Harper 3

Under Armour Harper 3

Under Armour Harper 3

Under Armour Harper 3

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Under Armour is Treating Oakland to Exclusive Curry 5s at “Steph VR” Pop-Up

Continuing to honor Stephen Curry’s third NBA championship, Under Armour is releasing two different exclusive iterations of the Curry 5 along with six versions of the Curry 4 Low at a pop-up shop in Oakland this week.

The two new versions of the Curry 5 come in a “Copper/Black” and “White/White” colorway. The “Copper/Black” iteration is inspired by Curry’s college tradition of dropping a penny in a bucket every day. The “White/White” version is appropriately named as it’s white throughout and has a gum outsole.

The six iterations of the Curry 4 Low are inspired by the Warriors All-Star’s love for candy as each version is a vibrant colorway like tonal blue, greenred, purple, orange, and yellow. All six versions also have gold detailing at the heel and corresponding matching laces with gold tips.

Besides for the new versions of the Curry 5 and Curry 4 Low, the pop-up will also feature a cinematic VR experience, which artistically celebrates Curry’s third championship.

Opening this weekend at 1500 Broadway in Oakland, the Under Armour pop-up will be open on Tuesday, June 12 from 2:30 p.m. to 8:00 p.m. PST and on Wednesday, June 13 from 11:00 a.m. to 7:00 p.m. PST.


Under Armour Curry 5 “White/White”

Under Armour Curry 5 “White/White”

Under Armour Curry 5 “Copper/Black”

Under Armour Curry 5 “Copper/Black”

Under Armour Curry 4 Low

Under Armour Curry 4 Low

Under Armour Curry 4 Low

Under Armour Curry 4 Low

Under Armour Curry 4 Low

Under Armour Curry 4 Low

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A Closer Look at the Under Armour HOVR™ Phantom

An animated closer look — by Maxim Zhestkov – at the HOVR™ Phantom delves into the build of the dynamic runner. Conceptualizing the sneaker as a nexus of functionality and technology, Under Armour touts it’s the “perfect combination of cushioning, energy return and longevity.”

Within the sole, which is built from durable rubber with optimized traction and flex, lies the key features of the footwear. The wearer’s stride is aided by Under Armour’s proprietary HOVR™ system built from a soft durometer foam and wrapped in an energy web — providing responsiveness and increased kinetic return. An embedded sensor completes the tech setup to provide connectivity to the MapMyRun app. Contrasting the utility of its lower-half, the upper features a blend of materials that serve to secure and support the foot. Knit — on the toe and ankle collar — and the perforated chamois secure the foot while Speedform 2.0 promotes medial and lateral comfort.

Watch the featurette on the sneaker’s latest black colorway below and head over to UA’s website to purchase the latest HOVR Phantom on March 16.

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Stephen Curry’s Exact ‘Chinese New Year’ Under Armour Curry 4

words & images // Nick DePaula

As the Golden State Warriors play host to yet another marquee matchup, Stephen Curry is looking to bring some added energy to the floor with his own custom edition of his newest signature model.

Styled and hand painted by Mache Customs, #30’s latest Curry 4 takes on detailed inspiration from the team’s Chinese Heritage unis, with hits of vivid blue and yellow throughout.

Graphic elements of the new Bay-fueled jerseys can be seen throughout, like the dragon icon and bridge artwork, along with the Chinese character for “Prosperity,” which is found on the center front of the Warriors shorts.

Check out Stephen’s exact size 12.5 pair of the custom “Chinese Heritage” Curry 4 below, and let us know your thoughts on Twitter by mentioning @NiceKicks. You can turn on ABC to see the Mache-made shoes in action right now.

 

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Under Armour HOVR House Lifts Off in LA

lead image via UA, additional photography by Oscar Castillo

Going up on a Wednesday, Under Armour defied gravity and basketball bias launching their HOVR House party pop-up at NBA All-Star Weekend in LA.

The performance runner with lifestyle legs offers a floating feel with an anti-gravity design first met by the wearer upon making contact with the anatomical insole. Industry mainstays like a knit upper, smartly branded heel cage and heel-to-toe cushioning see the specs needed to cut time on the track while UA’s HOVR Foam offers lower impact and higher energy return for going the distance. Really about that action? The shoe comes in connected form for those looking to track their times with the MapMyRun App.

While marbled mid tops and icy white low top takes on the HOVR laced attendees at the party pop-up from Jordan Speith to Amine, the floating fortress in Hollywood provided a preview to host of upcoming colorways — most notably school spirited offerings prime for March Madness.

Of most note to UA faithful, a smooth UCLA pair sees blue to white gradient fade similar to that of coveted Currys while brand institutions like Notre Dame, Wisconsin and others will see retail release this spring.

Get an inside look at the LA HOVR House below and look for Under Armour’s anti-gravity gathering to touch down at SXSW in Austin, TX in March followed by a Washington, DC pop-up in April. To RSVP for those HOVR House locations click here. To purchase a pair of HOVRs, click here.

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Under Armour Curry 4 Low “Nothing But Nets” Drops Soon for Good Cause

Debuted on foot tonight by Steph Curry prior to the Warriors game against the Jazz, the Under Armour Curry 4 Low “Nothing But Nets” is coming very soon and its even more impressive than meets the eye.

Donning a striking triple-red motif, the pair pays tribute to Steph’s service as the Global Ambassador for the United Nations Foundation’s Nothing But Nets campaign with this limited release supporting the fight against malaria.

Just how? Well, for every pair sold Steph will donate an insecticide-treated bed net to Nothing But Nets, protecting kids, refugees and families from malaria. Steph has been working for the fight against malaria since his Davidson days, with this pair sporting a net aesthetic to tribute the cause.

On December 31st, the Under Armour Curry 4 Low “Nothing But Nets” will release for $ 120 at Under Armour Brand Houses and UA.com in the United States, Canada and China. As mentioned previously, each pair purchased delivers a life-saving anti-malaria bed net and educates the recipient on its proper use. Very awesome and way to be, Steph and UA. Check ’em out in detail below. For more information on the cause, visit here.

Under Armour Curry 4 Low “Nothing But Nets”

Release Date: December 31, 2017
Price: $ 120

Under Armour Curry 4 Low "Nothing But Nets"
Under Armour Curry 4 Low “Nothing But Nets”
Under Armour Curry 4 Low "Nothing But Nets"
Under Armour Curry 4 Low “Nothing But Nets”
Under Armour Curry 4 Low "Nothing But Nets"
Under Armour Curry 4 Low “Nothing But Nets”
Under Armour Curry 4 Low "Nothing But Nets"
Under Armour Curry 4 Low “Nothing But Nets”
Under Armour Curry 4 Low "Nothing But Nets"
Under Armour Curry 4 Low “Nothing But Nets”
Under Armour Curry 4 Low "Nothing But Nets"
Under Armour Curry 4 Low “Nothing But Nets”

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Under Armour Curry 4 “More Dimes” Scores Points Off Court

Sleek, modern and mature, the Under Armour Curry 4 “More Dimes” plays with tech and tooling associated with winning on the hardwood and effectively does the same off of it. Form fitting the foot in an era of streamline silos and athletic inspired outfits, the Curry 4 comfortably maneuvers the lifestyle crossover by taking to style staples of the new age instead of relying on tried and true archetypes of the past.

Check out the Under Armour Curry 4 “More Dimes” in styled shots below and look for them to land this Saturday, December 16 for $ 130 at UA Brand Houses and online at UA.com.


Under Armour Curry 4 “More Dimes”

Under Armour Curry 4 “More Dimes”

Under Armour Curry 4 “More Dimes”

Under Armour Curry 4 “More Dimes”

Under Armour Curry 4 “More Dimes”

Under Armour Curry 4 “More Dimes”

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Steph Curry and Under Armour Dish Out “More Dimes” With Upcoming Curry 4 Colorway

In just eight years time, Steph Curry has already cemented himself as one of the most prolific scorers in NBA history. With the ability to get buckets from anywhere on the floor at any point in the game, Steph is a threat like few the league has ever witnessed. Yet his scoring prowess isn’t the only way in which Curry dominates the game. His ability to find the open man and anticipate his teammate’s movements is among the many reasons he’s both a two-time NBA champion and league MVP.

The Under Armour Curry 4 “More Dimes” pays tribute to this under appreciated aspect of his game. Averaging 6.8 assists a contest this season, right above his career number, this Curry 4 explores his masterful ability to facilitate with a sleek black upper juxtaposed against gold accents – largely associated with great achievement and Steph’s vision in high-pressure situations growing more impressive each season.

Expect the Under Armour Curry 4 “More Dimes” this Saturday, December 16 for $ 130 at UA Brand Houses and online at UA.com.

Under Armour Curry 4 “More Dimes”

Release Date: December 16, 2017
Price: $ 130

Under Armour Curry 4 "More Dimes"
Under Armour Curry 4 “More Dimes”
Under Armour Curry 4 "More Dimes"
Under Armour Curry 4 “More Dimes”
Under Armour Curry 4 "More Dimes"
Under Armour Curry 4 “More Dimes”
Under Armour Curry 4 "More Dimes"
Under Armour Curry 4 “More Dimes”

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UNBOXING // UCLA Under Armour Drive 4 Low PE

WATCH ON YOUTUBE HERE

In celebration of the new partnership between UCLA and Under Armour, the largest footwear and apparel sponsorship at 15 years worth $ 280 Million, Nice Kicks unboxes a special pair of PE sneakers only given to the Bruins Mens and Women Basketball teams. The series started out as the ‘ClutchFit Drive’ in 2014 and was first debuted by Stephen Curry during the playoffs in his first season with the brand. Now, the Drive 4 Low is Under Armour’s newest statement level performance sneaker worn by NBA athletes such as Terrance Ferguson and more.

Grab a detailed unboxing of the UCLA Under Armour Drive 4 Low PE above and keep an eye out on UnderArmour.com for a potential future release.

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