Posts Tagged ‘under’

ASAP Rocky x Under Armour SRLo // Release Date

After months of teasing, the ASAP Rocky x Under Armour SRLo has an official release date.

Shot by Eddie Lee for HYPEBEAST, the “secret shoes” will release tonight in Harlem at a multi-story pop-up experience with the location yet to be disclosed. The space, like the shoes, will be inspired by ’90s rave and skate culture with exclusive merch also available.

Both all-black and black/blue colorways of the SRLo will release to the tune of 250 pairs each for $ 250 a pop. The first 500 customers in line will be granted access to the event space with presumably one-in, one-out access taking place to the party over the course of the night.

While 3M accents, HOVR technology and AWGE tagging are all present, Osiris D3 inspiration isn’t just apparent, it’s calculated. In a new interview with GQ, Rocky reveals that UA brought on original Osiris D3 rider Dave Mayhew to assist with the project. This is a tad controversial as there is a long-standing discrepancy over who actually designed the original D3 with Brian Reid claiming credit and The Hundreds backing such stance. Still, it’s cool the D3 DNA is both explained and explored.

The ASAP Rocky x Under Armour SRLo is finally releasing tonight in Harlem. Will more pairs pop up on the market later? We sure hope so. Keep it locked to Nice Kicks for more details.

ASAP Rocky x Under Armour SRLo

Release Date: September 14, 2018
Price: $ 250

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A$AP Rocky Announces Under Armour Collab Release Details

On the set of The Daily Show to talk Testing, A$ AP Rocky visited Trevor Noah last night and came with gifts. Presenting Noah with a size 10 pair of his new Under Armour collab, the Flacko foray in footwear inspired by the Osiris D3 appears to have a fall release date as we first predicted.

Said by Rocky to release next month – which would be September – the shoe was not unboxed on air but did give us insight on the packaging. Previewed before, the yellow box features the size printed boldly on the outside with each shoe coming in its own box. All previewed pairs have been black in base, with some proving tonal and others featuring contrast of the white, translucent or neon variety.

Keep it locked to Nice Kicks as we learn more about the A$ AP Rocky x Under Armour collab.

A$ AP Rocky x Under Armour

Release Date: September 2018


A$ AP Rocky in his Under Armour signature

A$ AP Rocky with his Under Armour collab (photo by Benjamin Lozovsky/BFA.COM via Hypebeast)

A$ AP Rocky in his Under Armour signature

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Under Armour HOVR Havoc Hits the Hardwood

Looking to lighten the load for high-flying hoopers who put stress on their bodies, the Under Armour HOVR Havoc brings the brand’s trademark HOVR tech to the basketball court.

Releasing in both low and mid form, the responsive cushion debuted in the running category carries over to the hardwood for an energy returning ride set to lace Josh Jackson, Dennis Smith Jr. and more this fall as the NBA season gets underway.

While cushioning is at the core of the HOVR Havoc, fit is also of focus with special attention paid to lockdown, containment and stability. This is realized with the help of a two-layer knit upper and external heel counter for added support.

“We’re excited to bring our proven, tested and refined construction from running to basketball, featuring adaptations to tune the performance for players on court,” remarked Leon Gu, senior basketball and training footwear designer at Under Armour. “HOVR makes every step land softer and every push-off feel more explosive – offering energy return that combats gravity.”

Check out shots of the low-top look below. The Under HOVR Havoc Low ($ 105) and Under ArmourHOVR Havoc Mid ($ 115) are both set to launch globally in-store and online on August 31st.

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Under Armour Curry 5 Grey/Gum Drops Next Week

Hoping to three-peat next season, strengthening their legacy next to the historic teams of old, Steph Curry and the Golden State Warriors up those odds with the addition of All-Star center DeMarcus Cousins. Curry, coming off another All-Star season himself, finished the championship season in his all-new Under Armour Curry 5.

Next weekend, on Friday the 13th, UA will release another colorway of the celebrated fifth signature shoe of the league’s sharpest shooter. Colored in a smooth grey upper with sporty gum outsole tooling, outdoor runs grow more exciting given new variations of the performance driven Curry 5.

Take a closer look at the Under Armour Curry 5 Grey/Gum and gear up for the release next weekend.

Under Armour Curry 5 Grey/Gum

Release Date: July 13, 2018
Price: $ 130

Under Armour Curry 5 Grey/Gum
Under Armour Curry 5 Grey/Gum
Under Armour Curry 5 Grey/Gum
Under Armour Curry 5 Grey/Gum
Under Armour Curry 5 Grey/Gum
Under Armour Curry 5 Grey/Gum

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Under Armour Harper 3 Celebrates Father’s Day

With Father’s Day being on Sunday, Washington Nationals star Bryce Harper will hit the field with a special edition of his signature Under Armour Harper 3 that pays homage to his dad.

Since Harper’s dad was his “superhero” growing up, his Father’s Day cleats honors his father by featuring a comic strip graphic on the toebox, heel and cleated outsole. The heel also has a speech bubble that says “______ is My Hero!!,” which allows Harper and other wearers to actually write the name of their father in the blank space.  Besides for the comic strip detailing, the cleats sport a bright blue colorway with matching laces.

Look for Harper to wear his Father’s Day cleats on Sunday against the Toronto Blue Jays.


Under Armour Harper 3

Under Armour Harper 3

Under Armour Harper 3

Under Armour Harper 3

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Under Armour is Treating Oakland to Exclusive Curry 5s at “Steph VR” Pop-Up

Continuing to honor Stephen Curry’s third NBA championship, Under Armour is releasing two different exclusive iterations of the Curry 5 along with six versions of the Curry 4 Low at a pop-up shop in Oakland this week.

The two new versions of the Curry 5 come in a “Copper/Black” and “White/White” colorway. The “Copper/Black” iteration is inspired by Curry’s college tradition of dropping a penny in a bucket every day. The “White/White” version is appropriately named as it’s white throughout and has a gum outsole.

The six iterations of the Curry 4 Low are inspired by the Warriors All-Star’s love for candy as each version is a vibrant colorway like tonal blue, greenred, purple, orange, and yellow. All six versions also have gold detailing at the heel and corresponding matching laces with gold tips.

Besides for the new versions of the Curry 5 and Curry 4 Low, the pop-up will also feature a cinematic VR experience, which artistically celebrates Curry’s third championship.

Opening this weekend at 1500 Broadway in Oakland, the Under Armour pop-up will be open on Tuesday, June 12 from 2:30 p.m. to 8:00 p.m. PST and on Wednesday, June 13 from 11:00 a.m. to 7:00 p.m. PST.


Under Armour Curry 5 “White/White”

Under Armour Curry 5 “White/White”

Under Armour Curry 5 “Copper/Black”

Under Armour Curry 5 “Copper/Black”

Under Armour Curry 4 Low

Under Armour Curry 4 Low

Under Armour Curry 4 Low

Under Armour Curry 4 Low

Under Armour Curry 4 Low

Under Armour Curry 4 Low

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A Closer Look at the Under Armour HOVR™ Phantom

An animated closer look — by Maxim Zhestkov – at the HOVR™ Phantom delves into the build of the dynamic runner. Conceptualizing the sneaker as a nexus of functionality and technology, Under Armour touts it’s the “perfect combination of cushioning, energy return and longevity.”

Within the sole, which is built from durable rubber with optimized traction and flex, lies the key features of the footwear. The wearer’s stride is aided by Under Armour’s proprietary HOVR™ system built from a soft durometer foam and wrapped in an energy web — providing responsiveness and increased kinetic return. An embedded sensor completes the tech setup to provide connectivity to the MapMyRun app. Contrasting the utility of its lower-half, the upper features a blend of materials that serve to secure and support the foot. Knit — on the toe and ankle collar — and the perforated chamois secure the foot while Speedform 2.0 promotes medial and lateral comfort.

Watch the featurette on the sneaker’s latest black colorway below and head over to UA’s website to purchase the latest HOVR Phantom on March 16.

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Stephen Curry’s Exact ‘Chinese New Year’ Under Armour Curry 4

words & images // Nick DePaula

As the Golden State Warriors play host to yet another marquee matchup, Stephen Curry is looking to bring some added energy to the floor with his own custom edition of his newest signature model.

Styled and hand painted by Mache Customs, #30’s latest Curry 4 takes on detailed inspiration from the team’s Chinese Heritage unis, with hits of vivid blue and yellow throughout.

Graphic elements of the new Bay-fueled jerseys can be seen throughout, like the dragon icon and bridge artwork, along with the Chinese character for “Prosperity,” which is found on the center front of the Warriors shorts.

Check out Stephen’s exact size 12.5 pair of the custom “Chinese Heritage” Curry 4 below, and let us know your thoughts on Twitter by mentioning @NiceKicks. You can turn on ABC to see the Mache-made shoes in action right now.

 

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Under Armour HOVR House Lifts Off in LA

lead image via UA, additional photography by Oscar Castillo

Going up on a Wednesday, Under Armour defied gravity and basketball bias launching their HOVR House party pop-up at NBA All-Star Weekend in LA.

The performance runner with lifestyle legs offers a floating feel with an anti-gravity design first met by the wearer upon making contact with the anatomical insole. Industry mainstays like a knit upper, smartly branded heel cage and heel-to-toe cushioning see the specs needed to cut time on the track while UA’s HOVR Foam offers lower impact and higher energy return for going the distance. Really about that action? The shoe comes in connected form for those looking to track their times with the MapMyRun App.

While marbled mid tops and icy white low top takes on the HOVR laced attendees at the party pop-up from Jordan Speith to Amine, the floating fortress in Hollywood provided a preview to host of upcoming colorways — most notably school spirited offerings prime for March Madness.

Of most note to UA faithful, a smooth UCLA pair sees blue to white gradient fade similar to that of coveted Currys while brand institutions like Notre Dame, Wisconsin and others will see retail release this spring.

Get an inside look at the LA HOVR House below and look for Under Armour’s anti-gravity gathering to touch down at SXSW in Austin, TX in March followed by a Washington, DC pop-up in April. To RSVP for those HOVR House locations click here. To purchase a pair of HOVRs, click here.

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Under Armour Curry 4 Low “Nothing But Nets” Drops Soon for Good Cause

Debuted on foot tonight by Steph Curry prior to the Warriors game against the Jazz, the Under Armour Curry 4 Low “Nothing But Nets” is coming very soon and its even more impressive than meets the eye.

Donning a striking triple-red motif, the pair pays tribute to Steph’s service as the Global Ambassador for the United Nations Foundation’s Nothing But Nets campaign with this limited release supporting the fight against malaria.

Just how? Well, for every pair sold Steph will donate an insecticide-treated bed net to Nothing But Nets, protecting kids, refugees and families from malaria. Steph has been working for the fight against malaria since his Davidson days, with this pair sporting a net aesthetic to tribute the cause.

On December 31st, the Under Armour Curry 4 Low “Nothing But Nets” will release for $ 120 at Under Armour Brand Houses and UA.com in the United States, Canada and China. As mentioned previously, each pair purchased delivers a life-saving anti-malaria bed net and educates the recipient on its proper use. Very awesome and way to be, Steph and UA. Check ’em out in detail below. For more information on the cause, visit here.

Under Armour Curry 4 Low “Nothing But Nets”

Release Date: December 31, 2017
Price: $ 120

Under Armour Curry 4 Low "Nothing But Nets"
Under Armour Curry 4 Low “Nothing But Nets”
Under Armour Curry 4 Low "Nothing But Nets"
Under Armour Curry 4 Low “Nothing But Nets”
Under Armour Curry 4 Low "Nothing But Nets"
Under Armour Curry 4 Low “Nothing But Nets”
Under Armour Curry 4 Low "Nothing But Nets"
Under Armour Curry 4 Low “Nothing But Nets”
Under Armour Curry 4 Low "Nothing But Nets"
Under Armour Curry 4 Low “Nothing But Nets”
Under Armour Curry 4 Low "Nothing But Nets"
Under Armour Curry 4 Low “Nothing But Nets”

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