Posts Tagged ‘Time’

ASICS Gel Lyte V “Sunset Orange” Lands Just in Time for Spring

Few retro runners are more comfortable and season appropriate than the ASICS Gel Lyte in spring. Its lightweight, slimmed frame blends with the season like few others. And when dressed in the right colors,  you often get something like this “Sunset Orange” colorway that just released.

Largely finished in a mixture of white mesh and leather, black underlays are offset by an orange strip at the paneling that odes to the shoe’s namesake. Aptly titled the ASICS Gel Lyte “Sunset Orange,” grab a pair now at Overkill.

ASICS Gel Lyte "Sunset Orange"
ASICS Gel Lyte “Sunset Orange”
ASICS Gel Lyte "Sunset Orange"
ASICS Gel Lyte “Sunset Orange”
ASICS Gel Lyte "Sunset Orange"
ASICS Gel Lyte “Sunset Orange”

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Morning Bop: Time To Get Into Beyoncé’s “Formation”

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PUMA x FUBU – Streetwear Legends Collide For All Time Collection

 

The Suede hit the scene in 1968 and has been changing the game ever since. From the courts to the curbs, from ‘80s b-boys to today’s hustlers, it has been worn by the icons of every generation – and it’s stayed classic through it all.

Its style? Legendary. Its attitude? Unwavering. The Suede is for all time.

In honor of the Suede’s 50th anniversary, PUMA is releasing exclusive Suedes over the course of the year. This celebratory run includes the legends of the music world, the streets, the fashion industry, and pop culture.


Before Russell Simmons had Phat Farm, before Diddy had Sean John, before Jay Z had Rocawear – there was a brand that was made for the culture, by the culture – FUBU.

FUBU was born in 1992 by Daymond John, J. Alexander Martin, Keith Perrin and Carlton Brown with a line of hats made in John’s house in Hollis, Queens that were sold on the streets of New York for $ 10 each. When John sold $ 800 worth in one day, he knew he was onto something. Almost overnight and with little hesitation, risks were taken, bets were made, and long hours of relentless hustle ensued en route to building one of the biggest brands in fashion.

Nate Dogg wearing FUBU Jersey in "Area Codes" music video
Nate Dogg wearing FUBU Jersey in “Area Codes” music video

Following the success of the hats, the crew began selling screen printed T-shirts and made their mark with stitching the FUBU name to hockey jerseys and sweatshirts loaned to rappers for music videos. Numerous music videos during the 90’s and 2000’s featured artists wearing FUBU giving the brand unmeasurable visibility and organic earned media.

There was even a nationwide GAP commercial that featured LL Cool J wearing a FUBU hat and incorporating “For Us, By Us, on the low” into a 30 second long rap that GAP reportedly spent $ 30 million promoting on TV.

A quarter-century since its birth, billions of dollars in sales worldwide, and paving the way for an industry of fashion and entrepreneurs, FUBU has made its mark as an icon.

With 25 years of history for FUBU and PUMA celebrating 50 years of the Suede, what better time for the two brands to connect with one another for a collaboration with a very meaningful story (more on that soon) and great way to celebrate milestone anniversaries.

The quintessential hip-hop clothing brand, FUBU got its start in the early ‘90s and has been a streetwear legend ever since. Today, streetwear legends collide in the PUMA x FUBU collaboration. This capsule collection pays tribute to the iconic FUBU and PUMA track suits with bold colors, hits of velour, and a requisite dose of swagger.

Stay tuned for more looks of the collection, stories that connect the two brands, and exclusive interviews counting down to the release of the FUBU x PUMA collection on Friday, January 26th.

FUBU x PUMA Collection
FUBU x PUMA Collection

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Diddy Casually Returns To TRL For The 39th Time

Hip-hop mogul Sean “Diddy” Combs holds the record for most TRL visits, so isn’t it about time we had him back? As expected, he made a grand entrance from the streets of Times Square before strolling into the building that he knows so well. During his historic visit, Diddy recalled some of his fondest memories on the show like being a rebel by waving to fans from the window which led to the police shutting everything down. (Sorry!)

“You gotta understand that this was the cultural epicenter of music,” he said. “Thank you to MTV for launching my career.”

Diddy also talked about his experience as a judge on The Four alongside DJ Khaled, maintaining an authentic personal brand, raising superstars of his own and cultivating talent within black communities. Later on, French Montana joined him on the couch for a big surprise—a generous donation of $ 200,000 from Combs Enterprise to Mama Hope! The Moroccan rapper also used his time in the spotlight to touch on the importance of programs like DACA. After that, they put each other on blast in a round of Most Likely To before Tinashe rolled through to premiere her brand-new music video for “No Drama.”

DC Young Fly and Tamara Dhia closed the show by presenting Diddy with an honorary jersey to hang in the TRL studio, complete with a heartwarming speech from the man himself. Watch it go down in the video below. TRL airs on weekdays at 4:00pm ET!

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Air Jordan 3 Michigan PE Arrives in Time for Bowl Season

On their way to the Outback Bowl, the Wolverines will be gifted more than just a Bloomin’ Onion. Yup, the Air Jordan 3 Michigan PE sees yet another perk of playing pigskin for Mike’s brand.

Following Air Jordan 13 PE Cleats and even Air Jordan 9 PE Boots, this is the most palatable pair for all as it updates the ’88 classic with a navy upper, maize branding and classic cement grey elephant print.

Peep ’em below.

University of Michigan Wolverines get a special Air Jordan 3 PE just for the Bowl Game #NiceKicks #UofMichigan

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Fashion Girl of Today:Once Upon A Time In Caucasia 12

Once Upon A Time In Caucasia 12
by Aphrodite

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Fashion Girl of Today:Make time

Make time
by RuxandraIoana

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Fashion Girl of Today:Once Upon A Time In Caucasia 11

Once Upon A Time In Caucasia 11
by Aphrodite

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Fashion Girl of Today:Once Upon A Time In Caucasia 9

Once Upon A Time In Caucasia 9
by Aphrodite

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Fashion Girl of Today:Once Upon A Time In Caucasia 7

Once Upon A Time In Caucasia 7
by Aphrodite

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