Posts Tagged ‘Technology’

Air Jordan XXX3 Debuts FastFit Technology for Laceless Liftoff

Informed by the utility of space suits and the same speed tooling as the Nike Zoom VaporFly 4%, the Air Jordan XXX3 was officially unveiled last night in downtown Los Angeles.

While NASA know-how and race day propulsion both clear the XXX3 for takeoff, the shoe’s calling card is undoubtedly FastFit.

Debuting the latest innovation from Nike HQ, FastFit makes the Air Jordan XXX3 literally laceless for perhaps the most visually unique and performance shaping signature from the line since the shrouded stance of the Air Jordan XX8 and its FlightPlate debut.

FastFit allows wearers to tighten their shoe with the pull of the forefoot strap, creating a full 360-lockdown with no need for double knots. Just the same, when hitting the bench for a break or leaving the gym, the lockdown is released by pulling the side loops.

Look for the Air Jordan XXX3 to debut online at Jordan and at select accounts on October 18th. Keep it locked to Nice Kicks for more on the model, its upcoming colorways and FastFit technology.

Air Jordan XXX3

Release Date: October 18, 2018


A Look at adidas Boost Technology Across Categories

Birthed in running, adidas Boost technology has made its way to many more categories. From Derrick Rose hitting the hardwood in the bouncy cushioning to Lionel Messi making it the move on his indoor cleats, Boost has seen endorsement from the best and brightest all over adidas. Take a look at the athletes and kicks that make the most of adidas Boost technology.


adidas D Rose 6

Key Model: adidas D Rose 6
Main Endorser: Derrick Rose



photo by Jerritt Clark/Getty Images via Zimbio & lead image Kanye shot by Ezra Shaw/Getty Images via Zimbio

Key Model: adidas Yeezy Boost 350
Main Endorser/Designer: Kanye West


Kris Bryant in a Cubs PE of the adidas Energy Boost Icon

Key Model: adidas Energy Boost Icon Cleats
Main Endorser: Kris Bryant



photo by Minas Panagiotakis/Getty Images via Zimbio

Key Model: adidas Barricade 2015 Boost
Main Endorser: Jo-Wilfried Tsonga



Key Model: adidas messi15.1 Boost Indoor
Main Endorser: Lionel Messi

adidas Solar Boost

adidas Solar Boost

adidas Solar Boost

As Boost continues to make strides in basketball, lifestyle and more, it continues to gain traction in running. The adidas Solar Boost sees the innovative cushioning hitting the heel in sleek styling. Coming in at only $ 99.99, the adidas Solar Boost is available now at DICKS Sporting Goods.


A Conversation with Borre Akkersdijk on Incorporating Technology Into Textiles

Constantly finding new vistas of exploration through textiles, Amsterdam-based Borre Akkersdijk shares his thoughts on wearable technology and innovations through his textile development studio byBorre. Though Akkersdijk’s research in textile development the eponymous label byBore was found. One of these innovations highlighted here include a special suit he developed for music, film and interactive media festival South by Southwest 2014. The suit was made using 3D knitting techniques to incorporate vibration and heat sensors into the fabric in order to track activity. See more of Borre’s work over at the byBorre website.

For more A Conversation withs…, head over here.

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Video: Adidas Introduces ‘Pure Boost’ Technology

Just want to buy a pair right now? Click Amazonor Ebay

adidas has created this video touting their new Pure Boost footwear technology. The brand’s Boost cushion sole gets deconstructed as the individual foam beads are shown bouncing on a sub-woofer. Never one for shyness, the campaign is a bold one.

The post Video: Adidas Introduces ‘Pure Boost’ Technology appeared first on The Shoe Buff – Men's Contemporary Shoes and Footwear.


AXS Folk Technology 2013 Fall/Winter Collection

Building off its past-meets-present design aesthetic with outdoor practicality, Los Angeles-based brand AXS Folk Technology has released new offerings for 2013 fall/winter. Designed at the hand of Kyle Ng, the collection includes a series of mountaineering twill pants in olive and golden colorways, as well as a fresh lineup of outdoor jackets featuring the packable trail coat and wideneck anorak. Available in a palette of earthy tones such as deep charcoal and smokey blue, you can check out the lookbook above and head to the HYPEBEAST Store to purchase.


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