Posts Tagged ‘Signs’

LeBron James Signs Four-Year, $154 Million Deal with Los Angeles Lakers

LeBron James, heading into his 16th NBA season, will join the third team of his career as it was announced yesterday that the King is headed to Hollywood. James inked a four-year, $ 154 million deal with the Los Angeles Lakers according to a statement from his agency, Klutch Sports, Sunday evening.

James, 33, declined a $ 35.6 million offer to remain in Cleveland, where we’d returned for four years after leaving the team to play for the Miami Heat. Now a part of the most storied franchise in NBA history as well as the leagues largest market, James is poised to realize his aspirations of even greater wealth in the entertainment capital of the world.

Nike’s lifetime partnership with James will obviously benefit from his move west. The brand is extremely present in Los Angeles as it’s one of their biggest markets. James’ 16th signature silhouette with Nike is set to debut later this year, thus igniting a new chapter in his sneaker legacy. James’ Nike LeBron 15 was the highest selling performance basketball sneaker last year.

LeBron James will wear No. 23 in Los Angeles next season.

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Zach LaVine Signs Massive Shoe Deal With Adidas

With momentum across the brand in recent years, adidas Basketball looks to continue to add to its NBA starpower by officially inking rising Chicago Bulls scorer Zach LaVine to an endorsement deal.

First reported by our own Nick DePaula on ESPN, the 4-year deal could be worth as much as $ 35 Million after incentives, and gives the 6’5″ scoring wing and two-time Slam Dunk Contest champ an opportunity to become a future face of the brand. Of course, LaVine was a key centerpiece of this summer’s blockbuster trade that saw Chicago send All-Star Jimmy Butler to the Minnesota Timberwolves.

He’ll be a focal point of the team’s offense once he hits the court this season, and is looking forward to making his mark in his new home, both with the Bulls and adidas.

“Adidas has a great brand presence already in Chicago and I want to take advantage of their resources immediately,” LaVine told DePaula. “Bringing my own flavor, touch and vision is something I’m really looking forward to, as well.”

For now, he’s expected to wear the Crazy Explosive model, with additional PEs in the works for the remainder of the season. The brand recently opened up a new flagship store in Wicker Park — at 5,000 square feet, it also happens to be the biggest Three Stripes store in the world. Stay tuned for more updates on the new adidas partnership for Zach LaVine.


LaVine working out in the adidas Dame 4

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MVP Russell Westbrook Signs Long-Term Jordan Brand Extension

words // Nick DePaula:

Oklahoma City Thunder superstar and league MVP Russell Westbrook has agreed to a long-term extension with Jordan Brand that will make him the face of the Nike subsidiary well into his career.

The 10-year pact includes both on- and off-court signature sneakers, along with a Westbrook-designed signature apparel line. The deal, negotiated by his longtime agent Thad Foucher at the Wasserman agency, also includes an annual donation from Jordan Brand to Westbrook’s “Why Not?” Foundation, that will impact both educational and athletic programs for kids that Russ plans to continue in both Oklahoma City and Los Angeles.

After headlining the last four annual Air Jordan game shoes, the OKC Thunder franchise point guard is expected to lead the Air Jordan XXXII this upcoming season. Check out the full report on ESPN, and stay tuned for a look at some of Russell Westbrook’s greatest hits with the brand.

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Kendrick Lamar Officially Signs With Nike

words // Ray P.:

Cortez Kenny signs on the dotted line. The Los Angeles native Artist Kendrick Lamar took to Twitter this afternoon to officially announce a partnership with Nike.

After completing his first shoe deal with Reebok, which came by surprise after rapping the lyrics “And I ain’t rockin’ no more designer sh*t / White T’s and Cortez,” the superstar Rapper was spotted on his DAMN Tour wearing Nike Cortez during every performance as his character Kung Fu Kenny. He also has been often seen training during off days in the Kim Jones x NikeLAB Air Zoom LWP.

The partnering of Nike and Kendrick Lamar is something sneakerheads and fans of Hip Hop alike have been anticipating.

In an official statement issued to Nice Kicks, Nike had the following to say:

Kendrick has an authentic, genuine love of Nike and we’re looking forward to partnering with him on some exciting projects.

With the reemergence of the Cortez this year during the height of Lamar’s career, the potential impact of a collaboration would be impressive. Stick with Nice Kicks for future updates and news as this partnership evolves.

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Reebok Classic Signs Machine Gun Kelly

Adding to their roster in the hip hop and entertainment realm, Reebok Classic has officially signed rapper and actor Machine Gun Kelly. The wild boy from the Midwest joins the likes of Future, Rae Sremmurd and Teyana Taylor, with the Cleveland native slated to juice the Club C this summer.

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President Obama Signs Law Making Ticket Buying Bots Illegal, Sneakers and Streetwear Could Be Next

The White House announced Thursday that President Barack Obama had signed a new law making the use of bots illegal to buy tickets online. The new bill is called the “Better Online Ticket Sales Act of 2016”, or if you prefer, the BOTS Act.

White House Press describes the new law “prohibits the circumvention of control measures used by Internet ticket sellers to ensure equitable consumer access to tickets for certain events.” This measure of preventing bots starts with forums like Ticketmaster, and other platforms to purchase tickets for concerts, shows, etc. Soon, though, the law could extend to the sell of sneakers and streetwear.

For now the use of bots is completely illegal. Additionally, the use of bots for reselling tickets is prohibited. So in the near future, this law could be reinforced to cover all consumers goods, including sneakers. Stay tuned to Nice Kicks for more on this story.

Source: Complex

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Jordan 1 Neon Signs Release For Pre-Order

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Breaking: Nick Young Officially Signs With Adidas

words // Nick DePaula:

Los Angeles Lakers guard Nick Young has officially joined the adidas family, becoming the newest member of the brand’s growing endorsement roster of NBA players.

Young, a longtime Kicks On Court staple known for wearing a variety of iconic sneakers in games, had worn Nike in college at USC and since he was drafted 16th overall in 2007.

After negotiating through the start of the NBA season this fall, the restricted sneaker free agent came to an agreement on a multi-year deal with adidas last week, still leaving a window of time for Nike to match the deal.

Just yesterday, Nike officially declined to match the offer sheet.

To celebrate the new partnership, Swaggy P took the court tonight in Houston and laced up the launch colorway of the Yeezy Boost 750. Twitter is on fire right now, as you’d expect.

Stay tuned for more Kicks On Court sightings of what’s to come from Nick Young, and next week, we’ll also be highlighting all of the players around the league that have switched brands this season.

IG Nick Young

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