Posts Tagged ‘school’

Nike Hosts Product Creation Experience Program For Portland High School Students

words // Nick DePaula
images // Josh Manus

Earlier this summer, Nike hosted its 8th annual Product Creation Experience for local Portland-area High School students, offering up a firsthand look at how several categories at the company operate. Not only can students learn about workplace dynamics that take place at Nike, but the 8-week program also challenges them to work in teams to build out their very own product assortments.

This year, three teams participated — Born Free, Create Your Shot and Magnify Your Goal — each meeting twice at night during the final months of the school year to create an extensively comprehensive collection. Nike employees volunteered their time to help guide each team throughout the program, and also spend time mentoring the students.

Much like how Nike product teams are provided with an inspiration brief overview for their collections, the students were given a brief centered around the Macrocosmic Effect, that is, “a representation of a smaller unit or entity by a larger one.” They were each given a specific global city and region to focus on, from Johannesburg to Berlin to Manila, with male and female consumers in mind. Largely, the exercise also worked to show the students through their research how consumers their age are very much alike in today’s modern digital era. Kids are dressing alike, listening to the same music and hold similar aspirations, more than ever.


Tony Hopson Sr., Self Enhancement Inc founder

Each team worked together with their Nike mentors to not only design footwear and apparel collections, but also craft full scale marketing strategies for their products, a logo, retail store build-out designs, social media and on-the-ground marketing plans, along with local event activation concepts. They even wrote, directed and filmed their own commercials. In just a few months, the students were able to apply business, design and marketing skills with professional guidance, to a beloved brand located right in their backyard.

“With the Nike Product Creation Experience, our mission is to provide mentorship and exposure to the youth, and be a point of inspiration through sports and education,” outlines Keith Parker, NPCE Program Director and Nike employee.

Each year, the program works in conjunction with the Portland-based Self Enhancement Inc. organization to identify local teens that can benefit from the Product Creation Experience’s lessons and learnings.

Founded in 1981 by local native Tony Hopson Sr., SEI offers educational programs, life skills and help to at-risk families, reaching more than 8,000 children and adults in the Portland region annually. The organization operates at a grand 62,000 square foot facility in northeast Portland, providing students with resources and facilities like a performing arts auditorium, gymnasium, dance studio, library, computer lab and science lab.

Self Enhancement typically takes students into their program between the ages of 8 and 10, and hopes to provide educational and emotional support all the way through each child’s mid-twenties, in order to one day become, as Hopson terms it, a “PCC” — a positive contributing citizen. Of the students enrolled at SEI, 90% initially score as either “high risk” or “severe risk.” Nevertheless, an average of 98% of SEI participants graduate from high school, and 85% of those go on to pursue higher education, an incredible accomplishment for Hopson Sr’s organization.

The Nike Product Creation Experience is just one of many initiatives that SEI’s students take part in, and as one of the event’s judges, I was able to witness firsthand how well each team created a strategy, presented their plan and showcased their teamwork along the way. Each team was judged on its presentation delivery, consumer connection, product offering and brand management strategy, with the winning team awarded an educational group trip to the east coast. The judging panel featured Tony Hopson Sr., Nike Sportswear category footwear leader Charles Williams, Nike Training marketing director Sean Tresvant and other top Nike execs.

Read ahead for a detailed look at each team’s final product presentation, and congrats again to each student for completing the comprehensive NPCE program.

NPCE Keith Parker 1200

Keith Parker, NPCE Program Director

Continue reading to Page 2 for a look at Team Born Free’s presentation…


Fashion Girl of Today:Boarding School

Boarding School
by RuxandraIoana


Russell Westbrook Has An *Interesting* New Lineup Of Public School Collabs

words // Nick DePaula:

If you thought Russell Westbrook‘s new Jordan capsule collection of leggings and jumpsuits at Barney’s wasn’t quite pushing the envelope enough, then we have great news.

The newest addition to the Barney’s XO (Exclusively Ours) series of Westbrook products features a three-item run of collab clothing with Public School. As a reminder, Public School is of course the New York-based label from designers Maxwell Osborne and Dao-Yo Chow that has also recently received their own Air Jordan sneaker collabs.

For the daring, the Westbrook x Public School capsule features an aptly titled Sheer Mesh Jersey Tank that’s priced at $ 150, a Sheer Mesh Jersey Shirt that runs $ 225, and a more tame Mesh-Hem Flannel Shirt that will hit you for $ 415.

Available now exclusively at Barneys.

Westbrook Barneys XO 1Westbrook Barneys XO 2Westbrook Barneys XO 3

Westbrook Barneys XO Public School


Fashion Girl of Today:Last Day of School

Last Day of School
by pupuren


Public School x Jordan Melo M11 “Melo Card”

words // Darren Griffin:

New York-based menswear label Public School continues their partnership with Jordan Brand through a new offering today. Following their work earlier this year on the Friends and Family Air Jordan 10, Maxwell Osborne and Dao-Yi Chow apply their talents to the Jordan Melo M11, giving the shoe a very unique New York City inspired palette. Looking to the MTA Metrocard for creative fuel, the Public School x Jordan Melo M11 “Melo Card” features an entirely yellow base with perforations at the paneling cut in the shape of NYC. A speckled brown midsole offers a nod to the grimy subway platform noted beneath the city’s surface, while blue eyelets finish the look with more inspiration from the MTA Metrocard.

There are no current plans for this shoe to release at retail, so take a look here at the Public School x Jordan Melo M11 “Melo Card”.

Public School x Jordan Melo M11 “Melo Card”








Source: Sneaker News


Public School x Air Jordan 10 Coming in 2015

Although budding NYC fashion label Public School is gearing up for Mercedes-Benz Fashion Week in support of their Fall/Winter 2015 apparel collection, expect sneakers to have a supporting role in their highly anticipated runway presentation. According to brand co-founder Maxwell Osborne, they have another Jordan Brand collaboration on their hands.

This past weekend at the Tanqueray Trunk Show, Osborne spoke with Complex about the upcoming joint effort. He made mention that both he and his co-founder, Dao-Yi Chow, had taken to the Air Jordan 10 and that it would be their second collab with Jordan Brand, set to debut during their upcoming runway show. What’s more is that the release would likely take on a similar release strategy as their previous offering with JB.

Public School’s first Air Jordan 1 began as a family and friends only release limited to 50 pairs. What would follow was a slightly new variation, the Public School x Air Jordan 1 PSNY/NY23, which rolled out in limited numbers at Footaction’s Flight 23 in New York. Osborne alluded to a similar approach with their Air Jordan 10 collaboration and that they had “something else special coming out later in the year.” Stay tuned for more news from the upcoming Public School x Air Jordan 10 release.

Image: NYT


Fashion Girl of Today:All dressed up for school

All dressed up for school
by lissakahayon


details: CFDA Menswear Nominees: Public School Maxwell Osborne…


CFDA Menswear Nominees: Public School

Maxwell Osborne and Dao-Yi Chow


“How I dressed in high school is the way we dressed.” — Jam…

“How I dressed in high school is the way we dressed.” — Jam Master Jay


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