Posts Tagged ‘Reebok’

Swizz Beatz and Reebok Release DMX Series 2000

Reebok’s partnership with Swizz Beatz continues to bear fruit with today’s announcement of his disruptive new silhouette the SwizzBeatz 2018 DMX Series 2000.

Working in an official capacity as a Creative Director for Reebok, Swizz, while being a force in the music industry and one of its foremost hip hop producers, is equally celebrated for his artistry and avant-garde style. His budding sneaker embraces those qualities with a design language that not only speaks to his personal taste, but digs into Reebok’s archive to overhaul DMX technology.

Reebok DMX Series 2000
Reebok DMX Series 2000

Focusing on a neoprene upper juxtaposed against an asymmetrical lacing structure, the bold and daring silhouette in is line with Reebok’s aggressive approach to redefine its design narrative.

“I wanted to do something with Reebok that was different than what we’ve done together in the past,” said Swizz. “I wanted to celebrate the “disrupters” aka the Disruptive Kind on all levels.”

Reebok’s SwizzBeatz 2018 DMX Series 2000 is available in a white colorway today for $ 140 at Reebok.com. An orange colorway will follow on August 3rd.

Reebok DMX Series 2000

Price: $ 140

Reebok DMX Series 2000
Reebok DMX Series 2000
Reebok DMX Series 2000
Reebok DMX Series 2000
Reebok DMX Series 2000
Reebok DMX Series 2000

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mita sneakers x WHIZ LIMITED x Reebok InstaPump Fury Sandal // Available Now

As the summer heats up, so do the sneaker collabs. Drawing inspiration from the iconic Reebok InstaPump Fury, mainstays mita sneakers and WHIZ LIMITED team up with Reebok by transforming the InstaPump Fury into a sandal.

Just in time for the summer, this InstaPump Fury Sandal is a combination of nostalgia, comfort and breathability. The pair is composed of a black and grey upper with orange accents to ensure you catch all the attention.

Take a look at this limited InstaPump Fury below, with pairs available here.


mita sneakers x WHIZ LIMITED x Reebok InstaPump Sandal

mita sneakers x WHIZ LIMITED x Reebok InstaPump Sandal

mita sneakers x WHIZ LIMITED x Reebok InstaPump Sandal

mita sneakers x WHIZ LIMITED x Reebok InstaPump Sandal

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SSENSE Links with Reebok for 3M Centric Run.r 96 Collaboration

After making its excitable retail debut earlier this month alongside a hightop knit counterpart, there’s much to look forward to regarding the Reebok Run.r 96. It’s the type of shoe that defies tradition, barks back at conformity, and triumphs through innovation and strategic risk. Further, its striking yet minimal canvas is ideal for collaborative design. The first to test those waters is retail giant SSENSE.

Depicting the duality of night and day, SSENSE looks to the sky — more intimately the moon — for its inspiration. Covering the low-cut style entirely in 3M materials, the gleaming upper is representative of a full moon and its illuminating glow.

SSENSE x Reebok Run.r 96
SSENSE x Reebok Run.r 96

Perched atop a compartmentalized sole unit that takes from an unreleased Pump Evo Prototype from 1996, a mesh exterior joins a lace toggle at the shoes centermost point adding another aesthetic layer to the contemporary design.

The SSENSE x Reebok Run.r 96 will release on June 28, the next calendar date when a full moon will be at work. Pairs will be available both on ssense.com and in-store at SSENSE Montreal.

SSENSE x Reebok Run.r 96

Release Date: June 28, 2018
Price: $ 260

SSENSE x Reebok Run.r 96
SSENSE x Reebok Run.r 96
SSENSE x Reebok Run.r 96
SSENSE x Reebok Run.r 96
SSENSE x Reebok Run.r 96
SSENSE x Reebok Run.r 96
SSENSE x Reebok Run.r 96
SSENSE x Reebok Run.r 96
SSENSE x Reebok Run.r 96
SSENSE x Reebok Run.r 96

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Reebok Releases All-New DMX Fusion

Reebok, in its own unique way, revolutionized footwear more than 20 years ago with the release of its DMX Run 10. Originally launched back in 1997, the avant-garde design was a technical whiz, utilizing Dynamic Motion Control innovation masterfully flowing through the shoe’s sole unit. Now, more than two decades later, the DMX Run 10 is back. Although not in the ahead-of-its-time frame that championed late 90’s style, but a modern-day refinement fittingly dubbed the Reebok DMX Fusion.

Cleverly produced in contemporary Ultraknit fabrication, the low-profile silhouette bears a sleek aesthetic with an adaptive lacing system that makes for an intuitive wear. Of course, retooled DMX technology is present within this new model, bridging the gap between the elder DMX Run 10 and the re-imagining that is the DMX Fusion.

Black and white colorways help debut the adoring style, both of which highlight light pops of Neon Cherry at the eyelets and heel loop for a subtle yet relevant contrast. Fans of the DMX Fusion NR can grab a pair now for $ 130 at Reebok.com.

Reebok DMX Fusion
Reebok DMX Fusion
Reebok DMX Fusion
Reebok DMX Fusion
Reebok DMX Fusion
Reebok DMX Fusion
Reebok DMX Fusion
Reebok DMX Fusion
Reebok DMX Fusion
Reebok DMX Fusion

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Reebok Question Mid White/Mint // Available Now

Re-entering the fold during NBA All-Star Weekend courtesy of a collaborative release with BAIT, Reebok’s Question Mid returns in a spring-friendly colorway equipped with mint soles.

Joined by an all-white upper, this variation of AI’s timeless signature highlights both traditional leather and snakeskin throughout the body which keeps with traditional branding at the tongue and heel. In customary fashion, Iverson’s No. 3 marks the heel of this new release.

Grab the Reebok Question Mid White/Mint by hitting up Oneness.

Reebok Question Mid White/Mint
Reebok Question Mid White/Mint

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YG x Reebok Classic Nylon “4HUNNID” Releasing at BAIT LA Pop-Up

Parental discretion is advised on the YG x Reebok Classic Nylon “4HUNNID” collabo. Slashing C’s and dropping F bombs, the alphabet boys might be scared of these brazy ‘boks set to drop at the BAIT x Reebok popup space in Downtown LA during NBA All Star Weekend.

Dressed in red and celebrating YG’s “Su Woo” single that drops the same day, a Kevlar and ballistic nylon upper sets the stage for bones branding on the insoles and plenty of personality.

Those looking to cop a pair of the YG x Reebok Classic Nylon “4HUNNID” can do so at the BAIT x Reebok popup space, located at 1054 S Olive Street, Los Angeles, CA.

The hours for the popup are as listed below:
Thursday from 3-9PM
Friday from 2-9PM
Saturday from 11-7PM.

YG x Reebok Classic Nylon "4HUNNID"
YG x Reebok Classic Nylon “4HUNNID”
YG x Reebok Classic Nylon "4HUNNID"
YG x Reebok Classic Nylon “4HUNNID”
YG x Reebok Classic Nylon "4HUNNID"
YG x Reebok Classic Nylon “4HUNNID”
YG x Reebok Classic Nylon "4HUNNID"
YG x Reebok Classic Nylon “4HUNNID”
YG x Reebok Classic Nylon "4HUNNID"
YG x Reebok Classic Nylon “4HUNNID”
YG x Reebok Classic Nylon "4HUNNID"
YG x Reebok Classic Nylon “4HUNNID”

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BAIT Pulls from Original Reebok DMX Run 10 Sketches for New Collaboration

Following the reveal of their collaborative Reebok Question Mid “Snake 2.0” yesterday, BAIT digs further into the brand’s archive for inspiration for their second partnering release with the brand.

Inspired by deep study of the Reebok archive, including some of the earliest sketches of the DMX Run 10, BAIT debuts DMX Run 10 and DMX Fusion iterations under the “Ideation Department” moniker. The former takes into consideration the original notations of DMX Run 10 designer Bill Marvin and superimposes them over the technical drawings of the DMX sole-unit technology, using layers of transparent TPU across the upper.

The DMX Fusion is a modern re-tooling riddled in DMX heritage. Similar superimposing design aesthetics are seen through technical drawings and layers of translucent TPU and fuse technology.

The BAIT x Reebok DMX “Ideation Department” Pack is available on BAITme.com now. The pack will also be available in Los Angeles this weekend for All-Star Weekend.

BAIT x Reebok NBA All-Star Pop-Up Shop
February 17 – 19
1054 S Olive St.
Los Angeles, CA 90015

BAIT x Reebok DMX "Ideation Department" Pack
BAIT x Reebok DMX “Ideation Department” Pack
BAIT x Reebok DMX "Ideation Department" Pack
BAIT x Reebok DMX “Ideation Department” Pack
BAIT x Reebok DMX "Ideation Department" Pack
BAIT x Reebok DMX “Ideation Department” Pack
BAIT x Reebok DMX "Ideation Department" Pack
BAIT x Reebok DMX “Ideation Department” Pack
BAIT x Reebok DMX "Ideation Department" Pack
BAIT x Reebok DMX “Ideation Department” Pack
BAIT x Reebok DMX "Ideation Department" Pack
BAIT x Reebok DMX “Ideation Department” Pack
BAIT x Reebok DMX "Ideation Department" Pack
BAIT x Reebok DMX “Ideation Department” Pack
BAIT x Reebok DMX "Ideation Department" Pack
BAIT x Reebok DMX “Ideation Department” Pack

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The Future x Reebok Shoe is Coming Soon

Is “Draco” the song of the year? Probably. Is the Future x Reebok collab releasing soon? Yes. Confirmed by Freebandz himself on IG, his signature sneaker which meshes DNA from Shawn Kemp’s Kamikaze II and the brand-favorite Instapump Fury is set to debut next month, likely in the all-grey scheme worn by the man himself.

Look for the Future x Reebok signature to launch on November 7th and click here for more info on his upcoming kicks.

Future x Reebok Sneaker

Release Date: November 7, 2017

November 7th @reebokclassics

A post shared by Future Hendrix (@future) on

lead photo by Lars Niki/Getty Images via Zimbio

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Epitome x Reebok Instapump Fury “Evolution of the Woman” // Release Date

Finding inspiration from the fairer sex and designing a shoe just the same, the Epitome x Reebok Instapump Fury “Evolution of the Woman” aims to tell a story of exactly that. Mixing elements of transparency and futurism, the shoe finds white patent leather contrasted metallic hits and translucent touches on the pump, valve and straps. Lastly, a stain footbed is pretty in pink, symbolizing woman’s first step into the future.

Peep detailed shots below and look for these to launch on October 12th in NYC at an Epitome x Reebok pop-up shop, followed by in-store and online releases on October 14th at Epitome in ATL.

Epitome x Reebok Instapump Fury “Evolution of the Woman”

Release Date: October 12, 2017 (NYC Pop-Up) & October 14, 2017 (Epitome ATL)
Price: $ 205


Epitome x Reebok Instapump Fury “Evolution of the Woman”

Epitome x Reebok Instapump Fury “Evolution of the Woman”

Epitome x Reebok Instapump Fury “Evolution of the Woman”

Epitome x Reebok Instapump Fury “Evolution of the Woman”

Epitome x Reebok Instapump Fury “Evolution of the Woman”

Epitome x Reebok Instapump Fury “Evolution of the Woman”

Epitome x Reebok: E.O.T.W from Epitome ATL on Vimeo.

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Reebok Classic Signs Machine Gun Kelly

Adding to their roster in the hip hop and entertainment realm, Reebok Classic has officially signed rapper and actor Machine Gun Kelly. The wild boy from the Midwest joins the likes of Future, Rae Sremmurd and Teyana Taylor, with the Cleveland native slated to juice the Club C this summer.

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