Posts Tagged ‘Puma’

PUMA Brings West Coast Vibes to Its Iconic California Silhouette

Foraying into sneaker culture 35 years ago, PUMA‘s classic California silhouette is now receiving a modern makeover. Originally conceived for tennis, the model made a swift transition to the streets, becoming an instant wardrobe staple for its laid-back fashion cues. Now for a new generation, the German-imprint looks to artists like Nipsey Hussle to help sustain the California’s original essence while imbuing popular West Coast vibes.

Subtle backdrops and casual styling reminiscent of Southern Los Angeles complement the model’s motifs. Featured in red and black, the upper contrasts suede and nylon with tumbled leather underscoring the heel and lace guard, all paired with a nubuck formstrip. Embellishments, like the gum sole and accents emblematic of the brand, swathe the shoe to complete the offering.

Scroll through the images above, and to shop for the classic kicks, head over to PUMA’s website.

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PUMA RS-0 “Play” Pack // Closer Look

With the reboot of its vintage running shoe, PUMA releases the latest iteration of its RS-0 line with the “Play” pack — a continuation of its exploration into cultural genres.

Inspired by the video game culture of the ’80s, the German footwear imprint, for styling versatility, utilizes translucent padded inserts and a tri-color outsole, while creating contrast with a subtly painted upper — coming in black, grey, pink and white. These motifs serve a referential purpose, as they connect to the fanfare and joy created by the retro consoles, controllers and notable characters that enchanted many enthusiasts. Final touches, like an embossed Formstrip and RS-logo on the tongue and outsole complete the offering.

Retailing at $ 100 USD, shop the collection at select retailers and PUMA’s website.

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Marvin Bagley III Becomes 1st NBA Player To Sign With Puma In 20 Years

At Duke, Marvin Bagley rocked Nikes and became one of the top players in his class and will be a top pick in the 2018 NBA Draft. Bagley however, will switch from the Swoosh to PUMA once he actually enters the NBA.

That’s right, Bagley is going to be hooping in PUMAs in the NBA. Bagley will become the first player to wear PUMA since 1998, when Vince Carter played in them. But Bagley isn’t just going to be playing in PUMAs, he also is signing a massive deal with the company.

According to The Athletic’s Jon Krawczynski, Bagley will sign a five-year deal with PUMA. Bagley’s deal with PUMA will be the largest rookie sneaker contract since Kevin Durant with Nike.

Durant’s first deal with Nike was for seven years, $ 60 million. So while Bagley’s deal is two years fewer than Durant’s and not yet disclosed, he apparently is going to be making a lot more money per year.

Krawczynski also reports that PUMA is “negotiating with other draft picks” and may possibly sign a few more soon-to-be rookies to sneaker deals. If that happens, then perhaps PUMA may be the next big sneaker player in the NBA landscape.

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SEGA x PUMA Launch Party Coming to Nice Kicks LA

The SEGA x PUMA RS-0 Pack touches down at retailers on June 12th all over the country. Those in LA though? Well, they’ve got even more to look forward to.

Taking place on June 13th at Nice Kicks LA, the shoes will serve as the premise for a major bash. Just how big? Belly and Crush 40 will both be performing with a meet and greet with Takashi Iizuka also taking place.

It’s game on in LA for sure but as we said the shoes will be available at PUMA accounts all over on June 12th. Peep detailed shots of the shoes below.

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PUMA x FUBU – Streetwear Legends Collide For All Time Collection

 

The Suede hit the scene in 1968 and has been changing the game ever since. From the courts to the curbs, from ‘80s b-boys to today’s hustlers, it has been worn by the icons of every generation – and it’s stayed classic through it all.

Its style? Legendary. Its attitude? Unwavering. The Suede is for all time.

In honor of the Suede’s 50th anniversary, PUMA is releasing exclusive Suedes over the course of the year. This celebratory run includes the legends of the music world, the streets, the fashion industry, and pop culture.


Before Russell Simmons had Phat Farm, before Diddy had Sean John, before Jay Z had Rocawear – there was a brand that was made for the culture, by the culture – FUBU.

FUBU was born in 1992 by Daymond John, J. Alexander Martin, Keith Perrin and Carlton Brown with a line of hats made in John’s house in Hollis, Queens that were sold on the streets of New York for $ 10 each. When John sold $ 800 worth in one day, he knew he was onto something. Almost overnight and with little hesitation, risks were taken, bets were made, and long hours of relentless hustle ensued en route to building one of the biggest brands in fashion.

Nate Dogg wearing FUBU Jersey in "Area Codes" music video
Nate Dogg wearing FUBU Jersey in “Area Codes” music video

Following the success of the hats, the crew began selling screen printed T-shirts and made their mark with stitching the FUBU name to hockey jerseys and sweatshirts loaned to rappers for music videos. Numerous music videos during the 90’s and 2000’s featured artists wearing FUBU giving the brand unmeasurable visibility and organic earned media.

There was even a nationwide GAP commercial that featured LL Cool J wearing a FUBU hat and incorporating “For Us, By Us, on the low” into a 30 second long rap that GAP reportedly spent $ 30 million promoting on TV.

A quarter-century since its birth, billions of dollars in sales worldwide, and paving the way for an industry of fashion and entrepreneurs, FUBU has made its mark as an icon.

With 25 years of history for FUBU and PUMA celebrating 50 years of the Suede, what better time for the two brands to connect with one another for a collaboration with a very meaningful story (more on that soon) and great way to celebrate milestone anniversaries.

The quintessential hip-hop clothing brand, FUBU got its start in the early ‘90s and has been a streetwear legend ever since. Today, streetwear legends collide in the PUMA x FUBU collaboration. This capsule collection pays tribute to the iconic FUBU and PUMA track suits with bold colors, hits of velour, and a requisite dose of swagger.

Stay tuned for more looks of the collection, stories that connect the two brands, and exclusive interviews counting down to the release of the FUBU x PUMA collection on Friday, January 26th.

FUBU x PUMA Collection
FUBU x PUMA Collection

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PUMA Reimagines Suspended Animation in Its TSUGI Jun Lookbook

Following the releases earlier this year of the Shinsei and Blaze, PUMA introduces three new colorways of the Jun iteration to the TSUGI family.

Reinvigorating sport-inspired styles with progressive street flair, the new TSUGI Jun takes inspiration from space odysseys conveyed in a futuristic design. The next generation TSUGI features a full evoKNIT sock upper for reinforced comfort while its geometric ribs offer enhanced flexibility. The elastic construction ensures a secure heel lock down and the addition of premium leather panels on the sides provide mid-foot support and enhanced stability. Fused with its futuristic designs and innovative technology, the PUMA TSUGI Jun offers a new aesthetic to sport-inspired streetwear.

Check out the visuals above and head over to PUMA’s official site to learn more about the three new TSUGI Jun colors launching this Thursday, November 17.

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The Weeknd x PUMA Parallels // Into the Wild

photos by Matthew Barron

Launching this morning, The Weeknd x PUMA Parallels has been shot on the street and shot on the stage. Over here at Nice Kicks? Well, we like to do things differently. A shoe made to juxtapose military strength with luxury steeze, we took Abel’s first foray in footwear away from the pavement and into the wild.

War ready, the shoe worn by the XO frontman will get its fair share of on the red carpet, but we can see Abel donning these while crowdsurfing at the festivals or making moves in the LA nightlife scene.

Removed rom its natural habitat, get an intimate look at the recently released The Weeknd x PUMA Parallels below.

The Weeknd x PUMA Parallels

Release Date: August 24, 2017
Price: $ 220

The Weeknd x PUMA Parallels
The Weeknd x PUMA Parallels
The Weeknd x PUMA Parallels
The Weeknd x PUMA Parallels
The Weeknd x PUMA Parallels
The Weeknd x PUMA Parallels
The Weeknd x PUMA Parallels
The Weeknd x PUMA Parallels

RELATED: On Site // The Weeknd x PUMA Parallels Launch Concert

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The Weeknd x PUMA Parallels // Detailed Look

Previewed on stage during the Legend of the Fall World Concert Tour, The Weeknd x PUMA Parallels is almost here.

Dropping alongside XO x PUMA bomber jackets and kimonos, the military meets luxury aesthetic hits its pinnacle position with the Italian nubuck mid-cut sneaker boot. Cushioned with signature IGNITE cushioning and marked by muted branding, zip detailing on the heel seals the deal on the first shoe for the singing superstar.

The Weeknd x PUMA Parallels releases on August 24th online at PUMA, in PUMA stores and at select accounts. Check ’em out in detailed shots from Marfa, TX below.

The Weeknd x PUMA Parallels

Release Date: August 24, 2017
Price; $ 220

The Weeknd x PUMA Parallels
The Weeknd x PUMA Parallels
The Weeknd x PUMA Parallels
The Weeknd x PUMA Parallels
The Weeknd x PUMA Parallels
The Weeknd x PUMA Parallels
The Weeknd x PUMA Parallels
The Weeknd x PUMA Parallels
The Weeknd x PUMA Parallels
The Weeknd x PUMA Parallels
The Weeknd x PUMA Parallels
The Weeknd x PUMA Parallels
The Weeknd x PUMA Parallels
The Weeknd x PUMA Parallels
The Weeknd x PUMA Parallels
The Weeknd x PUMA Parallels
The Weeknd x PUMA Parallels
The Weeknd x PUMA Parallels
The Weeknd x PUMA Parallels
The Weeknd x PUMA Parallels
The Weeknd x PUMA Parallels
The Weeknd x PUMA Parallels
The Weeknd x PUMA Parallels
The Weeknd x PUMA Parallels

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The Weeknd x PUMA Parallels // Release Date

Starboy and signature performer, The Weeknd x PUMA Parallels are coming if you couldn’t already feel it. Worn on stage by Abel on tour, the high top PUMAs are now vindicated with an official release date and name. Look for said shoe to release on August 24th and keep it locked to Nice Kicks for price and availability info.

The Weeknd x PUMA Parallels

Release Date: August 24, 2017

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Puma Confirms Partnership with Jay Z for 4:44 Tour

Last week, Live Nation posted a tweet announcing Jay Z’s upcoming 4:44 Tour with a simple caption of #444 and an attached flyer showing both American and Canadian flags along with the brand logos of TIDAL x Spring along with the PUMA cat logo.

The brand officially confirmed by email to Billboard that they are an official sponsor of Jay Z’s 4:44 Tour and also indicated that they will be working with the mogul on “other collaborative projects.”

Given that Jay Z’s Roc Nation and PUMA have history together, the move did not come as a complete surprise to those familiar with the business of entertainment and sportswear. Rihanna signed on as a brand ambassador and creative director in 2015 where she has lead her award winning FENTY line while also being highly credited with the recent growth of the brand in the lifestyle market. Big Sean, another Roc Nation artist, joined the brand this year after a multi-year relationship with Adidas. Lastly, long time Roc Nation executive Emory Jones created the “Bet on Yourself” collection with PUMA that released earlier this year that tied together both footwear and apparel.

Emory Jones x PUMA "Bet On Yourself" Collection
Emory Jones x PUMA “Bet On Yourself” Collection
Jay Z wearing PUMA Suede
Jay Z wearing PUMA Suede

If you follow Celebrity Sneaker Stalker, you will know that Jay is no stranger PUMA kicks.  Over the years he has been spotted numerous times wearing PUMAs opting most often for the classic PUMA Suede silhouette.

The 4:44 Tour will kick off on October 27th in Anaheim at the Honda Center and wrap up at the Los Angeles’ Forum on December 21st hitting 31 cities in total across the US and Canada.

No word yet on what PUMA and Jay Z have in the works for the mentioned “other collaborative projects,” but you can always count on Nice Kicks to keep you posted.

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