Posts Tagged ‘Puma’

PUMA x FUBU – Streetwear Legends Collide For All Time Collection

 

The Suede hit the scene in 1968 and has been changing the game ever since. From the courts to the curbs, from ‘80s b-boys to today’s hustlers, it has been worn by the icons of every generation – and it’s stayed classic through it all.

Its style? Legendary. Its attitude? Unwavering. The Suede is for all time.

In honor of the Suede’s 50th anniversary, PUMA is releasing exclusive Suedes over the course of the year. This celebratory run includes the legends of the music world, the streets, the fashion industry, and pop culture.


Before Russell Simmons had Phat Farm, before Diddy had Sean John, before Jay Z had Rocawear – there was a brand that was made for the culture, by the culture – FUBU.

FUBU was born in 1992 by Daymond John, J. Alexander Martin, Keith Perrin and Carlton Brown with a line of hats made in John’s house in Hollis, Queens that were sold on the streets of New York for $ 10 each. When John sold $ 800 worth in one day, he knew he was onto something. Almost overnight and with little hesitation, risks were taken, bets were made, and long hours of relentless hustle ensued en route to building one of the biggest brands in fashion.

Nate Dogg wearing FUBU Jersey in "Area Codes" music video
Nate Dogg wearing FUBU Jersey in “Area Codes” music video

Following the success of the hats, the crew began selling screen printed T-shirts and made their mark with stitching the FUBU name to hockey jerseys and sweatshirts loaned to rappers for music videos. Numerous music videos during the 90’s and 2000’s featured artists wearing FUBU giving the brand unmeasurable visibility and organic earned media.

There was even a nationwide GAP commercial that featured LL Cool J wearing a FUBU hat and incorporating “For Us, By Us, on the low” into a 30 second long rap that GAP reportedly spent $ 30 million promoting on TV.

A quarter-century since its birth, billions of dollars in sales worldwide, and paving the way for an industry of fashion and entrepreneurs, FUBU has made its mark as an icon.

With 25 years of history for FUBU and PUMA celebrating 50 years of the Suede, what better time for the two brands to connect with one another for a collaboration with a very meaningful story (more on that soon) and great way to celebrate milestone anniversaries.

The quintessential hip-hop clothing brand, FUBU got its start in the early ‘90s and has been a streetwear legend ever since. Today, streetwear legends collide in the PUMA x FUBU collaboration. This capsule collection pays tribute to the iconic FUBU and PUMA track suits with bold colors, hits of velour, and a requisite dose of swagger.

Stay tuned for more looks of the collection, stories that connect the two brands, and exclusive interviews counting down to the release of the FUBU x PUMA collection on Friday, January 26th.

FUBU x PUMA Collection
FUBU x PUMA Collection

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PUMA Reimagines Suspended Animation in Its TSUGI Jun Lookbook

Following the releases earlier this year of the Shinsei and Blaze, PUMA introduces three new colorways of the Jun iteration to the TSUGI family.

Reinvigorating sport-inspired styles with progressive street flair, the new TSUGI Jun takes inspiration from space odysseys conveyed in a futuristic design. The next generation TSUGI features a full evoKNIT sock upper for reinforced comfort while its geometric ribs offer enhanced flexibility. The elastic construction ensures a secure heel lock down and the addition of premium leather panels on the sides provide mid-foot support and enhanced stability. Fused with its futuristic designs and innovative technology, the PUMA TSUGI Jun offers a new aesthetic to sport-inspired streetwear.

Check out the visuals above and head over to PUMA’s official site to learn more about the three new TSUGI Jun colors launching this Thursday, November 17.

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The Weeknd x PUMA Parallels // Into the Wild

photos by Matthew Barron

Launching this morning, The Weeknd x PUMA Parallels has been shot on the street and shot on the stage. Over here at Nice Kicks? Well, we like to do things differently. A shoe made to juxtapose military strength with luxury steeze, we took Abel’s first foray in footwear away from the pavement and into the wild.

War ready, the shoe worn by the XO frontman will get its fair share of on the red carpet, but we can see Abel donning these while crowdsurfing at the festivals or making moves in the LA nightlife scene.

Removed rom its natural habitat, get an intimate look at the recently released The Weeknd x PUMA Parallels below.

The Weeknd x PUMA Parallels

Release Date: August 24, 2017
Price: $ 220

The Weeknd x PUMA Parallels
The Weeknd x PUMA Parallels
The Weeknd x PUMA Parallels
The Weeknd x PUMA Parallels
The Weeknd x PUMA Parallels
The Weeknd x PUMA Parallels
The Weeknd x PUMA Parallels
The Weeknd x PUMA Parallels

RELATED: On Site // The Weeknd x PUMA Parallels Launch Concert

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The Weeknd x PUMA Parallels // Detailed Look

Previewed on stage during the Legend of the Fall World Concert Tour, The Weeknd x PUMA Parallels is almost here.

Dropping alongside XO x PUMA bomber jackets and kimonos, the military meets luxury aesthetic hits its pinnacle position with the Italian nubuck mid-cut sneaker boot. Cushioned with signature IGNITE cushioning and marked by muted branding, zip detailing on the heel seals the deal on the first shoe for the singing superstar.

The Weeknd x PUMA Parallels releases on August 24th online at PUMA, in PUMA stores and at select accounts. Check ’em out in detailed shots from Marfa, TX below.

The Weeknd x PUMA Parallels

Release Date: August 24, 2017
Price; $ 220

The Weeknd x PUMA Parallels
The Weeknd x PUMA Parallels
The Weeknd x PUMA Parallels
The Weeknd x PUMA Parallels
The Weeknd x PUMA Parallels
The Weeknd x PUMA Parallels
The Weeknd x PUMA Parallels
The Weeknd x PUMA Parallels
The Weeknd x PUMA Parallels
The Weeknd x PUMA Parallels
The Weeknd x PUMA Parallels
The Weeknd x PUMA Parallels
The Weeknd x PUMA Parallels
The Weeknd x PUMA Parallels
The Weeknd x PUMA Parallels
The Weeknd x PUMA Parallels
The Weeknd x PUMA Parallels
The Weeknd x PUMA Parallels
The Weeknd x PUMA Parallels
The Weeknd x PUMA Parallels
The Weeknd x PUMA Parallels
The Weeknd x PUMA Parallels
The Weeknd x PUMA Parallels
The Weeknd x PUMA Parallels

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The Weeknd x PUMA Parallels // Release Date

Starboy and signature performer, The Weeknd x PUMA Parallels are coming if you couldn’t already feel it. Worn on stage by Abel on tour, the high top PUMAs are now vindicated with an official release date and name. Look for said shoe to release on August 24th and keep it locked to Nice Kicks for price and availability info.

The Weeknd x PUMA Parallels

Release Date: August 24, 2017

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Puma Confirms Partnership with Jay Z for 4:44 Tour

Last week, Live Nation posted a tweet announcing Jay Z’s upcoming 4:44 Tour with a simple caption of #444 and an attached flyer showing both American and Canadian flags along with the brand logos of TIDAL x Spring along with the PUMA cat logo.

The brand officially confirmed by email to Billboard that they are an official sponsor of Jay Z’s 4:44 Tour and also indicated that they will be working with the mogul on “other collaborative projects.”

Given that Jay Z’s Roc Nation and PUMA have history together, the move did not come as a complete surprise to those familiar with the business of entertainment and sportswear. Rihanna signed on as a brand ambassador and creative director in 2015 where she has lead her award winning FENTY line while also being highly credited with the recent growth of the brand in the lifestyle market. Big Sean, another Roc Nation artist, joined the brand this year after a multi-year relationship with Adidas. Lastly, long time Roc Nation executive Emory Jones created the “Bet on Yourself” collection with PUMA that released earlier this year that tied together both footwear and apparel.

Emory Jones x PUMA "Bet On Yourself" Collection
Emory Jones x PUMA “Bet On Yourself” Collection
Jay Z wearing PUMA Suede
Jay Z wearing PUMA Suede

If you follow Celebrity Sneaker Stalker, you will know that Jay is no stranger PUMA kicks.  Over the years he has been spotted numerous times wearing PUMAs opting most often for the classic PUMA Suede silhouette.

The 4:44 Tour will kick off on October 27th in Anaheim at the Honda Center and wrap up at the Los Angeles’ Forum on December 21st hitting 31 cities in total across the US and Canada.

No word yet on what PUMA and Jay Z have in the works for the mentioned “other collaborative projects,” but you can always count on Nice Kicks to keep you posted.

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Rihanna x PUMA Fenty Fur Slide // Summer ’17 Preview

Pretty and paid? Rihanna is both. The Rihanna x PUMA Fenty Fur Slide speaks to such standards, offering the shimmering style and commercial cache that’s made her one of the biggest pop stars to ever walk the face of planet earth.

Doing so in style, these statement slides are slated to impact this summer at select PUMA accounts. Peep photos from our own Ray P. below.

Rihanna x PUMA Fenty Fur Slide

Release Date: Summer 2017

Rihanna x PUMA Fur Slide
Rihanna x PUMA Fenty Fur Slide
Rihanna x PUMA Fur Slide
Rihanna x PUMA Fenty Fur Slide
Rihanna x PUMA Fenty Fur Slide
Rihanna x PUMA Fenty Fur Slide

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PUMA Takes The Iconic Clyde to Luxurious Levels

PUMA continues to build on the momentum of highly anticipated releases surrounding the iconic Clyde.  Next up is a trio of Puma Clydes elevated with luxurious executions.  The Puma Clyde Luxe sports a 100% premium leather upper with the finest touches and details we’ve grown accustomed to including gold-tipped laces and gold stamped Puma and Clyde branding.

Look for all three colorways of this collection at your local PUMA LAB powered by Foot Locker or online at footlocker.com.

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Interview // Willie Esco Talks COOGI x PUMA Clyde Collab & What Biggie Would Be Wearing in 2017

Product photography by Ray Polanco

Willie Esco has been in this game for years. Working on lines for the likes of 2Pac and Nas, the New Jersey native is back at the helm with COOGI and collaborating with his favorite brand, PUMA, on none other than the Clyde.

A fitting tribute to the Notorious BIG, we caught up with Esco on the anniversary of Big’s death and the drop date for this limited edition collab to hear about not only the sweater sneakers but also what Big would be rocking if he were alive today.

Nice Kicks: To start, tell us a little bit about your history with Coogi and roots in the hip-hop fashion world.

Willie Esco: My history with Coogi is a long one. In 2004, I was put in charge of reviving the brand. Around that time I was ending the relationship with Nas and the Willie Esco brand was coming to a close. I also acquired the global licensing rights to Makaveli — 2Pac’s namesake brand that I created. Creatively I wanted to do more. Being the face of Willie Esco on the Latin side and Nas being the face of the brand on the hip-hop/celebrity side sort of took some wear and tear on me. Coogi was unique as well because I could just design clothes and revive a brand that had some legs. The ironic thing was that I was with Coogi and it had the association with Biggie and then I was working with the 2Pac estate! Both were sort of the East Coast version of Elvis and the West Coast version of Elvis in the hip-hop world.

With Biggie, the sweaters were not as popular in ’04 so the connection just wasn’t there yet like it is now. I left my partners in Coogi in ’06 and they took the brand to about $ 80 Million or maybe $ 100 Million and then around 2012-13 they told me to come back in to help with Etonic. I didn’t know footwear as well as my son does, but I told them I’d only come on if they allowed me to also work with Coogi.

I saw Coogi as the premier, luxury streetwear brand. They sort of kept their position because everything is sort of frozen in time because of Biggie. I knew the collaborations would come. We started with Rag & Bone and then my goal was to go for the top three — adidas, Nike and PUMA. Selfishly I wanted to attack those brands because my son is heavy into footwear and the collaboration process allowed him to see how to solicit the big brands. I worked with Dwayne Edwards in mentoring my son and a former colleague of mine was at PUMA. We started talking, I hooked him up with Dwyane and I knew 2017 would be a big year. His timing was perfect. I think they understood timing and footwear cycles and being able to capitalize off this space and let me translate it into a shoe. The PUMA Clyde program was originally going to be focused just on Brooklyn, but as we started talking it morphed into a bigger thing because of how celebrated Big is. The one thing that I was super specific on was that every pair had to be different — the left and the right — so that every pair is unique. They ultimately used it in the marketing and every pair is different which is a hard thing to do in footwear these days.

Nice Kicks: When you look at the collab, the Clyde represents NY in the ’70s and the COOGI represents Biggie in the ’90s. How does this shoe appeal to the modern day New Yorker?

Willie Esco: I think the two speak for the two times and I sort of fill the gap. I’m the ’80s and I don’t think the PUMA people believe me, but my favorite shoe actually is the Clyde. Every year around Final Four time I get a pair of all-white Clydes for my birthday to watch the Championship Game. That’s total ’80s to me. Growing up, I didn’t want to be the guy wearing adidas because that was Queens. In turn, let me claim PUMA for Jersey as a breakdancer which was a hard thing to do.

So when working on the shoe, I looked at the experimentation from Missoni and Converse was doing, which nothing was mismatched, so I wanted to bring uniqueness because the footwear game is in a place where it’s really hard to get excited about shoes. So, understanding what was being done with the he Missoni x Converse collab which is brilliant, us doing it at the street level brought a new twist. The millennial wants to be taken back to the ’90s and somebody wants to indirectly channel Biggie. This is a cool way to do that just like buying a pair of Jordans makes you think you can jump higher or putting on a Coogi makes you think you’re from Brooklyn or you can rap. I think we achieved that and I think PUMA did an excellent job of that. Now Diddy is posting about it and it’s a really great day.

Nice Kicks: When looking back at Biggie, what made him the fashion guy we still love and respect today?

Willie Esco: At that time, there were not too many brands servicing the urban consumer and going up to 3x and 4x in apparel. Designers that were ready to do that had success with their own brands. The savviness of Biggie to be aspirational and go into the store and go, “What makes this sweater expensive?” Simply, labor and knitting time. The boldness of a designer putting it out there and saying it’s not a mistake is brilliant. So Coogi putting it out there and Biggie finding a brand that fits his colorful nature and his size? It’s pretty unique in that if you wear a Coogi sweater people know you spent money on that thing. It’s similar to what Dapper Dan was doing, but Coogi was unique in that you could see who was wearing it from a mile away. Coogi was unique and I think Biggie picked up on that.

The gifted nature of his ability to rap made him standout as well and be able to be depreciating about himself and make that a positive. Rap has always accepted being chubby and then you had a rapper that was bigger, fatter and not scared to talk about it and explain how he liked to splurge on himself in the most expensive of things like Versace, Coogi and Moet. Those things still have to be attainable by the culture and not everything was attainable at that time.

Nice Kicks: We’re both mourning and celebrating Biggie’s life as he passed 20 years ago today. If Biggie was still around today, what do you think he’d be wearing?

Willie Esco: I think he’d age gracefully. The closest thing we have to Biggie today is Jay-Z. They both influenced each other, so if you look at what Jay’s wearing and what Jay’s wearing I think that’s what Big would be wearing and doing. I think he’d get on a health kick like Rick Ross and slim down. So a lot of the elements of the guys that are doing it big now, you take those pieces and that’s what Big would do. If he got to that point, I think he’d be a little more conscious about his health, he’d probably be looking at brands and art and developing his empire. As you get older you naturally gravitate to more classic things — it’s just the nature of the beast. He wouldn’t being wearing leggings, he wouldn’t be wearing tight stuff and I don’t think he’d be wearing Yeezys. I think he’d have a deal with Timberland, he’d have collaboration deals and he’d be celebrating 20 years of his Life After Death album. I think luxury brands would have a ball with him and he may be spearheading the resurgence of Coogi or Iceberg. I definitely believe Brooklyn Mint would’ve been a big brand, too. They would’ve gone away and then they would’ve had a resurgence. I think ultimately he’d be a billionaire and growing his empire in the way Jay is.

Nice Kicks: Every weekend a ton of sneakers drop and collaborations are more frequent than they’ve ever been. What makes the Coogi x PUMA Clyde a piece of history and a fashion statement today and here on out?

Willie Esco: The patience and timing that went into this project. The intimateness of who we rolled it out to and how selective we were about who got it and why they got it. They’re very limited because at Coogi we can only rollout X amount of product over X amount of time. I had to warn PUMA about how careful we had to be to make this happen. I want the consumer to know how much that went into planning this thing to make it come out on the day that it came out.

I’m a very lucky designer because I’m a designer that has worked indirectly with Biggie and Pac on their collections and collaborations. I think the consumer needs to appreciate why I did this, the connection to Brooklyn and the storytelling. That’s one important thing in collaboration and storytelling is that we’re losing what’s taken for granted. Collaborations just aren’t special anymore but this one is special because my son is involved in the project and we’re digging deep with pushing the concept of Biggie and a Coogi shoe. Knowing that knit shoes are being done nowadays, but this is a throwback to the ’90s with bulky sweater material on a shoe. It’s not an easy thing and one bad move and we could’ve missed the whole thing. It’s really exciting for me because I just had the idea and it went to my favorite brand and that’s what makes it special for me. When it’s special for the designer it comes out that way to the consumer.

The COOGi x Puma Clyde launched today at select retailers such as at PUMA Lab powered by Foot Locker, KITH, Jimmy Jazz, Barneys and Nice Kicks LA. Keep up with Willie on IG.

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Behind The Brand // Michelle Perrault, Puma North America PR Manager

What good is an outstanding product if no one hears about it? The perception of Public Relations may not be as glamorous of a job as Lead Designer for Puma, but it sure is equally important.

Rounding off our celebration of #InternationalWomensDay and recognizing individuals making moves in the sneaker industry is Michelle Perrault, PUMA North America PR Manager.

From working on campaign stories such as Rihanna’s FENTY line to pretty much just about anything you see coming from the PUMA brand, read ahead for insight into who Michelle Perrault is and how she makes an impact within the Boston based company:

Tell us about who you are:

I’m Michelle, I’m now officially in my late 20’s (just had a roller skating themed birthday party) and I live outside Boston in a hipster paradise called Somerville. When I’m not at work I love to practice yoga, pretend I’m a taco connoisseur and explore while taking pictures on my 35mm.


Define your role and responsibilities at PUMA:

I am the PR Manager for PUMA in North America. Meaning I am the primary contact for all North American press for PUMA. I work closely with the global team to plan and execute product launches, events and overall plans within the region. 

Speak on the impact of women in your industry:

Public Relations has a reputation of being a heavy female run industry and the impact of women in it is even more powerful than ever before. It’s amazing to go into a meeting and have it only be women around you, this is something that didn’t happen for my mother. Women are able to be impactful on each other in the workplace, creating environments where opinions are shared and valued. I think that’s important.

Any advice you would give to a young woman who would want to follow in your footsteps?

I owe my success at PUMA to my internship I had here when I was a senior in college.

That being said, I worked hard while I was interning, but once I left I didn’t just disappear. My biggest advice for anyone looking to get into the industry is to keep your past connections. If your manager offers to help you, take them up on it. If they tell you to come back and visit…DO IT. The semester after my internship I continued to visit the office to have my managers help me with my resume and my portfolio. Eventually a position opened and because I had stayed in contact they thought of me and asked me to apply.

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