Posts Tagged ‘program…’

Nike Launches LeBron Watch Program

Nike tonight launches the LeBron Watch Program — a new initiative that follows James as he unveils PE iterations of the LeBron 15 inspired by iconic Nike athletes and the many Swoosh classics that they’ve worn. The King kicked off the program tonight by lacing up the Nike LeBron 15 “Waffle,” a sneaker inspired by the time-honored Nike Waffle Trainer from 1972.

James, a sports aficionado and sneaker fiend like many of us, grew up in the ’90s watching his favorite Swoosh athletes dominate their respective eras in signature styles and more. He odes their greatness with this innovative new program. And, what’s even more exciting, many of them will be up for grabs.

Now some of James’ new PEs he’ll keep to himself, but he’ll also make five of these PEs available to Nike members through Nike SNKRS. The shoes will be available as soon as he steps on the floor wearing them. Pretty cool, right?

“When I was a kid, the athletes and the shoes represented in this series inspired me to chase my dream of one day becoming a professional athlete,” recalls James. “It’s important to me to share these stories and inspiration with my fans. I want them to be a part of every step of my journey, so I’m excited we’re making these shoes available to them.”

Nike LeBron 15 "Waffle"
Nike LeBron 15 “Waffle”


Nike Hosts Product Creation Experience Program For Portland High School Students

words // Nick DePaula
images // Josh Manus

Earlier this summer, Nike hosted its 8th annual Product Creation Experience for local Portland-area High School students, offering up a firsthand look at how several categories at the company operate. Not only can students learn about workplace dynamics that take place at Nike, but the 8-week program also challenges them to work in teams to build out their very own product assortments.

This year, three teams participated — Born Free, Create Your Shot and Magnify Your Goal — each meeting twice at night during the final months of the school year to create an extensively comprehensive collection. Nike employees volunteered their time to help guide each team throughout the program, and also spend time mentoring the students.

Much like how Nike product teams are provided with an inspiration brief overview for their collections, the students were given a brief centered around the Macrocosmic Effect, that is, “a representation of a smaller unit or entity by a larger one.” They were each given a specific global city and region to focus on, from Johannesburg to Berlin to Manila, with male and female consumers in mind. Largely, the exercise also worked to show the students through their research how consumers their age are very much alike in today’s modern digital era. Kids are dressing alike, listening to the same music and hold similar aspirations, more than ever.


Tony Hopson Sr., Self Enhancement Inc founder

Each team worked together with their Nike mentors to not only design footwear and apparel collections, but also craft full scale marketing strategies for their products, a logo, retail store build-out designs, social media and on-the-ground marketing plans, along with local event activation concepts. They even wrote, directed and filmed their own commercials. In just a few months, the students were able to apply business, design and marketing skills with professional guidance, to a beloved brand located right in their backyard.

“With the Nike Product Creation Experience, our mission is to provide mentorship and exposure to the youth, and be a point of inspiration through sports and education,” outlines Keith Parker, NPCE Program Director and Nike employee.

Each year, the program works in conjunction with the Portland-based Self Enhancement Inc. organization to identify local teens that can benefit from the Product Creation Experience’s lessons and learnings.

Founded in 1981 by local native Tony Hopson Sr., SEI offers educational programs, life skills and help to at-risk families, reaching more than 8,000 children and adults in the Portland region annually. The organization operates at a grand 62,000 square foot facility in northeast Portland, providing students with resources and facilities like a performing arts auditorium, gymnasium, dance studio, library, computer lab and science lab.

Self Enhancement typically takes students into their program between the ages of 8 and 10, and hopes to provide educational and emotional support all the way through each child’s mid-twenties, in order to one day become, as Hopson terms it, a “PCC” — a positive contributing citizen. Of the students enrolled at SEI, 90% initially score as either “high risk” or “severe risk.” Nevertheless, an average of 98% of SEI participants graduate from high school, and 85% of those go on to pursue higher education, an incredible accomplishment for Hopson Sr’s organization.

The Nike Product Creation Experience is just one of many initiatives that SEI’s students take part in, and as one of the event’s judges, I was able to witness firsthand how well each team created a strategy, presented their plan and showcased their teamwork along the way. Each team was judged on its presentation delivery, consumer connection, product offering and brand management strategy, with the winning team awarded an educational group trip to the east coast. The judging panel featured Tony Hopson Sr., Nike Sportswear category footwear leader Charles Williams, Nike Training marketing director Sean Tresvant and other top Nike execs.

Read ahead for a detailed look at each team’s final product presentation, and congrats again to each student for completing the comprehensive NPCE program.

NPCE Keith Parker 1200

Keith Parker, NPCE Program Director

Continue reading to Page 2 for a look at Team Born Free’s presentation…


BAIT x New Balance 791 “Select” Program // Available Soon

As the retail entity BAIT ventures into another year, their reign of respective success and notable collaborations continues to thrive as their latest project with New Balance is set to emerge. Introducing the BAIT x New Balance 791 “Select” Program, which is a collection of three notable and luxe colorways of the New Balance 791 silhouette. Each colorway arrives in wolverine suede with a minimalistic styling that bodes well for those looking to embark on a timeless aesthetic.

The hues featured are Powder White, Black and Excalibur, each model incorporates leather accents such as the tongue while also employing a raised metallic New Balance logo combing the side panel of the silhouette. For those that are interested, this pack will be available beginning on March 19th but happen to be apart of a BAIT Global Exclusive Program release.

Thus, only 300 pairs each of the 4 symmetrical pairs and 100 multipacks are available and will be sold at the 7 BAIT stores, for the retail price of $ 120 each via raffle. For those interested in the entire litany of kicks, the collection is also available for $ 360.

For raffle details, head over to BAIT now.



A$AP Rocky Joins Pharrell On Beats 1 Radio Program ‘OTHERtone’

A$ AP Rocky was the latest guest on Pharrell and Scott Verner’s Beats 1 Radio program OTHERtone. In the relaxed discussion, the two musicians exchange ideas regarding individuality in the music industry and the importance of challenging what is expected of them, both creatively and aesthetically. A$ AP Rocky even spoke about the fickle nature of fans and used the Drake/Meek Mill beef to illustrate his point. Stay tuned for the full interview as it becomes available.


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