Posts Tagged ‘OnCourt’

Look Back At The Best Stance x NBA On-Court Socks

words: Ray P.

Today we welcome a new NBA Season and it’s an exciting time for both the teams and spectators alike. Not only do we get to see the best athletes from around the world compete, but we also get to rep our squad with amazing gear made by different sportswear brands the NBA has partnered with. In the past two years, professional basketball saw a lot of flavor added to the court as Stance landed an unprecedented deal to be the brand that makes on-court socks for the players and off-court socks for the fans. Stance is known for changing the sock game with their colorful motifs and incredible sports storytelling.

About a half decade ago, Stance unveiled its first collection of NBA socks. These socks, which were limited to select boutiques only and hard to get, featured sublimated images of NBA legends. Safe to say, the Stance x NBA collabo popped off. Over the course of the next few years, while popularizing legends and team socks, Stance was working behind the scenes with the NBA to secure the rights to the NBA on-court socks. 

That, eventually, came to fruition. And Stance performance basketball socks became a thing, as NBA players took the court in them during the 2015-16 and 2016-17 seasons. 

Now, with Nike on court, Stance is doubling down on their efforts to propel NBA casual, fan and lifestyle socks to the next frontier. There are new NBA player collections, team logo and legend packages in the works. 

So stay tuned, cause Stance x NBA is just beginning.
— Tzvi “T” Twersky / Director of Licensed Sports, Stance

Before the new season kicks off with all Nike gear on-court, Nice Kicks wanted to look back at the past two years and recognize some of the best Stance x NBA socks seen throughout the league. 

KOBE DAY

Giving one of the GOATs flowers while he can still smell them. No final season shook up the world more than Kobe Bryant’s since Michael Jordan and Stance was sure to honor the Black Mamba correct.

This limited-edition collection launched three styles only to sell out immediately, was replenished later and sold out again. Both numbers 24 & 8 were honored as Bryant was great in both eras.

The socks were originally only intended to be worn once in the NBA, on the March 6 game against the Warriors. The reaction was so stellar, though, that the Los Angeles Lakers decided to wear them again for the season finale/Kobe’s finale. This is the first piece of on-court apparel worn that honored a current player (and not a retired one).

For Stance, this was a really exciting project to work on for a number of reasons. Namely, the idea was brought to them very late in their process, so they had to make this happen on a very protracted calendar. It pushed Stance to and even past their limits—all in the name of a great design, exceptional sock and unforgettable moment.


BLACK HISTORY MONTH 2016

Worn on-court in the NBA in 2016 for Martin Luther King Day, Stance created a banger for BHM not only stylistically, but also for what it represents. The socks were worn with all different types of sneakers and it looked amazing on everyone.

You know a design is awesome and holds cultural significance when LeBron James, one of the world’s biggest athletes who gives back to his community as well as speaks up for social injustice including Black Lives Matters, wears it. This is one of the few rare occasions you can spot King James in special event socks because he usually sports a unique custom made fit engineered by Stance and himself.


TIM DUNCAN DAY

21 21 21! Tim Duncan low-key had one of the greatest careers of all time and that’s exactly how he wanted it to be. With authenticity being very important to Stance, they kept things simple with a patch of Duncan’s number on a pair of black and white socks– it looked clean, too.

The limited-edition socks were only available to players and fans at the arena that night on December 18th, 2016. Coach Popovich personally OK’d this project and design.

“As we all know, the Spurs do everything with a purpose. They talk, they practice, they play…with a purpose. They don’t waste any movement or do anything extraneous. That extends to their wardrobe and, so, we kept that in mind with these socks. Instead of trying to be extra, we kept it simple and just added a “21” patch to an existing striped style. A simple—and perfect—way to honor The Big Fundamental.” — Stance Hoops


NEW YORK KNICKS CORE

New York merchandise is always hot, but during the 2016-17 season the Knicks saw their core socks rise to become one of the most popular styles Stance Hoops offered. While simple in design, yet stylishly effective, these socks were worn on-court often and early by the Knicks and their unicorn Rookie Kristaps Porzingis who brought new energy to the team. Unlike other Stance socks, the NY Knicks Core sock was uniquely designed to have the NY stand alone unlike other team socks which have Stance and NBA logos embroidered on the back.


JUST DON x NBA ALL-STAR 2016

Is his name King Midas or Don C? Because everything he touches is gold. This collaboration was a limited-edition halo piece that complimented the inline All-Star Game socks. These pushed the limit of what you can do on a sock, and also—with hearts on it—pushed NBA design past anywhere it had ever been before given their usual strict limitations.

When Stance left these in the locker room for the players, they were put in a box specially designed for the occasion, along with a matching Just Don Valentine Day hat. For months, you could see guys—Dwade, James Harden, Andre Drummond, etc.—rocking those hats.

Working along side Stance in the design process, Don C is recognized as a great designer, an innovator, and, best of all, a great person. He was responsible for the concept of marrying Valentine’s Day and All-Star Weekend, since they coincided. The added touch, another first, was each pair of socks had an individual number on the bottom out of 500.


MILWAUKEE BUCKS LOGO QTR

New logo who dis? The Bucks have the most slept-on sock in the NBA and uniforms. With Giannis leading the way, those boys will be a nightmare on the court for opponents and they’ll do so in style.

“As the Bucks embraced a new uniform and identity, we did our part and tried tying the whole kit together at the foot. This design, from a technical perspective, is difficult and is a testament to our impressive design and product teams.” — Stance Hoops


PORTLAND TRAILBLAZERS “RIP CITY”

Stance honoring the nickname of the Blazers on a sock is pretty amazing. If you’re a fan of Portland, this is a must cop pair. It holds historical value dating back to 1971 as play-by-play announcer Bill Schonely shouted out, “RIP CITY! All right!” during an ill-advised long distance made field goal (in the pre-three point line era).

This is a dope sock, but very slept-on because the Blazers were one of the few teams that preferred black and white socks for the most part, so fans didn’t really get a chance to see these enough. The RIP CITY design is printed, not knit like most STANCE NBA socks, via a dope process the production team innovated.


RAPTORS THROWBACK “TORONTO HUSKIES”

The Toronto Raptors threw it back to 1947, way before your time and my time with this uniform. Yet another sock from Stance and the NBA that holds historical value. We could argue the socks made the jerseys look way better every time they were worn together. This was one of the most inspired and well-worn designs. Just peep how it looks on DeMar’s feet.

“This sock, as you can see, took the most creative liberty and, in turn, turned out as one of the standouts. Thanks to the Raptors, for giving us such dope material to work with, and thank our design and print team for turning up!” — Stance Hoops

Fun Fact: The Toronto Huskies only were together for one season in 1946-47 for the BAA, a league that became before the NBA, before disbanding.


Image via Nick Turchiaro-USA TODAY Sports

SOLID QTR – “Black” & “White”

The traditional sock with NBA logo will forever be a staple in sportswear fashion thanks to Michael Jordan. Before Stance came around, NBA socks were hard to come by. Now, you can actually buy the NBA socks the athletes wear. However, quarter length NBA Logo socks were still exclusive to athletes and not available the public in the 2015-16 season. They were so fire on-court, though.

After much demand, Stance listened to the kids and in 2016-17 launched the quarter length sock, which became one of the best selling socks at all channels of retail. That was a great decision.


NUGGETS CORE

Another fan favorite sock as the design is really cool, but credit also goes to Denver having really loyal fans. They are so loyal, people posted some amazing pictures on IG of this sock—which illustrate the mountains of Colorado—while hiking the mountains! You have to respect a sock designed for Basketball that transcends outside of the court.


NBA RISING STARS

Give it up to The Boy. With the 2016 NBA All-Star game being held in Toronto, Drake’s OVO Raptors jerseys served as the inspiration for this stellar pair of socks that sold out on Stance.com instantly! Although this sock had no OVO branding, many Drake fans count it as merch that needed to be owned for their collection.

NBA players such as Karl Anthony Towns, Kristaps Porzingis, and more were spotted wearing this sock during the Rising Stars Challenge along with an array of dope kicks on court.


 


(Image via Jose Carlos Fajardo/Bay Area News Group)

CHINESE NEW YEAR COLLECTION

Limited-edition and only available in select local markets. This was a hit with players and fans as they looked fire both on and off-court. The CYN collection was one of the few special event socks the Warriors embraced and wore. The Warriors, Raptors, Wizards, and Rockets sported their socks on-court as well.

“This is the first time Steph Curry wore the calf length crew sock from Stance. Traditionally, Curry chose to wear the quarter length socks throughout the season which would be hidden under his ankle braces. Stance selected CYN teams who have previously honored Chinese culture and have massive dedicated fan bases in the easter hemisphere.” — Stance Hoops


CAVS LOGO

Love ’em, or hate ’em, the Cavs have some pretty sick uniform colors– Wine, Gold, Navy. Whichever color combination you choose it’s going to look good. One can argue Stance made the some of the best kits for LeBron and company. The primarily navy pair sports yellow accents and wine colored stripes while the Cavs Logo is featured on the back side. This is a case of a simple sock done well.


You can shop the full range of Stance x NBA On-Court socks for only $ 10 online.

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