Posts Tagged ‘nikes’

Colin Kaepernick is the Face of Nike’s 30th Anniversary “Just Do It” Campaign, Signature Collection Also in the Works

Colin Kaepernick, social activist, and former San Francisco 49ers quarterback is the face of Nike’s 30th anniversary “Just Do It” campaign.

A Nike endorser since 2011, Kaepernick broke the news today on Twitter by revealing the first advertisement from the upcoming campaign. A biting, visceral image, shows Colin’s face in intimate detail. Centered into a noir backdrop overlaying the intricacies of his skin, the words “Believe in something, even if it means sacrificing everything” speak in a deafening and cunning tone.

The ad, of course, leans generously into the outcome of Kaepernick’s social injustice protest and subsequent removal from the NFL. Kaepernick famously sat during the national anthem in August 2016 and kneeled during America’s song in weeks thereafter. Other NFL players quickly and forcefully followed his lead.

In the two years since Colin’s initial peaceful protest, it’s largely believed he has been “blackballed” from the league. Kaepernick, in turn, filed a collusion grievance against the NFL in October, stating they organized an effort to keep him out of the league based on his social and political beliefs.

Nike’s restored commitment to Kaepernick seemingly works in contrast with one of their biggest business partners — the National Football League. Renewing its deal as the league’s official apparel provider back in March — an agreement that will continue through 2028 — Nike realigning with Kaep appears grossly in opposition given his very public court battle with the NFL. Yet, he’s the face of a hugely important campaign for Nike, one that will also feature LeBron James, Serena Williams, Odell Beckham Jr., Lacey Baker, and Shaquem Griffin.

Although Kaepernick has been on the Nike roster for seven years now, he’s been visibly absent from brand advertisements for the last two. Nike seemed at a loss for what do to with Kaepernick during said period. However, as ESPN’s Darren Rovell points out, “Nike has been paying Colin Kaepernick all along.”

His presence in the budding “Just Do It” campaign represents newness for both parties, as Kaepernick’s representatives — Mark Geragos and Ben Meiselas — reportedly worked to restructure his deal in recent months. As stated by Charles Robinson, a senior NFL reporter from Yahoo Sports, Kaep’s new deal with Nike will be on par with other top-tier football players. His “star” contract is reported to pay him in the millions of dollars per year. In addition, Colin will have his own branded collection that will include sneakers, jerseys, and shirts. It’s also worth noting that “star” contracts in the past have included a clause for royalties.

While Nike should be applauded for championing Kaepernick with an extended contract and newly heightened brand visibility, interest from other sportswear brands may have thrust them into motion. Back in April, Adidas publicly stated that they had an interest in signing Colin if he played for an NFL team in the upcoming season which kicks off later this week. However, given the climate of Kaepernick’s legal battle with the league, it’s off base to assume that Adidas had any real assurance that Kaepernick would suit up in the NFL this season.

It’s actually a foregone conclusion that Kaepernick won’t play in the NFL this season. And, if you’re keeping pace, evident that he won’t play in the NFL at any point in the future. So how does Nike promote a football player who’s no longer a professional football player? That’s simple; Colin Kaepernick was never just a football player to begin with. The same way Michael Jordan, LeBron James, Serena Williams, and countless others aren’t just athletes. They are all so much more. That’s always been the driving force.


Nike’s Air Revaderchi Goes All Black for Summer

Originally released back in 1992 as a functional hiking model, Nike’s Air Revaderchi is just one of the many sneakers in the brand’s densely populated archive that almost works better today than it did decades ago.

Nike Air Revaderchi "Black"
Nike Air Revaderchi “Black”

The angular, multifaceted design is flush with premium materials. Dripping in AGC heritage with traces of Huarache DNA, this all-black variation reveals the great nuance in Nike designs circa ’92. Joining neoprene and suede fabrication before it was industry standard, much of what Nike did during the original ACG era was light years ahead of all others. The Air Revaderchi doesn’t often get credit for being amongst that bunch.

This all-black edition serves to strengthen that claim with a summer release. Grab a pair now for $ 140 at Feature.

Nike Air Revaderchi

Colorway: Black/Anthracite-Black
Style #: AR0479-002
Price: $ 140

Nike Air Revaderchi "Black"
Nike Air Revaderchi “Black”
Nike Air Revaderchi "Black"
Nike Air Revaderchi “Black”


Our Favorite Athletes to Wear Nikes & Jordans at the University of Michigan

The University of Michigan and Nike have a storied history with many of the Victors’ greatest athletes scoring touchdowns and putting down dunks in Nikes and Jordans. Focusing on basketball but also showing love to a football favorite, see some of the prolific Wolverines that made history in Nike.

Glen Rice

Glenn Rice Nike Delta Force

Before Glen Rice was a 99 level 3-Point Shooter in NBA Live, he was a standout forward at the University of Michigan. The Heat turned Hornet NBA star laced up the Nike Air Delta Force High en route to winning a National Championship in Ann Arbor back in 1989.

Chris Webber

Chris Webber Michigan Nike

Sporting the Swoosh during his two-year stay in Ann Arbor, Chris Webber helped Huaraches hit and black Barkleys boom. The Nike Air Flight Huarache and Nike Air Force Max are synonymous with C Webb and the Fab Five, still creating nostalgia in retro life.

Jalen Rose

Jalen Rose Michigan Nike

The point guard that propelled the Fab Five, Jalen Rose was a figurehead that represented the phenomenal freshman stylistically in both attitude and apparel. The Nike Air Dynamic Flight, Nike Air Flight Huarache and even the Air Jordan 9 all got burn from Jalen during his college career.

Juwan Howard

Juwan Howard Michigan Nike

A certified sneakerhead in the amateur, professional and retired ranks, Juwan Howard saw his star blossom at the University of Michigan. Entering an early relationship with Nike while in college, Juwan rocked everything from the famous Nike Air Force Max to the also awesome Nike Air Maestro.

Jimmy King & Ray Jackson

Jimmy King Ray Jackson

Jimmy King and Ray Jackson were the wings that helped the Fab Five soar. Both swingmen laced up loads of Nike favorites during their days in Ann Arbor, including the likes of the Nike Air Strong and Nike Air Unlimited.

Maurice Taylor

Maurice Taylor Nike Zoom Flight 95

Ushering in the post-Fab Five era, Maurice Taylor took to the hardwood in a variety of famous models. The Nike Air Zoom Flight 95 in the “Carbon Fiber” colorway was a popular pair for Mo, as was the “Concord” Air Jordan 11.

Robert “Tractor” Traylor

Robert Tractor Traylor Michigan Nike

AJ13 photo via Big Ten Network

A fan favorite on and off the court, Robert “Tractor” Traylor is a legend in Michigan hoops. When he was getting buckets or breaking backboards in Ann Arbor, #54 was known to wear some of the best from Nike and Jordan Brand, ranging from the Nike Air Flight Max to the “Flint” Air Jordan 13.

Louis Bullock & Robbie Ried

Louis Bullock Robbie Ried Nike Michigan

Ann Arbor’s amateur version of the Splash Brothers years before Steph and Klay hit the Bay, Louis Bullock and Robbie Ried were known to pull from absolutely anywhere. Though the post-Fab Five era may not have seen the deep tourney runs of the diaper dandies before them, there was still heat as the Nike Air Penny Max 1 and Jordan Team One got burn in the backcourt.

Charles Woodson

Charles Woodson Nike Michigan

photos via Walter Camp & SB Nation

You’ve gotta be a boss to win the Heisman trophy as a defensive player. Charles Woodson was, well, that: a boss. The cornerback/wide receiver/return man brought Lloyd Carr a National Championship in 1997, capping off a collegiate career that saw him pick passes and score touchdowns in the likes of the Nike Air Speed Turf and Nike Air Pro Streak Max in cleated versions.

Jamal Crawford

Jamal Crawford Nike Air Flightposite

photo via Pinterest

Hooping in a headband, Jamal Crawford brought his Seattle swag to the Midwest during his days at Michigan. Only staying for one year, Jamal was a fan favorite, zipping up the Nike Air Flightposite One on occasion.


Devin Booker Stars in Nike’s New Original Series ‘Come Out Of Nowhere’

After spending his adolescence in Grand Rapids, Michigan, a youthful Devin Booker ventured down south to Moss Point, Mississippi, while in high school to become elite and secure a larger spotlight. He also moved there to work alongside a local legend, his father, Melvin Booker. Through hard work and dedication, and within the blink of an eye, Booker was recruited by Kentucky University where one season was enough for the Phoenix Suns to take the explosive guard 13th overall in the 2015 NBA Draft at the tender age of 18.

Booker’s story, and others like it, are the inspiration behind Nike’s new original series ‘Come Out Of Nowhere.’ The series, which in name is likened to LeBron James’ famous block in last years NBA Finals, begins with Booker and his grassroots to superstar tale and will continue with the likes of Isaiah Thomas and Giannis Antetokounmpo.

Check out Booker’s ‘Come Out of Nowhere’ installment below and also peep his Nike Zoom Rev 2017 PE.


Nike’s Air Max Sensation Returns for the Fall

The Nike Air Max Sensation silhouette was originally unveiled back in 1995 as Chris Webber’s first (and last) signature model, but the release wasn’t as successful as anticipated due to its relatively high price point. However the basketball shoe has been brought back for the fall season, and features a full-grain leather upper in white with contrasting black and navy details throughout. Complete with an Air Max sole unit and ample amounts of cushioning, look to purchase the OG colorway of the Air Max Sensation at select Swoosh accounts starting October. Stay tuned for more information on this release.


Nike’s “Short A Guy” Ad Stars Anthony Davis, Andrew Luck and Mike Trout

Debuting nationally during tonight’s MLB Home Run Derby, Nike‘s new star-studded “Short A Guy” advertisement features the full range of new Swoosh performance silhouettes.

Highlighting the Nike Hyperdunk 2015 and Nike Air Zoom Elite 8 most notably, the clip shows just how important even the smallest player can be during those ever critical summer pickup games. In this case, one lucky kid experiences the ultimate day in sports playing alongside the likes of Anthony Davis, Andrew Luck, Mike Trout and many other world-class Nike athletes.

Promoting participation in new sports, and a healthy lifestyle through rigorous training, check out Nike’s “Short a Guy” ad below.

Source: Nike


Nike’s Team USA Cleats are Available for Customization on NIKEiD

Matt Halfhill – Founder + Publisher
Allison Halfhill – Chief of Strategy
Nick DePaula – Creative Director

George Kiel III – Editor in Chief
Ian Stonebrook – Associate Editor

Pierce Simpson – Staff Writer
Gregory Williams – Staff Writer
Darren Griffin – Staff Writer

Sid Ashford – Video + Visuals

Jeffery Jason – Social Media


Video: Sole Collection Presents “Everything You Need To Know About Nike’s Roshe Run”

Just want to buy a pair right now? Click Amazonor Ebay

Nike’s Roshe Run silhouette has been nothing sort of an immense success; having seem multiple iterations and collaborations in only a few seasons of the style’s existence. Sole Collector recently released a video unveiling the true inspiration behind the popular design. Designed by Dylan Raasch, the Roshe Run went through 16 different design editions before one was finally deemed as being perfect. The inspiration for the silhouettes came from a Roshi Zen Master (“Roshi was changed to “Roshe” for legal reasons). A fantastic video full of interesting facts, this is well worth a watch.

The post Video: Sole Collection Presents “Everything You Need To Know About Nike’s Roshe Run” appeared first on The Shoe Buff – Men's Contemporary Shoes and Footwear.


Video: Nike’s Rob Dolan Looks at the Flyknit Lunar 2 Sneaker

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Nike Senior Design Director, Rob Dolan takes us inside the Flyknit revolution and the updates for the design of the Nike Flyknit Lunar2. The magic of Flyknit Lunar2 comes through pairing the powerful and ultra light Nike Flyknit upper with the super soft an responsive Nike Lunarlon cushioning.

The post Video: Nike’s Rob Dolan Looks at the Flyknit Lunar 2 Sneaker appeared first on The Shoe Buff – Men's Contemporary Shoes and Footwear.


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