Posts Tagged ‘Nike’

Off-White x Nike Air Force 1 “MoMA” // Release Date

After teasing the collaboration several months back, we have official word that this Air Force 1 with Virgil Abloh is a collaboration to celebrate the Museum of Modern Art in New York. The MoMA establishment has certainly paid tribute to the progression of fashion over the years, which makes makes the storytelling behind this release only that much more organic.

This edition features a black leather upper with a silver overlay on the Nike Swoosh, which also features a pronounced stitching on the outline. Additionally, this version also features the phrase 1Thology: The Air Force 1 as a nod to the heritage of basketball and its effects on society. Lastly, this offering comes complete with a co-branded Nike Elite sock with each purchase.

It is reported that the Off-White x Nike Air Force 1 “MoMA” releases tomorrow at the MoMa.

Off-White x Nike Air Force 1 “MoMA”A

Release Date: January 27, 2018

Virgil Abloh x Nike Air Force 1 MoMA
Off-White x Nike Air Force 1 “MoMA”
Virgil Abloh x Nike Air Force 1 MoMA
Off-White x Nike Air Force 1 “MoMA”

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Nike Epic React Flyknit Black/Racer Blue // Release Date

First debuting in Navy and White colorways, the first full-length React shoe has previewed in its third iteration. That’s right, the Nike Epic React Flyknit is back in black.

The lightweight Flyknit upper hones in on a noir sentiment while Racer Blue contrasts unite the heel wrap, heel tab and branded footbed. React cushioning from toe to heel gives the shoe energy return runners need. Yet the budding silhouette also implores lifestyle wears given its high level of comfort and contemporary design presence.

Expect the Nike Epic React Flyknit Black/Racer Blue to release alongside the two aforementioned pairs on February 22.

Nike Epic React Flyknit

Colorway: Black/Black-Racer Blue
Release Date: February 22, 2108
Price: $ 150

Nike Epic React Flyknit Black/Racer Blue
Nike Epic React Flyknit Black/Racer Blue
Nike Epic React Flyknit Black/Racer Blue
Nike Epic React Flyknit Black/Racer Blue
Nike Epic React Flyknit Black/Racer Blue
Nike Epic React Flyknit Black/Racer Blue
Nike Epic React Flyknit Black/Racer Blue
Nike Epic React Flyknit Black/Racer Blue

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Nike PG2 // Release Date & Official Unveiling

Taking on King James and the Cavs, Paul George will debut the much-awaited Nike PG2.

Inspired by his love of gaming and being a PlayStation guy, the pair references the console with a light-up tongue and other nods. “We worked directly with the PlayStation team on every aspect of this shoe. One thing that they provided, which was really cool, was the starry graphic from the dynamic theme that will be available for your PlayStation 4 with a code from the shoe. It’s a beautiful graphic, so we made it the sock liner,” says designer Tony Hardman.

Don’t get it twisted though, this shoe is much more about performance than novelty. Like the beloved on-court shoe the PG1, lockdown and traction are at the forefront of the design. Had issues with the strap being too long for your feet on the 1? It’s been adjusted on the 2 to fit feet of various widths.

Even better, cushioning has also been improved. “We increased the size of the forefoot Zoom Air unit to 10 millimeters. And, he’s standing right on top of it now, whereas in the PG1 there was a little bit of foam between the unit and the foot. So all the way to the ground he’s got that full Zoom Bag and that really gives him propulsion in the forefoot,” noted Hardman.

“I’m really excited, more so again for the performance that it’s going to give guys that follow me and are trying to get to the NBA,” said PG himself. “I’m most excited for those guys to get a chance to wear them and be in them and help them with their careers. At the end of the day, that’s what I want. Players are going to get everything that they loved in the PG1 plus a lot more.”

Debuting on court today against the Cavs, the limited edition PG2 PlayStation colorway will release on February 10th at select Nike Basketball retailers.

Nike PG2 “Playstation”

Release Date: February 10, 2018

Nike PG2 "Playstation"
Nike PG2 “Playstation”
Nike PG2 "Playstation"
Nike PG2 “Playstation”
Nike PG2 "Playstation"
Nike PG2 “Playstation”

Nike PG2 "Playstation"
Nike PG2 “Playstation”

Nike PG2 "Playstation"
Nike PG2 “Playstation”
Nike PG2 "Playstation"
Nike PG2 “Playstation”
Nike PG2 "Playstation"
Nike PG2 “Playstation”

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Interview // Designer Tony Hardman Details Paul George’s New Nike PG2

words // Nick DePaula:

For every footwear designer, being tasked with crafting a signature shoe from scratch is of course the ultimate goal. There’s no greater challenge, and when it comes to namesake debuts, Paul George’s PG1 immediately was placed amongst the greatest first models in hoops history by fans and players alike, in a tier alongside models like the Air Jordan 1, Reebok Question, Air Penny 1 and others.

As designer Tony Hardman tells us on the latest Nice Kicks podcast, following up the much-loved PG1 for Paul’s second shoe was a challenge, not just because the consumer expectation had started out so high, but also because of the $ 110 price point, and the new way in which they tried to bring energy to the launch of the shoe with George’s first collaboration.

Listen to the full episode with Tony Hardman on the latest Nice Kicks Cast below, and read ahead for insights into the process of designing Paul George’s new PG2 signature model. Be sure to subscribe to the Podcast on iTunes for more designer interviews and footwear industry analysis.

Defining A PG Design Language

Tony Hardman: “As we evolve the line, it’ll feel a little more Paul than it might’ve on the 1, stylistically. Functionally, we hit all of the things that Paul wanted on the 1, but I’m not sure that we defined his style yet. That will evolve. For him, he wanted that strap in the front for the 1, and that was key. We built on things that had worked for him in the past, and then drew inspiration from who he is as a guy on and off the court. The fishing thing was a big piece of inspiration for us last year, and some of that dictated the design of it. You’ll see some of his style come into it as we develop his line down the road.

When we started the 2, he hadn’t even worn the 1 yet. [laughs] That’s one of the weird things about the signature process. It’s hard to build on, ‘Hey, what did you like? What didn’t you like?’ I had to do more of an evolutionary thing, where there were some things we knew from early testing when he wore it only once or twice, but not really in a game yet. There were some things that he definitely asked for. One being, he said, ‘Hey, I don’t want a strap on the 2.’ That was one thing. We knew we wanted to continue his lineage in terms of having a Low, and having the consumer go back to that. The comfort was a big thing too for him, and maintaining some of that.

In terms of Swoosh placement, that’s kind of iterative, and we figure that out as we go. It’s not really a request from him, but there’s a always been a nod. With the 1, there’s a reverse and a forward Swoosh. That ties back to him being a two-way player, and is a nod back to that.”

Working With Paul

Tony Hardman: “Working on a signature line for Nike Basketball wasn’t something I took lightly. Basketball shoes are something I’ve wanted to design since I was in High School, so that was a great moment for me. To jump in on a new guy who was coming in fresh, was really cool. Me being a fan of Paul’s, who he is as a person and who he is as a player, it was a good fit. Paul is a really chill guy and super easy to work with. I knew this was also a dream come true for him, and he’s a super humble guy. He was excited to be part of the process, and I was the same way.

Paul is a family guy. He’ll bring people in and treat them that way. He’s super humble and easygoing. The first session we had, we just went out to his house in Indy. We spent the day digging through his closet, looking at his cars and we brought a bunch of shoes to get a feel for what he liked stylistically. What did he play in, and what did he like or didn’t like. We set the groundwork with that, which was really cool to get to know him and build on that.

Throughout the process, we’ll see him maybe four times a year. We’ll check in with him and bring new samples, and a lot of time his family is there. His mom and dad, and his sisters, and they’re giving their input. It’s cool, and it’s really Paul. You can see how close he is with his family, and that was a lot of what inspired the 2. It’s really about the people that made him, how he’s a family guy and how that keeps him grounded.”

Designing Signature At $ 110

Tony Hardman: “That’s the challenge. People expect a lot out of signature product. It’s a challenge to have lots of technology, and obviously, Zoom bags cost money, Flywire costs money, and anything that is considered an innovation. You have to be a little craftier with how you do the design and how you’re going to bring energy to it. On the 1, bringing some leather in brought some interest and some different character to it. On the 2, it’s the same thing.

The kid wants everything. They want the $ 110 shoe to be just like the [$ 185] LeBron shoe. The reality is, it’s not going to be. We had to make the best shoe we can. In terms of on-court performance, kids will really feel like the 2 is better than the 1 on-court. It’s been amazing. Some people didn’t feel the Zoom enough, so we increased it. In the 1, we had a 8mm bag that was bottom-loaded. For the 2, we’ve gone with 10, which basically means you’re standing right on top of that bag and it goes all the way to the rubber.

For now, the current plan is to keep him at that price point. We like having a shoe that’s accessible for kids, but they can still get that aspirational signature product, as long as we continue to push the design at that level. He’s been happy with the footwear, and it’s been super comfortable for him and hitting the mark in terms of what he’s looking for on court. As long as we’re doing that, for now, it looks like we’re going to stay in that zone.”

PG’s Love For PlayStation

Tony Hardman: “It was actually quite a challenge and a bit of a scramble. To work with a company like that, that knows how to execute things, the communication was great between our teams. I already had a light in the works, based on asking Paul once, ‘If you weren’t a basketball player, what would you do?’ He said something in electronics, because he loves TVs and he loves video games. I thought it would be cool to put something that could light up in his shoes, and I was already working on that on the side. But, I was getting a lot of eye rolls, and people saying, ‘Are we really going to do this?’ [laughs] People weren’t on it and hustling on it until the PlayStation collab came along. I just said, “Yo, this is the perfect place to implement this.”

I had already started, and then it was a matter of trying to finish it up and get it into the shoe. When it’s a performance shoe, it’s always a challenge to make sure that it’s still working and no weird things or discomfort come up. We took the Playstation controller as inspiration, and just brought it to life on the foot.

He’s a huge gamer. He loves 2K, obviously. He’s also big on Madden and Call of Duty, and loves to play online gaming too. I would say he’s one of the biggest gamers in the NBA. He’s all about it and he takes his PlayStation with him on the road. That’s why this PlayStation collab came together and felt so natural.”

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Nike Air Force 1 Low “Red Paisley” // First Look

Nike is getting more experimental with the Nike Air Force 1 Low as the classic Bruce Kilgore design looks towards spring. After its “Equality” BHM release earlier today, this upcoming colorway sees its sartorial enhancement not at the heel but on the iconic Swoosh.

Similar to the aforementioned “Equality” pair done in all-black leather, contrast red Swoosh branding marks the paneling of this upcoming release. However, the shoe takes on even greater expression as a paisley print flows throughout the red Swoosh joining the tongue and heel branding.

No release details are currently available for this Nike Air Force 1 Low “Red Paisley” colorway. Keep it locked to Nice Kicks for more.

Nike Air Force 1 Low "Red Paisley"
Nike Air Force 1 Low “Red Paisley”
Nike Air Force 1 Low "Red Paisley"
Nike Air Force 1 Low “Red Paisley”
Nike Air Force 1 Low "Red Paisley"
Nike Air Force 1 Low “Red Paisley”
Nike Air Force 1 Low "Red Paisley"
Nike Air Force 1 Low “Red Paisley”
Nike Air Force 1 Low "Red Paisley"
Nike Air Force 1 Low “Red Paisley”

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Nike Air Force 1 Low “Tan” // First Look

Nike Air Force 1 releases will not slow in 2018. Now a year removed from its 35th anniversary, the time defiant style persists in a run that has seen the shoe return to prominence. Colorways like this tan pair are a large reason why.

Although the “Linen” is the more preferred iteration of any tan AF1, this one is a strong ringer with tonal Swoosh branding as opposed to pink. Moreover, the branding is textured and slightly enlarged with gives the model a bit more profile in its stance.

Grab a first look at this new Nike Air Force 1 Low “Tan” and stay tuned for more details.

Nike Air Force 1 Low "Tan"
Nike Air Force 1 Low “Tan”
Nike Air Force 1 Low "Tan"
Nike Air Force 1 Low “Tan”

Source: US11

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Nike Air Huarache City Black/Gum // Preview

How many more forms can the Nike Air Huarache undertake? Several, apparently. The latest and greatest is the Air Huarache City, a union that weds both the Air Huarache and strapping remnants of the Air Raid, respectively. It’s where fashion and function meet, get better acquainted, then dish on color blocking.

Black and Light Gum Brown is the outcome here, adding the shoe to a long list of others that don this trendy palette. The sleek aesthetic is ideal for street styling with multiple wear options. Strapped up or taken down for the undone look, Nike branding marks both the straps and heel while lightweight neoprene and supporting textiles shape the upper.

No release details for this Nike Air Huarache City Black/Gum are currently available. Stay tuned for more.

Nike Air Huarache City Black/Gum
Nike Air Huarache City Black/Gum
Nike Air Huarache City Black/Gum
Nike Air Huarache City Black/Gum
Nike Air Huarache City Black/Gum
Nike Air Huarache City Black/Gum
Nike Air Huarache City Black/Gum
Nike Air Huarache City Black/Gum
Nike Air Huarache City Black/Gum
Nike Air Huarache City Black/Gum
Nike Air Huarache City Black/Gum
Nike Air Huarache City Black/Gum

 

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Eight Things You Should Know About the Nike Air Max 270

Following our exclusive look at the Nike Air Max 270 earlier today, the Swoosh dishes out even more details on its excitable new silhouette. They’ve focused on eight key facts regarding the lifestyle centric Air Max 270 — all of which we detail for you here.

Breaking history almost immediately, the Air Max 270 is championed as Nike’s first Air Unit lifestyle shoe. Sure, there have been other lifestyle driven shoes with aesthetically pleasing Air cushioning, but all others saw a primary focus as a performance runner. It’s also noteworthy that the shoe is inspired by both the Air Max 93 and the Air Max 180, respectively.

The shoes 270 moniker originated from an internal Nike epithet for the Air Max 93, which acts as a call back to the 270 degrees of visibility in the Air Unit. Also, to that end, it’s the tallest Air Unit ever, tallying 32-mm in height. This speaks to the biggest heel volume displacement on record in efforts to support maximum Air comfort.

All this cushioning and height will make appearances on a variety of Nike silhouettes in 2018, many of which will be dressed in different colors.

Another interesting fact about the Air Max 270 is that Kevin Durant was one of the first Nike athletes to wear test the shoe. He loves them and also owns the largest pair: a size 18.

The eighth and final fact regarding the Nike Air Max 270 is its release date: February 1, 2018. Select retailers will stock the shoe as well as Nike SNKRS. Take a closer look below.

Nike Air Max 270
Nike Air Max 270
Nike Air Max 270
Nike Air Max 270
Nike Air Max 270
Nike Air Max 270
Nike Air Max 270
Nike Air Max 270
Nike Air Max 270
Nike Air Max 270

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Nike Air VaporMax “Triple Black” // Release Date

Heavy on intrigue and already a polarizing pair, the Nike Air VaporMax “Triple Black” is hitting retail this month.

Taking tooling from the recently released VaporMax and decking out the upper with lines reminiscent of the OG Air Max Plus, this three times noir take is a modern entry for a model sure to make noise in 2018.

Mark your calendar for a January 25th drop date.

Nike Air VaporMax “Triple Black”

Release Date: January 25, 2018

Nike Air VaporMax "Triple Black"
Nike Air VaporMax “Triple Black”
Nike Air VaporMax "Triple Black"
Nike Air VaporMax “Triple Black”
Nike Air VaporMax "Triple Black"
Nike Air VaporMax “Triple Black”
Nike Air VaporMax "Triple Black"
Nike Air VaporMax “Triple Black”
Nike Air VaporMax "Triple Black"
Nike Air VaporMax “Triple Black”
Nike Air VaporMax "Triple Black"
Nike Air VaporMax “Triple Black”

Source: US11

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Nike Air Pippen 1 “Work Blue” // Available Now

Blue collar baller Scottie Pippen sees his work ethic celebrated on the Nike Air Pippen 1 “Work Blue” release. On the heels of the Kith collab, this pair may rub purists the wrong way as it drops the jewels on the upper, but the color code is cool and the look is easily identifiable years after the Silent Assassin retired.

Pairs are available online at Shiekh Shoes.

Nike Air Pippen 1 "Work Blue"
Nike Air Pippen 1 “Work Blue”
Nike Air Pippen 1 "Work Blue"
Nike Air Pippen 1 “Work Blue”
Nike Air Pippen 1 "Work Blue"
Nike Air Pippen 1 “Work Blue”
Nike Air Pippen 1 "Work Blue"
Nike Air Pippen 1 “Work Blue”
Nike Air Pippen 1 "Work Blue"
Nike Air Pippen 1 “Work Blue”
Nike Air Pippen 1 "Work Blue"
Nike Air Pippen 1 “Work Blue”
Nike Air Pippen 1 "Work Blue"
Nike Air Pippen 1 “Work Blue”

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