Posts Tagged ‘Nike’

Nike React Element 55 Adorns Fall Tones

It is now beyond assumption that the Nike React Element 55 will be among the most popular sneakers of the fall/winter season. Previewed on multiple occasions in varying iterations, season-appropriate styles are beginning to surface including this rich brown pair.

Officially labeled “Particle Beige,” you won’t find the Element 87’s tech savvy translucent material here. Instead, a mesh and synthetic build champions this cool weather wear which is contrasted by a navy blue Swoosh with matching outsole tooling.

Priced at $ 130, expect this Nike React Element 55 “Particle Beige” later this fall.

Nike React Element 55 "Particle Beige"
Nike React Element 55 “Particle Beige”
Nike React Element 55 "Particle Beige"
Nike React Element 55 “Particle Beige”

(more…)

Inside the Design of the Nike LeBron 16 “Fresh Bred”

Following the release and subsequent sell out of Harlem Fashion Row’s Nike LeBron 16 collaboration this morning, the women’s focused pair quickly set to tone for what will surely be among the most popular sneakers of this year and next.

James’ 16th signature Nike sneaker is one of great standards. And, by proxy, one that will historically represent change. Now a Los Angeles Laker, James is finally part of a sporting franchise with a history as rich as his own. The Nike LeBron 16 joins the two in matrimony.

Nike LeBron 16 "Fresh Bred"
Nike LeBron 16 “Fresh Bred”

The very-first colorway outside of the HFR creation — masterfully set into motion by Brandice Henderson-Daniel and her design team —  is the Michael Jordan and Chicago Bulls-esque “Fresh Bred” colorway. A visual representation of Black+Red, James latest shoe, designed by his long-term Nike counterpart, Jason Petrie, thrives on the strength of BattleKnit 2.0.

First introduced on the LeBron 15, this knit fabrication is fit for the rigors of battle yet with the elegance of the materials traditionally used. “The knit team at Nike are geniuses,” affirms Petrie. “I don’t use that term lightly. They are mathematical artists and have created a new knit for the 16 that is strong enough to contain LeBron and successfully reduces any layers in the overall build that could slow him down.”

Given James’ closeness to his signature collection, many of the designs highlight specifications unique to his size, build, and on-court performance. The height of the LeBron 16 is noticeably different. It’s formed with a lower collar for James to move more freely. James, looking to add more speed to his game in his 16th season, felt it necessary.

“The first thing we wanted to do was get a little lower in the cut of the shoe,” James confessed. “I wanted to get a little faster, ride a little bit closer to the court and be a little bit more dynamic.”

Nike LeBron 16 "Fresh Bred"
Nike LeBron 16 “Fresh Bred”

Cushioning in the LeBron 15 was a revelation for James. He took to the refined Air Max system. Petrie makes sure to focus on that for its successor. “LeBron liked the cushioning so much last year that we just focused on refining it,” says Petrie. “For this addition, we removed the tendril that connected the forefoot to the under-toe bag, and instead included an outrigger to create some additional support to complement the lower height.”

LeBron’s 16th NBA season will be one of the most watched in his Hall of Fame career. In part, so will the budding Nike LeBron 16. But there’s very little if anything to critique where the shoe is concerned. James and Petrie make sure.

The Nike LeBron 16 “Fresh Bred” will be available on September 20 on Nike.com.

Nike LeBron 16 "Fresh Bred"
Nike LeBron 16 “Fresh Bred”
Nike LeBron 16 "Fresh Bred"
Nike LeBron 16 “Fresh Bred”
Nike LeBron 16 "Fresh Bred"
Nike LeBron 16 “Fresh Bred”

(more…)

Opinion // Colin Kaepernick’s Nike Collection Could Be the Next Livestrong

words // Darren Griffin:

Two years ago, during one of the most trying periods in modern American history, Colin Kaepernick became the most controversial black man in America. It began with a series of peaceful protests when the San Francisco 49ers quarterback sat for the national anthem during two preseason games. For the fourth and final preseason game that season, Kaepernick famously took a knee. He was joined by teammate Eric Reid.

Kaepernick soon after explained his noble actions. He very clearly stated that his aim was to bring awareness to the marginalization of black people in America, the injustices they face, and the unarmed African-American men who were being shot and killed by the police with no retribution.

“I am not going to stand up to show pride in a flag for a country that oppresses black people and people of color,” Kaepernick stated. “To me, this is bigger than football and it would be selfish on my part to look the other way. There are bodies in the street and people getting paid leave and getting away with murder.”

The series of events that followed, no one truly expected. NFL players from other teams and even athletes in a variety of sports began to follow his lead, hoping to bring awareness to police killings of unarmed black men. An alternate narrative steered by Colin’s detractors soon began to shift public opinion. He was villainized as disrespecting the flag, his country, and the many men and women in the armed forces who bravely risk their lives to keep it safe.

His protest became a political conversation instead of a civil rights plead. And Kaepernick, after opting out of his Niners contract in 2017 to become a free agent, wouldn’t be signed by another NFL team. He is still without work in the NFL.

Now, more than two years since that first kneel — and subsequent stages of public hiatus — Colin’s reemergence on the global stage through Nike’s 30th anniversary “Just Do It” campaign is almost as controversial as his initial protest. Quickly and expectedly, Colin is again the most talked about and divisive black man in America. It’s a space he’s grown familiar with. And, to his credit, one he’s learned to thrive within.

Nike, too, is no stranger to global controversy. Throughout the decades, many of their most successful athletes have been the most disruptive. They stuck by Tiger Woods during his brand tarnishing infidelity scandal. They revived Michael Vick’s endorsement deal after he served time in prison for animal cruelty, due to his involvement in a dogfighting ring. And of course, there was Lance Armstrong, whom Nike eventually divested from after his admission of using performance-enhancing drugs.

Before Nike set a course to end its relationship with Armstrong and his Livestrong brand in 2013, it was a partnership marked by great success. Nike would manufacture sneakers, apparel, and accessories for Livestrong as its largest corporate backer. And while the more tangible items served as the main course, the Livestrong rubber bracelet became a cultural phenomenon all on its own.

Nike and Livestrong sold over 87 million yellow rubber bracelets in their fight to bring awareness and provide support to cancer patients. At the cost of just $ 1 dollar, the bright yellow bracelet allowed consumers to become part of something bigger than themselves — part of the change and hopefully, one day, the solution.

With proceeds from the ubiquitous wristwear, Livestrong, by way of Nike, not only thrived fiscally but helped unite the cancer community that Armstrong was part of when he was diagnosed with testicular cancer in 1996. The bracelet grew into something neither expected; it became a cultural signifier, a symbol of togetherness, perseverance, and our collective ability to overcome life’s seemingly insurmountable obstacles.

For many people, black and otherwise, Colin’s sacrifice is as great an accomplishment as Lance overcoming cancer and subsequently winning his sixth Tour de France. Kaepernick’s reported Nike collection could, in part, act as the new Livestrong bracelet, bringing togetherness to a nation at odds. Although detractors of Kaepernick have now become protesters of Nike (including President Trump) by proxy, both still appear to thrive in the midst of chaos.

“Kaepernick currently wields the same sword Muhammed Ali, Bill Russell, and Kareem Abdul Jabbar once cut with.”

Since revealing Kaepernick as the lead athlete in its aforementioned “Just Do It” campaign, Nike has seen millions in publicity value. When considering their target demographic, people between ages 18 to 34, Kaepernick’s ad has been met with a more than favorable response. It’s not all positive, though. A truth Nike all but expected.

Kaepernick would appear to be the mirror opposite of, say, LeBron James, a vocal leader in the black community yet not nearly as divisive as Colin. But Nike didn’t become Nike by sidestepping controversy. Calculated risks, by in large, make them the most valuable sportswear company in the world. Yet, truth be told, Colin isn’t much of a risk at all; he’s actually really good business, as time has proven.

He was good business when he reached the Super Bowl in just his third NFL season. He was good business when he kneeled and galvanized a nation. He was good business when his jersey was the NFL’s best-seller. He was good business when GQ Magazine named him its Citizen of the Year, placing Colin on their most important cover of the year. He’s still good business today as the face of Nike’s budding campaign and its moving “Dream Crazy” commercial. An ad that will air tonight during the NFL season opener, while Kaepernick is currently fighting the league in court in an ongoing collusion case.

The commercial, which Nike premiered earlier this week before its national television debut later tonight, is narrated by Kaepernick. The inspirational clip features a wealth of empowering sports stories, including those of LeBron James, Serena Williams, and Seattle Seahawks starting linebacker Shaquem Griffin. Kaepernick appears near the ad’s crescendo, closing the statement piece with his signature afro paired with a calming tan trench coat. A quick transition cuts to a city street in the dark of night, lit up by passing cars and images of youth athletes reflecting off skyscrapers. The clip is punctuated with the words, “It’s only crazy until you do it. Just do it.”

The contrast in Nike airing “Dream Crazy” during the NFL season opener parallels their brand mantra. To greater effect, it proves why Kaepernick’s signature collection could have the same impact as Livestrong. Whether it be through a statement, theme, or something similar to a Livestrong bracelet or another towering accessory, the Nike Fuelband, Kaepernick’s cause is a rallying cry ripe for support. As Lance’s was years ago.

Much like how Nike helped to further cancer research and bring hope to a community of survivors through the Livestrong band, both through pure cash donations and in providing a symbol of unity through that simple rubberized wristband, here’s to hoping that Kaepernick and the brand will build upon their message of equality, and put forth a plan of community activations from proceeds from the inevitable Kaepernick-backed product capsules.

There’s a crystalized complexity in Nike’s public championing of the NFL’s assumed nemesis. By the numbers, though, the league has far more naysayers than Nike and Kaepernick. Many of whom are African-Americans, which in turn places them squarely on Team Kaep. Ready and willing to rally behind a cause that places an emphasis on their civil liberties and equality, Nike may be in their most opportunistic cultural position since Livestrong.

Even as the most controversial black figure in America today, Colin is the right man for this job.

Kaepernick currently wields the same sword Muhammad Ali, Bill Russell, and Kareem Abdul Jabbar once cut with. And while there can certainly be a negative connotation when comparing what Kaepernick can do to what Armstrong did before his fall from grace, there’s no scandal in fighting for equal rights, sacrificing oneself for the good of many, and using your platform to affect change. Colin himself may not be untouchable. But his cause, his cause may be.

Colin Kaepernick
Colin Kaepernick

 

(more…)

LeBron James Highlights #Strongest Women For Nike LeBron 16 Launch

words // Nick DePaula:

This week, LeBron James is beginning to officially roll out his latest Nike signature shoe, and he’s taking an entirely different approach for his 16th model.

In conjunction with Harlem’s Fashion Row, a New York-based organization that’s long showcased multicultural designers through a series of runway shows, podcasts and events, James is launching a limited edition LeBron 16 just for women. The shoe was reimagined by three HFR designers, Kimberly Goldson, Felisha Noel and Undra Celeste Duncan, and features an updated lacing system, molded lion graphic heel overlay and a removable leather collar strap.

A featured guest and co-presenter earlier tonight at HFR’s annual Style & Fashion awards show, James took to Instagram to celebrate the show’s #STRONGEST theme, by celebrating 18 women on his Instagram Story representing strength and prowess in their own fields.

“As someone who has a platform, because of what I do, I thought it was important to lend that platform to a group of people that I believe are under-recognized,” says LeBron. “Being the son, husband and father of strong African American women, I felt like this was something I wanted to do for them and for all the strong women out there who are succeeding despite what might be stacked against them.”

In addition to the #JamesGang closest to him, including his mother Gloria, wife Savannah and daughter Zhuri, the campaign also highlights storied Nike athletes like Serena Williams, Maya Moore and A’ja Wilson, along with leaders in the business, journalism and entertainment fields like Harlem’s Fashion Row founder Brandice Daniel, Cari Champion and Lena Waithe.

Check out each featured female below, and you can look for the HFR x Nike LeBron 16 to launch this Friday, September 7th on the SNKRS app and Nike.com.

(more…)

Nike Air Max Uptempo 97 “Triple Black” Drops This Month

Tracing back 21 years to its initial launch, Nike’s Air Max Uptempo 97 is a classic hoops model built to last. With a purposeful design and tech that holds up in modern-day, the elder hoops style is now being updated with contemporary coloring.

Covered in leather and suede coat with tonal midsole construction, this “Triple Black” colorway represents a new school palette fused with an old school design. The matrimony works in both theory and execution, as this Air Max Uptempo 97 will be well received when it hits stores on September 22.

Grab a better look below. And if you haven’t already find out more about the famed He Got Game pair that released earlier this summer.

Nike Air Max Uptempo 97

Colorway: Black/Black-Anthracite-Black
Style #: 399207-005
Release Date: September 22, 2018
Price: $ 160

Nike Air Max Uptempo 97 "Triple Black"
Nike Air Max Uptempo 97 “Triple Black”
Nike Air Max Uptempo 97 "Triple Black"
Nike Air Max Uptempo 97 “Triple Black”
Nike Air Max Uptempo 97 "Triple Black"
Nike Air Max Uptempo 97 “Triple Black”

Source: shoepalace

(more…)

This Nike LeBron 16 x Harlem’s Fashion Row Collab Could Be Releasing In September

words // Nick DePaula:

With the launch of his newest signature shoe just around the corner, it appears we can expect to see LeBron James collaborating with yet another design group in advance of September’s annual New York Fashion Week.

While last year’s debut of the LeBron 15 was seen on the runway of Kith’s fall show, this year, James is expected to be partnering with Harlem’s Fashion Row. Founded by Brandice Daniel over a decade ago, the Fashion Row has long aimed to uplift multicultural designers looking for a platform through events, podcasts and features.

After James’ 16th signature shoe was spotted last week in a more subtle black and red look, new images have emerged of a more fashion forward version in tandem with Harlem’s Fashion Row, featuring an updated lacing system through the molded heel overlay, along with a statement level leather collar strap and buckle.

HFR’s Style and Fashion awards show will be taking place on September 4th, with James serving as both a co-presenter and honoree. The show’s theme is being dubbed “The Strongest,” certainly fitting for LeBron.

“The dress code for guests and attendees is black tie and Nikes,” writes WWD.

While no release date or price has been set just yet, it’s likely that the (removable) strap-equipped LeBron 16 could be spotted at the upcoming event and throughout NYFW. We’ll be sure to keep you posted as more details emerge.

(more…)

Nike Zoom Vaporfly 4% Flyknit Debuts This Fall

During the Breaking2 campaign, Nike engineered some of its best running shoes for its world-class runners as they strived to run through human limitations of running 26.2 miles under two hours. The Nike Zoom Vaporfly Elite was created in light of this Goliath-sized task.

Although the runners failed to run a marathon under two hours, a new shoe emerged from this running renaissance as the Nike Zoom Vaporfly 4% released. Featuring the ZoomX foam that was popularized by the Vaporfly Elite (and now found in the Zoom Pegasus 35 Turbo) and a carbon fiber plate, this upcoming Vaporfly 4% comes in a more breathable upper as Nike graces the pair with Flyknit.


Nike Zoom Vaporfly 4% Flyknit

You can get your hands on the all-new Nike Zoom Vaporfly 4% Flyknit on its North American release on October, 4 retailing at $ 250 USD.  You can read more about its other releases (including Europe which gives Nike Run Club members early access to the shoe by completing a designated challenge) and other details about the shoe here.

Take a look at the upcoming pair below, and let us know your thoughts on social.


Nike Zoom Vaporfly 4% Flyknit

Nike Zoom Vaporfly 4% Flyknit

(more…)

Nike Air Max 1 SE “Tartan” Lands This Fall

Closing in on cooler climate come fall, Nike preps its Air Max 1 with prints that transition well into the season ahead. Labeled with the brands telling Special Edition moniker, a fitting tartan print covers the late ’80s style for autumn.

Traditionally felt through its black suede onset, the tenured fashion print marks the shoes forefoot, tongue and ankle collar. Glossy tongue branding adds a different dynamic to the overt design which comes to a close with a balancing white midsole.

Fans of this Nike Air Max 1 SE “Tartan” can expect pairs on September 1 at select retailers.

Nike Air Max 1 SE

Colorway: Black/Black-University Red-Amarillo
Style #: AV8219-001
Release Date: September 1, 2018

Nike Air Max 1 SE "Tartan"
Nike Air Max 1 SE “Tartan”
Nike Air Max 1 SE "Tartan"
Nike Air Max 1 SE “Tartan”

Source: sneakerjagers

(more…)

Cristiano Ronaldo Sports Nike Mercurial Superfly 360 in Juventus Debut

The biggest name in futbol made his long-awaited debut for one of the game’s most decorated clubs. Cristiano Ronaldo and Juventus F.C. visited Chievo as the Serie A season commenced.


Cristiano Ronaldo in the Nike Mercurial Superbly 360 via Juventus

While Ronaldo failed to connect with the back of the net as a member of the la Vecchia Signora, CR7 rocked the Nike Mercurial Superfly 360 boots as he continues to be the face of Swoosh Soccer.


Cristian Ronaldo in the Nike Mercurial Superbly 360 via Alberto Pizzoli

Whether you love him or hate him, all eyes are on CR7 and Juventus as they look to dominate Italy and make a run to be UEFA Champions.

As the season is officially underway, which clubs are you rooting for this year? Do Juventus have a chance to be crowned UEFA Champions? Let us know in the comments on social.

(more…)

Nike Air Max 1 Premium “Work Blue” Returns Mini Swoosh

Aligned with atmos and Patta pairs, the famed mini Swoosh returns on the new Nike Air Max 1 Premium “Work Blue” release.

Making more out of the cultural cache of the double branding than say leather pairs inspired by sportswear in recent years, a plush palette of soft blues with equally lush composition make these a ringer for said styles that surfaced in the early-2000s.

The Nike Air Max 1 Premium “Work Blue” is available now at Sneaker Politics.

(more…)

Get Adobe Flash playerPlugin by wpburn.com wordpress themes
Powered by WordPress | Designed by: Free WordPress Themes Online | Thanks to Premium Themes, Download Free WordPress Themes and Best Free WordPress Themes