Posts Tagged ‘love’
The Nike Air Force 1 is an undeniably iconic shoe, with an instantly recognizable silhouette that has remained timeless since its inception in 1982. The Air Force 1 is a staple of sneaker culture worldwide, and was the pioneer basketball shoe with Nike Air technology, combining performance, culture, and style.
Nike’s entrance into the Chinese market in the 1980s coincided with the release of the Air Force 1′s, during a time in which the cultural boom was at a high, and basketball and hip-hop culture was taking hold of the youths in China. Continuing its cultural relevance all over the world, China embraced the shoe wholly and it had quickly rooted itself in Chinese culture. The word “Nai Ke” (the Chinese transliteration of Nike) quickly became a household name.
Nike has released a a rework of its iconic shoe for the Chinese market, featuring the original 80′s silhouette in an all white premium leather, with a red suede swoosh and “Nai Ke” embroidered in red on its heel. We brought the new shoe to 25 sneakerheads across China to hear their thoughts on the shoe, as well as their personal connections and memories with the Air Force 1s.
Along with a special Nike “Nai Ke” tank, crew and cap, the Nike Air Force 1 Hi “Nai Ke” will be available at Nike and select Chinese retailers later this month.
Take a look at the video and let us know what you think in the comments below.
Adding to the World Cup 5-Panel collection we saw a few weeks ago, I Love Ugly reveals a range of apparel inspired by the international FIFA tournament. Harvesting a mutual passion for sports and fashion, the New Zealand-based brand offers up a selection of garb that is suitable for both on and off-field exploits. Centered on a print that pays tribute to the clubs competing in this year’s World Cup, the limited edition collection also features an I Love Ugly team kit, warm-up jackets, pants and much more. All items are currently available at select stockists, including the brand’s webstore.
Never a brand to forget the most romantic day of the year, Vans has created this “Love Me, Love Me Not” Valentines Day sneaker pack featuring two special editions of the Sk8-Hi Slim and Slip On for the lovely lady in your life. Playing with a daisy floral print, the Sk8-Hi Slim features the vibrant little flowers set against a black canvas base for a simple look. Both sneakers feature a “he loves me, he loves me not” scrawl printed on the sidewalls. Expect these to hit Vans retailers starting February 1st.
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