Posts Tagged ‘Lineup’

Jordan Brand Reveals Women’s Summer Lineup

Getting straight to the point, it is no secret that the ladies are a huge focus for brands this year and we are already seeing some major campaigns taking shape. Jordan Brand hit off the year with the very successful AJ1 Season of Her Collection, a luxury, yet street-ready take on a classic silhouette with that feminine touch. Closely followed by The One Reimagined campaign, we then saw 14 female designers come together to re-imagine the Air Force 1 and Jordan 1.

With momentum behind them, Jordan Brand has announced their next line up for the ladies this summer. We see more iterations of the AJ1 as well as some new players – the Air Jordan 3, Air Jordan 11 Low, Air Jordan 1 Low Lifted, Air Jordan 1 High Zip, Jordan Modero 1, Air Jordan 1 Low and Air Jordan 1 High Premium.

The summer line up sees a heavy focus on neutral tones and a natural aesthetic, with some tweaks to a couple of the usual details — thicker soles, no laces, more zips, heavy stitching and more.

There’s definitely a style and specific angle that JB feels appeals best to the female market. It’s classy yet street, which is a fair tactic to take.

Some may have concerns that maybe this pattern of products we are seeing is a little too feminine, or should I say obviously feminine. This soft and sultry aesthetic almost tells us what we should like as a woman, whereas a lot of us just want some fire colourways and creativity, equally fly to what we see the men get.

With all that said, it’s exciting to see Jordan Brand reaching out their hand to more and more silhouettes. Perhaps Air Max next?

How well do you think brands are doing to feed the female market? Are you a fan of Jordan Brand’s latest releases? Let’s talk, hit me up on Twitter to discuss this hot topic.

Peace.

(more…)

Nice Kicks Cast Ep. 14 | Super Bowl & Jordan Brand All-Star Lineup

words // Nick DePaula

With Super Bowl Weekend upon us and the NBA All-Star Game just around the corner, the latest episode of the Nice Kicks Cast dives into all of the best cleats, activations and sneakers that you can look forward to over the next few weeks during two of the sporting world’s biggest annual events.

Highlighted by adidas’ Speed Factory cleats for the big game, along with Jordan Brand’s All-Star Weekend lineup and its 30th anniversary Air Jordan 3, the crew discusses all of the biggest launches in detail. As featured earlier this week on the site, the industry’s best dad shoes also get heavy air time. 

Check out Episode 14 of the Nice Kicks Cast below, and let us know if you have a question for a future episode by using the hashtag #NKmailbag on Twitter.

 

(more…)

Russell Westbrook Has An *Interesting* New Lineup Of Public School Collabs

words // Nick DePaula:

If you thought Russell Westbrook‘s new Jordan capsule collection of leggings and jumpsuits at Barney’s wasn’t quite pushing the envelope enough, then we have great news.

The newest addition to the Barney’s XO (Exclusively Ours) series of Westbrook products features a three-item run of collab clothing with Public School. As a reminder, Public School is of course the New York-based label from designers Maxwell Osborne and Dao-Yo Chow that has also recently received their own Air Jordan sneaker collabs.

For the daring, the Westbrook x Public School capsule features an aptly titled Sheer Mesh Jersey Tank that’s priced at $ 150, a Sheer Mesh Jersey Shirt that runs $ 225, and a more tame Mesh-Hem Flannel Shirt that will hit you for $ 415.

Available now exclusively at Barneys.

Westbrook Barneys XO 1Westbrook Barneys XO 2Westbrook Barneys XO 3

Westbrook Barneys XO Public School

(more…)

Get Adobe Flash playerPlugin by wpburn.com wordpress themes
Powered by WordPress | Designed by: Free WordPress Themes Online | Thanks to Premium Themes, Download Free WordPress Themes and Best Free WordPress Themes