Posts Tagged ‘LeBron’

Inside the Design of the Nike LeBron 16 “Fresh Bred”

Following the release and subsequent sell out of Harlem Fashion Row’s Nike LeBron 16 collaboration this morning, the women’s focused pair quickly set to tone for what will surely be among the most popular sneakers of this year and next.

James’ 16th signature Nike sneaker is one of great standards. And, by proxy, one that will historically represent change. Now a Los Angeles Laker, James is finally part of a sporting franchise with a history as rich as his own. The Nike LeBron 16 joins the two in matrimony.

Nike LeBron 16 "Fresh Bred"
Nike LeBron 16 “Fresh Bred”

The very-first colorway outside of the HFR creation — masterfully set into motion by Brandice Henderson-Daniel and her design team —  is the Michael Jordan and Chicago Bulls-esque “Fresh Bred” colorway. A visual representation of Black+Red, James latest shoe, designed by his long-term Nike counterpart, Jason Petrie, thrives on the strength of BattleKnit 2.0.

First introduced on the LeBron 15, this knit fabrication is fit for the rigors of battle yet with the elegance of the materials traditionally used. “The knit team at Nike are geniuses,” affirms Petrie. “I don’t use that term lightly. They are mathematical artists and have created a new knit for the 16 that is strong enough to contain LeBron and successfully reduces any layers in the overall build that could slow him down.”

Given James’ closeness to his signature collection, many of the designs highlight specifications unique to his size, build, and on-court performance. The height of the LeBron 16 is noticeably different. It’s formed with a lower collar for James to move more freely. James, looking to add more speed to his game in his 16th season, felt it necessary.

“The first thing we wanted to do was get a little lower in the cut of the shoe,” James confessed. “I wanted to get a little faster, ride a little bit closer to the court and be a little bit more dynamic.”

Nike LeBron 16 "Fresh Bred"
Nike LeBron 16 “Fresh Bred”

Cushioning in the LeBron 15 was a revelation for James. He took to the refined Air Max system. Petrie makes sure to focus on that for its successor. “LeBron liked the cushioning so much last year that we just focused on refining it,” says Petrie. “For this addition, we removed the tendril that connected the forefoot to the under-toe bag, and instead included an outrigger to create some additional support to complement the lower height.”

LeBron’s 16th NBA season will be one of the most watched in his Hall of Fame career. In part, so will the budding Nike LeBron 16. But there’s very little if anything to critique where the shoe is concerned. James and Petrie make sure.

The Nike LeBron 16 “Fresh Bred” will be available on September 20 on Nike.com.

Nike LeBron 16 "Fresh Bred"
Nike LeBron 16 “Fresh Bred”
Nike LeBron 16 "Fresh Bred"
Nike LeBron 16 “Fresh Bred”
Nike LeBron 16 "Fresh Bred"
Nike LeBron 16 “Fresh Bred”

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LeBron James Highlights #Strongest Women For Nike LeBron 16 Launch

words // Nick DePaula:

This week, LeBron James is beginning to officially roll out his latest Nike signature shoe, and he’s taking an entirely different approach for his 16th model.

In conjunction with Harlem’s Fashion Row, a New York-based organization that’s long showcased multicultural designers through a series of runway shows, podcasts and events, James is launching a limited edition LeBron 16 just for women. The shoe was reimagined by three HFR designers, Kimberly Goldson, Felisha Noel and Undra Celeste Duncan, and features an updated lacing system, molded lion graphic heel overlay and a removable leather collar strap.

A featured guest and co-presenter earlier tonight at HFR’s annual Style & Fashion awards show, James took to Instagram to celebrate the show’s #STRONGEST theme, by celebrating 18 women on his Instagram Story representing strength and prowess in their own fields.

“As someone who has a platform, because of what I do, I thought it was important to lend that platform to a group of people that I believe are under-recognized,” says LeBron. “Being the son, husband and father of strong African American women, I felt like this was something I wanted to do for them and for all the strong women out there who are succeeding despite what might be stacked against them.”

In addition to the #JamesGang closest to him, including his mother Gloria, wife Savannah and daughter Zhuri, the campaign also highlights storied Nike athletes like Serena Williams, Maya Moore and A’ja Wilson, along with leaders in the business, journalism and entertainment fields like Harlem’s Fashion Row founder Brandice Daniel, Cari Champion and Lena Waithe.

Check out each featured female below, and you can look for the HFR x Nike LeBron 16 to launch this Friday, September 7th on the SNKRS app and Nike.com.

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This Nike LeBron 16 x Harlem’s Fashion Row Collab Could Be Releasing In September

words // Nick DePaula:

With the launch of his newest signature shoe just around the corner, it appears we can expect to see LeBron James collaborating with yet another design group in advance of September’s annual New York Fashion Week.

While last year’s debut of the LeBron 15 was seen on the runway of Kith’s fall show, this year, James is expected to be partnering with Harlem’s Fashion Row. Founded by Brandice Daniel over a decade ago, the Fashion Row has long aimed to uplift multicultural designers looking for a platform through events, podcasts and features.

After James’ 16th signature shoe was spotted last week in a more subtle black and red look, new images have emerged of a more fashion forward version in tandem with Harlem’s Fashion Row, featuring an updated lacing system through the molded heel overlay, along with a statement level leather collar strap and buckle.

HFR’s Style and Fashion awards show will be taking place on September 4th, with James serving as both a co-presenter and honoree. The show’s theme is being dubbed “The Strongest,” certainly fitting for LeBron.

“The dress code for guests and attendees is black tie and Nikes,” writes WWD.

While no release date or price has been set just yet, it’s likely that the (removable) strap-equipped LeBron 16 could be spotted at the upcoming event and throughout NYFW. We’ll be sure to keep you posted as more details emerge.

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John Elliott and Nike Debut the LeBron James Icon Collection

LeBron James has been an admirer of John Elliott since 2014, the self-labeled brand based in Los Angeles that began back in 2012. Starting with elevated basics and now encapsulating a full ready-to-wear collection, Elliott began working with Nike about the same time James began to gravitate towards his designs.

Fast forward to modern-day, and the John Elliott x Nike LeBron Icon Collection is just days from release. Debuting in select regions this Saturday, August 4th, the mutual respect and admiration that Elliott and James carry for one another births this versatile offering that’s both focused and conceptually progressive.

John Elliott x Nike LeBron Icon
John Elliott x Nike LeBron Icon

Building the shoe from the ground up, Elliott credits James from making it all come together by adding the collection’s sock component and his curiosity for product design. “It’s a great story to tell, because it really hammers home my whole ethos as a designer, which is all about creating a layered look,” Elliott said.

The Icon sneaker, layered to add proportion with translucent components that crystallize foundational details, takes much of its inspiration from one of James’ most popular signature sneakers — the Nike LeBron 8. Hovering above full-length Air cushioning, a curvaceous ankle collar and front slope are met with overlaying lines and well-placed Swoosh branding. All of this aims to serve function, versatility and, as Elliott would proclaim, the ability to “move and transition.”

Smartly designed for comfort while one pushes through the boundaries of comfort zones, the John Elliott x Nike LeBron Icon QS and its supporting collection of tees, sweats, socks, cap and jacket, will release online on August 4th in North America, Japan, Southeast Asia, Australia and Brazil. Additional launches will follow on August 25th in China and on September 1st in Europe.

John Elliott x Nike LeBron Icon QS

Release Date: August 4, 2018
Price: $ 250

John Elliott x Nike LeBron Icon
John Elliott x Nike LeBron Icon
John Elliott x Nike LeBron Icon
John Elliott x Nike LeBron Icon

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LeBron James Signs Four-Year, $154 Million Deal with Los Angeles Lakers

LeBron James, heading into his 16th NBA season, will join the third team of his career as it was announced yesterday that the King is headed to Hollywood. James inked a four-year, $ 154 million deal with the Los Angeles Lakers according to a statement from his agency, Klutch Sports, Sunday evening.

James, 33, declined a $ 35.6 million offer to remain in Cleveland, where we’d returned for four years after leaving the team to play for the Miami Heat. Now a part of the most storied franchise in NBA history as well as the leagues largest market, James is poised to realize his aspirations of even greater wealth in the entertainment capital of the world.

Nike’s lifetime partnership with James will obviously benefit from his move west. The brand is extremely present in Los Angeles as it’s one of their biggest markets. James’ 16th signature silhouette with Nike is set to debut later this year, thus igniting a new chapter in his sneaker legacy. James’ Nike LeBron 15 was the highest selling performance basketball sneaker last year.

LeBron James will wear No. 23 in Los Angeles next season.

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What If? // LeBron James Free Agency Western Conference Edition

With the 2018 NBA Draft out of the way, free agency discussion has resumed and intensified, most namely in regards to where LeBron James is headed next.

Last week, we explored the King’s options should he decide to stay on the East side of the Association, so now we’re looking West at the few teams that have the best chance at landing LeBron.

We’ve narrowed them down to four top contenders and outfitted four past silhouettes from his signature Nike LeBron line in their team colors to see what it might be like should he call a new place home after this summer.

Houston Rockets

San Antonio Spurs

Golden State Warriors

Los Angeles Lakers

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PJ Tucker & LeBron James Lead 2017-18 Kicks on Court First Team

Tomorrow, the 2018-19 NBA Season effectively begins motion with the 2018 NBA Draft. While rookies will look to put their footprint on the game and the culture, they’ll have to put in major work to outshine our 2017-18 Kicks on Court First Team.

Led by our KOC champ and the NBPA’s Sneaker Champ, PJ Tucker, we see stars from all over the league fill in the spots of our footwear five.

From guard to center, see our picks for the best in kicks from the NBA season that just was.

Nick Young

Best Wears: adidas BYW PEs, adidas Yeezy 500, adidas Crazy 8, adidas Gil II Zero, adidas T-MAC 3 PEs, adidas T-MAC 5 PEs, adidas Crazy 97, adidas Pro Model PEs (see them all here)

Swaggy P made the most of his move to the title-winning Warriors by breaking out everything the adidas archive had to offer. From Benihana x adidas Gil II Zeros to Pro Model PEs, Young kept it retro while still juicing new models like the BYW and Crazy Explosive. A team player yet still swaggy.

Jimmy Butler

Best Wears: Eminem x Carhartt x Air Jordan 4, Air Jordan XXX2 PEs, Air Jordan 12 “Wool,” Air Jordan 5 “Quai 54,” Air Jordan 3 “BHM,” Air Jordan 18 “Veteran’s Day” PE, Air Jordan 10 PE

It was in the stars — or at least in his initials — for Jimmy Butler to be on JB. Since joining Jordan Brand, he’s juiced Super.Fly and signature models in team tones proving a good company man. Since moving to Minnesota, the Jumpman has made good on his humble ways in Chicago by lacing the All-Star wing in PE pairs both retro and new. Even better? He snuck into the brand vault this year on multiple occasions by shocking fans with Eminem collabs and BHM favorites.

LeBron James

Best Wears: Nike LeBron 15 #LeBronWatch PEs, Nike Zoom Soldier III, Kith x Nike LeBron 15s (see them all here)

The best player in the world should have the best kicks, too, right? For a minute, King James could claim the former but not the latter. Over the course of the 2017-18 season, LeBron and Jason Petrie quieted any critics by shaking up the LeBron 15 rollout with the #LeBronWatch PE program. Paying tribute to Deion Sanders, Vince Carter and even a younger Bron, fans drooled as they watched the best in the game add to his decorated KOC catalog.

PJ Tucker

Best Wears: Where do we start? See ALL of them here

Simply put, PJ Tucker may be the greatest KOC star we’ve ever seen. Yes, Gilbert started it all and yes, Swaggy P continued it, but PJ has truly taken the trend to new heights. Years in the making, the man who does the dirty work on the court proved to have the cleanest kicks in the league by a longshot.

Montrezl Harrell

Best Wears: Air Jordan 5 “Raging Bull,” Nike Air More Uptempo “Doernbecher,” Air Jordan XX9 Custom, Air Jordan 1 “Gatorade” Orange, Kith x Nike LeBron 15, Nike Kobe 11 “Sunset,” Jordan Melo 1.5 PE, Nike LeBron 9 “Cannon,” Nike Kobe 8 “Extraterrestrial,” PSNY x Air Jordan XV, Nike LeBron Soldier III, Off-White x Air Jordan 1, Air Jordan 11 “Cool Grey,” Air Jordan 12 “Doernbecher,” Nike LeBron X “Cork,” Nike KD IV “Gold Medal,” Air Jordan 8 “Doernbecher,” Nike LeBron III Low

The lone big on our list, Montrezl Harrell has the hurdle of finding heat in a huge size. Well, Trez has more than made the leap since landing in LA with a rotation that includes everything from comic customs to runway wears from Kith and PSNY. Throw in a solid dose of vault LeBrons, Kobes and KDs and you have a perennial KOC standout in the making.

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John Elliott x Nike LeBron Icon // Closer Look

Calling an audible but perhaps not unexpected, King James is elevating and revamping his retro line before it truly takes form via the John Elliott x Nike LeBron Icon.

Donning DNA from the LeBron 8, said to be Elliot’s favorite LeBron model, a closer look at the White/Black colorway sheds new light on the construction.

Top to bottom, the shoe features a leather tongue with inverted branding. From there, a myriad of overlays make the model more interesting but perhaps cause confusion — not necessarily in a bad way, though. A fused upper results in a rounded but still sharp shape, set off the most by sewn overlays on the heel and toe box. Lastly, a full-length Air Max unit and translucent outsole cap off the kicks.

See them on the feet of Nike Basketball’s Tim Day below. To see how LeBron rocked his new shoe, click here. To see how John Elliott wore them, click here.

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Here’s How John Elliott Wore His Nike LeBron Icon Collab

John Elliott is best known for designing clothes, but he’s also pretty well known for wearing them.

The man managed to show his affinity for both last night as he donned his own John Elliott x Nike LeBron Icon while attending Game 4 of Cavs vs Celtics series.

From head to toe, JE kept it both basic and interesting. A backward Yankees fitted was worn as expected with perhaps the statement piece being a tie-dye oxford as if Jerry Seinfeld listened to Jerry Garcia. From there, cut off jeans set the stage for black crew socks juxtaposing the sail sneakers.

To see how LeBron rocked his new John Elliott collab, click here.

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Nike LeBron Soldier 12 Debuts for Playoffs

This spring you won’t find LeBron James doing it for the ‘gram. Nope, everything he’s doing is for the ‘ship. The Nike LeBron Soldier 12 sees the King’s second signature series continuing its postseason positioning while playing to #23’s social media absence.

Debuting in the triple-black “Dark 23” colorway, it is uncertain when LeBron will lace them given the excitement surrounding his PE program — aka #LeBronWatch — that while remiss at retail is still seeing dope do-ups like his recent BB4 homage.

Still, the Soldier series has never been all about ‘Bron as the next generation has always worn and informed the line. Using feedback from amateur and professional players alike, the postseason driven Soldier 12 is all about stripped-down toughness.

“The Soldier was always meant to be stripped down in the best possible way,” Jason Petrie told Nike SNKRS. “Even early on, LeBron’s insight was that the playoffs and the regular season are different. The Soldier has always been about toughness and connecting to the playoffs, in particular.”

The result is a focused piece of footwear built around aspects of the LeBron 15 like a circular knit upper and protective heel and toe caps, bolstered by a wider range of Velcro for more malleable lockdown and uniquely shaped Zoom Air units for lightweight bounce and court feel.

Look for the Nike LeBron Soldier 12 “Dark 23” to drop on April 25 for $ 140. Peep detailed shots of the shoe and design process below.

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