Posts Tagged ‘Jordan’

Oklahoma University Partners with Jordan Brand

Joining the Jumpman like Michigan and North Carolina before, the Oklahoma Sooners are now a Jordan Brand school for both football and basketball. The logo is set to debut on said sports’ uniforms at the start of the 2018-19 season. The partnership was announced on campus today by Sooner star and JB endorser Blake Griffin.

Keep it locked to Nice Kicks for more information regarding this partnership and look for JB x OU gear to hit retail next summer.


Blake Griffin in his Air Jordan 11 Oklahoma PE circa 2016 in Norman, Okla. (Photo by Steve Sisney, The Oklahoman)

Source: Sooner Sports

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Opinion // In defense of Virgil Abloh’s Off-White Air Jordan 1 being named “Shoe Of The Year”

words // Nick DePaula:

I was on a panel way back in 2013, somehow tasked along with nine others to pick the “Shoe of the Year” — an impossible task for the most part. We each had tastes ranging across the spectrum of both performance and lifestyle. Some of us never cared about the tech or latest innovations, others exclusively valued the sheer looks, and a few others were admittedly heavily weighing hype, exclusivity and the attached name(s) more than anything.

Needless to say, the panel was a mess. After an hour of banter and back and forth, somehow the black / royal Air Jordan 1 was selected atop all others from an entire calendar year of relentless releases.

My choice was the LeBron 11, in black and red specifically. I thought that shoe was an undeniably incredible design, and featured new angles, new Swoosh placements and an ignorantly bouncy full Zoom Air unit that was amazing to walk around in. (They weren’t exactly great to hoop in, but this wasn’t a tech review session…)

I was badly outvoted down the stretch, but my biggest shouting point was that the so-called “Shoe of the Year” should represent THIS YEAR.

The Air Jordan 1 was the best shoe of 1985. It’s an icon in footwear that literally will never get old, no matter how many remakes, re-issues or even Flyknit editions get released.

The black/royal colorway also happened to be my very first Jordan shoe, back on October 6, 2001 — a day I still fondly and vividly remember. But the shoe shouldn’t be remembered as an iconic entry for 2013, or even 2001, as far as I’m concerned. It’ll be just yet another time (of so, so many) that Jordan Brand re-released one of its classic early models.

With all of that said, I’m actually 10000% on board with Footwear News’ designated “Shoe of the Year” selection for 2017 — the Off-White Air Jordan 1, designed by Virgil Abloh.

Sure, it’s also the same base model that originally released in 1985, in pretty much the exact original ‘Chicago’ colorway that it’s remembered for, but this version means so much more, and for so many different reasons.

When Virgil Abloh set out to design an entire lineup of Nike’s most iconic silhouettes, latest innovations (and perhaps-forced-because-politics additional add-ons), he did so with a lofty deconstructed and loose approach to filter through each of the ten designs.

“What we’re talking about here is larger than sneakers, it’s larger than design culture. It’s nothing short of state-of-the-art design,” Virgil framed it in his NikeInc release. “These 10 shoes have broken barriers in performance and style.”

With Michael Jordan’s debut signature edition serving as the pinnacle model of “The Ten” for the Chicago native-turned designer, Abloh set out to reveal the panels, layers and details that went into each of the original designs.

And he crushed it.

The Air Jordan 1 in particular, took on a level of cultural impact that quite frankly, Jordan Brand had been shockingly absent on of late. For the last few years, there’s been a weird haze clouding the brand. The game shoe has been mostly unveiled to a sea of indifference, the most beloved Retro models are sitting at stores, and the brand’s general aura has been seemingly, slowly slipping away.

Virgil helped to not only reinvigorate the perception of a retro Jordan sneaker, but did so while putting his own imprint onto the entire look of the model — this isn’t just some new exercise in color and panel choices.

It’s the exact opposite — it’s a collaborative take using an already iconic colorway. There’s a nuance to the finished product that can be seen across the entire “Ten” series, that perhaps Abloh didn’t even initially realize he’d be soon achieving.

Either way, the capsule also allowed for the Air Jordan 1 to be worn by a wide array of folks considered to be at the pinnacle of influence from the blurred silos of the athlete, entertainer, fashion or guy-with-Instagram worlds.

From the start, the collaboration could be perceived as new territory for the brand, and a departure from Jordan’s comfort zone. The fact that the best photography of the shoe during the early stages of its seeding featured the 1 High styled along with adidas Calabasas pants said a lot.

That’s how real people wear things nowadays — but it’s literally never an image you’d see from a brand, of course. The Off-White collection has shown up in all tiers of fashion, from emerging youngster Luka Sabbat, to Virgil himself at the Met Gala, and a host of others simply on the go, allowing the shoe to take on a creative lens that Nike has been desperately seeking to connect to.

And then, there’s the damn quote marks, which stated overly obvious items on each shoe in plain capslock text, in this case “AIR” – “85” – “SHOELACES.” They’ll most definitely become a signature touch of Virgil’s for the forseeable future.

When he hand-scribed out early seeding pairs to friends and celebs, the “Air Whoever” midsole text added a nice personal touch. Now, we’re seeing Abloh double-quote literally every Instagram Story caption, or something as simple as “Logo” below the iconic Swoosh of a Nike shirt.

The spontaneity of the premise has allowed for people to put their own spin on the approach, all while being admittedly simple, subtle and even juvenile, a hallmark of the early Off-White design approach.

With the help of a well-executed “Ten” launch event-slash-panel in New York aiming to explore that inner ability of expression, dubbed “OFF CAMPUS,” Nike has repositioned itself favorably amongst a crowd of creatives. It was that entire premise of being a “creator” that had been at the root of adidas’ surge in popularity, adoption and relatability over the past two years.

Thanks to Virgil, I can honestly say that there’s a new perception, and a new view towards the Jordan Brand, and the greater Nike as a whole. The Off-White Air Jordan 1 might not be the most mind-blowing design the industry has ever seen, it doesn’t take innovation or technology to a new place, and surely has seen its audience of critics along the way. In many ways, Nike took a leap of faith to allow Virgil to even “DESIGN” ten nine of its most celebrated silhouettes, and the newest Hyperdunk, in the first place.

The collection — headlined by the Air Jordan 1 — also unquestionably captured our attention since the summer and into the fall, nudged Nike along in righting the ship of this awkward and unexpected slump of sorts, and can deservedly be dubbed the “Shoe of the Year,” even if the base model didn’t actually debut in 2017.

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Aleali May’s Air Jordan 1 Pop-Up at Undefeated Was Very LA

Over the weekend, for the exclusive release of her Air Jordan 1 at Undefeated, Aleali May saw her designer dreams come to life. Her highly coveted collaboration with Jordan Brand is a towering success, and she shared it with the city of Los Angeles in a very intimate and extremely nostalgic way.

Tracing back to her youth and that of many others who grew up in LA’s inner city, Undefeated repurposed its brick and mortar on South La Brea Ave. in ode to the famous Slauson Swap Meet. From the bright-colored signage out front to the well placed wall displays, the pop-up ventured back decades to re-create a theme that helped shape May’s adoring yet edgy aesthetic. And the city came out in support of her efforts, lining up in droves for hours on end with hopes to secure the mixed material Air Jordan 1 brimming in corduroy, satin and chenille. They also caught a glimpse of a few celebs in the process.

Take an inside look at Aleali May’s Air Jordan 1 x Undefeated pop-up shop below and let us know where you rank this shoe among your best of 2017.

 

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Air Jordan 12 “Doernbecher” // Release Date

Carissa Navarro keeps it warm, fuzzy and fun on her Air Jordan 12 “Doernbecher” design.

Showing love to her twin sister who gave her a kidney that kept her alive, the design also shows love to her appreciation of pizza, basketball and her dog.

Look for the Air Jordan 12 “Doernbecher” to launch in adult and youth sizes on November 18th on SNKRS.

Air Jordan 12 “Doernbecher”

Release Date: November 18, 2017


Air Jordan 12 “Doernbecher”

Air Jordan 12 “Doernbecher”

Air Jordan 12 “Doernbecher”

Air Jordan 12 “Doernbecher”

Air Jordan 12 “Doernbecher”

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Air Jordan XXX2 Georgetown PE // First Look

Previewing the Patrick Ewing coached squad, the Hoyas will the hardwood tonight in the Air Jordan XXX2 Georgetown PE as part of their Midnight Madness festivities. Like fellow JB schools, their XXX2 PE packs team tongue tagging with school shades served all over the upper — namely grey and navy for the DC hoopers.

Peep ’em below and get ready for the return of College Kicks on Court.

Air Jordan XXX2 Georgetown PE
Air Jordan XXX2 Georgetown PE
Air Jordan XXX2 Georgetown PE
Air Jordan XXX2 Georgetown PE
Air Jordan XXX2 Georgetown PE
Air Jordan XXX2 Georgetown PE
Air Jordan XXX2 Georgetown PE
Air Jordan XXX2 Georgetown PE

Source: @GeorgetownHoops

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Air Jordan 1 Satin “Shadow” // First Look

Alongside the return of the Air Jordan 1 OG “Shadow” next year, Jordan Brand also appears to be producing the classic colorway in a satin execution. Yet this pair won’t see the same all satin material construction at its “Bred” and “Royal” predecessors.

Differing largely from the aforementioned introductory Satin Jordan 1s, the “Shadow” pair will come coated in satin while also featuring corduroy paneling and chenille Swoosh detailing.

A release date for the Air Jordan 1 Satin “Shadow” is currently unknown. Stay tuned for more details.

Source: miaminites

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North Carolina Has A Mid & Low Air Jordan XXXII PE This Season

words // Nick DePaula: 

As the alma mater of Michael Jordan and his brand’s featured basketball program, it’s no surprise that the University of North Carolina is receiving its own custom edition of the latest Air Jordan flagship sneaker.

Somehow now thirty-two models into the series, the Tar Heels were finessed with both a mid and low-cut option of the new Air Jordan XXXII. Unveiled on Twitter by UNC freshman forward Shea Rush, the pairs were well shot in the team’s players lounge, showcasing an all Carolina Low and a balanced White / Carolina Mid. Each pair is expected to be an exclusive just for the team’s players, but we’ll of course keep you updated if a release is on deck.

Check each pair of the UNC Air Jordan XXXII PE out below, and let us know your thoughts on Twitter.

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MVP Russell Westbrook Signs Long-Term Jordan Brand Extension

words // Nick DePaula:

Oklahoma City Thunder superstar and league MVP Russell Westbrook has agreed to a long-term extension with Jordan Brand that will make him the face of the Nike subsidiary well into his career.

The 10-year pact includes both on- and off-court signature sneakers, along with a Westbrook-designed signature apparel line. The deal, negotiated by his longtime agent Thad Foucher at the Wasserman agency, also includes an annual donation from Jordan Brand to Westbrook’s “Why Not?” Foundation, that will impact both educational and athletic programs for kids that Russ plans to continue in both Oklahoma City and Los Angeles.

After headlining the last four annual Air Jordan game shoes, the OKC Thunder franchise point guard is expected to lead the Air Jordan XXXII this upcoming season. Check out the full report on ESPN, and stay tuned for a look at some of Russell Westbrook’s greatest hits with the brand.

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Mache Honors Randy Moss on Air Jordan 11 Low Custom

If you’re too young to remember Randy Moss playing for the Vikings please exit this post immediately and head to YouTube.

Still here? Good. Our guy Mache recently paid tribute to #84 with custom cleats for current Minnesota machine Stefon Diggs. What might be even better? The Air Jordan 11 Low Customs he did for Randy himself. Scoring some helped from @engravedforces, this polished pair places purple on the patent leather mudguard with gold laser detailing telling the story of the Super Freak.

Check ’em out below.

Don’t think with it being his big day that I wouldn’t get to make a pair for the ? @randygmoss for today. As a @vikings fan I was more than honored and humbled to get that call to make these. Shouts to @engravedforces for banging out the laser work. #skol #straightcashHomie #vikings @jumpman23 #custom #brKicks #angelusdirect #complexkicks @espnnfl

A post shared by Mache Custom Kicks (@mache275) on

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Inside the Nike OFF-CAMPUS “FLIGHT” & Air Jordan 1 Panel with Spike Lee, Don C, & Aleali May

words by: Ray P.  
photos by: Jordan Keyser

For the first time ever on one stage, the past, present and future of the Air Jordan legacy gathered at Nike OFF-CAMPUS in NYC to discuss the culture around “Flight.” Designer of the Ten Icons collection, Virgil Abloh, moderated the panel led by Spike Lee, Don C, and Aleali May.

Spike Lee, who as the character Mars Blackmon and Director of Do The Right Thing is arguably responsible for helping Air Jordans explode off-court and into culture, shared a special moment when he officially became part of the Michael Jordan story. Coming off of directing the film “She’s Gotta Have It” where the fictional character Mars Blackmon debuted, Spike was tapped by Nike to star in a commercial with Jordan. At the time, Michael hadn’t seen the movie and definitely didn’t know who Spike Lee was. The vibrant outspoken Director told  the Nike OFF-CAMPUS crowd that Michael spotted him wearing Jordans casually and the GOAT admitted that’s what won him over. What was supposed to be two commercials, blossomed into a wonderful friendship and partnership that continues to flourish today.

Don C, Chicago native Air Jordan 2 collaborator and someone who Virgil prefaced as the street almanac for all things Michael Jordan, got on the mic to explain the cultural impact of the man and his sneakers. The first to hoop in gold chains, the first to switch to low socks and the first to get his sneakers banned for being different, these are all things that we now consider part of culture. As Don C adamantly explained, Michael Jordan invented the culture.

Aleali May, the Fashionista and youngest on the panel, admitted she was born in 1992, but loves 1985 Air Jordan 1’s. Being too young to grasp the golden years of Michael Jordan’s career, her love for the signature line was invigorated by how the sneakers were worn in the street, the collaborations, and how each generation interprets the style of Air Jordan.

This panel showed the evolution of the Jordan brand and perhaps a look at the future where creatives and fashionistas push the iconic linage for 10 more years rather than any athlete.

Grab an exclusive inside look below at the Nike OFF-CAMPUS “FLIGHT” & Air Jordan 1 Panel with Spike Lee, Don C, & Aleali May.

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