Posts Tagged ‘Hyperdunk’

NikeLab REACT Hyperdunk 2017 Flyknit Spotted On Court at Peach Jam

Usually a debut space for citrus sneakers reserved for prep prospects, an earth-tone oddity stole the show at this year’s Peach Jam Basketball Tournament. The NikeLab REACT Hyperdunk 2017 Flyknit “Cargo Khaki” hit the hardwood after receiving a release date, marking the first elevated edition of the yet to release follow-up to last year’s franchise-first foray in Flyknit.

Debuting REACT Foam for Nike Basketball, the shoe features a fully Flyknit upper with shimmering toe detailing and embroidered branding adding slight flash and identity to this technical hoop shoe.

Check out the NikeLab REACT Hyperdunk 2017 Flyknit “Cargo Khaki” below and read our interview with designer Ross Klein by clicking here. See the inline colorways in detail here.


NikeLab REACT Hyperdunk 2017 Flyknit “Cargo Khaki”
NikeLab REACT Hyperdunk 2017 Flyknit "Cargo Khaki"
NikeLab REACT Hyperdunk 2017 Flyknit “Cargo Khaki”
NikeLab REACT Hyperdunk 2017 Flyknit "Cargo Khaki"
NikeLab REACT Hyperdunk 2017 Flyknit “Cargo Khaki”

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Take a First Look at the Nike Hyperdunk 2017

As expected, Nike Basketball is continuing their Hyperdunk line into 2017. Today, a first look at the Low is vindicated.

The shoe appears in what looks to be a Flyweave upper matched with Lunarlon tooling below. If you remember, the shoe’s past two iterations were finished with Zoom cushioning. The Lunar technology is encapsulated by a wavy midsole unit, a pattern that persists at the shoe’s outer.

Grab a first look at the Nike Hyperdunk 2017 below and stay tuned to Nice Kicks for more details.

Nike Hyperdunk 2017
Nike Hyperdunk 2017
Nike Hyperdunk 2017
Nike Hyperdunk 2017

Source: wkobe

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The Nike Hyperdunk 2017 Will Introduce New Lunar Foam Cushioning

words // Nick DePaula:

Later this summer, Nike Basketball is set to introduce yet another edition of its flagship Hyperdunk series, and most notably, the 2017 version looks to bring a return to Lunar Foam cushioning and its original silhouette.

Spotted way down on page 37 of a Nike NCAA team bank ordering PDF, the newest Hyperdunk is listed as an August release, with presumably more non-team energy launches perhaps releasing even sooner.

With a woven jacquard upper, similar to the KD8 and Air Jordan XXX from a few years ago, the upper features a one-piece targeted construction with a molded external heel counter. The tooling incorporates an ergonomic solid rubber outsole, podular in form, that’s already been drawing some comparisons to adidas’ similarly natural motion-based Feet You Wear outsoles of the mid-to-late ’90s.

Most notably, gone is the Zoom Air unit cushioning that we saw on the Hyperdunk 2015 and 2016 editions, as Lunar Foam makes a return to the series for the first time since 2014. There’s purportedly a new Lunar Foam compound in store, that’s lighter, while also being more responsive. We’re of course looking forward to giving them a run on the hardwood for a performance review.

One thing to also keep in mind — perhaps there is yet another “Elite” version of the Hyperdunk 2017 still in store, which may feature a Flyknit or otherwise unique construction or look. Stay tuned for more details and release information on further Hyperdunk 2017s to come, and let us know what you think of the latest addition the series in the comments section below.

via SC

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Interview // Nike Honors Iconic ’96 US Women’s Team With New Hyperdunk 2016 Low

words & interview // Nick DePaula:

For girls that grew up playing the sport, the 1996 Women’s Olympic team was every bit as impactful as the Men’s Dream Team was for a generation of boys just four years prior. Headlined by legendary stars like Sheryl Swoopes, Teresa Edwards, Jennifer Azzi and Lisa Leslie, the team played the game at a different gear, and introduced the world to a new era of women’s basketball just as the WNBA was launching its inaugural season.

As the current 2016 Women’s Olympic team of modern stars looks to capture a sixth consecutive Gold Medal this month in Rio De Janeiro, they’ll be doing so in a new red-based colorway of the Hyperdunk 2016 that pays tribute to the women that paved the way before them. Styled by graphic artist Allison “Hueman” Torneros, the shoe takes on red and soft blue hues, drafting off of the ’96 team’s iconic star-laden uniforms with a detailed graphic throughout the tongue and heel.

For Torneros, a hoops fan that has also worked on projects for Nike’s Kobe series, the Hyperdunk brief was exciting from the start. “I was floored!” beams Allison. “Not only would I be designing a shoe, which has been a bucket list item of mine, but it would be an Olympic shoe inspired by our incredible 1996 USA Women’s Basketball team. It’s such a special opportunity that I’m proud to have a part in.”

96 16 2Known for her flowing and bold artwork, Torneros outlines that “freedom, color, and movement are the core tenets” of her work. To hear all about the details and inspiration that helped to influence the new tribute-laden Hyperdunk 2016, Nice Kicks caught up with Cecily O’Rielly, Nike Basketball’s Global Footwear Product Line Manager and the lead on the shoe.

Read ahead for a detailed interview about the shoe’s inspiration, the impact of the ’96 US Women’s team on a generation that’d follow, and how Nike will look to bring energy to the WNBA next summer when they take over to outfit the entire league’s uniforms and apparel.

The commemorative Hyperdunk 2016 Low is out now at Nike.com and select Nike retailers.

Nick DePaula: When did the idea first come about to look at celebrating the 20th anniversary of the 1996 Women’s Olympic team?

Cecily O’Rielly: In looking ahead at the Rio Games, and knowing that they’ll be going for their sixth Gold Medal and it could be Tamika Catchings’ last Olympics, we wanted to do something special. With it being the 20th anniversary of the 1996 team, and the legendary status of how there’s a direct and clear link between that team and the 2016 team, we really wanted to infuse some inspiration.

Knowing that this is a monumental time as they’re going for their sixth Gold, we felt like there needed to be a footwear story for this time. It wasn’t initially in the plan, and when you look at how the men have a bunch of USA drops, we really wanted to do something for women. This is a really strong story here, to talk about the connection with the ’96 team as well as the 20th anniversary of the WNBA.

Tamika Catchings is such a legend in the sport, and we felt like we needed to do something special with this being her last year. This year’s team really wants to honor and celebrate that ’96 team, and also live up to the expectations that they set before them. That’s really when women’s basketball came to the main stage, and it set the bar for what they’re doing today.

96 USA Team

The 1996 USA Women’s Olympic Basketball team

NDP: In the modern era, the Hyperdunk has really been the statement level team shoe for Nike, and it launched at the Olympics in 2008. How was that model chosen for this project, and what has it meant to the category through the years?

CO: It’s Nike’s signature shoe. We of course have signature athletes with their own shoe, and this is also really the Nike Basketball signature franchise shoe. It stands for innovation and if Nike was to create a signature shoe for the category, it would be the Hyperdunk. It’s a very versatile shoe and very positionless, and we can cover from the point guard on up to a center.

Hyperdunk Artwork

Allison Torneros’ Hyperdunk star artwork

It’s a catch-all shoe, and it stands for innovation and greatness. If we were going to pick one shoe, we were going to take our franchise shoe. Knowing that it’s been worn in the Olympics a ton, it just made perfect sense to have it be our Olympic shoe this year. It’s what Nike Basketball stands for, and when you think of the category, you think of the Hyperdunk.

NDP: What were some of the early starting points of inspiration that the artist Allison Torneros was working with?

CO: Myself and Erick Goto, our Senior Energy Designer and graphic lead at the time, we were looking for an artist that could work for this project, and more specifically, what women’s artist? We thought of Allison initially, because she does have a link with Nike already with doing some Kobe work and also projects for Women’s Training, but we also really liked that she’s a notable female artist in a male dominated street art industry.

We loved the fact that she exemplified power and being a notable woman in a men’s industry. She just brought some grit, similar to how women bring that to the game of basketball. She has that energy and we felt like she was the perfect artist, based on her style and the type of work that she does. She starts by putting a little bit of paint on the canvas, and then she makes an amazing creation from there. She offered that really interesting artist inspiration that we thought would be a cool element of the shoe.

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NDP: I actually still have a red Rebecca Lobo USA jersey from that ’96 team, and the stars along the sides and then the wave pattern through the collar were so unique and distinct parts of the design. How did that help to influence the graphic that Allison came up with here?

CO: The stars on the jersey were definitely a huge point of inspiration, and we felt like that was a really dominant factor of the uniform. The stars really resembled sharp, multifaceted cuts of a diamond, signifying that every player has a role in the unit.

We really liked the multifaceted style that she brought into her graphic and that diamond juxtaposition was really unique. Then, she added that freestyle and flowing look to the star, and we loved it.

Swoopes_96 OlympicsNDP: Going back to that ’96 team — you played basketball growing up and later on in college, and that team was so impactful at the time for young girls playing. Who were some of your favorite players as you were looking up to that team?

CO: I loved Jennifer Azzi. She was the point guard and the floor general of the team. She wasn’t necessarily the star, but I just really liked her grit. She was always super in shape and a leader on the court that was setting up all of these amazing players like Sheryl Swoopes and Lisa Leslie.

I just really liked that Azzi was the player that didn’t get the shine, but she was so critical to who they were as a team. Of course, I also loved Lisa Leslie and Sheryl Swoopes, but I was just really drawn to Jennifer and her importance to the team.


NDP: I like that pick, and I was always a big Dawn Staley fan too. I’ve always just loved creative point guards that were a little flashy, and I’ve been trying to find a pair of the Zoom S5 in a women’s 14.5 for like fifteen years now. [laughs] Cynthia [Cooper] wasn’t on that team, but her, along with Sheryl, Lisa and Dawn all had their own Nike signature shoe in the 90s. Which one of the women’s signatures do you remember liking the most at the time?

CO: The first Swoopes for sure, with the velcro strap. That one stuck out for me, and I definitely had that shoe. I remember going to watch them at the University of Washington for an exhibition, and it was probably one of my first women’s games I ever went to as a child. I just remember seeing Sheryl in her shoe, and going, “Oh my god, that’s amazing! She’s like the women’s Jordan, she has her own shoe.”

I just thought that was so cool, and I had to go get them. I just remember the effect that that team had, and waiting after the game to get their signatures. It was amazing, and I loved her shoe, because she was like the women’s Jordan. I wore #23 as a kid and always wanted to be like Jordan, but as soon as I went to that game, I wanted to be like Sheryl from then on.

96 16 Tongue 2NDP: What kind of an impact do you think that ’96 team had on this 2016 squad?

96 16 3CO: They all have watched that ’96 team play, and they all have been super inspired by them. They wanted to play, and they also knew that they could go to college and then go beyond college to a professional rank, because of them. They definitely want to honor this team, and that’s why we added the stars to the back of the tongue on this Hyperdunk.

That’ll be the last thing they see before they pop the shoe on and lace up, and it’ll help to inspire the idea that, “We’re doing it for them and want to continue their legendary status.” The girls have a special place in their heart for the 1996 team, and this shoe honors that. They love that tie to honor such an amazing team, and now they’re looking forward to hopefully winning that sixth Gold.

NDP: Nike has had such an imprint on the US team in recent years, and next summer in 2017, the brand will also begin to outfit the entire WNBA. How much will that allow the category to tell more stories and really celebrate moments from the league’s history and so many of the great women’s players that’ve worn Nike through the years?

CO: Nike overall wants to start celebrating women’s stories more, and a point of emphasis within Nike Basketball is really the idea of telling authentic stories “for her.”

We’ll continue to build on the great storytelling around women, and a lot of those stories can also appeal to men too. We really want to highlight and empower women, and with the WNBA partnership, we’ll have a chance to kind of script a little more, from the uniforms to the socks to the shoes.


Below, check out a commemorative video featuring the 1996 Women’s Olympic team, reminiscing on their summer together in Atlanta. The ’96 honoring Hyperdunk Low is out now in stores at Nike retailers.

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Interview // Nike Basketball Design Director Leo Chang Details The Hyperdunk 2015

words & interview // Nick DePaula

When the original Hyperdunk launched in 2008, the shoe marked a new era in many ways. It weighed just 13.0 ounces, which at the time Nike’s CEO Mark Parker said was the lightest basketball shoe to date. (I remember a couple sneakers listed on Eastbay at a shade under 13 ounces before then, but who’s counting, right?) These were real light, even with an all-new high cut silhouette that was new to hoops footwear. They also incorporated Nike’s new Flywire technology, an upper panel simply made of plastic and fabric strands that mostly looked really cool, but also became a marketing dream for the company across all categories. The shoe single-handedly moved the industry towards a focus on lighter weights, with synthetic materials a new focus and leathers a thing of the past.

Nike was so damn confident in the shoe that they even invited media to their sprawling Beaverton, Oregon campus during the summer of 2008 for a detailed walkthrough of the model’s design and development process, along with a “media weartest” of the shoe. Every single brand holds media run events now — but it was unheard of to that point — as sneaker blogs weren’t yet an established presence then and brands were reluctant to host a real-time on-court feedback session. They’d rather just tell you how great the shoes were and have writers relay those claims in their stories.

Kobe Hyperdunk 2008 Nike Launch 600I’ll never forget the then-head of Nike Basketball turning to us after our interview and saying, “I can talk these up all day long, but what better way to judge them than to lace them up yourselves and give them a run?”

So that’s exactly what we did. With Nike execs and Kobe Bryant himself standing right on the sideline watching us.

As expected, the shoe was an absolute beast, and it featured a combination of what Nike loved to call “lightweight containment” that was entirely new to the game. In the mid-2000s, shoes were beginning to get clunky as hell (see: Shox Bomber), and the Hyperdunk shifted the industry completely away from the two ever-present styles at the time: overly retro-driven models like the Air Force 25 and overly-complex mechanical cushioning setups like the many full-length Shox bricks and adidas’ $ 250 “computer shoe”, the adidas 1, which quite literally bricked.

“You’ve been with us for the journey, and we always talk about the Hyperdunk in 2008 being a defining moment for us and a new era for innovation in basketball,” Nike Basketball Design Director Leo Chang told me last week. “Before, it was always a leather or a synthetic leather upper on a crazy innovative bottom. The explosion in innovation throughout the whole shoe started with the Hyperdunk in 2008.”

Each year since, the Hyperdunk has become Nike Basketball’s marquee team franchise model, providing players of all sizes with an all-around product that looks to offer up a blend of protection, versatility, traction and cushioning. The newest version, the Hyperdunk 2015, looks to combine the best of each model. There’s the protective higher cut, the midfoot support wedge, tried and true herringbone traction, and most importantly — in my opinion — a return to both heel and forefoot Zoom Air.

To hear all about the latest addition to the editions, I recently caught up with Leo Chang for a full breakdown of the new Hyperdunk 2015.

Hyperdunk 2008_2015 Lineup 3

Nick DePaula: The first Hyperdunk in 2008 was such a landmark shoe. You then did the 2009 on the Hyperize, and then the 2010 and 2011 too. Olivier Henrichot did the 2012 and Peter Fogg did the 2013 and 2014 after that. Once Foggy retired, how’d you decide to take the Hyperdunk series back on?

LC: In my current job, obviously I can’t do everything. [laughs] As the Design Director, I have to overlook all of the line in footwear, and I have a great team of designers that are amazing, so I’m not going to hog all of the projects. Foggy was a great designer and he’d done some pretty legendary stuff, so I trusted him to take it somewhere new. For the ’15 in particular, it was an interesting time, because Foggy had decided to retire from Nike and go ride motorcycles or do whatever the hell he wanted to. [laughs] So, it was a weird transition and we needed someone to design the shoe, so I just hopped back in there.

NDP: With the original Hyperdunk taking some inspiration from the Mag, and this being the 2015 edition, how much did that come into play in terms of offering some inspiration?

Leo Chang H 2LC: That was Avar’s vision from the beginning, and I always thought it was cool to start from there from an aesthetic standpoint. I just love the Mag, and it’s one of my favorite sneakers of all time. It’s just such a cool silhouette, and to this day, it’s still such a futuristic shoe. I wanted to kind of go back to that.

When we did the Hyperize, it was still there, and then 2010 was there through the collar. Then from the ’11, it shifted a bit, but there were components here and there. Through the Foggy era, it diminished a little more, and I felt like being that it was 2015, it’d be a good time to go back to that, but not be too literal.

From an aesthetic standpoint, the idea was around, “What would I do to modernize the 2008 Hyperdunk?” It’s kind of like in iconic cars like Porsches, you see the lineage of the gesture for models like the 911. You see how they evolve, and it’s really iconic and they just modernize it every time. It’s like an iPhone too. Each time, it’s more refined. I wanted to take that approach, and looking at the original Hyperdunk, you had the very iconic triangular shape in the lateral foam stockfit component that was a stability feature on the first one. Then, you had the floating heel clip.

At the time, it was also a very new collar silhouette, and it had the high to low hybrid height. That wasn’t really a thing until the Hyperdunk, and now it’s everywhere. I wanted to look at the silhouette as a point of doing what the Hyperdunk did in having a high collar, but still articulating where it needs to. From there, just cleaning it up and letting the upper be more simple. It felt right to do that. To me, it was a more modernized and sophisticated styling of the original Hyperdunk when you look at it iconically. That all goes back to the Mag too.

HD15sketch_native_1600

NDP: The shoe is really bold in the way it can be blocked, and the NIKEiD options on it are really cool in how versatile it can be blocked.

LC: Yeah, and I had a lot of fun on there! I went a little crazy and got like three colorways on iD. I thought they did a good job of letting you call out those blocks really boldly.

NDP: It’s real good. Did you have specific ways to block it in mind when you were designing it, or were there some alternate blocks along the way that you were toying with?

HD Paul George IGLC: I wanted to create options, since the Hyperdunk is such a universal shoe. I think it needed to adapt. Sometimes, I love to see the whole triangle wedge plus the heel part blocked as one. And other times I think it’s cool when just the triangle alone is. Or you could also do the heel and triangle in colors separately. You could have those options and that can help to extend the life of it. It was always about keeping the toolbox open.

NDP: I haven’t played in these yet, but I’m real excited to. It seems like a “Best Practices” Hyperdunk to me combining the best of all of the models through the years. You’ve got the protective top line, the clean upper, herringbone traction and you brought Zoom Air back into the fold. I’m definitely most excited about that. The last Hyperdunk to have Zoom was also the last one you designed. Why’d you decide to bring it back after the shoe featured Lunar for three years in a row?

LC: From a performance standpoint, it was kind of a reset. I wasn’t in love with Lunar. Most people were neither here nor there with it, in terms of players. They couldn’t really feel the difference of it, and over time, it just didn’t evolve enough for me. I just felt like it got more vanilla over time, and I want there to be a feel of something. The responsiveness of Zoom is something that basketball players love all around. To bring that back into the shoe was, I think, a no brainer. That doesn’t mean we’re off of Lunar altogether, but I think when we get the right formulation of that, we’ll use it again. It just felt like the right time to get away from it.

NDP: Other than being used in the insole of the Kobes, is it not in the line otherwise as an embedded unit for this upcoming season?

LC: It works great as a drop-in configuration on the Kobes, and it’ll be around. For me, Zoom is a great basketball technology though.

Zoom Air BagsNDP: For the separate heel and forefoot Zoom units here, are they a 14 and 8 mm size, or what are they?

LC: Yeah, it’s exactly that.

NDP: With the shoe being such a universal shoe for players of all sizes, what kind of feedback have you been getting from all of the guys that’ve been playing in it?

LC: There’s a few things on the tooling that we did after hearing feedback from the past. One, is we switched to Zoom, as I mentioned, which is a step towards where we were in the ’11 and is great to get that responsiveness back. Another thing is we used a Phylite midsole, similar to the HyperRev, and on the lateral side it wraps over the outsole.

The reason why we did that is because the Hyperdunk is such a big team shoe, and durability was something that was important. We wanted to make sure it was fairly bullet proof. Typically, what we see from our college players and elite players who are doing two-a-days and just going so hard, is that on the lateral side, the outsole rubber wrap can peel out. When you look at all of the defectives that we get back, the common area for issues is on the rubber wraps through the forefoot on the lateral side. Most consumers who aren’t at that elite college level don’t ever experience that. Fa15_BB_HD15_749561-100_B_native_1200

NDP: Yeah, I’ve never quite had a peel out [laughs], but I’ve got a friend with a 40” inch vert that’s crazy explosive and it’s happened to him a few times.

LC: Some guys will just shred their shoes, so that was an area to look at. We wanted to bring in a foam that was ground-contactable, like a Phylite material, and wrap the outsole on the lateral side to protect it, so that you’d eliminate some of the delamming that would happen with rubber. It makes it more durable, and more flexible.

NDP: When the first Hyperdunk was launched, it was always bounced around between Vectran, Kevlar and ultimately Nylon for the Flywire strand material. What are you guys using here?

LC: The original one used a poly-based core, and we ended up using the Kevlar in the 2011 Elite, which reduced the stretch even more, which was great.

NDP: Man, that’s the best playing shoe of the last five years for me.

LC: Yeah, that was a great shoe. The 2015 edition now has a little bit of a wider cable in it, it’s about a 2 mm width, and we’re using less cables, but each one is a little wider and tougher. We sandwiched it between bonded mesh layers so that you get that feel of it conforming better, and it’s less boardy than synthetics. We just wanted the shoe to have that natural feel and also be contained around that.

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image above courtesy Jeremy Rincon

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Kicks On Court: J.R. Smith Honors Late Grandfather with NIKEiD Hyperdunk 2014



Just two days after debuting the “Knicks” Nike Air Foamposite One on court, J.R. Smith headlines our Kicks On Court column once again this week. In honor of his late grandfather Earl Smith, a veteran of World War II, J.R. took to the hardwood in a NIKEiD Hyperdunk 2014. The iD features a blue camouflage base, orange accents in the form of the sole and tongue, and Smith’s grandfather’s initials on the tongue. You can purchase J.R. Smith’s “Camo” NIKEiD Hyperdunk 2014 online here.

View more photos of J.R. Smith’s Hyperdunk iD, plus P.J. Tucker’s Air Jordan 2 and more, in today’s edition of Kicks On Court.

RELATED: 12 Veterans Day Tributes During the NBA Hoops for Troops Initiative

J.R. Smith sporting a NIKEiD Hyperdunk 2014

J.R. Smith sporting a NIKEiD Hyperdunk 2014

J.R. Smith in a NIKEiD Hyperdunk 2014

J.R. Smith in a NIKEiD Hyperdunk 2014

J.R. Smith sporting a NIKEiD Hyperdunk 2014

J.R. Smith sporting a NIKEiD Hyperdunk 2014

J.R. Smith wearing a NIKEiD Hyperdunk 2014

J.R. Smith wearing a NIKEiD Hyperdunk 2014

J.R. Smith's NIKEiD Hyperdunk 2014

J.R. Smith’s NIKEiD Hyperdunk 2014

J.R. Smith's NIKEiD Hyperdunk 2014

J.R. Smith’s NIKEiD Hyperdunk 2014

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