Posts Tagged ‘He’s’

Eminem’s ‘Lucky You’ Video Sends A Message To Young Rappers: He’s Watching

Since dropping his ninth album, Kamikaze, out of the blue in late August, Eminem’s been in the news a lot. Most of the headlines stem from the rapper’s ongoing beefs with everyone from Joe Budden to Machine Gun Kelly, but it appears Em is now turning the focus back on promoting his new project. After outrunning his critics in the eerie video for “Fall,” Em now finds himself stalked by copycats in the vid for the Joyner Lucas-featuring “Lucky You,” released on Thursday (September 13). (And no, they’re not the bleached Slim Shady clones from the 2000 VMAs… though that would’ve been pretty great.)

The inspiration behind the vid is pretty straightforward: Eminem inspired an entire generation of MCs, and he believes they shamelessly and deliberately copy his every move. The video takes that concept literally, as hordes of hooded, red-eyed men imitate him and Lucas as they rap on top of wrecked cars in a run-down town. Em and Lucas proceed to have some fun with it, making their imitators dab, hump the air, and hop on one foot while patting their heads. Lightheartedness aside, however, it’s clear Em is sending a message to the hip-hop world: They may be watching his every move, but he’s watching them, too.

Though Kamikaze has sparked countless debates about the return of Slim Shady, the album still sold enough to deliver the ninth No. 1 album of Eminem’s career. Maybe this was the revival fans were waiting for.

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Kid Cudi Says He’s ‘Reborn’ After Going To Rehab For ‘Suicidal Urges’

Kid Cudi has gone to hell and back. Thankfully, with the release of his critically acclaimed collaborative project with Kanye West, Kids See Ghosts, the Cleveland rapper is finally receiving his flowers. It isn’t easy being one of the most influential artists of the last decade. In a new Billboard cover story, Cudi opens up about life after entering rehab for “depression and suicidal urges” and how it has changed his music.

“It hasn’t been said that I’m good, that I’m OK,” Cudi said. “On Passion, Pain, I never let the world know that I’m good, because I wasn’t good yet. I was thinking, how can I let the world know? It was great when Kanye wanted to use [the song], because it was perfect for both — we are both reborn after what we went through. I couldn’t have made a song like “Reborn” until now, because I didn’t feel reborn yet.

“Reborn” is one of the most inspirational songs on Kids See Ghosts. During the second verse, the Cleveland crooner proudly sings, “I had my issues, ain’t that much I could do / Peace is somethin’ that starts with me.” It is the highlight of the album and represents a place for West and Mescudi to open up to fans about their current personal struggles.

Later in the interview, Cudi also opens up about the October 2016 message he posted on Facebook and his reaction to the outpouring of support. In the post, the Passion, Pain, & Demon Slayin’ artist described how he hasn’t been “at peace,” since the beginning of his career, as a result of anxiety and depression ruling his life.

“[I] saw that the response was all love and support, and it really touched me,” he continued. “I was in a really bad place, and at the time, I felt like I was letting a lot of people down. It was really hard for me to even write that letter, but I needed to be honest with the kids. I needed to. I couldn’t live a lie. I couldn’t pretend to be happy.”

Read the entire cover story at Billboard.

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Mac Miller Champions ‘Self Care’ And Hints At How He’s Doing After Breakup With Ariana Grande

2018 hasn’t been kind to Mac Miller. In May, Ariana Grande and Miller split, and in the aftermath, the Pittsburgh rapper was reportedly arrested for a DUI. Subsequently, Grande called the relationship “toxic” after a Twitter user blamed her for Mac’s predicament. Now it seems like the “Cold Summer” MC has something to say, albeit buried six feet under in a pine box casket.

The Christian Weber-directed music video Miller’s new “Self Care” pays homage to a scene in Kill Bill: Vol. 2, where the Bride punches her way out of a shallow grave. Apparently the metaphor of rising against adversity wasn’t lost on Miller. The song reads as Mac trying to convince himself of the power of self care as he sings, “I’m treatin’ me right / Hell yeah, we’re gonna be alright.” The young rapper admits “I been losin’ my mind” as he hints at the underlying cause of his reported DUI — ”That Mercedes drove me crazy, I was speedin’.”

However, the most potent portion of the song is when he briefly mentions how he feels after the dissolution of a recent relationship: “We play it cool, we know we fucked up, yeah / You keep on sayin’ you in love, so / Tell me are you really down?” Miller’s “Self Care,” doesn’t sound triumphant in the traditional sense. Instead, the song finds Mac working through difficult and tense emotions, as he holes himself up in his crib, while “war outside” rages on.

“Self Care,” produced by Nostxglic, ID Labs & DJ Dahi is a somber affair, but luckily by the video’s end, Mac digs himself out of the grave. During a 2017 interview with W Magazine, Mac discussed his sobriety and the weight of being so open with it.

“I’ve spent a good time very sober and now I’m just, like, living regularly,” Mac said at the time. “I think it’s important. I don’t believe in absolute anything, but I think not sharing that type of information, because it becomes like, ‘Oh he’s sober, oh he’s not, oh he has a beer, oh my god.’”

It isn’t clear how Mac is doing at this point, but it is inspiring to see him fighting to take care of himself. His new album, Swimming, drops on August 3 and hopefully will give more updates on how he is coping.

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Tyler, The Creator Lets Frank Ocean Know He’s ‘Running Shit’ On ‘Bring It Back’ Verse

Tyler, the Creator has been in a giving mood. In March, he dropped “OKRA” and gave props to Valee after being influenced by his style. Last night (April 11), Tyler decided to show love to Trouble, Drake, and Mike Will Made It by adding a verse to “Bring It Back.”

Over the unorthodox beat, Tyler’s pitched-up voice raps about his lucrative shoe deal with Converse, flexes about his Casio watch, and the importance of investing in stocks. The Golf Wang businessman also finds time to shout-out two of his R&B friends, mentors, and inspirations. Towards the middle of his verse, he lets Solange and Frank Ocean know an important message — “Shout out Solo that’s big sis / Shout out Frankie that’s big bro / Ya lil’ homie running shit no question.”

Before the release of the song, Tyler took to Twitter to describe how the track came together.

“travis ( taco) played me this song last week and the pocket of the snare and kick drum had me like wow,” Tyler wrote. “then i heard the guy rap, trouble is his name, and i was like wow i love this song. i face timed mike will and was like wow this song, and he sent the instrumental and i was like bet, this will be fun.”

What is the next beat Tyler, the Creator should demolish?

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Cristiano Ronaldo Says He’s Considering a Move to AmericaRead…

Cristiano Ronaldo Says He’s Considering a Move to America

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