Posts Tagged ‘Fresh’

Inside the Design of the Nike LeBron 16 “Fresh Bred”

Following the release and subsequent sell out of Harlem Fashion Row’s Nike LeBron 16 collaboration this morning, the women’s focused pair quickly set to tone for what will surely be among the most popular sneakers of this year and next.

James’ 16th signature Nike sneaker is one of great standards. And, by proxy, one that will historically represent change. Now a Los Angeles Laker, James is finally part of a sporting franchise with a history as rich as his own. The Nike LeBron 16 joins the two in matrimony.

Nike LeBron 16 "Fresh Bred"
Nike LeBron 16 “Fresh Bred”

The very-first colorway outside of the HFR creation — masterfully set into motion by Brandice Henderson-Daniel and her design team —  is the Michael Jordan and Chicago Bulls-esque “Fresh Bred” colorway. A visual representation of Black+Red, James latest shoe, designed by his long-term Nike counterpart, Jason Petrie, thrives on the strength of BattleKnit 2.0.

First introduced on the LeBron 15, this knit fabrication is fit for the rigors of battle yet with the elegance of the materials traditionally used. “The knit team at Nike are geniuses,” affirms Petrie. “I don’t use that term lightly. They are mathematical artists and have created a new knit for the 16 that is strong enough to contain LeBron and successfully reduces any layers in the overall build that could slow him down.”

Given James’ closeness to his signature collection, many of the designs highlight specifications unique to his size, build, and on-court performance. The height of the LeBron 16 is noticeably different. It’s formed with a lower collar for James to move more freely. James, looking to add more speed to his game in his 16th season, felt it necessary.

“The first thing we wanted to do was get a little lower in the cut of the shoe,” James confessed. “I wanted to get a little faster, ride a little bit closer to the court and be a little bit more dynamic.”

Nike LeBron 16 "Fresh Bred"
Nike LeBron 16 “Fresh Bred”

Cushioning in the LeBron 15 was a revelation for James. He took to the refined Air Max system. Petrie makes sure to focus on that for its successor. “LeBron liked the cushioning so much last year that we just focused on refining it,” says Petrie. “For this addition, we removed the tendril that connected the forefoot to the under-toe bag, and instead included an outrigger to create some additional support to complement the lower height.”

LeBron’s 16th NBA season will be one of the most watched in his Hall of Fame career. In part, so will the budding Nike LeBron 16. But there’s very little if anything to critique where the shoe is concerned. James and Petrie make sure.

The Nike LeBron 16 “Fresh Bred” will be available on September 20 on Nike.com.

Nike LeBron 16 "Fresh Bred"
Nike LeBron 16 “Fresh Bred”
Nike LeBron 16 "Fresh Bred"
Nike LeBron 16 “Fresh Bred”
Nike LeBron 16 "Fresh Bred"
Nike LeBron 16 “Fresh Bred”

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Nike Lunar Fresh SneakerBoot “Light Ash” Another Look

Last previewed as a part of the Nike Lunar Fresh Sneakerboot Collection, Hypebeast brings us a closer look at the “Light Ash” variation of the previously mentioned silhouette. The newest hybrid design to be birthed by Nike Sportswear, a barrage of triangular shapes cover the model’s light ash grey base. With its Dynamic Flywire, inner lining, tongue, and speckled Lunarlon midsole coated in black, white treks through the Swooshes and heel tab branding. Read on to check out some additional photos, and head over to atmos-tokyo right now to pick these joints up.

Nike Lunar Fresh SneakerBoot Light Ash Grey Another Look

Nike Lunar Fresh SneakerBoot Light Ash Grey Another Look

Nike Lunar Fresh SneakerBoot Light Ash Grey Another Look

Nike Lunar Fresh SneakerBoot Light Ash Grey Another Look

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Rockie Fresh Joining G-Eazy On ‘These Things Happen’ Tour

tourflyer

By Sowmya Krishnamurthy

The “James Dean of hip-hop” joins forces with Maybach Music Group. G-Eazy is enlisting Rockie Fresh as part of his upcoming “These Things Happen Tour,” RapFix has exclusively learned. The MMG newcomer has been named as the tour’s opening act along with Toronto rapper Tory Lanez and California native Kyle.

The Buzz On: G-Eazy

As a musical accompaniment to this tour announcement, G-Eazy recently unleashed a remix to “Been On” featuring Rockie and Tory Lanez.

The 40-date “These Things Happen Tour” kicks off February 21 in Dallas and continues with stops in New York City, Chicago, Atlanta, Los Angeles, San Francisco and Toronto.

G-Eazy is prepping to release a new album, the follow-up to 2012′s Must Be Nice, called These Things Happen, this spring. The effort comes on the heels of a string of big wins for the Oakland rapper including opening up for Drake’s “Light Dreams and Nightmares” tour in 2010 and jumping on Lil Wayne’s “America’s Most Wanted Tour” in 2013.

Eazy spoke to Respect last year about his artistic goal of always bettering himself. “That’s the motto that I want to take after: never getting too comfortable in one spot. You want to keep pushing things forward and wanting to keep trying new things and keep getting better.”

For more information on the These Things Happen Tour visit G-Eazy.com. See the current tour dates below:

2/21/14 Dallas, TX Tree’s
2/22/14 Houston, TX Warehouse Live Studio
2/23/14 Austin, TX The Parish
2/25/14 Albuquerque, NM Sunshine
2/26/14 Phoenix, AZ Marquee
2/27/14 Los Angeles, CA Fonda
2/28/14 Pomona, CA Glasshouse
3/1/14 San Diego, CA Soma
3/2/14 Ventura, CA Venture Theater
3/4/14 Santa Cruz, CA Catalyst
3/5/14 San Francisco, CA Fillmore
3/7/14 Seattle, WA Showbox
3/8/14 Vancouver, BC Fortune
3/9/14 Portland, OR Wonder Ballroom
3/11/14 Salt Lake City, UT In The Venue
3/12/14 Denver, CO Ogden
3/13/13 Austin, TX SXSW
3/14/13 Austin, TX SXSW
3/15/14 Oxford, OH Brick Street
3/16/14 Chicago, IL Bottom Lounge
3/17/14 Grand Rapids, MI Intersection
3/18/14 Cleveland, OH House of Blues
3/19/14 Detroit, MI Crofoot
3/20/14 Toronto, ON Mod Club
3/21/14 Montreal, QC Underworld
3/22/14 Boston, MA Paradise
3/23/14 Burlington, VT Higher Ground
3/26/14 Philadelphia, PA TLA
3/27/14 New York, NY Irving Plaza
3/28/14 Springfield, VA Empire
3/29/14 Pittsburgh, PA Altar Bar
3/30/14 Columbus, OH Newport Music Hall
3/31/14 Carrborro, NC Cats Cradle
4/2/14 Orlando, FL The Plaza
4/4/14 Atlanta, GA Masquerade
4/6/14 St. Louis, MO Pops
4/8/14 Iowa City, IA Blue Moose Tap House
4/9/14 Lawrence, KS Granada
4/10/14 Little Rock, AR Juanita’s
4/12/14 New Orleans, LA One Eyed Jacks


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