Posts Tagged ‘First’

How Swae Lee’s Producer Gave Him The Sauce For His First Solo Song

On February 28, Swae Lee emerged from his chrysalis with “Hurt To Look.” Since 2014, the public has watched Lee transition from the prepubescent sugar rush of Rae Sremmurd’s “No Flex Zone” to the nocturnal adrenaline spike of “Black Beatles” two years later. He’s brought titans of pop like The Weeknd and Future into his world. Lee’s pen inspired a nation to get into “Formation.” His hook was literally and figuratively “Unforgettable.”

What many may not know is that Andre “Bizness Boi” Robertson along with Fwdslxsh and EY helped create the bed for Swae to so expertly flex on “How To Look.” The 30-year-old spent years building toward this moment. In 2011, his grandmother assisted the then-aspiring producer in his move from Milwaukee to Atlanta. Over the course of three years, Bizness worked with artists like T.I., Lil Scrappy, and Trae the Truth. In 2014, his relocation to Los Angeles led to work with PartyNextDoor (“Don’t Run,” “You’ve Been Missed,” “Don’t Know How”) and 6Lack (“MTFU”).

It takes a village to build a pop star, and Bizness is helping lay a solid foundation for the Rae Sremmurd star-turned-soloist. In an interview with MTV News, Bizness Boi reveals the origins of “Hurt To Look” and describes what it is like to collaborate with Swae Lee.

MTV News: How did you first connect with Swae Lee?

Bizness Boi: So my homie Jon Wells — he’s a DJ for them. He was just listening to me and Ye Ali’s [L.A.-via-Indiana rapper-singer] music. Basically, they heard it. They was on a tour bus. Rae Sremmurd was on a tour bus. Then Swae Lee was like, “Yo, who is that?” Then he let ‘em know. He’s like, “Yo, who making these beats?” Jon hit me like, “Yo, Swae and them are loving your beats. Can you send a pack?”

So I started sending beats to Jon, and Jon would forward them over to Swae Lee. Then Jon was like, “Send them straight to Swae Lee now.” So I was sending, sending, sending beats. So I DMed [Swae Lee] one day. I was just reaching out to him. I was like, “Yo, I’m gonna send you a pack today.” He hit me back like, “Yo, I love your beats. You already got two on my album.” I was like “Oh, OK.”

MTV News: How did “Hurt To Look” come about? Was it something that you had in mind for Swae Lee? What was the origin?

Bizness: When I work with artists, I like to give them new sounds and new types of beats, basically. Just so they can step outside their box. Just push themselves.

I was sending him all types of beats. He gravitated to the newer sounding — I don’t want to say pop beats, but, like, the single that just dropped, more of those types of beats he was gravitating to. The “Hurt To Look”-type sound, just something different from the Rae Sremmurd stuff.

MTV News: Have you gotten a chance to get into the studio with him and see how he records and writes?

Bizness: Yeah, when we came back from OVO Fest, he invited me over. ‘Cause we was like, “We’re flying back today.” Me and my manager were flying back that night. He’s like “Yo, as soon as you touch down, pull up to the crib.” I pulled up. I was doing beats.

He actually records himself. He know how to record himself, do all the effects and everything. Basically, he if like a beat, he’ll just load it up and then put the phone right there and press record and go in.

MTV News: What do you think it is about your production — Swae Lee ghostwrites, so does PND — that attracts them?

Bizness: I just understood throughout my journey, once you work with writers and R&B artists, artists period, it’s our job as producers to make the most melodic or simple beats possible, if that makes sense.

If you put too much in the beat, it kinda takes away from their creativity, because they’ll be restricted on melodies and stuff like that. So when I make beats, I try to keep it minimal, but real standout-ish.

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Rick Ross Is Back To Being A Boss In First Photo After Reported Hospitalization

Rick Ross, a.k.a. Ricky Rozay, a.k.a. the biggest boss that you seen thus far, has returned. Today (March 8), the Black Bottle Boy returned to Instagram with a simple message, “Ain’t nothing like home

Nike Air Force 1 Low “Red Paisley” // First Look

Nike is getting more experimental with the Nike Air Force 1 Low as the classic Bruce Kilgore design looks towards spring. After its “Equality” BHM release earlier today, this upcoming colorway sees its sartorial enhancement not at the heel but on the iconic Swoosh.

Similar to the aforementioned “Equality” pair done in all-black leather, contrast red Swoosh branding marks the paneling of this upcoming release. However, the shoe takes on even greater expression as a paisley print flows throughout the red Swoosh joining the tongue and heel branding.

No release details are currently available for this Nike Air Force 1 Low “Red Paisley” colorway. Keep it locked to Nice Kicks for more.

Nike Air Force 1 Low "Red Paisley"
Nike Air Force 1 Low “Red Paisley”
Nike Air Force 1 Low "Red Paisley"
Nike Air Force 1 Low “Red Paisley”
Nike Air Force 1 Low "Red Paisley"
Nike Air Force 1 Low “Red Paisley”
Nike Air Force 1 Low "Red Paisley"
Nike Air Force 1 Low “Red Paisley”
Nike Air Force 1 Low "Red Paisley"
Nike Air Force 1 Low “Red Paisley”

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Nike Air Force 1 Low “Tan” // First Look

Nike Air Force 1 releases will not slow in 2018. Now a year removed from its 35th anniversary, the time defiant style persists in a run that has seen the shoe return to prominence. Colorways like this tan pair are a large reason why.

Although the “Linen” is the more preferred iteration of any tan AF1, this one is a strong ringer with tonal Swoosh branding as opposed to pink. Moreover, the branding is textured and slightly enlarged with gives the model a bit more profile in its stance.

Grab a first look at this new Nike Air Force 1 Low “Tan” and stay tuned for more details.

Nike Air Force 1 Low "Tan"
Nike Air Force 1 Low “Tan”
Nike Air Force 1 Low "Tan"
Nike Air Force 1 Low “Tan”

Source: US11

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Air Jordan XXX2 Georgetown PE // First Look

Previewing the Patrick Ewing coached squad, the Hoyas will the hardwood tonight in the Air Jordan XXX2 Georgetown PE as part of their Midnight Madness festivities. Like fellow JB schools, their XXX2 PE packs team tongue tagging with school shades served all over the upper — namely grey and navy for the DC hoopers.

Peep ’em below and get ready for the return of College Kicks on Court.

Air Jordan XXX2 Georgetown PE
Air Jordan XXX2 Georgetown PE
Air Jordan XXX2 Georgetown PE
Air Jordan XXX2 Georgetown PE
Air Jordan XXX2 Georgetown PE
Air Jordan XXX2 Georgetown PE
Air Jordan XXX2 Georgetown PE
Air Jordan XXX2 Georgetown PE

Source: @GeorgetownHoops

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ANTA KT3 Low // First Look

Tiffany tones splash up on an early preview of the ANTA KT3 Low. Klay Thompson’s third signature shoe with the Chinese sportswear label is smooth in styling but aggressive on the outsole, extending to the upper for a look otherwise likened to the Kobe line.

Get an early glance below and let us know if you’d hoop in the KT3 Low in the comments section.

#klaythompson 3 low

A post shared by Sneakerhighway (@sneakerhighway23) on

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Air Jordan 1 Satin “Shadow” // First Look

Alongside the return of the Air Jordan 1 OG “Shadow” next year, Jordan Brand also appears to be producing the classic colorway in a satin execution. Yet this pair won’t see the same all satin material construction at its “Bred” and “Royal” predecessors.

Differing largely from the aforementioned introductory Satin Jordan 1s, the “Shadow” pair will come coated in satin while also featuring corduroy paneling and chenille Swoosh detailing.

A release date for the Air Jordan 1 Satin “Shadow” is currently unknown. Stay tuned for more details.

Source: miaminites

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Nike LeBron 15 “Ghost” // First Look

Totally tan and unbeknownst of inspiration, the Nike LeBron 15 “Ghost” was spookily unveiled this evening on Instagram.

Following looks via leak, this official offering from King James shows greater depth to what’s being called BattleKnit on the upper, looking sturdier than foundational Flyknit and backed by big visible Zoom Air bags.

While story, release date and official tech specs are undisclosed at the moment, this is for sure the LeBron 15 and perhaps an NSW makeup at that by the vachetta tan tips on the tongue and heel.

Are you feeling these? Let us know in the comments section.

O My Goodness!!! #LeBron15 #GhostColorway. I can’t be more excited about these kicks man!! I’m overly excited about this moment right now in time! More to come soon… #striveforgreatness? #WeAreBack

A post shared by LeBron James (@kingjames) on

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Nike Air VaporMax “Triple White” // First Look

Although we’ve already seen multiple iterations of the Nike Air VaporMax in black and grey, we haven’t truly seen the model adorn an all-white theme. Well, it looks as if said pair is finally in the works.

Dressed in pristine white Flyknit with tonal branding, the shoe sits above a translucent cloud-like outer that deviates from the triple white look up top, but certainly looks better than if the Air unit were colored in one manner or another.

Stay tuned for release details on this upcoming Nike Air VaporMax “Triple White” in the weeks to come.

Nike Air VaporMax "Triple White"
Nike Air VaporMax “Triple White”
Nike Air VaporMax "Triple White"
Nike Air VaporMax “Triple White”
Nike Air VaporMax "Triple White"
Nike Air VaporMax “Triple White”

source: dirtymoney823

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First Look // Kristaps Porzingis’ adidas Crazy Explosive PE For Next Season

words & images // Nick DePaula:

Since signing on with adidas last fall, New York Knicks franchise forward Kristaps Porzingis had been one of a select few headlining the brand’s Crazy Explosive series. He had a trio of Knickerbocker-themed player exclusives of the first silhouette all last season, and as expected, Kristaps will once again be lacing up the newest version of the model later this fall.

In a clean and mean black upper with orange accents throughout, Porzingis’ road sneaker for the 2017-2018 NBA season can be seen below. Along the heel, a simple ‘KP’ font complements the ‘adidas Basketball’ labeling, while each of the outsoles also feature more storytelling. The right shoe has a Statue of Liberty outline, highlighting his current home of New York, while the left shoe incorporates Latvia’s Freedom Monument statue, a nod to his home country. Both monuments feature similar color tones of mint green and gold, which could also make for some interesting future products.

Check out the sneaker below in KP’s exact size 16, shot in Las Vegas at the adidas LVL3 event space, which is open to consumers both today and tomorrow. For more on the new Crazy Explosive 17, check out our in-depth interview with adidas designer Jesse Rademacher.

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