Posts Tagged ‘Drake’

Drake And Lil Baby’s ‘Yes Indeed’ Is A Pokémon Adventure For The Ages

Drake is testing the outer limits of his dominance this summer. His current to-do list — drop Scorpion in June, go on tour with Migos, add a verse to every up-and-coming southern rapper within earshot — reads more like a strategic war plan. The latest upstart to get the Drake stimulus package is Lil Baby.

“Yes Indeed” is quintessential Drizzy. The OVO headmaster opens the song with his usual subject matter: raps about his decade-long dominance, boasts regarding his Young Money family, and mentions of his strip club dalliances. The verse is serviceable, but Lil Baby wisely decides to take advantage of a golden opportunity — not getting upstaged by Drake.

The Quality Control artist opens his verse with a bar so good it should have been a hook — “Cartier glasses, I won’t even peek at you / Yellow Ferrari like Pikachu” — in the process proving Pokémon references are forever. Baby continues to shred the beat with a breathless flow that proves he’s a star in the making.

In a November interview with MTV News, Lil Baby opened up about how he learned to rap from Migos and Young Thug.

“Naturally just me being in the studio I guess,” said Baby. “Like, I just picked [it] up. I been in the studio with Migos for weeks and weeks, and Thug and weeks and weeks, not me rapping, just hanging. But [there would be] time where it['d] just be me and them, so instead of us kicking it and talking, I’m ready to just sit down while they working.”

Listen to Drake and Lil Baby link up like Ash and Pikachu below.

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Drake And Trouble’s ‘Bring It Back’ Video Is A Moody Masterpiece

Today (March 26), Trouble and Mike Will Made-It released the video to “Bring It Back” featuring Drake. The black-and-white short film focuses on the Atlanta rapper navigating the streets and how that intertwines with his partner’s life as a stripper. The video culminates with an appearance from Drake as he plays video games with Mike Will and raps his verse to Trouble.

Last Friday (March 23), Trouble dropped his project, Edgewood. His debut features guest verses from The Weeknd, Fetty Wap, and Boosie Badazz and production from the Ear Drummer head honcho.

Earlier this month, Mike Will Made-It announced that he was signing Trouble to Ear Drummer Records his imprint on Interscope Records. In a statement to Complex, he discussed what makes the Atlanta rapper so special.

“No other producer and artist combo can pull off what Trouble and I are about to do,” Mike said. “Edgewood is only the beginning. I really felt like it was time for a level up for Trouble — I’ve been watching his grind for years now, since we were young as fuck, coming up in Atlanta on the music scene, trying to make something out of nothing. Trouble is the only person from the city who’s going to give you that raw, pure, honest, real rap, mixed with originality, new flavor, new flows and new lingo. He has the grind, work ethic, and dedication to back it up and the city knows.”

Listen to Edgewood below.

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Dimension 6 // What Would Drake Moving from Jordan to adidas Look Like?

Last month, only days after All-Star Weekend, the sneaker culture was turned on its head when word got out that Drake may be leaving Jordan Brand to join adidas.

The news was first reported as having potential by Sole Collector, only to be confirmed by our own Nick DePaula that talks were very real.

In the time since, Drake has appeared in Yeezy Season Boots (not adi by definition, but probably not kosher with an active Nike contract) and hopped on an N.E.R.D. track — Champagne Papi’s first time formally working with Pharrell.

So, is this possibility a good one? A great one? A bad one?

We look at the love triangle between Drake, JB and adidas from all angles with a sense of the present, past and possible future.

Recent Bidding Wars

Bidding wars between Nike/JB and adidas over top tier talent is nothing new. Most notably, a shift to some occurred when Kanye West left Nike to sign with adidas in 2013. Ironically enough, the official announcement of Drake to Jordan Brand happened shortly after.

Over the course of the 2000s, we saw adidas lose Kobe to free agency and eventually to Nike. Just the same, tennis star Andre Agassi left his storied signature series with the Swoosh to sign with the Three Stripes. In recent years, Agassi has returned to Nike, helping fuel activations and bringing back original branding to his retro line.

Prior to any Aubrey to adidas talks, fellow Nike Inc. endorsers like Russell Westbrook and Odell Beckham Jr. were courted by the German juggernaut with both staying home in Beaverton.

While OBJ was reportedly close to going to adidas — ultimately staying with Nike for record money — the fact that he did not sign with Adi would assuringly free up lots of potential payroll. This lack of signing has created countermoves in the past, as 50 Cent has said much of his fat deal from Reebok back in ’03 came from money they originally allotted for then high school phenom and eventual Nike signee LeBron James.

Could it be the same for Drake and adidas?

Those Who Jumped from the Jumpman

If Drake were to leave Jordan — seemingly in his prime — he wouldn’t be the first.

Most famously, Dwyane Wade left Jordan Brand in 2012 for Li-Ning when both he and the Heat were as hot as could be. Dwyane Wade

Electing more money, a growing market and equity, the move with more growth for business potential in the Chinese market was still considered surprising considering the weight Jordan’s name still holds in the game and the fact the Dwayne was the first official face of the signature series not named Mike.

Prior to D Wade’s departure, Hall of Fame wide receiver Randy Moss eventually parted ways with Jordan Brand following what looked like a fruitful relationship.

During his early days in Minnesota, Randy received a plethora of PEs as well as turf trainers and his own signature models. Like Wade later, he would leave for a brand of lesser stature but also to play a bigger role (and likely get more money). Moss would become the face of PONY Football.

Family Ties

By most measures, Michael Jordan is a good contact to have and a nice ally in your corner.

While Drake’s official business partnership with JB began in 2013, his relationship with the Jordan family very literally dates back to 2009 when Drake and Lil Wayne played Marcus Jordan’s high school graduation party in Chicago.

A man as popular as Drake is sure to have friends everywhere. Still, most people’s friends aren’t Michael Jordan.

Missed Opportunities & Money Left on the Table


Drake in the Air Jordan 8 “Kentucky Away” OVO PE (photo by Elsa/Getty Images via Zimbio)

Talks suggesting Drake’s rational for potentially leaving Jordan Brand point to wanting more money and more creative control. If true, that makes total sense, and with one should come the other.

Over the last few years with JB, the OVO output has been about one collection per year with Jordan, typically hitting around NBA All-Star Weekend and including two pairs of shoes and corresponding apparel. It’s uncertain whether the limited amount of production and once a year allotment is on Drake’s side to keep the OVO brand boutique or if Jordan controls output ala Nike only allowing Kanye so many Yeezy releases.

Regardless, if less is being put out less is being paid. It would appear as JB has upped production in recent years and Nike, Inc. as a whole is looking to do $ 50 Billion in sales by 2020 that they’d want as many owl stamped releases as possible.

While Jordan Brand has effectively positioned Drake around esteemed models like the Jordan 8, 10 and 12 at retail, one would think that if Aubrey does decide to dip they would miss out monetarily on using his influence to make latter models and apparel pop — both categories for growth and need for backing as far as JB is concerned.

Theoretically, it could work. At 31 years of age, Drake grew up on not only the first round of retro releases but also retirement era models like the 15, 18 and XX1 — all of which he wore on tour in recent years. One would imagine that with the right rollout and OVO tagging that Drake could (or could’ve) introduced said silos to a younger market with less reluctance and more energy.

Drake’s duties with the Raptors and known love of basketball makes him an easy endorser for anything and everything Nike/Jumpman, from customized OVO jerseys that are Swoosh stamped to even more All-Star launches.

The latter would be incredibly fruitful for JB, as the 2019 All-Star Game is set for Mike’s current home of Charlotte only to be followed by his former home of Chicago. Having Drake on board for activations, events and product would be rather key for JB in regards to winning All-Star Weekend.

Legacy Impact

OVO x Air Jordan 8
OVO x Air Jordan 8

From the outside looking in, Drake appears to be in the prime of his career in regards to reach and earning potential — probably a big reason a big bag from adidas looks real good. Still, the OVO motto has been more about the long game and less about YOLO. So, what would leaving Jordan Brand look like for Drake’s legacy?

Using Kanye as a case study — though the two are drastically different in regards to their approach to both branding and creating — leaving Nike for adidas has been a home run at this point. Since joining the Three Stripes, Kanye has seen more creative control and output than with the Swoosh, also earning a contract extension and kickback for making non-Yeezy adi models pop.

One would assume that by leaving JB, Drake would be forgoing the chance for fans at any legacy retro product years down the road. That’s probably true, but not for certain.

While Air Yeezy retros with Kanye endorsement will likely never happen, we did see Nike release the coveted “Rocafella” Air Force 1s through Biggs while Jay Z was getting his tour sponsored by PUMA. If Drake, as opposed to OVO as a collective, were to go to adidas individually, is it possible Oliver or 40 could do the same thing with Jordan down the road?

Just the same, if Drake going to adidas ended up being more a stop on his journey rather than the final destination, we’ve seen Andre Agassi return to the Swoosh to resurrect his retros.

The biggest potential hurdle in regards to legacy/branding would be whether or not Drake would hold onto the trademark OVO black and gold tones if he were to depart to adidas. If he reinvents the OVO palette, there’s a lack of continuity. If the tones are retained, there’s constant comparison to previous work.

So, what happens if he does go?

adidas Opportunities in Lifestyle

While the legacy being built with Drake at Jordan Brand makes more sense than most partnerships and still has room to grow, the possibilities with Drake at adidas are exciting and maybe even endless.

Collaboratively, the elephant in the room appears to be Kanye West and the way they could together amplify the adidas brand, the Yeezy sector and the Calabasas collection.

Drake’s strength as a style icon in comparison to Kanye is far different. Drake’s strength is scale, Kanye’s is creation. If Kanye and Drake were to actually put out the collaborative Calabasas/Wolves project that was teased and acknowledged years ago, the neighbors with competing pools could find themselves swimming in a sea of cash.

How so? Less off Apple Music money and more off tour and merchandise opps. At this point, Drake has toured with Lil Wayne and Future to great success. Outside of a pop act, he won’t find a higher profile name to hit the road with than Kanye West.

While these two names alone could crash Ticketmaster — or the Confirmed App if adidas is really trying to get in with regards to a silly amount of sign ups — the Pablo pop-ups wouldn’t even look populous compared to the chance to turn every stop into Calabasas.

Simply put, if screen printed Gildan tees were flying for $ 60 a pop and flipping for far more, could you imagine the merch they’d make and the coin they’d collect if the official tour gear was actually made by adidas?

While the Kanye catalyst is the most obvious, other talent on the adidas artist roster proves intriguing. Drake working with Pharrell in a music capacity conjures concepts of Champagne Papi spitting a double-time flow on a “Can I Have it Like That” type beat or maybe even Skateboard P producing the dual threat to higher R&B heights. Just the same, Drake wearing Human Race NMDs is a good look for P, Drake and adidas.

Even better, could a deal with adidas see the next installment of 747 Warehouse hosting an I Declare War-esque moment where fan turned foe Drake makes good on stage with Pusha T, ramping up the anticipation for King Push?

Money talks and storylines sell. It appears there’s a lot of noise and narratives that could be made with such a partnership.

adidas Opportunities in Sport

Kanye and Pharrell may have the creative edge on Drake, but Aubrey has them beat on actually having some clout in sport.

While Drake’s roll with the Raptors may be different than the one Master P had, the man does actually hoop, but more so he’s connected to the game as a legitimate fan and friend to many athletes.


Make your own at Fan’s Edge

While Coach Cal exclusives for Kentucky would likely dry up, his relationship with Miami seen in the “God’s Plan” music video could make for some major moments and maybe even some gear opps.

Tying Drake to 747 Warehouse, World Cup, ABCD Camp, All-Star Weekend, or basically anything basketball, football or soccer makes much more sense than their current musical endorsers as the brand continues to blur the line between art and sport.

Would Nike & Jordan Be Okay?

Of course they’d be okay, they’re Nike and Jordan! Still dominating the sales reports despite major growth from adidas, Drake joining the other team would likely be major momentum but far from the beginning of the end in Beaverton.

Though some could say late to the party, Nike, Inc. has been extremely strong in recent years in regards to artist partnerships and signings. Just like Drake releasing his own Forums or popping up in a pair of BAPE Dame 4s would be exciting, we’re already seeing the same shock value with Tyler the Creator releasing his own One Stars and lacing up “Shattered Backboard” 1s and Comme des Garçons Air Max 180s.

Travis Scott x Nike Air Force 1 Low

Just like Jordan had the opportunity to the play the limited game with Drake as a foil to Kanye and adidas’ more mass strategy, Travis Scott’s collaborations with both Nike and JB have a chance to fly out of retailers and fly up on Flight Club just the same.

While Nike, Inc. has lost one humongous star in Kanye West and possibly another in Drake, they have younger and more importantly edgier artists in Tyler, Travis and even Kendrick that may not serve the same scale but resonate deeper with the kids that actually set trends.

Final Thoughts

Due to his job title and earning potential, Drake is still more of a ‘brand’ than you or me, but he’s not a ‘brand’ on the level of Nike or adidas and I mean that with all due respect. He’s a person. A performer. An artist. While staying or moving would be largely financial, it’s still his business and the idea that a person should be attached to a fixed image or product is pretty much bullshit (or more accurately just a contract.)

Just like we’ve seen athletes lose shoe deals or move onto other ones, artists are starting to do the same and designers have been doing it forever. Basically, the idea that one icon will be with one brand their whole career is dated.

So, should Drake stay or should he go?

If he stays with Jordan/Nike, they’re going to have to pay him more to keep him and they’re going to have do more together. Popping up on IG in “History of Flight” 13s or wearing Air Max 270s in a music video isn’t enough to make kids wanna buy a shoe mostly because they’re smarter than we were and also because they don’t feel they’re a part of it. For Drizzy on the Jumpman to thrive, they’re going to have to do deeper storytelling and more releases as cliche as that may sound. Moreover, they’re going to have to get more creative as the market is both odder and more competitive.

If Drake does go to adidas, they won’t be getting the next Kanye from a style standpoint but they will be getting much needed momentum as the Boost wave has started to slow. The opportunities to use Drake as a catalyst to help the brand, their Confirmed App and their activations grow seems much more lucrative for both parties than legacy reasons that would cause him to stay.

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Migos And Drake Prove The Soul Train Line Is Forever In ‘Walk It Talk It’ Video

Migos are becoming the undisputed kings of hip-hop music videos. Between the kung fu movie-inspired “Stir Fry” and Offset and Ric Flair’s opulent masterpiece “Ric Flair Drip,” the Atlanta trio is proving they are a cinematic force to be reckoned with in 2018. Yesterday (March 18), Migos decided to pay homage to the 1970s with the visual for “Walk It Talk It” featuring Drake.

The Daps and Quavo-directed music video honors the legendary television show Soul Train. Between the expertly crafted afros, Drake’s dripping Jheri curl, and the famous Soul Train line, “Walk It Talk It” is proof that ’70s style never dies. Fans are even treated to Offset’s rare pop lockin’ moves.

Migos has a history of hilarious music videos. In a recent MTV News interview, director Sing J. Lee touched upon how funny Migos were on set for the “Stir Fry” video.

“When we were doing take after take … the whole set was cracking up,” said Lee. “Me and the label were discussing that actually — you know what, we probably have some really funny moments, amazing moments, and we should definitely use them and roll them at the end like the Rush Hour bloopers or the Jackie Chan movies.”

So far this year, Migos have become martial arts masters, wrestling demigods, and disco superstars. Hopefully, the next frontier for Quavo, Offset, and Takeoff has something to do with cowboys or aliens or taking down the mad titan Thanos. Marvel, give Migos a call.

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People Are Freaking Out Watching Drake And Travis Scott Play Video Games

Who knew celebrities like Drake and Travis Scott are normal humans who do normal human things? Today (March 15), the internet went crazy after Drake joined famous Fortnite player Tyler “Ninja” Blevins to play the friendly survival video game.

Fans could see the “God’s Plan” rapper and Ninja play on the popular live-streaming video platform Twitch. Ninja is one of the most famous people on the platform, which led to an Instagram follow by Drake, reports Kotaku.

However, the fun didn’t stop there. Travis Scott and JuJu Smith-Schuster of the Pittsburgh Steelers joined to ratchet up the chaos. At one point, Scott goes, ”God’s plan, let’s get it,” when Graham revives him in the game. The proceedings looked so fun that Logic, Post Malone, and Lil Yachty all had something to say about the game on Twitter.

According to CNET, the stream broke the all-time concurrent viewers record on the platform with 600,000 people checking in to watch a virtual Drizzy and La Flame. The previous record was 388,000 views logged by Dr DisRespect.

Of course, a viral Drake moment wouldn’t be anything without fans, celebrities, and Twitch itself turning the event into memes.

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Drake Drops Two ‘Scary’ New Songs Without Warning

Surprise! The first Drake music of 2018 is here.

The Toronto rapper surprised fans with a double play on Friday night (January 19), dropping “God’s Plan” and “Diplomatic Immunity.” The tracks — which are collectively titled Scary Hours — arrived with little warning, after Drake posted on Instagram that the songs would be available at midnight.

With its playful beat and bouncy flow, “God’s Plan” has all the markings of a radio-friendly Drake hit, while “Diplomatic Immunity” is more dramatic and orchestral. On the latter number, Drizzy notably addresses his rumored relationship with Jennifer Lopez when he raps, “2010 was when I lost my halo / 2017 I lost a J. Lo.”

“God’s Plan” and “Diplomatic Immunity” mark Drake’s first new solo releases since “Signs” in June 2017. Both songs are available now on your streaming service of choice — take a listen below.

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Drake Unveils “Snakeskin” Air Jordan 11 Mid PEs

In a silent video, the man behind OVO Sound made a lot of noise moments ago by debuting the Air Jordan 11 Mid in two never before seen “Snakeskin” iterations. Sporting scaly mudguards of the pink and grey variety, both white based mid tops carry Jumpman branding of the matching variety. What’s a little odd is they both feature #45 heel tagging — a nod to MJ’s short lived run in the 11s during the 1995 NBA Playoffs. However, if you dig way back you may recall that Drizzy had “Concord” 11s with the same heel stamping before his JB deal was official. Who knows.

In addition to said Air Jordan 11s, Drake also previewed an alternate version of the “Tokyo23” Air Jordan 5 with a swapped out midsole. The man that just put on OVO Fest said on More Life that we wouldn’t get the next album until 2018, maybe he’s up to something else…

Snake Piece 11′s and Tokyo 5 Mishaps with black bottom ??????

A post shared by champagnepapi (@champagnepapi) on

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Love Life as Much as Drake Loves Hugging NBA PlayersAnd…

Love Life as Much as Drake Loves Hugging NBA Players

And everything will be fine.

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Drake Unveils “Kentucky” Inspired Air Jordan 8 PE

It’s good to be Drake, but you already knew that. Today, being The Boy got even better as he received a couple of noteworthy gifts. First, in celebration of All-Star Weekend, young Aubrey was gifted the Keys to the City of Toronto. Not too shabby. On the same day, Jordan Brand also laced him with this new Air Jordan 8 PE that keeps it in the OVO family but also pays tribute to his boys out at Kentucky.

We’re still betting these are just for Drake, but with two “OVO” PEs already hitting the retail ranks you never know. Peep them in the IG post below.

Kentucky Blue OVO 8’s and the ???? to the city. ???? @jumpman23

A photo posted by champagnepapi (@champagnepapi) on

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Drake Gives The People What They Want Dances to “Hotline Bling”…

Drake Gives The People What They Want 

Dances to “Hotline Bling” in public. 

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