Posts Tagged ‘Could’

Opinion // Colin Kaepernick’s Nike Collection Could Be the Next Livestrong

words // Darren Griffin:

Two years ago, during one of the most trying periods in modern American history, Colin Kaepernick became the most controversial black man in America. It began with a series of peaceful protests when the San Francisco 49ers quarterback sat for the national anthem during two preseason games. For the fourth and final preseason game that season, Kaepernick famously took a knee. He was joined by teammate Eric Reid.

Kaepernick soon after explained his noble actions. He very clearly stated that his aim was to bring awareness to the marginalization of black people in America, the injustices they face, and the unarmed African-American men who were being shot and killed by the police with no retribution.

“I am not going to stand up to show pride in a flag for a country that oppresses black people and people of color,” Kaepernick stated. “To me, this is bigger than football and it would be selfish on my part to look the other way. There are bodies in the street and people getting paid leave and getting away with murder.”

The series of events that followed, no one truly expected. NFL players from other teams and even athletes in a variety of sports began to follow his lead, hoping to bring awareness to police killings of unarmed black men. An alternate narrative steered by Colin’s detractors soon began to shift public opinion. He was villainized as disrespecting the flag, his country, and the many men and women in the armed forces who bravely risk their lives to keep it safe.

His protest became a political conversation instead of a civil rights plead. And Kaepernick, after opting out of his Niners contract in 2017 to become a free agent, wouldn’t be signed by another NFL team. He is still without work in the NFL.

Now, more than two years since that first kneel — and subsequent stages of public hiatus — Colin’s reemergence on the global stage through Nike’s 30th anniversary “Just Do It” campaign is almost as controversial as his initial protest. Quickly and expectedly, Colin is again the most talked about and divisive black man in America. It’s a space he’s grown familiar with. And, to his credit, one he’s learned to thrive within.

Nike, too, is no stranger to global controversy. Throughout the decades, many of their most successful athletes have been the most disruptive. They stuck by Tiger Woods during his brand tarnishing infidelity scandal. They revived Michael Vick’s endorsement deal after he served time in prison for animal cruelty, due to his involvement in a dogfighting ring. And of course, there was Lance Armstrong, whom Nike eventually divested from after his admission of using performance-enhancing drugs.

Before Nike set a course to end its relationship with Armstrong and his Livestrong brand in 2013, it was a partnership marked by great success. Nike would manufacture sneakers, apparel, and accessories for Livestrong as its largest corporate backer. And while the more tangible items served as the main course, the Livestrong rubber bracelet became a cultural phenomenon all on its own.

Nike and Livestrong sold over 87 million yellow rubber bracelets in their fight to bring awareness and provide support to cancer patients. At the cost of just $ 1 dollar, the bright yellow bracelet allowed consumers to become part of something bigger than themselves — part of the change and hopefully, one day, the solution.

With proceeds from the ubiquitous wristwear, Livestrong, by way of Nike, not only thrived fiscally but helped unite the cancer community that Armstrong was part of when he was diagnosed with testicular cancer in 1996. The bracelet grew into something neither expected; it became a cultural signifier, a symbol of togetherness, perseverance, and our collective ability to overcome life’s seemingly insurmountable obstacles.

For many people, black and otherwise, Colin’s sacrifice is as great an accomplishment as Lance overcoming cancer and subsequently winning his sixth Tour de France. Kaepernick’s reported Nike collection could, in part, act as the new Livestrong bracelet, bringing togetherness to a nation at odds. Although detractors of Kaepernick have now become protesters of Nike (including President Trump) by proxy, both still appear to thrive in the midst of chaos.

“Kaepernick currently wields the same sword Muhammed Ali, Bill Russell, and Kareem Abdul Jabbar once cut with.”

Since revealing Kaepernick as the lead athlete in its aforementioned “Just Do It” campaign, Nike has seen millions in publicity value. When considering their target demographic, people between ages 18 to 34, Kaepernick’s ad has been met with a more than favorable response. It’s not all positive, though. A truth Nike all but expected.

Kaepernick would appear to be the mirror opposite of, say, LeBron James, a vocal leader in the black community yet not nearly as divisive as Colin. But Nike didn’t become Nike by sidestepping controversy. Calculated risks, by in large, make them the most valuable sportswear company in the world. Yet, truth be told, Colin isn’t much of a risk at all; he’s actually really good business, as time has proven.

He was good business when he reached the Super Bowl in just his third NFL season. He was good business when he kneeled and galvanized a nation. He was good business when his jersey was the NFL’s best-seller. He was good business when GQ Magazine named him its Citizen of the Year, placing Colin on their most important cover of the year. He’s still good business today as the face of Nike’s budding campaign and its moving “Dream Crazy” commercial. An ad that will air tonight during the NFL season opener, while Kaepernick is currently fighting the league in court in an ongoing collusion case.

The commercial, which Nike premiered earlier this week before its national television debut later tonight, is narrated by Kaepernick. The inspirational clip features a wealth of empowering sports stories, including those of LeBron James, Serena Williams, and Seattle Seahawks starting linebacker Shaquem Griffin. Kaepernick appears near the ad’s crescendo, closing the statement piece with his signature afro paired with a calming tan trench coat. A quick transition cuts to a city street in the dark of night, lit up by passing cars and images of youth athletes reflecting off skyscrapers. The clip is punctuated with the words, “It’s only crazy until you do it. Just do it.”

The contrast in Nike airing “Dream Crazy” during the NFL season opener parallels their brand mantra. To greater effect, it proves why Kaepernick’s signature collection could have the same impact as Livestrong. Whether it be through a statement, theme, or something similar to a Livestrong bracelet or another towering accessory, the Nike Fuelband, Kaepernick’s cause is a rallying cry ripe for support. As Lance’s was years ago.

Much like how Nike helped to further cancer research and bring hope to a community of survivors through the Livestrong band, both through pure cash donations and in providing a symbol of unity through that simple rubberized wristband, here’s to hoping that Kaepernick and the brand will build upon their message of equality, and put forth a plan of community activations from proceeds from the inevitable Kaepernick-backed product capsules.

There’s a crystalized complexity in Nike’s public championing of the NFL’s assumed nemesis. By the numbers, though, the league has far more naysayers than Nike and Kaepernick. Many of whom are African-Americans, which in turn places them squarely on Team Kaep. Ready and willing to rally behind a cause that places an emphasis on their civil liberties and equality, Nike may be in their most opportunistic cultural position since Livestrong.

Even as the most controversial black figure in America today, Colin is the right man for this job.

Kaepernick currently wields the same sword Muhammad Ali, Bill Russell, and Kareem Abdul Jabbar once cut with. And while there can certainly be a negative connotation when comparing what Kaepernick can do to what Armstrong did before his fall from grace, there’s no scandal in fighting for equal rights, sacrificing oneself for the good of many, and using your platform to affect change. Colin himself may not be untouchable. But his cause, his cause may be.

Colin Kaepernick
Colin Kaepernick



This Nike LeBron 16 x Harlem’s Fashion Row Collab Could Be Releasing In September

words // Nick DePaula:

With the launch of his newest signature shoe just around the corner, it appears we can expect to see LeBron James collaborating with yet another design group in advance of September’s annual New York Fashion Week.

While last year’s debut of the LeBron 15 was seen on the runway of Kith’s fall show, this year, James is expected to be partnering with Harlem’s Fashion Row. Founded by Brandice Daniel over a decade ago, the Fashion Row has long aimed to uplift multicultural designers looking for a platform through events, podcasts and features.

After James’ 16th signature shoe was spotted last week in a more subtle black and red look, new images have emerged of a more fashion forward version in tandem with Harlem’s Fashion Row, featuring an updated lacing system through the molded heel overlay, along with a statement level leather collar strap and buckle.

HFR’s Style and Fashion awards show will be taking place on September 4th, with James serving as both a co-presenter and honoree. The show’s theme is being dubbed “The Strongest,” certainly fitting for LeBron.

“The dress code for guests and attendees is black tie and Nikes,” writes WWD.

While no release date or price has been set just yet, it’s likely that the (removable) strap-equipped LeBron 16 could be spotted at the upcoming event and throughout NYFW. We’ll be sure to keep you posted as more details emerge.


Only Childish Gambino Could Make Anxiety About Declining Bee Populations And Water Scarcity Sound Sexy

There probably isn’t an artist alive who could simultaneously make the summer seem like a total drag and eerily beautiful. Than again, Childish Gambino isn’t most artists. On Wednesday (July 11), Gambino released Summer Pack, which saw the Atlanta renaissance man deliver two songs — ”Summertime Magic” and “Feels Like Summer” — about the hottest season. The latter of the pack is where Childish uses the metaphor of summer to illustrate a growing list of anxieties.

Here is a short tally of everything Gambino is worried about: over-reliance on algorithms, global warming, water scarcity, the decline of bird and bee populations. The entire second verse deals with these overwhelming feelings of angst and dread.

Every day gets hotter than the one before
Running out of water, it’s about to go down
Go down
Air that kill the bees that we depend upon
Birds were made for singing
Waking up to no sound
No sound

In fairness to Gambino, the bees are indeed dying. A 2017 study by the Center For Biological Diversity of 4,337 North American and Hawaiian native bees found that “nearly 1 in 4 (347 native bee species) is imperiled and at increasing risk of extinction, as a result of agricultural intensification, climate change, and urbanization.” As far as water goes, the UN reported that 5 billion people might suffer from water shortages by 250, via The Guardian.

Welp, “This Is America” after all, and at least the apocalypse might be soundtracked by Gambino’s sweet falsetto.


Fashion Girl of Today:I could be the one…

I could be the one...
by RuxandraIoana


Morning Bop: I Could Honestly Listen To The Veronicas “4ever”

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Morning Bop: You Wish You Could Get On Cardi B’s Level

The song is dedicated to survivors of abuse in the wake of victim blaming. “Being a survivor often means feeling afraid, it means sometimes feeling worthless, like you can’t go on,” Alice stated in a press release. “We need to fight back against those who have victimized us and against the feelings that tell us to give up inside. Sometimes we think we deserve the pain others have inflicted on us. This song is what I need to tell myself to get through each day, and what I hope other survivors can remember when they feel like they can’t make it through the darkness of their own recovery. Every day is a fight.”


Vetements Checkerboard Slip-On Shoe Could Pose Legal Issue with Vans

Earlier this evening, Vetements previewed an upcoming checkerboard slip-on shoe that is said to be part of their SS18 lineup. Almost immediately speculation surrounded the shoes as to whether or not this was an upcoming project with Vans as the shoes not only are eerily similar to the classic Vans Slip-On, but also sport the trademarked checkerboard pattern across the upper.


A post shared by VETEMENTS (@vetements_official) on

We reached out to one of our contacts at Vans where it was confirmed that there was not an official project between Vans and Vetements.

Being that this shoe is not officially a project between the two brands could mean troubles for the fashion label as Vans has repeatedly defended their trademark of the iconic checkerboard pattern in US and foreign courts.

Vans first used the checkerboard pattern on footwear in 1981 and make it an iconic print throughout the decade on a variety of models of their footwear.  On February 20, 1990 the US Trademark office granted Vans with the trademark for the pattern on footwear.


President Obama Signs Law Making Ticket Buying Bots Illegal, Sneakers and Streetwear Could Be Next

The White House announced Thursday that President Barack Obama had signed a new law making the use of bots illegal to buy tickets online. The new bill is called the “Better Online Ticket Sales Act of 2016”, or if you prefer, the BOTS Act.

White House Press describes the new law “prohibits the circumvention of control measures used by Internet ticket sellers to ensure equitable consumer access to tickets for certain events.” This measure of preventing bots starts with forums like Ticketmaster, and other platforms to purchase tickets for concerts, shows, etc. Soon, though, the law could extend to the sell of sneakers and streetwear.

For now the use of bots is completely illegal. Additionally, the use of bots for reselling tickets is prohibited. So in the near future, this law could be reinforced to cover all consumers goods, including sneakers. Stay tuned to Nice Kicks for more on this story.

Source: Complex


This Air Jordan 12 “Reflective” Could Release Before the End of 2016

The Air Jordan 12 continues its onslaught in 2016 with another gem rumored to release before the close of the year. Of course we’re talking about the Air Jordan 12 “Reflective” colorway.

Electing for a reflective 3M upper matched with a matte mudguard and wooden lace locks, it’s hard not to see this colorway as one of the more creative 12’s this year. What’s more, the tongue script looks to indicate that this shoe may have ties to the Chinese New Year.

Give this preview of the Air Jordan 12 “Reflective” a look below and stay tuned for more details.

Air Jordan 12 Reflective
Air Jordan 12 Reflective

Source: zsneakerheadz


Air Jordan 11 Low “Columbia” Could Return in 2017

The Air Jordan 11 Low is in the midst of a brilliant 2016. Dropping in original styles as well as new iterations like the recently released “Closing Ceremony” pair, new reports detail even more will be on the way next year.

2017 is said to hold court for the return of the Air Jordan 11 Low “Columbia” – a style that originally released back in 2001.

Of course, “Columbia Blue” will no longer reside as the shoes moniker with “University Blue” taking its place. With that, though, the shoe is said to look very close to the original model. What’s more, 2017 will see a $ 5 price hike with 11 Lows from $ 170 to $ 175.

No release date for the Air Jordan 11 “University Blue” is readily available. However, according to, a summer drop is to be expected. Keep it locked for more.


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