Posts Tagged ‘Coast’

PUMA Brings West Coast Vibes to Its Iconic California Silhouette

Foraying into sneaker culture 35 years ago, PUMA‘s classic California silhouette is now receiving a modern makeover. Originally conceived for tennis, the model made a swift transition to the streets, becoming an instant wardrobe staple for its laid-back fashion cues. Now for a new generation, the German-imprint looks to artists like Nipsey Hussle to help sustain the California’s original essence while imbuing popular West Coast vibes.

Subtle backdrops and casual styling reminiscent of Southern Los Angeles complement the model’s motifs. Featured in red and black, the upper contrasts suede and nylon with tumbled leather underscoring the heel and lace guard, all paired with a nubuck formstrip. Embellishments, like the gum sole and accents emblematic of the brand, swathe the shoe to complete the offering.

Scroll through the images above, and to shop for the classic kicks, head over to PUMA’s website.


Alie Layus Adds West Coast Cool to PUMA’s Suede Platform Gold

PUMA literally stepped things up with the release of the PUMA Suede Platform Gold — it’s been a sell-out success.

With a chunky midsole and a toe that’s received a Midas touch, the silhouette is prime for versatility. For her take, Alie Layus styles the Suede Platform Gold to an edgy effect — hits of plaid, statement sunglasses, tattoos and an adventurous spirit utterly complement.

Layus, the DJ who also heads up Virgin Gold Cult, switches places with Alysha Nett to become the model behind Nett’s lens as the duo traverses the hidden wonders of the West Coast. The editorial portrays Layus and her laidback persona against the bustling highways or freely below the blue sky.

Shop the Suede Platform Gold in both black and white at PUMA, and view Nett’s own editorial at Hypebae.


Fashion Girl of Today:West Coast

West Coast
by inspirafashion


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