Posts Tagged ‘Closer’

A Closer Look at the Under Armour HOVR™ Phantom

An animated closer look — by Maxim Zhestkov – at the HOVR™ Phantom delves into the build of the dynamic runner. Conceptualizing the sneaker as a nexus of functionality and technology, Under Armour touts it’s the “perfect combination of cushioning, energy return and longevity.”

Within the sole, which is built from durable rubber with optimized traction and flex, lies the key features of the footwear. The wearer’s stride is aided by Under Armour’s proprietary HOVR™ system built from a soft durometer foam and wrapped in an energy web — providing responsiveness and increased kinetic return. An embedded sensor completes the tech setup to provide connectivity to the MapMyRun app. Contrasting the utility of its lower-half, the upper features a blend of materials that serve to secure and support the foot. Knit — on the toe and ankle collar — and the perforated chamois secure the foot while Speedform 2.0 promotes medial and lateral comfort.

Watch the featurette on the sneaker’s latest black colorway below and head over to UA’s website to purchase the latest HOVR Phantom on March 16.

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Xbox One X x Under Armour Curry 4 “More Power” VIP Kit // Closer Look

Working together, Under Armour and Microsoft have teamed up to uniquely celebrate the release of the Curry 4 and Xbox One X, which are both dropping on the same date. By combining forces, the two companies have created the Xbox One X x Under Armour Curry 4 “More Power” VIP Kit, which includes a matte black version of the gaming system and the Warriors superstar’s signature shoe.

This VIP iteration of the Curry 4 was customized by noted sneaker artist Mache Custom Kicks and features a matte black colorway that is accented by a metallic green circuitry design. UA and Curry branding as well as Xbox’s logo is prominently featured on the side. A complimentary colored white outsole completes the look of this special edition of Curry’s signature shoe.

Besides for the Curry 4, the VIP kit includes a similar themed Xbox One X console, a Xbox-themed suitcase and a host of other accessories like Xbox Staance socks. And while this all sounds amazing, the VIP kit was only given out to a small number of select recipients and unfortunately won’t be sold to the public.

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A Closer Look at the Under Armour Curry 4

Under Armour just released Stephen Curry’s highly-anticipated fourth signature shoe, the aptly named Curry 4, today. Unlike the all-white colorway with a speckled gold midsole, the newest colorway is offered in black and white and an all-gray colorway featuring its signature mid-cut design with sock-like construction — a design which first appeared when Curry led the Golden State Warriors to victory in the 2017 NBA Finals.

The newest iteration was designed for more traction, comfort, and control. Cross-concentric circles on the outsole were created for more grip on any court surface, the sock-like construction and knit collar make for a snug fit, and the speed plate — which runs the full length of the shoe — provides stability throughout for quick cuts. Aesthetic details include a famous biblical verse — Philippians 4:13: “I can do all things” — that Steph writes on his shoes before each game.

Curry was heavily involved in the design process, working with Kort Neumann, Senior Design Manager, as the two were locked at the hip during most of the product development between athlete and designer. “It was designed from the ground up for Steph in mind. From the first conversation to sketches to design iteration, Steph was involved in every step of the way. He wanted continuity and that seamless feel between his foot and the shoe,” says Neumann.

Watch the video above for a detailed look at the Curry 4 and head over to Under Armour’s official site to secure your pre-order for $ 130 USD.

 

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A Closer Look at the Air Jordan 13 “History of Flight”

In celebration of the 20th anniversary of the Air Jordan 13, Jordan Brand will be releasing the “History of Flight” edition of the iconic sneaker on Saturday.

With the Chicago Bulls colors of white and red gracing the upper, the Air Jordan 13 “History of Flight” was first sampled in 2009 and now will formally release to the delight of serious Jordan heads.

Launching on Saturday, July 22, the Air Jordan 13 “History of Flight” will available at select retailers like Livestock.


Air Jordan 13 “History of Flight”

Air Jordan 13 “History of Flight”

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Air Jordan XXX1 “Veterans Day” PE // Closer Look

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Get a Closer Look at the PUMA Ignite evoKNIT

Raising the bar and elevating the tech, the PUMA Ignite evoKNIT sees an evolved step in style for the famous German sportswear company. Fly but functional, the aggressive design features a sock-styled upper dressed in knit threading, residing soundly above an Ignite Foam midsole.

Modeled by rapper Dave East in both black and red varieties, see the shoe closer via shots from Hypebeast. Those looking to purchase a pair can do so now at Footlocker.

PUMA Ignite evoKNIT

PUMA Ignite evoKNIT

PUMA Ignite evoKNIT

PUMA Ignite evoKNIT

PUMA Ignite evoKNIT

PUMA Ignite evoKNIT

PUMA Ignite evoKNIT

PUMA Ignite evoKNIT

PUMA Ignite evoKNIT

PUMA Ignite evoKNIT

PUMA Ignite evoKNIT

PUMA Ignite evoKNIT

PUMA Ignite evoKNIT

PUMA Ignite evoKNIT

PUMA Ignite evoKNIT

PUMA Ignite evoKNIT

PUMA Ignite evoKNIT

PUMA Ignite evoKNIT

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adidas Yeezy Boost 350 Season 3 // A Closer Look

The adidas Yeezy Boost 350 Season 3 (for lack of a better name) has arguably become the most exciting new take from the growing collective of Kanye kicks. Sporting a wavy upper (word to Max B) and tiger striping, the Grey/Orange pair has recently made its way into Kanye’s rotation and today the good folks at Team Kanye Daily have provided us with a closer look.

Sporting a semi-translucent sole similar to Season 3 750s, this Grey/Orange take also sees “SPLY 350” embedded on the side striping. It’s unclear the significance of this text, perhaps its a reference to the Yeezy Supply concept/website that has serviced as a preview for previous Yeezy Season rollouts.

Take a look at the new adidas Yeezy Boost 350s on Kanye’s feet in the photos below and let us know if you’re feeling them in the comments section.

Kanye at his office in Calabasas. March 11. SPLY 350 ????

A photo posted by TeamKanyeDaily (@teamkanyedaily) on

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A Closer Look at the Air Jordan 1.5 White/Black-Soar

If your hope is to one day score a pair of fragment design x Air Jordan 1’s, then you obviously have more disposable income than most. Today, after market pricing for that famed Jordan 1 is more than triple retail in most cases.

Buying above and beyond retail not quite your speed? Then this Air Jordan 1.5 iteration may be your best bet. Not technically the fragments – as the tones have been slightly altered (mainly the blue) and repositioned – this Air Jordan 1.5 aligns white, black and soar blue coloring over Air Jordan 2 tooling.

The Air Jordan 1.5 White/Black-Soar drops on October 17 with a retail price of $ 150. Make certain to add this Jordan Release Date to your calendar.

Air Jordan 1.5 The Return

Colorway: White/Black-Soar
Style #: 768861-106
Release Date: October 17, 2015 
Price: $ 150

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air-jordan-1-5-fragment-2

Source: Kix Square

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A Closer Look at the Nike Air Zoom Pegasus 32 “Photosynthesis”

Following the unveiling of Nike’s 32nd iteration of its beloved Air Zoom Pegasus, we now take a closer look at the “Photosynthesis” colorway of the running silhouette. Building on last year’s Pegasus 31, which was designed with the help of British Olympian Mo Farah, the latest version is constructed out of a breathable engineered mesh upper complete with Flywire cable wrapping around the midfoot ensuring a snug fit, which sits atop of a responsive Air Zoom unit. A vibrant all-over floral print inspired by the runner-empowering sunlight embellishes the running silhouette, while contrasting white and turqoise accents at the Swoosh and cables provide additional flair. Priced at $ 120 USD, purchase the Nike Air Zoom Pegasus 32 “Photosynthesis” alongside the rest of the pack at Nike.com.


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A Closer Look at the STUSSY Livin’ GENERAL STORE x RAINS 2015 Spring/Summer Hooded Rain Jacket

As you may well know Danish rainwear brand RAINS have collaborated with Stussy as part of their Livin’ GENERAL STORE drop this summer and we recently got a glimpse of the rain jackets they have put together. Now you can take a closer look at the collaborative effort before you take the plunge and buy, alongside RAINS’ classic clean lines and utilitarian detailing it has been revealed that the jackets bear a large double-S stussy logo on the interior. A unisex design, the hooded rain jacket offers two flapped patch pockets along with a buttoned placket and is available no via Livin’ GENERAL STORE dealers for ¥16,500 JPY (approximately $ 138 USD).


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