Posts Tagged ‘CHINA’

Pharrell Debuts New adidas Crazy BYW X Colorway in China

While in China to debut exclusive iterations of his NMD Hu collection, Pharrell Williams did us one better: he offered a first look at an all-new Crazy BYW X that might be even more intriguing that anything dropping exclusively in the Greater China area.

Although the gold trimmed NMD Hu collection was certainly nothing to throw shade at, Williams’ global message and avant-garde aesthetic is much better felt through this newly vindicated adidas Crazy BYW X. Exploring a barrage of hues that best express Pharrell’s vibrant personality, the words Gratitude and Equality are written across each shoe while Boost You Wear pods uphold that righteous silhouette.

Release details for this budding Pharrell x adidas collaboration are currently unknown. Stay tuned for more.

Pharrell x adidas Crazy BYW X
Pharrell x adidas Crazy BYW X

Pharrell x adidas Crazy BYW X

Pharrell x adidas Crazy BYW X
Pharrell x adidas Crazy BYW X

Source: upscale hype

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Hackers Apparently Score 80 Pairs of Yeezys via Adidas Confirmed in China – Pickup Turns Violent

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Kobe Bryant Mamba Mentality China Tour // Inside Look

Kobe Bryant may be retired from professional basketball, but he sure ain’t done with Nike. While sneakerheads anxiously await retro releases and hope for a Nike Kobe 12, he’s still pushing both his current signature and Mentality model overseas. Recently in China, our friends at Kicksvision had a chance to stop by the tour. See the Black Mamba in action in the photos below.

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Dwight Howard Unveils PEAK DH1 Signature Shoe In China

words // Nick DePaula
images // Frank You for Nice Kicks

Just last week on Friday, after a series of rumors dating back to early summer, Peak Sports officially announced they were adding Houston Rockets center Dwight Howard to their list of NBA endorsers. Moments later, the @PeakSportsUSA account deleted all of their tweets, causing some concern that they possibly jumped the gun on their announcement, as sources have said that Dwight’s prior contract with adidas doesn’t expire until September 30th.

Nevertheless, Dwight himself was in China over the weekend to celebrate his new partnership with Peak and meet with fans of his newly formed “Peak DH12 Fans Club.” Howard was donning a full head-to-toe Peak outfit, and his jacket surely features a print familiar to the footwear world.

In a ceremony that also included the company’s CEO and its design manager accompanying Dwight on stage, the brand officially unveiled two variations of what could become the Peak DH1 debut signature shoe.

DH1 1200 US_CHINAPeak is letting consumers pick Dwight’s debut DH1 signature shoe among a trio of choices: “Three options for you to decide Howard Peak generation!” Using a stripped down polling service called Wenjuan, the brand has two designs of the DH1 posted, one created by the Peak Sports USA offices, and the other designed at the Peak design center in Beijing.

If you’re not feeling either model, you can also vote for “Option III,” which is simply a black silhouette, and then leave a suggestion for what you’d like to see in the comment box.  You can head to the site now to place your own vote. We don’t yet have an official word on when the sneaker will be making its way to stores, but you can expect to see Dwight wearing the DH1 from the jump as the Rockets begin training camp later this month.

Check out images from the signing ceremony held in Beijing over the weekend, and let us know on Twitter which of the two DH1 designs you like best. Stay tuned, as we’ll have more on the newly formed Dwight Howard and Peak endorsement soon.

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Apple Takes Top Spot in China as the Smartphone Market Shrinks for the First Time Since 2009

While China is often thought of as an emerging market when it comes to tech, a new report about smartphone purchase patterns suggests that this might not be the case anymore. The IDC report tracks 98.8 million smartphones shipped during the first quarter of 2015, a decrease of 4% year-over-year and 8% compared to Q4 2014. This represents the first decrease in nine years, indicating a slowing of the market. These findings suggest that manufacturers might find it harder to move devices now that they’ll have to convince existing owners to upgrade their devices, as opposed just attract first-time buyers. One thing is for sure though — China loves its iPhones, with Apple grabbing 14.7 percent of the total shipments in China, making them the number one choice among users.


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25 China Sneakerheads Share Their Love of the Legendary Nike Air Force 1

The Nike Air Force 1 is an undeniably iconic shoe, with an instantly recognizable silhouette that has remained timeless since its inception in 1982. The Air Force 1 is a staple of sneaker culture worldwide, and was the pioneer basketball shoe with Nike Air technology, combining performance, culture, and style.

Nike’s entrance into the Chinese market in the 1980s coincided with the release of the Air Force 1′s, during a time in which the cultural boom was at a high, and basketball and hip-hop culture was taking hold of the youths in China. Continuing its cultural relevance all over the world, China embraced the shoe wholly and it had quickly rooted itself in Chinese culture. The word “Nai Ke” (the Chinese transliteration of Nike) quickly became a household name.

Nike has released a a rework of its iconic shoe for the Chinese market, featuring the original 80′s silhouette in an all white premium leather, with a red suede swoosh and “Nai Ke” embroidered in red on its heel. We brought the new shoe to 25 sneakerheads across China to hear their thoughts on the shoe, as well as their personal connections and memories with the Air Force 1s.

Along with a special Nike “Nai Ke” tank, crew and cap, the Nike Air Force 1 Hi “Nai Ke” will be available at Nike and select Chinese retailers later this month.

Take a look at the video and let us know what you think in the comments below.


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Kanye West: “I’m Going to China to Work on the Yeezis”



For roughly a year, the sneaker world has been waiting on pins and needles for the release of the first Kanye West collaboration with adidas. Since bouncing from the Swoosh and signing with the Three Stripes, there’s been talk of up to 20 designs and even a recent shot of a possible prototype.

While at LAX, TMZ tracked down Kanye West as he walked through the airport. Hounded by the paps about Kim K’s PAPER magazine cover and more, the constant questioning resulted in a couple laughs from Kanye and one quote:

“I’m going to China to work on the Yeezis.”

With adidas’ US headquarters in Portland and their global headquarters in Germany, this may mean the adidas Yeezis are actually in the production process. A look at the tongue tag on the Tubular, Pure Boost or Big Sean Pro Models will all reveal “Made in China” text, perhaps pointing to a Yeezi release being sooner rather than later. Peep the video below and let us know your hopes for the adidas Yeezis in the comment section.

Props Fake Shore Drive

RELATED: 10 Reasons Why Kanye West’s adidas Partnership Makes Sense | CSS Spotlight: Kanye West Designs | Kanye West Already Designed 20 Shoes with adidas


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Nike Kobe 9 EM XDR “China”


Already a hit both on and off the court, the Nike Kobe 9 EM has popped up in a vibrant limited edition color code as a part of the Nike Kobe 9 EM XDR “China” Pack. Coinciding with Nike’s “Rise” campaign in Asia, Hypebeast brings us a detailed look at these kicks, which don a fiery red Engineered Mesh upper paired with black, white and gold accents. Topped off with reworked tongue logos, you can read on to take a look at this celebratory pair of kicks. Share your thoughts in the comments below, and keep it locked to Nice Kicks for any future stateside release info.

Nike Kobe 9 EM XDR CH Pack

Nike Kobe 9 EM XDR CH Pack

Nike Kobe 9 EM XDR CH Pack

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