Posts Tagged ‘campaign’

Colin Kaepernick is the Face of Nike’s 30th Anniversary “Just Do It” Campaign, Signature Collection Also in the Works

Colin Kaepernick, social activist, and former San Francisco 49ers quarterback is the face of Nike’s 30th anniversary “Just Do It” campaign.

A Nike endorser since 2011, Kaepernick broke the news today on Twitter by revealing the first advertisement from the upcoming campaign. A biting, visceral image, shows Colin’s face in intimate detail. Centered into a noir backdrop overlaying the intricacies of his skin, the words “Believe in something, even if it means sacrificing everything” speak in a deafening and cunning tone.

The ad, of course, leans generously into the outcome of Kaepernick’s social injustice protest and subsequent removal from the NFL. Kaepernick famously sat during the national anthem in August 2016 and kneeled during America’s song in weeks thereafter. Other NFL players quickly and forcefully followed his lead.

In the two years since Colin’s initial peaceful protest, it’s largely believed he has been “blackballed” from the league. Kaepernick, in turn, filed a collusion grievance against the NFL in October, stating they organized an effort to keep him out of the league based on his social and political beliefs.

Nike’s restored commitment to Kaepernick seemingly works in contrast with one of their biggest business partners — the National Football League. Renewing its deal as the league’s official apparel provider back in March — an agreement that will continue through 2028 — Nike realigning with Kaep appears grossly in opposition given his very public court battle with the NFL. Yet, he’s the face of a hugely important campaign for Nike, one that will also feature LeBron James, Serena Williams, Odell Beckham Jr., Lacey Baker, and Shaquem Griffin.

Although Kaepernick has been on the Nike roster for seven years now, he’s been visibly absent from brand advertisements for the last two. Nike seemed at a loss for what do to with Kaepernick during said period. However, as ESPN’s Darren Rovell points out, “Nike has been paying Colin Kaepernick all along.”

His presence in the budding “Just Do It” campaign represents newness for both parties, as Kaepernick’s representatives — Mark Geragos and Ben Meiselas — reportedly worked to restructure his deal in recent months. As stated by Charles Robinson, a senior NFL reporter from Yahoo Sports, Kaep’s new deal with Nike will be on par with other top-tier football players. His “star” contract is reported to pay him in the millions of dollars per year. In addition, Colin will have his own branded collection that will include sneakers, jerseys, and shirts. It’s also worth noting that “star” contracts in the past have included a clause for royalties.

While Nike should be applauded for championing Kaepernick with an extended contract and newly heightened brand visibility, interest from other sportswear brands may have thrust them into motion. Back in April, Adidas publicly stated that they had an interest in signing Colin if he played for an NFL team in the upcoming season which kicks off later this week. However, given the climate of Kaepernick’s legal battle with the league, it’s off base to assume that Adidas had any real assurance that Kaepernick would suit up in the NFL this season.

It’s actually a foregone conclusion that Kaepernick won’t play in the NFL this season. And, if you’re keeping pace, evident that he won’t play in the NFL at any point in the future. So how does Nike promote a football player who’s no longer a professional football player? That’s simple; Colin Kaepernick was never just a football player to begin with. The same way Michael Jordan, LeBron James, Serena Williams, and countless others aren’t just athletes. They are all so much more. That’s always been the driving force.

(more…)

adidas to Donate Upwards to $1 Million to Parley Through “Run for the Oceans” Campaign

Adidas and Parley for the Oceans today announce the second consecutive year of their “Run for the Oceans” campaign. Centered around the prevention of marine plastic pollution, adidas has upped the ante this year by offering to donate a hefty sum when you lace up and run for a good cause.

From June 8th to July 8th, for every kilometer run and logged using the Runtasic app, adidas will contribute $ 1 dollar to the Parley Ocean Plastic Program upwards to $ 1 million.

Adidas and Parley will also host 12 running events across several cities in varying countries. Stops will include Los Angeles, New York, Paris, Berlin, London, Barcelona, Milan, and Shanghai. Los Angeles and New York events take place on June 8th and June 27th, respectively.

Much of this orbits a limited edition release of another Parley x adidas Ultra Boost and Ultra Boost X. Both pairs are produced in 95 percent Parley plastic Primeknit making them among the most sustainable sneakers currently in production.

Both the Parley x adidas Ultra Boost variations will release online on June 8 for $ 200 each. A worldwide release at select retailers will follow on June 27.

Parley x adidas Ultra Boost

Release Date: June 8, 2018
Price: $ 200

Parley x adidas Ultra Boost
Parley x adidas Ultra Boost
Parley x adidas Ultra Boost
Parley x adidas Ultra Boost
Parley x adidas Ultra Boost
Parley x adidas Ultra Boost
Parley x adidas Ultra Boost
Parley x adidas Ultra Boost

 

(more…)

Clark’s Originals FW 2011 Campaign


Just want to buy a pair right now? Click Amazon

clarks fw11 campaign 1 Clarks Originals FW 2011 Campaign

Looks like we’re doing somewhat of a Clark’s Originals day here on Shoe Buff. We’ll let these pictures speak for themselves, but there are some very interesting things happening to Clark’s for fall. Some familiar classics can be seen, however Clark’s goes the distance this time, with models like a kitted fold over desert boot and the brogue derby. Check out some examples here and watch for the entire line hitting stores shortly.

clarks fw11 campaign 1 150x150 Clarks Originals FW 2011 Campaign
clarks fw11 campaign 3 150x150 Clarks Originals FW 2011 Campaign
clarks fw11 campaign 0 150x150 Clarks Originals FW 2011 Campaign
clarks fw11 campaign 2 150x150 Clarks Originals FW 2011 Campaign
clarks fw11 campaign 01 150x150 Clarks Originals FW 2011 Campaign

The post Clark’s Originals FW 2011 Campaign appeared first on The Shoe Buff – Men's Contemporary Shoes and Footwear.


(more…)

Supreme unveils new Morrissey campaign

Supreme unveils new Morrissey campaign

(more…)

Video: Creative Recreation Spring 2012 Campaign


Just want to buy a pair right now? Click Amazon

Picture 3 Video: Creative Recreation Spring 2012 Campaign

Creative Recreation has just debuted this great campaign video showcasing their Spring 2012 collection. Stemming from Creative Recreation’s Spring 2012 Palm Springs inspiration, the video follows a man and his quest for inspiration in & around Palm Springs. It’s a great video, loaded with the kind of refined California-cool that Creative Recreation has become known for with each & every collection they release.

The post Video: Creative Recreation Spring 2012 Campaign appeared first on The Shoe Buff – Men's Contemporary Shoes and Footwear.


(more…)

Prada 2015 Fall/Winter Menswear Campaign

For this year’s fall/winter season, luxury fashion house Prada has released their latest menswear campaign boasting a roster of big names such as Scoot McNairy, Boardwalk Empire’s Michael Shannon and Tye Sheridan. The video is a glitchy combination of sharp movements and flashing imagery as each subject presents themselves in a confident, almost austere manner as they flutter across a monochromatic backdrop. Labelled under the topic of “nothing more than is necessary,” each outfit is wholly minimal with textural differences allowing each piece to separate itself from the next in a series of outfits that highlight the aesthetic prowess of Prada. Enjoy the video above and head directly to Prada’s official website for more information on other forthcoming collections.


(more…)

Margaret Howell 2015 Spring/Summer Campaign

Contemporary British clothing designer, Margaret Howell has released her official 2015 Spring/Summer Campaign shot on location at The De La Warr Pavilion in East Sussex, England by esteemed photographer Alasdair McLellan. The duo’s mutual understanding of the visual direction needed to define Margaret Howell’s near 4 decade presence in the realm of clothing design has culminated well to form an aesthetically minimal, yet understandable campaign. Visually magnifying the ethos and stylistic preference of each design.

Interestingly, the collaboration has retained an artistic edge without detracting from the focal point in each image. By pulling the threads of “British tradition, quality and skill together in clothes that are meant to be worn in the real world,” the charm in every look is the natural, lived-in approach they exude.

The combination of non-structural, curved and linear backdrops is a compliment to each outfit and solidifies the purpose of Margaret Howell’s designs — made to be worn in the real world. Everything from the scenario to the stance and persona of each model is clean, with a somewhat quiet utilitarian appeal that is not excessively direct.

To shop the full collection, click here and for more information on the background of Margaret Howell you can read her compelling story on the website directly.


(more…)

Balenciaga 2015 Spring/Summer Campaign

French fashion house Balenciaga unveils its 2015 spring/summer campaign featuring rising star Piero Mendez. Shot by Josh Olins and styled by Tony Irivine, the latest campaign sees Piero donning a range of casual and formal ensembles in a sinister landscape, highlighting some of the key pieces from the brand’s seasonal offering. Now with Alexander Wang at the creative helm, the collection features modern takes on the French house’s early designs. Check out the campaign above and head over to the brand’s webstore to purchase any pieces.


(more…)

Cara Delevingne Stars in DKNY’s 2015 Spring Intimates Campaign

DKNY follow up a stylish 2015 Spring campaign with a more up-and-close shoot with the none other than Cara Delevingne for its Intimates underwear line. Shot in a NYC-style loft apartment, the campaign sees the model lounging around the space sporting some of the key undergarment pieces of the brand’s seasonal offering. Have a look through the photo set above and head over to the DKNY webstore to purchase any pieces.


(more…)

Kanye West and Kim Kardashian Featured in Balmain’s 2015 Spring/Summer Campaign

After giving you a brief look at Balmain’s upcoming collection earlier in the year (seen here), the Parisian fashion house unveils its upcoming menswear advertising campaign featuring Kanye West and Kim Kardashian. The steamy photoshoot for Olivier Rousteing’s collection caps off an impressive year for the power couple, which saw Kim named “Women of the Year” by British GQ in September, and the announcement of Kanye’s highly-anticipated Yeezy 3 collaboration with adidas, not to mention the couple gracing the cover of Vogue‘s 2014 April issue. Stay tuned for more information on the campaign.


(more…)

Powered by WordPress | Designed by: Free WordPress Themes Online | Thanks to Premium Themes, Download Free WordPress Themes and Best Free WordPress Themes