Posts Tagged ‘Brand’

Jordan Brand Celebrates Carmelo Anthony’s 15th Season with Air Jordan 2 “Melo”

Before his current post in Oklahoma City with the Thunder, and ahead of his memorable years with the Knicks as a forceful staple in Madison Square Garden, three-time Olympic gold medalist Carmelo Anthony spent the earliest moments of his 15-year NBA tenure in the Mile High City. The 10-time NBA All-Star spent his first eight professional seasons with the Denver Nuggets. Some of which rank among his best in the Association.

Air Jordan 2 "Melo"
Air Jordan 2 “Melo”

Jordan Brand continues to honor Anthony’s 15th tour with a coveted relic from his Nuggets days. The adored Air Jordan 2 “Melo” player exclusive from 2004, long thought to never release much less over a decade later, will finally be available for general consumption.

Coated in lightly hued shades that ode the northwestern squad, Varsity Maize and University Blue contrasts join the primary white leather upper of Michael Jordan’s often underrated yet highly luxurious second signature silhouette. Anthony, the longest tenured Jordan Brand signature athlete, sees his long-standing presence further honored through his Melo logo perched along the sockliner and inner tongue.

Expect the Air Jordan 2 “Melo” in select stores on June 9.

Air Jordan 2 “Melo”

Colorway: White/Varsity Maize-University Blue
Style #: 385475-122
Release Date: June 9, 2018
Price: $ 190

Air Jordan 2 "Melo"
Air Jordan 2 “Melo”
Air Jordan 2 "Melo"
Air Jordan 2 “Melo”
Air Jordan 2 "Melo"
Air Jordan 2 “Melo”
Air Jordan 2 "Melo"
Air Jordan 2 “Melo”

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Knockoff Jordan Brand Is Now Curiously CounterSuing Nike For Trademark Infringement

words // Nick DePaula:

Didn’t see this one coming.

Qiaodan Sportswear Co., a Chinese-based sneaker brand named by no coincidence after the Mandarin Chinese language annunciation of “Jordan,” has been embroiled in a legal battle for over a decade with Michael Jordan himself, and of course, by extension, Nike Inc.

From direct knockoff pairs of the most beloved Air Jordan models to a broad confusion in the Chinese marketplace that the brand was actually and authentically associated with Jordan himself, the two sides have been tangled in courts over everything from trademark infringement and likeness violations, to patent and identity theft.

Nike has sued Qiaodan ten times since 2002.

The brand’s logo, although not a direct ripoff of the Jumpman logo, is a direct ripoff of a mirrored Jordan silhouette from a much less iconic layup during his final season as a Chicago Bull. The brand has also released several sneakers featuring an elephant-like material. Its sneakers even hit the NBA hardwood briefly, thanks to an endorsement deal with the less-than-gravity defying Houston Rockets center Chuck Hayes during his final year in the league.


In late 2016, China’s highest level court ruled that Qiaodan must cease using the Chinese characters for “Jordan” in products, marketing and messaging. While they could still use the silhouette logo, the ruling was deemed a major win for Nike and Jordan Brand at the time.

“The decision ensures that my Chinese fans and all Chinese consumers know that Qiaodan Sports and its products have no connection to me,” Michael said at the time.

In theory, the chapter of Qiaodan’s infringement was soon over. Which makes Qiaodan countersuing Nike now so much more unexpected.

Instead, thanks to some search results thirstiness on Nike’s part, Qiaodan is now seeking just shy of $ 50,000 in damages and a public apology from the Swoosh, perhaps bordering on pettiness.

Similar in violating nature to Skechers’ use of “Stan Smith” showing similar web store results, Nike’s China e-commerce web store was apparently showing product results for a “Qiaodan” search from a consumers.

There’s no telling if this is just the latest in the ongoing battle between the two sides, but stay tuned for further updates as Nike Inc. now faces defending themselves against its longtime infringing rival.

 

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Jordan Brand Reveals Women’s Summer Lineup

Getting straight to the point, it is no secret that the ladies are a huge focus for brands this year and we are already seeing some major campaigns taking shape. Jordan Brand hit off the year with the very successful AJ1 Season of Her Collection, a luxury, yet street-ready take on a classic silhouette with that feminine touch. Closely followed by The One Reimagined campaign, we then saw 14 female designers come together to re-imagine the Air Force 1 and Jordan 1.

With momentum behind them, Jordan Brand has announced their next line up for the ladies this summer. We see more iterations of the AJ1 as well as some new players – the Air Jordan 3, Air Jordan 11 Low, Air Jordan 1 Low Lifted, Air Jordan 1 High Zip, Jordan Modero 1, Air Jordan 1 Low and Air Jordan 1 High Premium.

The summer line up sees a heavy focus on neutral tones and a natural aesthetic, with some tweaks to a couple of the usual details — thicker soles, no laces, more zips, heavy stitching and more.

There’s definitely a style and specific angle that JB feels appeals best to the female market. It’s classy yet street, which is a fair tactic to take.

Some may have concerns that maybe this pattern of products we are seeing is a little too feminine, or should I say obviously feminine. This soft and sultry aesthetic almost tells us what we should like as a woman, whereas a lot of us just want some fire colourways and creativity, equally fly to what we see the men get.

With all that said, it’s exciting to see Jordan Brand reaching out their hand to more and more silhouettes. Perhaps Air Max next?

How well do you think brands are doing to feed the female market? Are you a fan of Jordan Brand’s latest releases? Let’s talk, hit me up on Twitter to discuss this hot topic.

Peace.

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Jordan Brand Sold Air Jordan 3 “Tinker Hatfield” On Snapchat During All-Star Weekend

On Sunday during All-Star Weekend, Brand Jordan showcased a new way to sneaker shop with social media.

Using Snapchat’s camera, attendees at various Brand Jordan events were able to scan a code that allowed them to view the Air Jordan 3 “Tinker Hatfield” via the app thanks to its integration with Shopify. For most of the attendees, the shoes were then delivered to them on the same day via Darkstore, a logistics startup company.

Brand Jordan also partnered with Snapchat to create a special lens that when activated, allowed users to experience Michael Jordan’s 1988 free-throw line dunk from a number of different angles.

Check out the special lens experience below as well as the Air Jordan 3 “Tinker Hatfield,” which will be released on March 24 via Nike SNKRS at 10am EST.


Air Jordan 3 “Tinker Hatfield”

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Nice Kicks Cast Ep. 14 | Super Bowl & Jordan Brand All-Star Lineup

words // Nick DePaula

With Super Bowl Weekend upon us and the NBA All-Star Game just around the corner, the latest episode of the Nice Kicks Cast dives into all of the best cleats, activations and sneakers that you can look forward to over the next few weeks during two of the sporting world’s biggest annual events.

Highlighted by adidas’ Speed Factory cleats for the big game, along with Jordan Brand’s All-Star Weekend lineup and its 30th anniversary Air Jordan 3, the crew discusses all of the biggest launches in detail. As featured earlier this week on the site, the industry’s best dad shoes also get heavy air time. 

Check out Episode 14 of the Nice Kicks Cast below, and let us know if you have a question for a future episode by using the hashtag #NKmailbag on Twitter.

 

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Jordan Brand Debuts Russell Westbrook’s Jordan Why Not Zer0.1

After debuting the shoe on-court last night for the very-first time, Jordan Brand today officially debuts Russell Westbrook’s inaugural on-court signature shoe — the Jordan Why Not Zer0.1.

Encapsulating both his personal style and life mantra, “Why Not,” the shoe is defined by its smooth vamp tailored to meet Russ’ dynamic game. Forefoot containment is critical as Westbrook plays high on his toes and needs maximum stability. To ensure this truth, Jordan Brand worked closely with the Thunder’s equipment manager, Wilson Taylor, as Russ would wear test the shoe and Taylor would respond back with progress reports.

Russ debuted a PE edition of the “Mirror” colorway last night, which highlights both Westbrook’s likeness and Jumpman branding. Yet it’s the “2 Wy” edition that will debut at retail as it’s a greater juxtaposition of Russ’ game-changing presence both on and off the court.

Take a look at the Jordan Why Not Zer0.1 below and expect the launch on January 15 for $ 125.

Jordan Why Not Zer0.1

Release Date: January 15, 2018
Price: $ 125

 

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LaVar Ball Pulls LiAngelo from UCLA, Big Baller Brand Gelo 3 in the Works

LaVar Ball has put one son in the NBA as fans will tell you; he’s also pulled two from school as critics will point out. Following home schooling youngest son LaMelo Ball as announced this summer, middle child LiAngelo Ball has been pulled from UCLA after a shoplifting fiasco overseas in China.

Perhaps best for both LiAngelo and the program due to the controversy since created, with Gelo no longer being an NCAA athlete he no longer has to wear school mandated Under Armour and can create his own shoe. According to our own Nick DePaula and his ESPN colleague Jovan Buha, the Big Baller Brand Gelo 3 is in the works. Also of interest, Gelo’s short stay at UCLA included a pickup run with 2 Chainz and Kanye West where Yeezy debuted the Yeezy basketball shoe. Very rare.

This of course follows both Lonzo’s ZO2 and LaMelo’s Melo Ball 1, which follow signature tagging based off their nicknames and jersey number as opposed to order in which they released.

Keep it locked to Nice Kicks for more details.

Lead image by Joshua Blanchard/Getty Images via Zimbio

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Big Baller Brand ZO2s Will Arrive This Week

After ditching the original design, those that ordered the Big Baller Brand ZO2 Prime will recieve the Remix on November 24th as promised.

Taking to Twitter, BBB signature star Lonzo Ball lived up to his title by autographing pre-order pairs set to ship out.

Did you cop? If not do you regret? Let us know on social.

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Oklahoma University Partners with Jordan Brand

Joining the Jumpman like Michigan and North Carolina before, the Oklahoma Sooners are now a Jordan Brand school for both football and basketball. The logo is set to debut on said sports’ uniforms at the start of the 2018-19 season. The partnership was announced on campus today by Sooner star and JB endorser Blake Griffin.

Keep it locked to Nice Kicks for more information regarding this partnership and look for JB x OU gear to hit retail next summer.


Blake Griffin in his Air Jordan 11 Oklahoma PE circa 2016 in Norman, Okla. (Photo by Steve Sisney, The Oklahoman)

Source: Sooner Sports

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MVP Russell Westbrook Signs Long-Term Jordan Brand Extension

words // Nick DePaula:

Oklahoma City Thunder superstar and league MVP Russell Westbrook has agreed to a long-term extension with Jordan Brand that will make him the face of the Nike subsidiary well into his career.

The 10-year pact includes both on- and off-court signature sneakers, along with a Westbrook-designed signature apparel line. The deal, negotiated by his longtime agent Thad Foucher at the Wasserman agency, also includes an annual donation from Jordan Brand to Westbrook’s “Why Not?” Foundation, that will impact both educational and athletic programs for kids that Russ plans to continue in both Oklahoma City and Los Angeles.

After headlining the last four annual Air Jordan game shoes, the OKC Thunder franchise point guard is expected to lead the Air Jordan XXXII this upcoming season. Check out the full report on ESPN, and stay tuned for a look at some of Russell Westbrook’s greatest hits with the brand.

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