Posts Tagged ‘Armour’

A Closer Look at the Under Armour HOVR™ Phantom

An animated closer look — by Maxim Zhestkov – at the HOVR™ Phantom delves into the build of the dynamic runner. Conceptualizing the sneaker as a nexus of functionality and technology, Under Armour touts it’s the “perfect combination of cushioning, energy return and longevity.”

Within the sole, which is built from durable rubber with optimized traction and flex, lies the key features of the footwear. The wearer’s stride is aided by Under Armour’s proprietary HOVR™ system built from a soft durometer foam and wrapped in an energy web — providing responsiveness and increased kinetic return. An embedded sensor completes the tech setup to provide connectivity to the MapMyRun app. Contrasting the utility of its lower-half, the upper features a blend of materials that serve to secure and support the foot. Knit — on the toe and ankle collar — and the perforated chamois secure the foot while Speedform 2.0 promotes medial and lateral comfort.

Watch the featurette on the sneaker’s latest black colorway below and head over to UA’s website to purchase the latest HOVR Phantom on March 16.

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Stephen Curry’s Exact ‘Chinese New Year’ Under Armour Curry 4

words & images // Nick DePaula

As the Golden State Warriors play host to yet another marquee matchup, Stephen Curry is looking to bring some added energy to the floor with his own custom edition of his newest signature model.

Styled and hand painted by Mache Customs, #30’s latest Curry 4 takes on detailed inspiration from the team’s Chinese Heritage unis, with hits of vivid blue and yellow throughout.

Graphic elements of the new Bay-fueled jerseys can be seen throughout, like the dragon icon and bridge artwork, along with the Chinese character for “Prosperity,” which is found on the center front of the Warriors shorts.

Check out Stephen’s exact size 12.5 pair of the custom “Chinese Heritage” Curry 4 below, and let us know your thoughts on Twitter by mentioning @NiceKicks. You can turn on ABC to see the Mache-made shoes in action right now.

 

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Under Armour HOVR House Lifts Off in LA

lead image via UA, additional photography by Oscar Castillo

Going up on a Wednesday, Under Armour defied gravity and basketball bias launching their HOVR House party pop-up at NBA All-Star Weekend in LA.

The performance runner with lifestyle legs offers a floating feel with an anti-gravity design first met by the wearer upon making contact with the anatomical insole. Industry mainstays like a knit upper, smartly branded heel cage and heel-to-toe cushioning see the specs needed to cut time on the track while UA’s HOVR Foam offers lower impact and higher energy return for going the distance. Really about that action? The shoe comes in connected form for those looking to track their times with the MapMyRun App.

While marbled mid tops and icy white low top takes on the HOVR laced attendees at the party pop-up from Jordan Speith to Amine, the floating fortress in Hollywood provided a preview to host of upcoming colorways — most notably school spirited offerings prime for March Madness.

Of most note to UA faithful, a smooth UCLA pair sees blue to white gradient fade similar to that of coveted Currys while brand institutions like Notre Dame, Wisconsin and others will see retail release this spring.

Get an inside look at the LA HOVR House below and look for Under Armour’s anti-gravity gathering to touch down at SXSW in Austin, TX in March followed by a Washington, DC pop-up in April. To RSVP for those HOVR House locations click here. To purchase a pair of HOVRs, click here.

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Under Armour Curry 4 Low “Nothing But Nets” Drops Soon for Good Cause

Debuted on foot tonight by Steph Curry prior to the Warriors game against the Jazz, the Under Armour Curry 4 Low “Nothing But Nets” is coming very soon and its even more impressive than meets the eye.

Donning a striking triple-red motif, the pair pays tribute to Steph’s service as the Global Ambassador for the United Nations Foundation’s Nothing But Nets campaign with this limited release supporting the fight against malaria.

Just how? Well, for every pair sold Steph will donate an insecticide-treated bed net to Nothing But Nets, protecting kids, refugees and families from malaria. Steph has been working for the fight against malaria since his Davidson days, with this pair sporting a net aesthetic to tribute the cause.

On December 31st, the Under Armour Curry 4 Low “Nothing But Nets” will release for $ 120 at Under Armour Brand Houses and UA.com in the United States, Canada and China. As mentioned previously, each pair purchased delivers a life-saving anti-malaria bed net and educates the recipient on its proper use. Very awesome and way to be, Steph and UA. Check ’em out in detail below. For more information on the cause, visit here.

Under Armour Curry 4 Low “Nothing But Nets”

Release Date: December 31, 2017
Price: $ 120

Under Armour Curry 4 Low "Nothing But Nets"
Under Armour Curry 4 Low “Nothing But Nets”
Under Armour Curry 4 Low "Nothing But Nets"
Under Armour Curry 4 Low “Nothing But Nets”
Under Armour Curry 4 Low "Nothing But Nets"
Under Armour Curry 4 Low “Nothing But Nets”
Under Armour Curry 4 Low "Nothing But Nets"
Under Armour Curry 4 Low “Nothing But Nets”
Under Armour Curry 4 Low "Nothing But Nets"
Under Armour Curry 4 Low “Nothing But Nets”
Under Armour Curry 4 Low "Nothing But Nets"
Under Armour Curry 4 Low “Nothing But Nets”

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Under Armour Curry 4 “More Dimes” Scores Points Off Court

Sleek, modern and mature, the Under Armour Curry 4 “More Dimes” plays with tech and tooling associated with winning on the hardwood and effectively does the same off of it. Form fitting the foot in an era of streamline silos and athletic inspired outfits, the Curry 4 comfortably maneuvers the lifestyle crossover by taking to style staples of the new age instead of relying on tried and true archetypes of the past.

Check out the Under Armour Curry 4 “More Dimes” in styled shots below and look for them to land this Saturday, December 16 for $ 130 at UA Brand Houses and online at UA.com.


Under Armour Curry 4 “More Dimes”

Under Armour Curry 4 “More Dimes”

Under Armour Curry 4 “More Dimes”

Under Armour Curry 4 “More Dimes”

Under Armour Curry 4 “More Dimes”

Under Armour Curry 4 “More Dimes”

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Steph Curry and Under Armour Dish Out “More Dimes” With Upcoming Curry 4 Colorway

In just eight years time, Steph Curry has already cemented himself as one of the most prolific scorers in NBA history. With the ability to get buckets from anywhere on the floor at any point in the game, Steph is a threat like few the league has ever witnessed. Yet his scoring prowess isn’t the only way in which Curry dominates the game. His ability to find the open man and anticipate his teammate’s movements is among the many reasons he’s both a two-time NBA champion and league MVP.

The Under Armour Curry 4 “More Dimes” pays tribute to this under appreciated aspect of his game. Averaging 6.8 assists a contest this season, right above his career number, this Curry 4 explores his masterful ability to facilitate with a sleek black upper juxtaposed against gold accents – largely associated with great achievement and Steph’s vision in high-pressure situations growing more impressive each season.

Expect the Under Armour Curry 4 “More Dimes” this Saturday, December 16 for $ 130 at UA Brand Houses and online at UA.com.

Under Armour Curry 4 “More Dimes”

Release Date: December 16, 2017
Price: $ 130

Under Armour Curry 4 "More Dimes"
Under Armour Curry 4 “More Dimes”
Under Armour Curry 4 "More Dimes"
Under Armour Curry 4 “More Dimes”
Under Armour Curry 4 "More Dimes"
Under Armour Curry 4 “More Dimes”
Under Armour Curry 4 "More Dimes"
Under Armour Curry 4 “More Dimes”

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UNBOXING // UCLA Under Armour Drive 4 Low PE

WATCH ON YOUTUBE HERE

In celebration of the new partnership between UCLA and Under Armour, the largest footwear and apparel sponsorship at 15 years worth $ 280 Million, Nice Kicks unboxes a special pair of PE sneakers only given to the Bruins Mens and Women Basketball teams. The series started out as the ‘ClutchFit Drive’ in 2014 and was first debuted by Stephen Curry during the playoffs in his first season with the brand. Now, the Drive 4 Low is Under Armour’s newest statement level performance sneaker worn by NBA athletes such as Terrance Ferguson and more.

Grab a detailed unboxing of the UCLA Under Armour Drive 4 Low PE above and keep an eye out on UnderArmour.com for a potential future release.

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Xbox One X x Under Armour Curry 4 “More Power” VIP Kit // Closer Look

Working together, Under Armour and Microsoft have teamed up to uniquely celebrate the release of the Curry 4 and Xbox One X, which are both dropping on the same date. By combining forces, the two companies have created the Xbox One X x Under Armour Curry 4 “More Power” VIP Kit, which includes a matte black version of the gaming system and the Warriors superstar’s signature shoe.

This VIP iteration of the Curry 4 was customized by noted sneaker artist Mache Custom Kicks and features a matte black colorway that is accented by a metallic green circuitry design. UA and Curry branding as well as Xbox’s logo is prominently featured on the side. A complimentary colored white outsole completes the look of this special edition of Curry’s signature shoe.

Besides for the Curry 4, the VIP kit includes a similar themed Xbox One X console, a Xbox-themed suitcase and a host of other accessories like Xbox Staance socks. And while this all sounds amazing, the VIP kit was only given out to a small number of select recipients and unfortunately won’t be sold to the public.

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A Closer Look at the Under Armour Curry 4

Under Armour just released Stephen Curry’s highly-anticipated fourth signature shoe, the aptly named Curry 4, today. Unlike the all-white colorway with a speckled gold midsole, the newest colorway is offered in black and white and an all-gray colorway featuring its signature mid-cut design with sock-like construction — a design which first appeared when Curry led the Golden State Warriors to victory in the 2017 NBA Finals.

The newest iteration was designed for more traction, comfort, and control. Cross-concentric circles on the outsole were created for more grip on any court surface, the sock-like construction and knit collar make for a snug fit, and the speed plate — which runs the full length of the shoe — provides stability throughout for quick cuts. Aesthetic details include a famous biblical verse — Philippians 4:13: “I can do all things” — that Steph writes on his shoes before each game.

Curry was heavily involved in the design process, working with Kort Neumann, Senior Design Manager, as the two were locked at the hip during most of the product development between athlete and designer. “It was designed from the ground up for Steph in mind. From the first conversation to sketches to design iteration, Steph was involved in every step of the way. He wanted continuity and that seamless feel between his foot and the shoe,” says Neumann.

Watch the video above for a detailed look at the Curry 4 and head over to Under Armour’s official site to secure your pre-order for $ 130 USD.

 

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Under Armour Curry 4 “More Rings” Championship Pack // Release Info

What a time to be alive, predicting wins for Curry 5. Yup, the Under Armour Curry 4 “More Rings” Championship Pack sets the eye on the prize and puts the expectations for this season and everyone after right out there.

This performance package sees white and black based pairs of the Curry 4 debuted in this summer’s NBA Finals sporting gold accenting as a tribute to big stage and the big rings his Warriors won once again.

So, how do you get them? Under Armour is actually holding a pop-up shop for this limited launch in the Bay Area this Saturday. Dubbed SMILE 4 GOLD, the pop-up will last one day only from 12 to 7 PM PT on October 14th at Highline Jewelry in the Southland Mall with a raffle running live throughout the event, offering fans a chance to purchase the package on Shoe Palace on October 17th.

While at the SMILE 4 GOLD pop-up, fans will be able to choose one of three replica rings that serve as an ode to Curry and a commemorative raffle ticket of sorts. Limited to only 30 packages, fans can follow @UABasketball on IG this Sunday at 3PM PST to unlock their shot at purchasing the pack with the winning raffle ring shown on the IG story. Those who don’t win still have a leg up on the competition as they’ll be guaranteed to be able to pre-purchase the Black/White Curry 4 and have it delivered on drop date.

Pay attention to all the raffle details if you stay in The Bay. For those who don’t enjoy this up close look a the package in the photos below.

Under Armour Curry 4 "More Rings" Championship Pack
Under Armour Curry 4 “More Rings” Championship Pack
Under Armour Curry 4 "More Rings" Championship Pack
Under Armour Curry 4 “More Rings” Championship Pack
Under Armour Curry 4 "More Rings" Championship Pack
Under Armour Curry 4 “More Rings” Championship Pack
Under Armour Curry 4 "More Rings" Championship Pack
Under Armour Curry 4 “More Rings” Championship Pack
Under Armour Curry 4 "More Rings" Championship Pack
Under Armour Curry 4 “More Rings” Championship Pack
Under Armour Curry 4 "More Rings" Championship Pack
Under Armour Curry 4 “More Rings” Championship Pack
Under Armour Curry 4 "More Rings" Championship Pack
Under Armour Curry 4 “More Rings” Championship Pack
Under Armour Curry 4 "More Rings" Championship Pack
Under Armour Curry 4 “More Rings” Championship Pack
Under Armour Curry 4 "More Rings" Championship Pack
Under Armour Curry 4 “More Rings” Championship Pack

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