Posts Tagged ‘Armour’

Steph Curry and Under Armour Dish Out “More Dimes” With Upcoming Curry 4 Colorway

In just eight years time, Steph Curry has already cemented himself as one of the most prolific scorers in NBA history. With the ability to get buckets from anywhere on the floor at any point in the game, Steph is a threat like few the league has ever witnessed. Yet his scoring prowess isn’t the only way in which Curry dominates the game. His ability to find the open man and anticipate his teammate’s movements is among the many reasons he’s both a two-time NBA champion and league MVP.

The Under Armour Curry 4 “More Dimes” pays tribute to this under appreciated aspect of his game. Averaging 6.8 assists a contest this season, right above his career number, this Curry 4 explores his masterful ability to facilitate with a sleek black upper juxtaposed against gold accents – largely associated with great achievement and Steph’s vision in high-pressure situations growing more impressive each season.

Expect the Under Armour Curry 4 “More Dimes” this Saturday, December 16 for $ 130 at UA Brand Houses and online at UA.com.

Under Armour Curry 4 “More Dimes”

Release Date: December 16, 2017
Price: $ 130

Under Armour Curry 4 "More Dimes"
Under Armour Curry 4 “More Dimes”
Under Armour Curry 4 "More Dimes"
Under Armour Curry 4 “More Dimes”
Under Armour Curry 4 "More Dimes"
Under Armour Curry 4 “More Dimes”
Under Armour Curry 4 "More Dimes"
Under Armour Curry 4 “More Dimes”

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UNBOXING // UCLA Under Armour Drive 4 Low PE

WATCH ON YOUTUBE HERE

In celebration of the new partnership between UCLA and Under Armour, the largest footwear and apparel sponsorship at 15 years worth $ 280 Million, Nice Kicks unboxes a special pair of PE sneakers only given to the Bruins Mens and Women Basketball teams. The series started out as the ‘ClutchFit Drive’ in 2014 and was first debuted by Stephen Curry during the playoffs in his first season with the brand. Now, the Drive 4 Low is Under Armour’s newest statement level performance sneaker worn by NBA athletes such as Terrance Ferguson and more.

Grab a detailed unboxing of the UCLA Under Armour Drive 4 Low PE above and keep an eye out on UnderArmour.com for a potential future release.

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Xbox One X x Under Armour Curry 4 “More Power” VIP Kit // Closer Look

Working together, Under Armour and Microsoft have teamed up to uniquely celebrate the release of the Curry 4 and Xbox One X, which are both dropping on the same date. By combining forces, the two companies have created the Xbox One X x Under Armour Curry 4 “More Power” VIP Kit, which includes a matte black version of the gaming system and the Warriors superstar’s signature shoe.

This VIP iteration of the Curry 4 was customized by noted sneaker artist Mache Custom Kicks and features a matte black colorway that is accented by a metallic green circuitry design. UA and Curry branding as well as Xbox’s logo is prominently featured on the side. A complimentary colored white outsole completes the look of this special edition of Curry’s signature shoe.

Besides for the Curry 4, the VIP kit includes a similar themed Xbox One X console, a Xbox-themed suitcase and a host of other accessories like Xbox Staance socks. And while this all sounds amazing, the VIP kit was only given out to a small number of select recipients and unfortunately won’t be sold to the public.

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A Closer Look at the Under Armour Curry 4

Under Armour just released Stephen Curry’s highly-anticipated fourth signature shoe, the aptly named Curry 4, today. Unlike the all-white colorway with a speckled gold midsole, the newest colorway is offered in black and white and an all-gray colorway featuring its signature mid-cut design with sock-like construction — a design which first appeared when Curry led the Golden State Warriors to victory in the 2017 NBA Finals.

The newest iteration was designed for more traction, comfort, and control. Cross-concentric circles on the outsole were created for more grip on any court surface, the sock-like construction and knit collar make for a snug fit, and the speed plate — which runs the full length of the shoe — provides stability throughout for quick cuts. Aesthetic details include a famous biblical verse — Philippians 4:13: “I can do all things” — that Steph writes on his shoes before each game.

Curry was heavily involved in the design process, working with Kort Neumann, Senior Design Manager, as the two were locked at the hip during most of the product development between athlete and designer. “It was designed from the ground up for Steph in mind. From the first conversation to sketches to design iteration, Steph was involved in every step of the way. He wanted continuity and that seamless feel between his foot and the shoe,” says Neumann.

Watch the video above for a detailed look at the Curry 4 and head over to Under Armour’s official site to secure your pre-order for $ 130 USD.

 

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Under Armour Curry 4 “More Rings” Championship Pack // Release Info

What a time to be alive, predicting wins for Curry 5. Yup, the Under Armour Curry 4 “More Rings” Championship Pack sets the eye on the prize and puts the expectations for this season and everyone after right out there.

This performance package sees white and black based pairs of the Curry 4 debuted in this summer’s NBA Finals sporting gold accenting as a tribute to big stage and the big rings his Warriors won once again.

So, how do you get them? Under Armour is actually holding a pop-up shop for this limited launch in the Bay Area this Saturday. Dubbed SMILE 4 GOLD, the pop-up will last one day only from 12 to 7 PM PT on October 14th at Highline Jewelry in the Southland Mall with a raffle running live throughout the event, offering fans a chance to purchase the package on Shoe Palace on October 17th.

While at the SMILE 4 GOLD pop-up, fans will be able to choose one of three replica rings that serve as an ode to Curry and a commemorative raffle ticket of sorts. Limited to only 30 packages, fans can follow @UABasketball on IG this Sunday at 3PM PST to unlock their shot at purchasing the pack with the winning raffle ring shown on the IG story. Those who don’t win still have a leg up on the competition as they’ll be guaranteed to be able to pre-purchase the Black/White Curry 4 and have it delivered on drop date.

Pay attention to all the raffle details if you stay in The Bay. For those who don’t enjoy this up close look a the package in the photos below.

Under Armour Curry 4 "More Rings" Championship Pack
Under Armour Curry 4 “More Rings” Championship Pack
Under Armour Curry 4 "More Rings" Championship Pack
Under Armour Curry 4 “More Rings” Championship Pack
Under Armour Curry 4 "More Rings" Championship Pack
Under Armour Curry 4 “More Rings” Championship Pack
Under Armour Curry 4 "More Rings" Championship Pack
Under Armour Curry 4 “More Rings” Championship Pack
Under Armour Curry 4 "More Rings" Championship Pack
Under Armour Curry 4 “More Rings” Championship Pack
Under Armour Curry 4 "More Rings" Championship Pack
Under Armour Curry 4 “More Rings” Championship Pack
Under Armour Curry 4 "More Rings" Championship Pack
Under Armour Curry 4 “More Rings” Championship Pack
Under Armour Curry 4 "More Rings" Championship Pack
Under Armour Curry 4 “More Rings” Championship Pack
Under Armour Curry 4 "More Rings" Championship Pack
Under Armour Curry 4 “More Rings” Championship Pack

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Dominate At Every Position In The Under Armour Drive 4

As athletes evolve, their footwear needs do too. Under Armour Basketball introduces their newest statement level model this month, the Drive 4, to cater to today’s new generation of hoopers who can dominate at every position on the court.

Its textile upper is both lightweight and breathable, yet supportive thanks to a full-length bootie construction and molded ankle collar. Over on the midsole, the sleek Drive 4 incorporates an exposed Micro G heel unit for added cushioning, all sitting atop a full rubber herringbone traction outsole for max grip.

Nice Kicks gives you an exclusive detailed look at the Under Armour Drive 4 in its lead Graphite and Marathon Red colorway below. Retail price is set at $ 115, and the Drive 4 is currently available both online and in-store at Under Armour retailers.

 

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Lonzo Ball Wears Under Armour Curry 4 PE

Lonzo Ball got people talking and social media fired up again tonight when he took the court wearing a never before seen PE of the Under Armour Curry 4.

Lonzo Ball wore the Nike Kobe AD during a triple-double performance followed by a game in Adidas Hardens.  Now a pair of Under Armours, it is pretty clear that Big Baller Brand does what they do best – getting people to talk.

What makes the moment even crazier is that the Curry 4 that he is wearing is a Player Exclusive that was made for Stephen Curry to wear in the 2017 NBA Finals but elected to wear a different color. One has to assume at this point that there is some involvement between the Big Baller camp and Under Armour for Lonzo to have his hands on this shoe.

Lonzo Ball wearing the Under Armour Curry 4 PE
Lonzo Ball wearing the Under Armour Curry 4 PE

Nice Kicks’ Nick DePaula photographed this shoe just last month in preparation for Steph to wear the shoes in the Finals.  Check out the detailed studio shots below.

Under Armour Curry 4 Finals PE (photo by Nick DePaula/Nice Kicks)
Under Armour Curry 4 Finals PE (photo by Nick DePaula/Nice Kicks)
Under Armour Curry 4 Finals PE (photo by Nick DePaula/Nice Kicks)
Under Armour Curry 4 Finals PE (photo by Nick DePaula/Nice Kicks)
Under Armour Curry 4 Finals PE (photo by Nick DePaula/Nice Kicks)
Under Armour Curry 4 Finals PE (photo by Nick DePaula/Nice Kicks)
Under Armour Curry 4 Finals PE (photo by Nick DePaula/Nice Kicks)
Under Armour Curry 4 Finals PE (photo by Nick DePaula/Nice Kicks)
Under Armour Curry 4 Finals PE (photo by Nick DePaula/Nice Kicks)
Under Armour Curry 4 Finals PE (photo by Nick DePaula/Nice Kicks)
Under Armour Curry 4 Finals PE (photo by Nick DePaula/Nice Kicks)
Under Armour Curry 4 Finals PE (photo by Nick DePaula/Nice Kicks)

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Stephen Curry Honors Wife Ayesha With ‘Seasoned Life’ Under Armour 3ZER0 Release

words & images // Nick DePaula:

During yet another of his many, many endorsement meetings earlier this past fall, Golden State Warriors franchise guard Stephen Curry got to escape marketing talk for a brief moment at his Bay Area home, and slip back into husband life.

“One sec guys,” said Curry, as he looked to his buzzing iPhone.

For Curry’s closest friends and associates, the upward facing red-cased screen flashed an ever-familiar, if not quirky contact: “First Name Baesis”

As he’s done for well over a decade during their relationship, Stephen dropped everything. His wife Ayesha was simply calling to check in for the day, from across the country in New York after a promotional appearance event. It’s a habit that’s long been a daily routine, as the two are often separated throughout the ongoing NBA calendar.

Between Stephen and the Warriors’ rockstar-level road trips this season, and Ayesha’s budding career as a Food Network cooking show host and best-selling cookbook author, the two experienced the busiest of their six years of marriage, as both of their respective careers continue to explode.

With the annual Mother’s Day holiday on the horizon this weekend, Stephen was secretly working months ahead with his sponsor Under Armour to create a special edition pair of sneakers honoring Ayesha and her recent accomplishments.

Inspired by her best-selling cookbook The Seasoned Life, his newest shoe with the brand drafts off of Ayesha’s book cover colors, with extensive detailing found throughout.

The Curry 3ZER0 model features a light grey upper, with a sharp orange tongue and bright green outsole, pulling from the cover’s grass and the book spine’s hits of hues. There’s also gold accents throughout, incorporating a similar metallic treatment found on the book’s author text.

Within the hardbound’s 256 pages are a collection of Ayesha’s 100 favorite recipes, including everything from simple smoothies to more nuanced dinners and festive cocktails. A series of utensils and food icons are also incorporated in simplified graphic fashion onto the shoe’s sockliner, and there’s an illustration of her outfitted in a chef’s hat on the heel for good measure.

Through the clear bottom, you’ll find “The Seasoned Life” in its custom cursive font type, with “CHEF” and “CURRY” atop the midfoot support shanks, a play off of one of Stephen’s nicknames that’s more fitted for Ayesha.

Of her many culinary concoctions, Stephen’s favorite – chicken parmesan – was purposefully left out of the book. “I’m keeping that to myself,” Ayesha has often joked at promotional appearances.

Without any clarity earlier in the week on the upcoming schedule for the Western Conference Finals, Stephen opted to debut the “Seasoned Life” sneaker on Tuesday during the series-clinching fourth game against the Utah Jazz.

As it turns out, the Warriors will now face the San Antonio Spurs indeed on Mother’s Day, providing yet another chance for Curry to honor his wife on the court.

As for the 3ZER0 sneaker itself, the design is an update to Stephen’s regular season Curry 3 model, with some insights from last year’s playoffs helping to fuel the direction. The shoe was built to not only be lighter, but also includes a dynamic collar for added support.

“We wanted to take his shoe, and in designing for the postseason, we wanted to make it a lighter version,” says designer Kort Neumann. “We started with a marathon shoe, and now we’re building a racing spike or a race car for a 2-month time period.”

While Curry typically sticks to a pretty strict palette of Warriors colors on the court, the special edition “Seasoned Life” shoes are a first of its kind in honoring his wife, and might get another exception to be worn as Golden State plays host to San Antonio.

The shoes will fittingly be releasing on Under Armour’s UA.com website this Sunday on Mother’s Day morning, and available in a full range of sizes to also accommodate women.

 

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Exclusive // Stephen Curry’s “Dubfetti” Under Armour Curry 3 Birthday PE

words & images // Nick DePaula:

For the fourth straight season, Under Armour Basketball has created a special edition sneaker for Stephen Curry to honor his March 14th birthday, building on the string of birthday cake themed sneakers that we’ve come to expect on an annual basis.

This year’s Curry 3 celebrates Stephen turning 29 today, with an even more bold and loud take on the sweet mix of sprinkles, spongecake and frosting that’ve helped to inspired his birthday shoe hues and textures along the way. In classic low-key Curry fashion, when asked earlier about his birthday wishes, Stephen said he was simply hoping to play some golf and enjoy a family dinner at Benihana.

Curry is currently taking on the 76ers on NBATV’s “Fan Night” game in his special birthday pair. With a taxi yellow Threadborne mesh upper and electric blue Anafoam along the collar and medial side, the shoe is also accented by a white synthetic overlay that features cake frosting-inspired sprinkles that seep over onto the midsole.

As we’ve seen with several other exclusives made just for Stephen this season, Under Armour gave him both a low-top and mid-cut version, as Curry has taken to wearing Lows during pre-game warmups, before lacing up the Mid for game time. Check out Stephen’s exact size 12.5 pairs of both the Under Armour Curry 3 Mid and Low, in his birthday “Dubfetti” theme edition below.

Under Armour Anatomix Spawn // 26th Birthday

 

Under Armour Curry One “Splash Party” // 27th Birthday

Under Armour Curry Two // 28th Birthday

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Exclusive // Stephen Curry’s Under Armour “BHM” Curry 3 PE

words & images // Nick DePaula:

All throughout the NBA season, Golden State Warriors reigning MVP Stephen Curry has continued to celebrate several special moments through his Under Armour footwear on the hardwood.

Whether that’s been a hand-painted pair later auctioned for charity benefitting Oakland residents, a graphic-laden version honoring Chinese New Year, or an officially sealed commemorative pair highlighting President Barack Obama’s “Back2Back” terms in office, we’ve already seen his third signature sneaker take on a variety of special edition looks.

During the month of February, Curry will be wearing yet another layered pair, this time honoring Black History Month. Styled in a navy upper that fades into a gold midsole, the pair highlights the courage of those who escaped slavery through the Underground Railroad, escaping northward through countless sunrises and obstacles.

Without maps at their disposal, they’d often follow along the Little Dipper constellation at night, with the North Star serving as the guidance point towards freedom. That faint star detail comes to life through speckles along the mesh upper and through the translucent outsole, with a graphic insole featuring a roadmap of the journey.

Curry debuted the pair this week at home against the Charlotte Hornets, as his father Dell, a longtime Hornets commentator, watched from the sideline. It was a vintage 39 point performance, as Curry dropped 11 3s from all over the floor in just 30 minutes of action, with no need to even re-enter the game for the 4th quarter.

Stephen’s younger brother Seth, an emerging guard for the Dallas Mavericks, has also been spotted in the themed “BHM” pair. He’s been lighting up the league in his own right of late, averaging 18.6 points over his last handful of games, including a 24 point, 10 rebound and 5 assist outing in a win over the Spurs, and a 22 point night in the BHM Curry 3 earlier in the week.

Though last year’s “BHM” edition of the Curry 2 hit retailers, the newest take honoring the monthlong celebration of black history will remain a player exclusive pair, much like the “BHM” Curry 1. Check out Stephen’s exact size 12.5 of the “Black History Month” Under Armour Curry 3 in detail below, and let us know what you think of Curry’s latest PE in the comments section below.

 

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