Posts Tagged ‘announce’

Donald Glover and adidas Announce New Creative Partnership

Donald Glover, known in many circles as Childish Gambino, is equal parts one of the best dressed and most charismatic personalities today. A multi-hyphenate that truly embodies the term, Glover continues to broaden his scope with the announcement of a new adidas creative partnership.

Adidas adds Glover to a long list of creatives that includes Kanye West, Pharrell Williams, and Alexander Wang. However, Glover represents something completely unique for the group as an actor, producer, and a television writer. They’re among the things that make this “creative partnership” something more than what’s already in existence in the sneaker space. In large part, it seems like the only reason Glover agreed to it.

“I believe it’s important not to feel like ideas are bound by specific guidelines and adidas Originals has given me the opportunity to create on my own terms. I’m looking forward to seeing what that leads to.”

Like Atlanta, Glover’s Emmy winning television show that recently finished its triumphant second season, his adidas partnership is expected to reflect a foundational aesthetic and a truly original thought. That much can be assumed by the partnership announcement, seen through an animated clip by Ivan Dixon who also produced Glover’s “Feels Like Summer” video/short film.

The partnership is said to feature sneakers, apparel, and “creative projects.”

Donald Glover
Donald Glover

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adidas & Pac-12 Conference Announce Partnership

With 2015 being a banner year for the iconic footwear brand that is adidas, things just got even sweeter as news has recently broke of a groundbreaking partnership with the Pac-12 conference. The deal with make adidas the official athletic apparel and athletic footwear partner for the conference over the next three years. With various Pac-12 schools already carrying the brand as an endorser, such as Arizona State and UCLA, adidas has to be thrilled at the opportunity to collaborate with the iconic west coast power conference.

The Sr. Director of Sports Marketing for adidas America, Chris McGuire, provided a statement on the partnership, stating the following:

“It is an exciting day for adidas as the Pac-12 is one of the elite conferences in all of collegiate athletics. This new partnership continues to highlight our commitment to U.S. college sports and our focus on aligning with championship-level schools, teams and student-athletes. The Pac-12’s rich athletic and academic tradition and consistent success on and off the field make them a perfect fit for the adidas family. We look forward to our brand appearing on field and court, in stadium, across the Pac-12’s digital properties and on-air during Pac-12 Network broadcasts starting this season.”

With the integration of College Football into the upcoming season of Gridiron Kicks, this latest announcement certainly makes things interesting as the football season approaches.

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Jay Z and Beyonce Announce Dates for #OnTheRunTour

Jay Z and Beyonce Announce Dates for #OnTheRunTour

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