Posts Tagged ‘adidas’

Pharrell Debuts New adidas Crazy BYW X Colorway in China

While in China to debut exclusive iterations of his NMD Hu collection, Pharrell Williams did us one better: he offered a first look at an all-new Crazy BYW X that might be even more intriguing that anything dropping exclusively in the Greater China area.

Although the gold trimmed NMD Hu collection was certainly nothing to throw shade at, Williams’ global message and avant-garde aesthetic is much better felt through this newly vindicated adidas Crazy BYW X. Exploring a barrage of hues that best express Pharrell’s vibrant personality, the words Gratitude and Equality are written across each shoe while Boost You Wear pods uphold that righteous silhouette.

Release details for this budding Pharrell x adidas collaboration are currently unknown. Stay tuned for more.

Pharrell x adidas Crazy BYW X
Pharrell x adidas Crazy BYW X

Pharrell x adidas Crazy BYW X

Pharrell x adidas Crazy BYW X
Pharrell x adidas Crazy BYW X

Source: upscale hype

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Palace & adidas Pop Up at the Pool

Palace and adidas have linked up once again for their annual spring basics, consisting of slides, towels, shorts and an assortment of tees.

These particular slides appear in three iterations, featuring grey, white, and black offerings. Each style features a trio-tonal stripe design, while a tonal all-over Palace logo colors the rest of the upper strap. Now the hardest part is figuring which pair matches your poolside essentials.

The Palace x adidas Originals Collection is expected to release April 27 at Palace locations and online.

Palace x adidas Originals Collection

Release Date: April 27, 2018

Palace x adidas Originals Collection
Palace x adidas Originals Collection
Palace x adidas Originals Collection
Palace x adidas Originals Collection
Palace x adidas Originals Collection
Palace x adidas Originals Collection
Palace x adidas Originals Collection
Palace x adidas Originals Collection
Palace x adidas Originals Collection
Palace x adidas Originals Collection
Palace x adidas Originals Collection
Palace x adidas Originals Collection
Palace x adidas Originals Collection
Palace x adidas Originals Collection
Palace x adidas Originals Collection
Palace x adidas Originals Collection
Palace x adidas Originals Collection
Palace x adidas Originals Collection
Palace x adidas Originals Collection
Palace x adidas Originals Collection

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Comparing The Adidas KB8 3’s Influence On Kanye’s Yeezy 500

words & images // Nick DePaula:

When most people think back to Kobe Bryant’s early era with Adidas, it’s the original KB8 — since re-dubbed the “Crazy 8” — and The Kobe — often dubbed the “Toasters” — that quickly come to mind.

As the brand has re-released several of the earliest sneakers that he wore with The Three Stripes, one more obscure model that’s always been oft forgotten since it first released during the 1999-2000 series was his third KB8 model.

Launched just as the Lakers were switching up their classic jersey style for a modernized take fit for a new millennium, as the story goes, Kobe was also looking for a design shift from his footwear.

He was over the podular flow of the Feet You Wear line, and looking for a more sleekened and streamlined aesthetic for his series. He only wore the KB8 3 in a trio of colorways, before soon switching to the Forum 2000, a simplified update to the brand’s 80s classic.

To appease Bryant, Adidas soon tapped Audi and co-designed a short-lived line of auto-inspired The Kobe silhouettes to kick off the 2000s, before he abruptly left the brand just after the 2002 season.

While the KB8 3 — often also referred to as the EQT Responsive — has barely even registered a mention in recent time, that all changed this year. As Kanye West’s namesake line looked to launch a new batch of bulky and heavily paneled pairs, the new Yeezy 500 silhouette actually draws some of its most defining parts directly from the Bryant shoe.

Since I’ve long loved the Feet You Wear era and its funky design language, it was a welcome surprise to see the always-frenzied Yeezy series celebrate some of the line’s best quirks. I actually still have pretty much every sneaker from my high school and college days, and was able to uncover my original pair of the KB8 3. They were worn during my sophomore year of High School for JV hoops, and have been aging ever since.

Apparent below in a detailed side-by-side comparison, the Yeezy’s midsole design is only slightly altered in certain zones, with thicker rounded edges through the forefoot pods, a rubber midfoot arch shank in place of the KB8’s full-length support plate, and an added rubberized panel just above the pods.

The most noticeable difference can be found when looking down at each shoe, as the Yeezy’s pods are more pronounced in general, none more than the inner heel pod that now houses an Adidas logo in place of the Feet You Wear “Freddy” icon. It goes without saying, but the upper designs are entirely unrelated, with the Yeezy 500 opting for a more busy overlay-driven look that combines mesh, nappy suede and leather insets, while the KB8 3 offered up a simple court-block driven design.

Check out an original size 14 pair of the Adidas KB8 3 alongside a current size 13 pair of the Adidas Yeezy 500, and let us know your thoughts on Twitter. If you’re after even more knowledge and history from Adidas’ much loved Feet You Wear era, you simply must check out our comprehensive FYW overview.

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Newly Tooled adidas Yeezy 700 in “Utility Black” Has Emerged

Less than 24 hours after Kanye West revealed new iterations of the Yeezy Boost 350 v2, Yeezy 500 and the upcoming Yeezy basketball shoe, the often unseen, newly re-tooled Yeezy 700 appears in a “Utility Black” colorway.

With a varying midsole that tracks wider than the original, the sloped upper of this 700 is slightly more slanted as opposed to the retail debut. A combination of suede and leather fabrication adorn the modern-day “dad shoe” which comes retro-fitted in a weathered aesthetic.

Kanye West has been on a tear lately and it’s poised to be another huge year for brand Yeezy. Stay tuned for more details on the upcoming adidas Yeezy 700 “Utility Black” release.

adidas Yeezy 700 "Utility Black"
adidas Yeezy 700 “Utility Black”
adidas Yeezy 700 "Utility Black"
adidas Yeezy 700 “Utility Black”
adidas Yeezy 700 "Utility Black"
adidas Yeezy 700 “Utility Black”

Source: Yeezy Supply

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Adidas Wants to Sign Colin Kaepernick if He Plays in the NFL Next Season

Colin Kaepernick‘s road back to the NFL has been one paved with roadblocks. Following the kneel that shook the league and the public consciousness at its foundation, Kaepernick has with great certainty been blocked from returning to the National Football League. Despite his formidable talent, past successes, and lesser quarterback signings since he took his stand against racial injustice and police brutality at the hands of blacks in 2016, the former San Francisco 49ers QB has been without work in the league he dominated not that long ago.

But where there’s a will there’s a way, and if that will is for Colin to return to the NFL next season, adidas would be first in line to sign him.

“If he signs on a team, we would definitely want to sign him,” said Mark King, adidas North America President/CEO, at Arizona State University’s Global Sport Summit per a report from AZ Central.

King went on to say that he doesn’t want to come off as “taking advantage of this noise or interest that he had generated.” He does however believe in athletes sparking change and leading their own revolutions. “If they’re an activist in a way that brings attention to something that moves the world forward, even if there’s controversy at that moment, we’re really interested in those athletes because I think it represents the world today.”

Kaepernick, though, in spite of this endorsement offer, remains far from signing with an NFL team. Since 2016, offers and interest have been all but absent. That is until just recently, when the Seattle Seahawks wanted to bring Kaepernick in for an interview and subsequent workout. Unfortunately, the meeting was postponed indefinitely when Colin couldn’t commit to discontinuing his pregame protest.

Kaepernick was the first NFL player to kneel during the national anthem in 2016. Since that time, many other players – both black and otherwise – have followed his lead.

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adidas Harden Vol. 2 “Nightmare” // Available Now

In a bit of foreshadowing, adidas is predicting that Rockets All-Star James Harden is going to be a nightmare for opponents to deal with throughout the playoffs. Because of this, the latest version of Harden’s signature shoe is called the adidas Harden Vol. 2 “Nightmare.”

Drawing inspiration from Harden’s ability to make defenders afraid of his offensive prowess, the “Nightmare” iteration of the Harden Vol. 2 sports a triple black silhouette. Harden’s logo on the tongue and adidas branding on the side completes the look.

Available now on adidas.com, the adidas Harden Vol. 2 “Nightmare” can also be copped by calling or texting 1 (800) 613-4862.


adidas Harden Vol. 2 “Nightmare”

adidas Harden Vol. 2 “Nightmare”

adidas Harden Vol. 2 “Nightmare”

adidas Harden Vol. 2 “Nightmare”

adidas Harden Vol. 2 “Nightmare”

adidas Harden Vol. 2 “Nightmare”

adidas Harden Vol. 2 “Nightmare”

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adidas Yeezy 500 “Blush” Releases Again This Weekend

Following a foray at 747 Warehouse and other LA locales over All-Star Weekend, the adidas Yeezy 500 “Blush” will soon be released to the masses.

Launching online at adidas.com/YEEZY, YEEZY.SUPPLY and select retail locations listed below, the shoe will also be available for reservation via the adidas Confirmed App at select adidas retail locations.

Composed of cow suede and complimented by premium leather, mesh and nubuck accents, the shoe showcases a protruding adiPRENE+ sole lifted out of the KB8 archive.

Mark your calendar for an April 14th release and peep product shots below.

adidas Yeezy 500 “Blush”

Release Date: April 14, 2018
Price: $ 200

US Store List

A MA MANIERE
969 MARIETTA STREET STE 200
ATLANTA

WISH
447 MORELAND AVE.
ATLANTA

NICE KICKS
2815 GUADALUPE ST
AUSTIN

SNEAKER POLITICS
7566 BLUEBONNET BLVD.
BATON ROUGE

BARNEYS
9570 WILSHIRE BLVD.
BEVERLY HILLS

CARVE/BLENDS
217 SOUTH BEVERLY DR.
BEVERLY HILLS

BODEGA
6 CLEARWAY ST.
BOSTON

CONCEPTS adidas store
73 Newbury st
BOSTON

BARNEYS
194 ATLANTIC AVE.
BROOKLYN

KITH
233 FLATBUSH AVE.
BROOKLYN

CONCEPTS
37 BRATTLE ST.
CAMBRIDGE

SOCIAL STATUS
4901 DWIGHT EVANS RD.
CHARLOTTE

SOCIAL STATUS
1519 CENTRAL AVE
CHARLOTTE

NOTRE SHOP
5201 N CLARK ST.
CHICAGO

RSVP GALLERY
1753 N. DAMEN
CHICAGO

SAINT ALFRED
1531 N. MILWAUKEE AVE.
CHICAGO

adidas Originals Flagship Store Chicago
1532 N Milwaukee
Chicago

XHIBITION
2068 W 25TH ST.
CLEVELAND

CARVE/BLENDS
2930 BRISTOL ST. B104
COSTA MESA

adidas Costa Mesa
3333 Bear Street #347
Costa Mesa

BAIT
1962 BLAKE STE. 100
DENVER

BAIT
2753 S DIAMOND BAR BLVD. STE. B
DIAMOND BAR

SOCIAL STATUS
602 ELM ST.
GREENSBORO

PACKER SHOES
382 MARIN BLVD.
JERSEY CITY

BARNEYS
3327 SOUTH LAS VEGAS BLVD.
LAS VEGAS

UNDFTD
4480 PARADISE ROAD STE. 400
LAS VEGAS

SNEAKER POLITICS
131 ARNOULD BLVD.
LAYAYETTE

PROPER
425 E. 1ST ST.
LONG BEACH

BAIT
7708 MELROSE AVE.
LOS ANGELES

BODEGA
1320 E 7th St
LOS ANGELES

CARVE/BLENDS
725 S. LOS ANGELES ST.
LOS ANGELES

COMMONWEALTH
2008 E 7th St
LOS ANGELES

KITH
8500 Sunset Blvd
LOS ANGELES

NICE KICKS
862 S MAIN ST.
LOS ANGELES

OPENING CEREMONY
451 N. LA CIENEGA BLVD.
LOS ANGELES

RSVP GALLERY
905 S Hill St
LOS ANGELES

UNDFTD
111 SOUTH LA BREA AVE.
LOS ANGELES

UNDFTD
3827 WEST SUNSET BLVD.
LOS ANGELES

adidas Originals Melrose
8009 Melrose Ave
Los Angeles

adidas Originals Abbot Kinney
1349 Abbot Kinney Boulevard
Los Angeles

HERSCHLIFERS
2080 NORTHERN BLVD.
MANHASSET

SNEAKER POLITICS
3504 SEVERN AVE.
Metairie

FOSTER
3213 17th St #1,
Metairie

SHOE GALLERY
244 NE 1ST AVE.
MIAMI

KITH
1931 COLLINS AVE
MIAMI BEACH

adidas Miami Beach
226 8th Street
MIAMI BEACH

CLICKS N KICKS
1916 E CAPITOL
MILWAUKEE

BARNEYS
660 MADISON AVE.
NEW YORK

BARNEYS
2151 BROADWAY
NEW YORK

KITH
644 BROADWAY
NEW YORK

OPENING CEREMONY
1190-1192 BROADWAY
NEW YORK

adidas Flagship Store 5th Ave
565 5th Ave
New York

ALIFE
158 RIVINGTON ST.
NEW YORK CITY

BARNEYS
101 7th AVENUE
NEW YORK CITY

BBC ICE CREAM
456 W BROADWAY
NEW YORK CITY

CONCEPTS
225 HUDSON ST.
NEW YORK CITY

MR. PORTER
100 5TH AVE.
NEW YORK CITY

OPENING CEREMONY
35 HOWARD ST.
NEW YORK CITY

SNEAKERSNSTUFF
22 Little W 12th St
NEW YORK CITY

Jefferys NYC
449 West 14th Street
NEW YORK CITY

adidas Originals Flagship Store Spring Street
115 Spring Street
NEW YORK CITY

CRÈME
300 MONTICELLO AVE.
NORFOLK

CRÈME
321 W 21ST ST.
NORFOLK

BAIT
2812 E CHAPMAN AVE.
ORANGE

UBIQ
1509 WALNUT ST.
PHILADELPHIA

UNDFTD
4412 N Central Ave
PHOENIX

SOCIAL STATUS
717 LIBERTY AVE STE 106
PITTSBURGH

SOCIAL STATUS
5929 PENN AVE
PITTSBURGH

BAIT
818 SW BROADWAY
PORTLAND

SOCIAL STATUS
308 PARHAM ST
RALEIGH

NEED SUPPLY
1600 BELLEVILLE ST.
RICHMOND

BAIT
920 5TH AVE.
SAN DIEGO

CARVE/BLENDS
719 8TH AVE.
SAN DIEGO

BAIT
3162 16TH ST.
SAN FRANCISCO

BARNEYS
77 O´FARRELL ST.
SAN FRANCISCO

NICE KICKS
1420 HAIGHT ST.
SAN FRANCISCO

STASHED
2360 3rd St
SAN FRANCISCO

UNDFTD
516 HAYES ST.
SAN FRANCISCO

adidas San Francisco
845 Market Street Suite 121 & 211
San Francisco

CARVE/BLENDS
200 EAST 4TH ST.
SANTA ANA

BARNEYS
395 SANTA MONICA PL.
SANTA MONICA

UNDFTD
2654 MAIN ST.
SANTA MONICA

BAIT
915 EAST PIKE ST.
SEATTLE

PACKER SHOES
941 TEANECK RD.
TEANECK

COMMONWEALTH
1781 FLORIDA AVE.
WASHINGTON DC

UBIQ
3124 M St NW
WASHINGTON DC

Full worldwide list here

adidas YEEZY 500 "Blush"
adidas YEEZY 500 “Blush”
adidas YEEZY 500 "Blush"
adidas YEEZY 500 “Blush”
adidas YEEZY 500 "Blush"
adidas YEEZY 500 “Blush”
adidas YEEZY 500 "Blush"
adidas YEEZY 500 “Blush”

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Dimension 6 // What Would Drake Moving from Jordan to adidas Look Like?

Last month, only days after All-Star Weekend, the sneaker culture was turned on its head when word got out that Drake may be leaving Jordan Brand to join adidas.

The news was first reported as having potential by Sole Collector, only to be confirmed by our own Nick DePaula that talks were very real.

In the time since, Drake has appeared in Yeezy Season Boots (not adi by definition, but probably not kosher with an active Nike contract) and hopped on an N.E.R.D. track — Champagne Papi’s first time formally working with Pharrell.

So, is this possibility a good one? A great one? A bad one?

We look at the love triangle between Drake, JB and adidas from all angles with a sense of the present, past and possible future.

Recent Bidding Wars

Bidding wars between Nike/JB and adidas over top tier talent is nothing new. Most notably, a shift to some occurred when Kanye West left Nike to sign with adidas in 2013. Ironically enough, the official announcement of Drake to Jordan Brand happened shortly after.

Over the course of the 2000s, we saw adidas lose Kobe to free agency and eventually to Nike. Just the same, tennis star Andre Agassi left his storied signature series with the Swoosh to sign with the Three Stripes. In recent years, Agassi has returned to Nike, helping fuel activations and bringing back original branding to his retro line.

Prior to any Aubrey to adidas talks, fellow Nike Inc. endorsers like Russell Westbrook and Odell Beckham Jr. were courted by the German juggernaut with both staying home in Beaverton.

While OBJ was reportedly close to going to adidas — ultimately staying with Nike for record money — the fact that he did not sign with Adi would assuringly free up lots of potential payroll. This lack of signing has created countermoves in the past, as 50 Cent has said much of his fat deal from Reebok back in ’03 came from money they originally allotted for then high school phenom and eventual Nike signee LeBron James.

Could it be the same for Drake and adidas?

Those Who Jumped from the Jumpman

If Drake were to leave Jordan — seemingly in his prime — he wouldn’t be the first.

Most famously, Dwyane Wade left Jordan Brand in 2012 for Li-Ning when both he and the Heat were as hot as could be. Dwyane Wade

Electing more money, a growing market and equity, the move with more growth for business potential in the Chinese market was still considered surprising considering the weight Jordan’s name still holds in the game and the fact the Dwayne was the first official face of the signature series not named Mike.

Prior to D Wade’s departure, Hall of Fame wide receiver Randy Moss eventually parted ways with Jordan Brand following what looked like a fruitful relationship.

During his early days in Minnesota, Randy received a plethora of PEs as well as turf trainers and his own signature models. Like Wade later, he would leave for a brand of lesser stature but also to play a bigger role (and likely get more money). Moss would become the face of PONY Football.

Family Ties

By most measures, Michael Jordan is a good contact to have and a nice ally in your corner.

While Drake’s official business partnership with JB began in 2013, his relationship with the Jordan family very literally dates back to 2009 when Drake and Lil Wayne played Marcus Jordan’s high school graduation party in Chicago.

A man as popular as Drake is sure to have friends everywhere. Still, most people’s friends aren’t Michael Jordan.

Missed Opportunities & Money Left on the Table


Drake in the Air Jordan 8 “Kentucky Away” OVO PE (photo by Elsa/Getty Images via Zimbio)

Talks suggesting Drake’s rational for potentially leaving Jordan Brand point to wanting more money and more creative control. If true, that makes total sense, and with one should come the other.

Over the last few years with JB, the OVO output has been about one collection per year with Jordan, typically hitting around NBA All-Star Weekend and including two pairs of shoes and corresponding apparel. It’s uncertain whether the limited amount of production and once a year allotment is on Drake’s side to keep the OVO brand boutique or if Jordan controls output ala Nike only allowing Kanye so many Yeezy releases.

Regardless, if less is being put out less is being paid. It would appear as JB has upped production in recent years and Nike, Inc. as a whole is looking to do $ 50 Billion in sales by 2020 that they’d want as many owl stamped releases as possible.

While Jordan Brand has effectively positioned Drake around esteemed models like the Jordan 8, 10 and 12 at retail, one would think that if Aubrey does decide to dip they would miss out monetarily on using his influence to make latter models and apparel pop — both categories for growth and need for backing as far as JB is concerned.

Theoretically, it could work. At 31 years of age, Drake grew up on not only the first round of retro releases but also retirement era models like the 15, 18 and XX1 — all of which he wore on tour in recent years. One would imagine that with the right rollout and OVO tagging that Drake could (or could’ve) introduced said silos to a younger market with less reluctance and more energy.

Drake’s duties with the Raptors and known love of basketball makes him an easy endorser for anything and everything Nike/Jumpman, from customized OVO jerseys that are Swoosh stamped to even more All-Star launches.

The latter would be incredibly fruitful for JB, as the 2019 All-Star Game is set for Mike’s current home of Charlotte only to be followed by his former home of Chicago. Having Drake on board for activations, events and product would be rather key for JB in regards to winning All-Star Weekend.

Legacy Impact

OVO x Air Jordan 8
OVO x Air Jordan 8

From the outside looking in, Drake appears to be in the prime of his career in regards to reach and earning potential — probably a big reason a big bag from adidas looks real good. Still, the OVO motto has been more about the long game and less about YOLO. So, what would leaving Jordan Brand look like for Drake’s legacy?

Using Kanye as a case study — though the two are drastically different in regards to their approach to both branding and creating — leaving Nike for adidas has been a home run at this point. Since joining the Three Stripes, Kanye has seen more creative control and output than with the Swoosh, also earning a contract extension and kickback for making non-Yeezy adi models pop.

One would assume that by leaving JB, Drake would be forgoing the chance for fans at any legacy retro product years down the road. That’s probably true, but not for certain.

While Air Yeezy retros with Kanye endorsement will likely never happen, we did see Nike release the coveted “Rocafella” Air Force 1s through Biggs while Jay Z was getting his tour sponsored by PUMA. If Drake, as opposed to OVO as a collective, were to go to adidas individually, is it possible Oliver or 40 could do the same thing with Jordan down the road?

Just the same, if Drake going to adidas ended up being more a stop on his journey rather than the final destination, we’ve seen Andre Agassi return to the Swoosh to resurrect his retros.

The biggest potential hurdle in regards to legacy/branding would be whether or not Drake would hold onto the trademark OVO black and gold tones if he were to depart to adidas. If he reinvents the OVO palette, there’s a lack of continuity. If the tones are retained, there’s constant comparison to previous work.

So, what happens if he does go?

adidas Opportunities in Lifestyle

While the legacy being built with Drake at Jordan Brand makes more sense than most partnerships and still has room to grow, the possibilities with Drake at adidas are exciting and maybe even endless.

Collaboratively, the elephant in the room appears to be Kanye West and the way they could together amplify the adidas brand, the Yeezy sector and the Calabasas collection.

Drake’s strength as a style icon in comparison to Kanye is far different. Drake’s strength is scale, Kanye’s is creation. If Kanye and Drake were to actually put out the collaborative Calabasas/Wolves project that was teased and acknowledged years ago, the neighbors with competing pools could find themselves swimming in a sea of cash.

How so? Less off Apple Music money and more off tour and merchandise opps. At this point, Drake has toured with Lil Wayne and Future to great success. Outside of a pop act, he won’t find a higher profile name to hit the road with than Kanye West.

While these two names alone could crash Ticketmaster — or the Confirmed App if adidas is really trying to get in with regards to a silly amount of sign ups — the Pablo pop-ups wouldn’t even look populous compared to the chance to turn every stop into Calabasas.

Simply put, if screen printed Gildan tees were flying for $ 60 a pop and flipping for far more, could you imagine the merch they’d make and the coin they’d collect if the official tour gear was actually made by adidas?

While the Kanye catalyst is the most obvious, other talent on the adidas artist roster proves intriguing. Drake working with Pharrell in a music capacity conjures concepts of Champagne Papi spitting a double-time flow on a “Can I Have it Like That” type beat or maybe even Skateboard P producing the dual threat to higher R&B heights. Just the same, Drake wearing Human Race NMDs is a good look for P, Drake and adidas.

Even better, could a deal with adidas see the next installment of 747 Warehouse hosting an I Declare War-esque moment where fan turned foe Drake makes good on stage with Pusha T, ramping up the anticipation for King Push?

Money talks and storylines sell. It appears there’s a lot of noise and narratives that could be made with such a partnership.

adidas Opportunities in Sport

Kanye and Pharrell may have the creative edge on Drake, but Aubrey has them beat on actually having some clout in sport.

While Drake’s roll with the Raptors may be different than the one Master P had, the man does actually hoop, but more so he’s connected to the game as a legitimate fan and friend to many athletes.


Make your own at Fan’s Edge

While Coach Cal exclusives for Kentucky would likely dry up, his relationship with Miami seen in the “God’s Plan” music video could make for some major moments and maybe even some gear opps.

Tying Drake to 747 Warehouse, World Cup, ABCD Camp, All-Star Weekend, or basically anything basketball, football or soccer makes much more sense than their current musical endorsers as the brand continues to blur the line between art and sport.

Would Nike & Jordan Be Okay?

Of course they’d be okay, they’re Nike and Jordan! Still dominating the sales reports despite major growth from adidas, Drake joining the other team would likely be major momentum but far from the beginning of the end in Beaverton.

Though some could say late to the party, Nike, Inc. has been extremely strong in recent years in regards to artist partnerships and signings. Just like Drake releasing his own Forums or popping up in a pair of BAPE Dame 4s would be exciting, we’re already seeing the same shock value with Tyler the Creator releasing his own One Stars and lacing up “Shattered Backboard” 1s and Comme des Garçons Air Max 180s.

Travis Scott x Nike Air Force 1 Low

Just like Jordan had the opportunity to the play the limited game with Drake as a foil to Kanye and adidas’ more mass strategy, Travis Scott’s collaborations with both Nike and JB have a chance to fly out of retailers and fly up on Flight Club just the same.

While Nike, Inc. has lost one humongous star in Kanye West and possibly another in Drake, they have younger and more importantly edgier artists in Tyler, Travis and even Kendrick that may not serve the same scale but resonate deeper with the kids that actually set trends.

Final Thoughts

Due to his job title and earning potential, Drake is still more of a ‘brand’ than you or me, but he’s not a ‘brand’ on the level of Nike or adidas and I mean that with all due respect. He’s a person. A performer. An artist. While staying or moving would be largely financial, it’s still his business and the idea that a person should be attached to a fixed image or product is pretty much bullshit (or more accurately just a contract.)

Just like we’ve seen athletes lose shoe deals or move onto other ones, artists are starting to do the same and designers have been doing it forever. Basically, the idea that one icon will be with one brand their whole career is dated.

So, should Drake stay or should he go?

If he stays with Jordan/Nike, they’re going to have to pay him more to keep him and they’re going to have do more together. Popping up on IG in “History of Flight” 13s or wearing Air Max 270s in a music video isn’t enough to make kids wanna buy a shoe mostly because they’re smarter than we were and also because they don’t feel they’re a part of it. For Drizzy on the Jumpman to thrive, they’re going to have to do deeper storytelling and more releases as cliche as that may sound. Moreover, they’re going to have to get more creative as the market is both odder and more competitive.

If Drake does go to adidas, they won’t be getting the next Kanye from a style standpoint but they will be getting much needed momentum as the Boost wave has started to slow. The opportunities to use Drake as a catalyst to help the brand, their Confirmed App and their activations grow seems much more lucrative for both parties than legacy reasons that would cause him to stay.

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Exclusive // Nick Young’s “Still Swaggy” Adidas Pro Model PE

words & images // Nick DePaula:

At the start of the 2000s, the Adidas Pro Model 2G was perhaps one of the more widespread worn sneakers in the country, as the no frills $ 75 team shoe graced the feet of everyone from middle school hopeful hoopers to suburban high school squads to #1 ranked AAU players and ABCD campers like LeBron James and Lenny Cooke.

The shoe enjoyed a dominant run through the first half of the decade, showing up in simple home white colorways with team color accents, and later exploding in bold full patent leather looks. Then, they simply went away for more than a decade, as the brand tried unsuccessfully to modernize the 2G’s design a few times over, before switching gears and launching a new batch of Team Signature models towards the end of the 2000s.

After breaking out his own player exclusive pair of the Top Ten 2000 earlier in the season, the ever-stylish Nick Young became the perfect player to debut the re-make nearly twenty years after its original run and add the Pro Model 2G to his Adidas sneaker rotation.

In a clean white upper with alternating blue and yellow stripe logo hits, his size 14 pair also features his “Swaggy P” pyramid logo along the tongue, as “STILL SWAGGY” text replaces the commonly found “PRO MODEL” phrasing along the side of the shoe.

“Haven’t seen or hooped in a pair of Pro Models since AAU and high school in 2003-2004,” Young captioned on Instagram after first debuting them. “So many memories.”

Check out Swaggy P’s latest player exclusive from Adidas below, and stay tuned for more detailed looks at his batch of custom pairs for this season.

 

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size? and adidas are Releasing a St. Patty’s Day Exclusive

In celebration of St. Patrick’s Day this weekend, UK retailer size? is joining forces with adidas to revive a timely release from the brand’s 2010 City Series.

The adidas Dublin, originally released back in 1976, comes in its aforementioned City Series style with a lush emerald-green coating of suede over the upper. Further, contrast three stripes branding works in company with a black outsole. A shamrock is placed at the insole to ensure that the shoes sentiment is consistent with its overarching theme.

Look for the size? x adidas Dublin “St. Patrick’s Day” on March 17 exclusively at size? in-store and online.

size? x adidas Dublin "St. Patrick's Day"
size? x adidas Dublin “St. Patrick’s Day”
size? x adidas Dublin "St. Patrick's Day"
size? x adidas Dublin “St. Patrick’s Day”
size? x adidas Dublin "St. Patrick's Day"
size? x adidas Dublin “St. Patrick’s Day”

 

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