Ronnie Fieg has had a heck of a week. The NYC-based sneaker designer and founder of the KITH brand has provided his Instagram followers with a sneak peek of his latest work, as he unveils an upcoming collaboration with adidas Consortium. In what many speculate to the adidas Consortium EQT, this lavish model is constructed in what seems to be a mostly gold upper, contrasted by navy blue accents along the laces and additional white color-blocking throughout. This collaboration between Fieg and adidas seems to be another home run for the two reputable entities. As more information becomes available, stay tuned to Nice Kicks for the latest sneaker news and exclusive content.
Posts Tagged ‘adidas’
Over the course of 2014, Pharrell has been a supporter of Hillary Clinton and the possibility of her presidential run. He’s also been an endorser of the adidas Stan Smith. The two worlds collide the day before the collaborative “Solids” Pack launches on a new Stan Smith custom. Using the royal pair from the upcoming pack as a canvas, this custom reads “Hillary Clinton Go to Ferguson” when reading the shoes from right to left. Flowery detailing plays to peace on this pair, sporting the same painted strokes as previous Skateboard P worn customs. Check out shots from Hypebeast of this presumed 1 of 1 and let us know your take on it in the comment section.
Earlier this week, we received a look at the first official collaboration between Pharrell Williams and adidas Originals. The Pharrell Williams x adidas Stan Smith “Solids” Pack introduced three tonal takes on the tennis silo Skateboard P has favored over the course of the year, also offering three matching leather adidas track jackets.
While the “Solids” Pack is set to release this Saturday, adidas Originals has announced that three more collaborative packs with Pharrell will launch before the end of 2014. Though products and themes are yet to be announced, look for more Pharrell x adidas collaborations to release this October, November and December.
Following the World Sneaker Championship, PENSOLE has partnered with adidas for the Earn Your Stripes program. This three week design program focuses on finding and developing the next generation of adidas footwear designers. 15 creatives in the fields of footwear design, CMF and 3D digital design will work with adidas and D’Wayne Edwards as part of this one of a kind experience. These are their stories.
Monday: Day 6
For two days, Material Designer/Developer Suzette Henry, owner of MLAB, gave the class a crash course on the world of materials both natural and synthetic. Every product has a hierarchy coined as “The Hero” within a design. This is the one particular material that defines and showcases a design to its full potential. Working in tandem with our CMD (color/material designer) is crucial to a successful cohesive product line in order to tell a deeper story to the consumer.
Last week, we saw the adidas Skateboarding Gonz Slip sporting a unique camp on the upper, and now the Gonz Pro gets the same treatment being mocked up in black. The signature silhouette of legendary skateboarder Mark Gonzales, goes stealth mode featuring a black and dark grey camo print upper, and metallic gold branding. A grippy gum sole, complete with some Gonz artwork finishes off the look. If you’re feeling the adidas Skateboarding Gonz Pro “Black Camo” you can pick up a pair at adidas Skateboarding retailers globally, including Australia’s Garage Skateshop.
Despite missing out to Nike on Kevin Durant, Under Armour will have something to be celebrating as the sportswear giant has surpassed adidas in U.S. sales. For the first time, adidas has slipped to the third spot among sporting brands in the U.S. According to studies from Sterne Agee and SportScan Info, its combined sales this year of athletic footwear and apparel dropped 23% to $ 1.1 billion USD. As for Under Armour, its sales have increased by 20% to $ 1.2 billion USD. Although, the figures from both these companies are nowhere near Nike’s $ 8.9 billion USD turnover over the same period, the news is still significant in Under Armour’s progression, especially after the recent events surrounding Oklahoma City Thunder star Kevin Durant.
Artist endorsement deals, all-red sneaker collabs, Nicki Minaj twerk tutorials in club shaking music videos? Welcome to 2012 if you’re Big Sean. Though all the above may be #trending in today’s Twittersphere, the inventor of the hashtag flow has been a true influencer long before it was a self-appointed social media bio credential.
While the rest of rap’s rising talent has been buzzing, barking or even biting in 2014, Sean’s been relatively quiet. He’s been working. In Hawaii. The island of Oahu has been the source of inspiration, self discovery and the sounds that have blossomed from Sean and the rest of his G.O.O.D. Music team in recent years. We spoke with Big Sean about his love for Hawaii and his new adidas Metro Attitude collaboration that pays tribute to Oahu.
Nice Kicks: Back in 2012 you joined adidas. How has your relationship evolved with the brand over the last two years?
Big Sean: It’s just been great. Just the fact that adidas gets involved with anything cultural and they’re not afraid of taking any chances as a brand. They just go with what they believe in. I think that’s what gives them the advantage. Over the years, that’s made them not only one of the top brands in sport, but also in culture. It’s just great to be a part of that.
Nice Kicks: In that time, you’ve had a chance to welcome some of your peers, collaborators and even mentors to the adidas Originals team. What has that been like?
Big Sean: It’s been cool. I was telling Kanye way back about adidas– back obviously before he was with adidas. When I heard he was doing a deal with them I hit him up and said, “I told you!” We laughed about it. It’s just really cool. I feel like it was great for them to include me and I feel like I was a part of the resurgence of adidas in a new aspect. Obviously they’ve been popular this whole time, but it felt like a fresh new energy when I got with them and it’s just tight to be a part of that.
Nice Kicks: Last year on tour with Kid Cudi you wore the Attitude. When did the process of collaborating on that model begin and what was that like?
Big Sean: It really didn’t start until this year, I’d say a few months ago. It was easy really, it wasn’t too difficult. I’m sure as the relationship progresses, we’ll get deeper and deeper into designing. They’re down and I’m down. Doing things like this are just simple, easy and fun. I love the Metro Attitude. Like you said, I’ve been rocking it for a while. I love the Patrick Ewings (Editor’s Note: Patrick Ewing wore the Attitude during his early days with the Knicks) and it’s just tight to put my own flavor on it.
Nice Kicks: What sparked the idea of putting an island vibe on such a city-centric sneaker?
Big Sean: It was actually adidas’ idea. They came to me with it and it just made sense. Hawaii is just one of my favorite places of all time. Especially after working out there with Ye and the whole G.O.O.D. Music family, and working out there for my projects as well. It’s just something special. When you wake up in paradise you feel energized. I feel like the idea of working in paradise was just great, and that’s something Kanye introduced to me. It’s definitely part of my life and it’s cool to just see that represented in a shoe. Every shoe I do I want it to be completely different and have a theme to it.
Nice Kicks: The island of Oahu is known as “The Gathering Place.” Over the years of recording there, what have been some of your best memories in regard to getting together and working with the G.O.O.D. Music family?
Big Sean: There are so many good memories. One of the best times out there was when it was me, Rick Ross, Ye and Nicki Minaj. I remember me and Ross were there in a cypher and Ye was there and everybody was just rapping. It was before Ross really knew who I was and now we’re homies. I remember Ross going back to Def Jam [after that] and telling everybody, “Man, you heard of this dude Big Sean? He’s crazy! He’s about to do something major!” and Def Jam telling him they just signed me. It was just cool for him to be energized like that when we were really just having fun. That’s when I developed a cool relationship with Ross and Nicki and since then we’ve really just been tight.
Nice Kicks: Moving forward, are there any concepts or ideas you’re tossing around for your next collab with adidas?
Big Sean: There are definitely ideas, but you’ve got to just wait and see. But not just shoes. With these, we have apparel coming out with the shoes, too. Just something fresh and easy. Be on the lookout because the next one will be bigger and better.
Nice Kicks: Over the course of your career, you’ve been ahead of the curve when it comes to fashion trends. What are you currently on or calling next?
Big Sean: You’ve just got to wait and see. Stay posted on Instagram. We’ve got some new concepts and ideas that we’re going to start unveiling with this new music. You’ll see. I can’t wait for you guys to get it and hear what we’ve been working on. I’ve been in a cave working hard. I built a studio in my house and it’s been one of the best experiences ever.
Nice Kicks: Lastly, what can your fans expect in regard to footwear and fashion from Big Sean?
Big Sean: You can just expect something honest and whatever I feel like doing. Every shoe I do really just reflects what I’m doing then style wise. The first shoe I did was red, and bright with big gold accents on it. The next one I did was very subtle– still fresh, but more of an everyday shoe. These shoes are tight because they tell a story. They tell a story about me going to Hawaii and Hawaii is where I got the energy and confidence to be me. We were working out there and I literally went from not being known to being known and setting up my own spot in the rap game. It’s just tight that this shoe means more than just the actual shoe. I hope people can realize that and I hope people enjoy that.
The Big Sean x adidas Metro Attitude releases at select adidas Originals accounts on September 13th.
Photography by Kin Kwan
Bolstering adidas running line, the adizero Feather Primeknit fuses the brands newest technology with a lightweight construction built with maximum comfort in mind. Made for both men and women runners, both colorways are equipped with black knit uppers, along with supporting touches of green and blue featured on the respective underlays, tongue, laces, ankle collar, and heel of both releases. Get a better look at the latest adidas adizero Feather Primeknit drops below, courtesy of Hypebeast, and head to your nearest adidas retailer to pick these joints up.
From the adidas by Raf Simons collection comes this latest rework of the classic adidas Ozweego 2. Adding the Belgian designer’s signature style to the ’90s running shoe, the adidas by Raf Simons Ozweego 2 features a vibrant upper mixing shades of blue and white across a multitude of materials. Metallic blue and silver elements and jewel-like embellishments adds a fashionable touch, while the two-tone midsole and bright pink outsole add a colorful finish to the shoe. Look for these now at select adidas accounts including The Good Will Out.
Raf Simons lends his unique hand to adidas Originals to rework a running silhouette with this edition of the Ozweego 2. With the futuristic flair you’ve come to expect from Raf Simons, the Ozweego 2 receives multi-colored and multi-materialed look with the characteristic silicone detailing. Pairs of the funky Ozweego 2 are arriving now at finer adidas Originals retailers, including the Good Will Out.