Posts Tagged ‘adidas’

REVIEW // Is The adidas FutureCraft 4D Better Than UltraBoost?

WATCH ON YOUTUBE

words & video // Ray Polanco Jr.:

Ahead of adidas launching its latest innovation, I decided to tackle one of the most popular questions being asked, “Is the FutureCraft 4D better than UltraBOOST?” In the detailed video review above, topics include properties of the midsole, how it was created, comfort, and much more.

Is this new sneaker a must-cop for you? Watch the video in full at let us know @NiceKicks via Twitter.

The adidas FutureCraft 4D release date is January 18th only in NYC (for now)and retail price is set at $ 300. Stick with Nice Kicks for a updates on a wider release regarding the newest technology from adidas.

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adidas NMD R1 STLT “Core Black” // Available Now

The latest release that helps bolster the ever-growing adidas NMD family is the STLT edition. It’s a sleek, stripped down Primeknit model with traditional NMD midsole tooling and full-length Boost. Yet with this new colorway, the shoe not only takes from the customary NMD R1, it also looks eerily similar to a certain tie-dye collaboration from years past.

Released back in 2016, with a red and black Primeknit upper over noir EVA plugs and white Boost, the Nice Kicks x adidas Consortium NMD Runner PK easily serves as inspiration for this budding STLT. We’ll certainly accept it as flattery, as this colorway turned out exceptionally well. But given its clear inspiration, how could it not?

Check out the adidas NMD R1 STLT “Core Black” below and pick up a pair now for $ 170 at Feature.

adidas NMD R1 STLT "Core Black"
adidas NMD R1 STLT “Core Black”
adidas NMD R1 STLT "Core Black"
adidas NMD R1 STLT “Core Black”
adidas NMD R1 STLT "Core Black"
adidas NMD R1 STLT “Core Black”
adidas NMD R1 STLT "Core Black"
adidas NMD R1 STLT “Core Black”

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adidas Ultra Boost Uncaged 4.0 “Oreo” // Available Now

A long running theme in the adidas Ultra Boost series is that of the “Oreo” colorway. It’s a fusion of black and white that equates to grey, and it has become as popular on the Ultra Boost proper as it has on the Uncaged edition.

The latter released today blending monochromatic shades for a clean greyscale aesthetic. Primeknit fills the low-cut silo and its sock-like ankle collar while cushion heavy Boost makes every stride better than the last.

Grab the adidas Ultra Boost Uncaged 4.0 “Oreo” now for $ 180 at Feature.

adidas Ultra Boost Uncaged 4.0 "Oreo"
adidas Ultra Boost Uncaged 4.0 “Oreo”
adidas Ultra Boost Uncaged 4.0 "Oreo"
adidas Ultra Boost Uncaged 4.0 “Oreo”
adidas Ultra Boost Uncaged 4.0 "Oreo"
adidas Ultra Boost Uncaged 4.0 “Oreo”
adidas Ultra Boost Uncaged 4.0 "Oreo"
adidas Ultra Boost Uncaged 4.0 “Oreo”

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adidas Stan Smith PK “Semi Flash Orange” // Available Now

A pretty sure-fire way to create a successful sneaker and prolong the life of a popular silhouette is to marry one with an existing technology. Take the Air Jordan 1 Flyknit for example.

Adidas has been very successful with their version of a light and breathable construction with that of Primeknit. In its latest feature, Primeknit takes centre stage on the critically acclaimed Stan Smith. A shoe with a history dating back to the 1960s is brought into 2017 with this new technology and a bold deep coral colour-way.

No doubt these will be super cozy. Pair are available now at Sneak-a-Venue.

adidas Stan Smith PK W – Semi Flash Orange

Price: €110


adidas Stan Smith PK “Semi Flash Orange”

adidas Stan Smith PK “Semi Flash Orange”

adidas Stan Smith PK “Semi Flash Orange”

adidas Stan Smith PK “Semi Flash Orange”

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adidas Kamanda Set to Debut in 2018

Although 2017 will go down as one of the best years in modern history for adidas, the German-based brand plans to offer even more in the year to come. The Prophere is phase one, as it’s now available and releasing in larger numbers later this month and in 2018.

We can also look forward to the extremely enticing adidas Kamanda. Beginning to circle the web this week, the shoe is a simplistic soccer-inspired style with a smooth suede upper juxtaposed atop interlocking grooves seen through a rugged outer. Breathable tongue construction extends wider than the lace opening while a white heel counter and Metallic Gold branding works the quarter panel.

Release details for the adidas Kamanda are not currently available but the shoe is expected to launch in 2018. Keep it locked to Nice Kicks for more.

adidas Kamanda
adidas Kamanda
adidas Kamanda
adidas Kamanda
adidas Kamanda
adidas Kamanda

Source: eartothestreet

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adidas YEEZY 500 Desert Rat is Available Now for Pre-Order

YEEZY Season 6 is available for pre-order today and so is the much-anticipated adidas YEEZY 500 Desert Rat. Posted just a short time ago on the YEEZY Supply webpage, the silo’s “Super Moon Yellow” edition is currently up for grabs.

Available only when purchased with a men’s or women’s bundle of three – which means two apparel pieces are required – the shoe itself retails for $ 200 USD and looks to be available in a full size range. The webpage shows a hoodie and a pair of shorts as a potential bundle option which totals $ 760 USD. And, if you’re wondering, the shorts ring in at $ 240 USD — more than the sneaker.

Pre-orders are set to ship on March 1, 2018. You can secure your pair of the adidas YEEZY 500 Desert Rat “Super Moon Yellow” now here.

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Revenue for Adidas in the US Continues to Grow

Back in September, adidas surpassed Brand Jordan to become the No. 2 sneaker brand in America. And building on that success, adidas has reportedly continued to increase sales and revenue in North America.

Topping $ 1 billion, adidas’ revenue in North America increased by 31 percent for the quarter. Of note, e-commerce sales were up by 39 percent.

Also as part of their “Creating the New” business strategy, adidas plans to open a new office in downtown Los Angeles in 2018. This office will focus on influencer marketing and also be the home for sales, editorial and social teams.

“We really want to make the brand come alive using assets, events and athletes in that city,” Adidas’ Mark King said. “Opening an office downtown, and having a dedicated group to work with all of our assets and events that happen in Los Angeles, will allow us to really bring the adidas brand to life.”

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Zach LaVine Signs Massive Shoe Deal With Adidas

With momentum across the brand in recent years, adidas Basketball looks to continue to add to its NBA starpower by officially inking rising Chicago Bulls scorer Zach LaVine to an endorsement deal.

First reported by our own Nick DePaula on ESPN, the 4-year deal could be worth as much as $ 35 Million after incentives, and gives the 6’5″ scoring wing and two-time Slam Dunk Contest champ an opportunity to become a future face of the brand. Of course, LaVine was a key centerpiece of this summer’s blockbuster trade that saw Chicago send All-Star Jimmy Butler to the Minnesota Timberwolves.

He’ll be a focal point of the team’s offense once he hits the court this season, and is looking forward to making his mark in his new home, both with the Bulls and adidas.

“Adidas has a great brand presence already in Chicago and I want to take advantage of their resources immediately,” LaVine told DePaula. “Bringing my own flavor, touch and vision is something I’m really looking forward to, as well.”

For now, he’s expected to wear the Crazy Explosive model, with additional PEs in the works for the remainder of the season. The brand recently opened up a new flagship store in Wicker Park — at 5,000 square feet, it also happens to be the biggest Three Stripes store in the world. Stay tuned for more updates on the new adidas partnership for Zach LaVine.


LaVine working out in the adidas Dame 4

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Inside The adidas NYC Xeno UltraBoost Custom Design Party

photos // Jordan Keyser

Live in the concrete jungle that is New York City, adidas threw a midnight party to celebrate the first time XENO technology has ever graced the UltraBOOST. Nice Kicks was on-hand at the 5th Avenue adidas Flagship store for the private unveil event to prepare for the public release on October 20th.

XENO is a light responsive technology from adidas Originals that has evolved from the wilderness of Southeast Asia. In natural light, the black material appears faint with deep shimmers of iridescent colors. But with the flash of a camera, the material explodes with bright colors, spanning the entire rainbow spectrum. The material doesn’t just reflect one color but changes as the angle of the light shifts. The shoe is completely transformed through the lens of a smart phone camera in both video and photos, appearing at first glance as an optical illusion.

This exclusive party featured a mi-adidas customization center, pretzels & popcorn stands, material breakdown stations, live musical performances and best of all, an opportunity to design our very own pair of XENO UltraBOOST. Three main color options were available for the Primeknit in black, white & navy, while XENO cages and heel counters added pop to the otherwise neutral upper. Adding to the moment, adidas also brought black BOOST to the party just in case you wanted to switch your design out of the traditional white.

We can show you better than we can tell you… Browse below for an exclusive inside look at the mi-adidas XENO UltraBoost design party. If you’re looking to earn an opportunity to design your own pair, keep it locked to @adidasNYC or stop inside the store today for more information.

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