Posts Tagged ‘adidas’

Revenue for Adidas in the US Continues to Grow

Back in September, adidas surpassed Brand Jordan to become the No. 2 sneaker brand in America. And building on that success, adidas has reportedly continued to increase sales and revenue in North America.

Topping $ 1 billion, adidas’ revenue in North America increased by 31 percent for the quarter. Of note, e-commerce sales were up by 39 percent.

Also as part of their “Creating the New” business strategy, adidas plans to open a new office in downtown Los Angeles in 2018. This office will focus on influencer marketing and also be the home for sales, editorial and social teams.

“We really want to make the brand come alive using assets, events and athletes in that city,” Adidas’ Mark King said. “Opening an office downtown, and having a dedicated group to work with all of our assets and events that happen in Los Angeles, will allow us to really bring the adidas brand to life.”

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Zach LaVine Signs Massive Shoe Deal With Adidas

With momentum across the brand in recent years, adidas Basketball looks to continue to add to its NBA starpower by officially inking rising Chicago Bulls scorer Zach LaVine to an endorsement deal.

First reported by our own Nick DePaula on ESPN, the 4-year deal could be worth as much as $ 35 Million after incentives, and gives the 6’5″ scoring wing and two-time Slam Dunk Contest champ an opportunity to become a future face of the brand. Of course, LaVine was a key centerpiece of this summer’s blockbuster trade that saw Chicago send All-Star Jimmy Butler to the Minnesota Timberwolves.

He’ll be a focal point of the team’s offense once he hits the court this season, and is looking forward to making his mark in his new home, both with the Bulls and adidas.

“Adidas has a great brand presence already in Chicago and I want to take advantage of their resources immediately,” LaVine told DePaula. “Bringing my own flavor, touch and vision is something I’m really looking forward to, as well.”

For now, he’s expected to wear the Crazy Explosive model, with additional PEs in the works for the remainder of the season. The brand recently opened up a new flagship store in Wicker Park — at 5,000 square feet, it also happens to be the biggest Three Stripes store in the world. Stay tuned for more updates on the new adidas partnership for Zach LaVine.


LaVine working out in the adidas Dame 4

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Inside The adidas NYC Xeno UltraBoost Custom Design Party

photos // Jordan Keyser

Live in the concrete jungle that is New York City, adidas threw a midnight party to celebrate the first time XENO technology has ever graced the UltraBOOST. Nice Kicks was on-hand at the 5th Avenue adidas Flagship store for the private unveil event to prepare for the public release on October 20th.

XENO is a light responsive technology from adidas Originals that has evolved from the wilderness of Southeast Asia. In natural light, the black material appears faint with deep shimmers of iridescent colors. But with the flash of a camera, the material explodes with bright colors, spanning the entire rainbow spectrum. The material doesn’t just reflect one color but changes as the angle of the light shifts. The shoe is completely transformed through the lens of a smart phone camera in both video and photos, appearing at first glance as an optical illusion.

This exclusive party featured a mi-adidas customization center, pretzels & popcorn stands, material breakdown stations, live musical performances and best of all, an opportunity to design our very own pair of XENO UltraBOOST. Three main color options were available for the Primeknit in black, white & navy, while XENO cages and heel counters added pop to the otherwise neutral upper. Adding to the moment, adidas also brought black BOOST to the party just in case you wanted to switch your design out of the traditional white.

We can show you better than we can tell you… Browse below for an exclusive inside look at the mi-adidas XENO UltraBoost design party. If you’re looking to earn an opportunity to design your own pair, keep it locked to @adidasNYC or stop inside the store today for more information.

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adidas Busenitz Suede “Tan” // Available Now

Skateboard legend Dennis Busenitz’s iconic shoe – the adidas Busenitz Suede – returns in a clean “Tan” colorway.

With an upper that is draped in a premium suede, the Busenitz has adidas’ trademarked GEOFIT collar cushioning and recessed eyelets. Brown branding on the side and heel tab complete the look of the skate shoe.

The adidas Originals Busenitz Suede “Tan” can be picked up from size? over in the United Kingdom.


adidas Originals Busenitz Suede

adidas Originals Busenitz Suede

adidas Originals Busenitz Suede

adidas Originals Busenitz Suede

adidas Originals Busenitz Suede

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adidas D Rose 8 Black/Gold // Detailed Look

Entering into its eighth edition, the adidas D Rose series is looking resurgent, relevant, and perfectly timed. Rose, now playing his basketball with a title contender in Cleveland, has a new leash on life and subsequently so does his signature shoe. Kicks Vision has shared detailed images of its latest colorway and an unboxing clip.

A visible departure from past grandiose design details in exchange for contemporary sporting minimalism, Rose’s budding mid-cut shoe is light, breathable, and properly cushioned with Boost. This black and gold pair appears to have already released overseas and is now making the rounds Stateside.

Grab a closer look at the adidas D Rose 8 Black/Gold below and share your thoughts.

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Kanye West Debuts New adidas Yeezy Wave Runner 700 Colorway

That look isn’t Blue Steel but his shoes just might be Steel Blue. Yup, there’s a new adidas Yeezy Wave Runner 700 and to no surprise Kanye West has it first.

Spotted out and about, this new makeup relies on the same mix of mesh and leather with cool blue hues contrasting earthy tones. A nice change of pace from the edgier, more athletic look that launched for pre-order just weeks ago.

Peep ’em on Ye below and keep it locked to NK for release details.

Source: Hypebeast

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Mastermind World x adidas EQT Collection Drops Next Week

Joining ’90s EQT aesthetics and utilitarian ethos, Mastermind World and adidas today debut a new collaboration that equally speaks to Japanese visual aesthetics and sporting heritage.

Featuring the EQT Support Ultra and EQT Support 93/17 in Black and Mystery Ink colorways, the material centric collection is filled with Mastermind’s famed skull and crossbones branding alongside leather, mesh, and stretch-textile fabrics. This union of retro sporting cues and Japanese sensibility births a modern contemporary allure to the collection, encapsulating multiple genres and themes.

Expect the Mastermind World x adidas EQT collection on September 29 at select adidas retailers.

Mastermind World x adidas EQT Collection

Release Date: September 29, 2017

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adidas NMD XR1 “Leather Pack” // Preview

Considerably slow where traction in concerned following a strong start to the year, the adidas NMD XR1 looks to pick up steam this fall with a tricolored leather pack.

Featuring black, white, and grey iterations, each model highlights leather midfoot cage construction and a matching heel tab to coincide with its tonal upper. The latter in grey can also be identified by its color Boost cushioning.

No release details for the adidas NMD XR1 “Leather Pack” are currently available. Stay tuned to Nice Kicks for more.

adidas NMD XR1 "Leather Pack"
adidas NMD XR1 “Leather Pack”

adidas NMD XR1 “Leather Pack”
adidas NMD XR1 "Leather Pack"
adidas NMD XR1 “Leather Pack”

Source: Bouncin

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adidas Debuts Weather-Resistant UltraBoost All Terrain

Later this month adidas will add two new styles to the innovative UltraBoost family – the Ultra Boost All Terrain and the UltraBoost X All Terrain.

Built to withstand unpredictable weather through the brand’s latest technologies, splash-repellent Primeknit and reflective detailing both support and protect runners during cool climate and harsh terrain. The model’s extended ankle collar offers greater protection as well, warming the foot during cold runs given an extension of the shoe’s knit construction. Of course, full-length Boost cushioning aids in a comfortable and stylish ride along with budding Stretchweb and LUX configuration at the Continental outsole.

The adidas UltraBoost All Terrain and UltraBoost X All Terrain will be available for $ 220 (LTD version goes for $ 240) in six men’s colorways and a set of women’s styles on September 21 at adidas.com.

adidas UltraBoost All Terrain

Release Date: September 21, 2017
Price: $ 220

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