Posts Tagged ‘2017’

Roc-A-Fella x Nike Air Force 1 Set to Retro in 2017

If you were a fan of Roc-A-Fella records, you knew white/white Air Force 1’s were synonymous with the label, its artists, as well as owners Jay-Z, Dame Dash, and Biggs. So much so, the crew was known for wearing their “uptowns” just once before donating them and buying a new crispy pair. In 2000, Nike paid respects and together designed a highly coveted AF1 for the influential record label with its logo embroidered on the heel and featured on the tongue tab. Thirteen years later, a retro is finally on the way.

Set to launch during ComplexCon to celebrate the 35th anniversary of AF1, Nice Kicks can confirm the Roc-A-Fella x Nike Air Force 1 2017 retro will be identical to its original make. The colorway will be white/white, logos on the heel, tongue, and insole. Quantities will be limited.

Timing couldn’t be more perfect as Jay-Z recently released his 13th studio album entitled 4:44 and fans are desperately begging for a Roc-A-Fella reunion tour. Could this retro sneaker be a clue as to what’s to come in the future? We can only hope.

Founded in 1995 by Jay-Z, Dame Dash, and Biggs, Roc-A-Fella records started as a place to house the album Reasonable Doubt as a result of other major labels turning it down. The Roc would eventually become powerhouse in music, fashion, and culture with a roster that included stars Cam’ron, The Diplomats, Kanye West, Freeway, Young Gunz, & Beanie Sigel.

*Note the image below shows the 2000 original pair.

Roc-A-Fella x Nike Air Force 1

Release Date: Fall 2017 / ComplexCon


NikeLab REACT Hyperdunk 2017 Flyknit Spotted On Court at Peach Jam

Usually a debut space for citrus sneakers reserved for prep prospects, an earth-tone oddity stole the show at this year’s Peach Jam Basketball Tournament. The NikeLab REACT Hyperdunk 2017 Flyknit “Cargo Khaki” hit the hardwood after receiving a release date, marking the first elevated edition of the yet to release follow-up to last year’s franchise-first foray in Flyknit.

Debuting REACT Foam for Nike Basketball, the shoe features a fully Flyknit upper with shimmering toe detailing and embroidered branding adding slight flash and identity to this technical hoop shoe.

Check out the NikeLab REACT Hyperdunk 2017 Flyknit “Cargo Khaki” below and read our interview with designer Ross Klein by clicking here. See the inline colorways in detail here.

NikeLab REACT Hyperdunk 2017 Flyknit “Cargo Khaki”
NikeLab REACT Hyperdunk 2017 Flyknit "Cargo Khaki"
NikeLab REACT Hyperdunk 2017 Flyknit “Cargo Khaki”
NikeLab REACT Hyperdunk 2017 Flyknit "Cargo Khaki"
NikeLab REACT Hyperdunk 2017 Flyknit “Cargo Khaki”


Best Sneakers To Wear To EDC Vegas Festival 2017

With EDC Las Vegas 2017 only a few days away, you should be solely focused on having a great time with your rave crew– after you pick out what you’re wearing to the festival, of course. Staying hydrated is an important key to a having great experience, but so is the type of sneakers you’re wearing. The wrong kind of shoes will ruin your entire mood, so we at Nice Kicks decided to help you decide on what festival kicks to wear.

presented by Nice Kicks & Trap Nation

Comfort and style are a major key to getting through the three day weekend. From Nike to adidas, Converse, and Vans, you’ll find selects to wear to EDC Las Vegas. Whether you love to shuffle, rage, dubstep, or put your trap elbows up, there’s a perfect shoe for all types of festival goers. Read ahead to find out the best sneakers to wear to EDC Vegas 2017 and remember to be safe, hydrate, and make it the best time of your life with friends.

Nike Sock Dart

No time to tie your laces? No worries. You don’t even need socks for these, honestly. The Nike Sock Dart is literally a sock with a strap that keeps your foot in place. Comfort and style is top notch on this shoe and it’s on sale for only $ 65 in all black online or you can visit the North Las Vegas Premium Outlet Nike Store to cop.

Nike SB Janoski

This is by far Nike’s most popular festival sneaker which is actually made for skaters. The classic black pair will surely last you three days bouncing around EDC and they only cost $ 85 at Niketown located in Caesar’s Forum Shops on the Las Vegas strip. You can get them on sale for only $ 49 if you shop online with Nordstrom.

adidas NMD

Who doesn’t own a pair of NMD’s? This is a favorite worn by DJs such as Martin Garrix, Dillion Francis, and DJ Snake constantly to play shows. The NMD is easy to kick on and comfortable enough for three days of partying at the KineticField, BassPOD, or any of the other stages inside EDC. They’re also machine washable, major festival key. 12AmRun boutique is the best place to find these in every color possible. Tell them Nice Kicks sent you!

Vans Authentic Lite 

Classics, but better. Vans updated your favorite model to be way more comfortable with an UltraCush insert. They’re now as weightless as a paperclip, so you can shuffle your heart away without your feet paying the price on day 2 of EDC. Also, Chainsmokers happen to love this style a lot. Check out that Ultracush insole below. Cozy af.


Converse Chuck Taylor 2 Low

The shuffler’s special! No sneaker is more iconic in festival culture than the Chuck Taylor. While you may have a pair of the originals, you definitely need the updated version. Converse made them lighter and more comfortable by inserting a Lunarlon insole. It’s like wearing Chucks with a cozy Dr.Scholl’s insert, but way better.

adidas Ultra Boost

The most comfortable sneaker of all-time is a festival must. Yes, the UltraBoost expensive at $ 180, but this shoe is durable enough to last many festivals. You can find some of your favorite DJs such as Diplo and Lost Kings wearing the UltraBoost. Jump to every bass drop knowing you have the best sneakers for your feet to survive a festival.

Pro Tip: When your UltraBOOST gets super dirty, simply toss them in the washer machine and they’re back to looking brand spanking new ready for HARD Summer after you raged at EDC.

Vans Slip-On LITE

If you love customizing your entire outfit, there’s no shoe more perfect than Slip-Ons. The traditional white will be easiest to add your own flavor to, but make sure you get the new Lite version with UltraCush insoles. Just like the Authentics, you’ll be experiencing new levels of comfort from Vans.

adidas Yeezy Boost 350 V2

This year’s ultimate flex shoe at EDC will be Yeezys. Hopefully you’ve been lucky enough to get at least one pair so far. Sure Hypebeasts may be cry seeing you break these out, but the best festival deserves the hottest sneakers for a once in a lifetime experience. If Kanye West can jump around stage in his pair, you can take on EDC with yours. Don’t trip if your Yeezys get extremely dirty, you can easily toss these kicks in the washer just like the UltraBoost. Trust me, I’m a sneaker doctor.



Every Kicks On Court Worn By LeBron James In The 2017 NBA Playoffs

words // Nick DePaula:

Since falling to a now infamous 1-3 deficit in last year’s NBA Finals, LeBron James has been on an absolute tear during the Playoffs in leading the Cavaliers franchise to a third consecutive NBA Finals.

After debuting the Zoom Soldier 11 the opening day of the Playoffs, LeBron has opted to stick with his 14th signature model for every game of the Eastern Conference playoffs since, donning a new PE on a nightly basis. Whether it was ‘Flip The Switch’ static-Swooshed iterations, a Marty McFly-inspired pair or even more subtle navy makeups, he’s had no shortage of pairs at his disposal along the way. Since the start of the NBA Finals, James has been switching between the LeBron 14 and Zoom Soldier 14.

Check out each of LeBron’s Kicks On Court throughout the 2017 NBA Playoffs, and stay tuned for continual updates as James looks to advance to a seventh consecutive NBA Finals appearance.

Nike Zoom Soldier 11 — Game 1 vs Indiana Pacers

Nike LeBron 14 — Game 2 vs Indiana Pacers

Nike LeBron 14 — Game 3 vs Indiana Pacers

Nike LeBron 14 — Game 4 vs Indiana Pacers


Nike LeBron 14 — Game 1 vs Toronto Raptors

Nike LeBron 14 — Game 2 vs Toronto Raptors

Nike LeBron 14 — Game 3 vs Toronto Raptors

Nike LeBron 14 — Game 4 vs Toronto Raptors

Nike LeBron 14 — Game 1 vs Boston Celtics

Nike LeBron 14 — Game 2 vs Boston Celtics


Nike LeBron 14 — Game 3 vs Boston Celtics

Nike LeBron 14 — Game 4 vs Boston Celtics

Nike LeBron 14 — Game 5 vs Boston Celtics

Nike LeBron 14 — Game 1 vs Golden State Warriors

Nike Soldier 11 — Game 2 vs Golden State Warriors


Take a First Look at the Nike Hyperdunk 2017

As expected, Nike Basketball is continuing their Hyperdunk line into 2017. Today, a first look at the Low is vindicated.

The shoe appears in what looks to be a Flyweave upper matched with Lunarlon tooling below. If you remember, the shoe’s past two iterations were finished with Zoom cushioning. The Lunar technology is encapsulated by a wavy midsole unit, a pattern that persists at the shoe’s outer.

Grab a first look at the Nike Hyperdunk 2017 below and stay tuned to Nice Kicks for more details.

Nike Hyperdunk 2017
Nike Hyperdunk 2017
Nike Hyperdunk 2017
Nike Hyperdunk 2017

Source: wkobe


adidas Teams with World Out Games Miami 2017 to Celebrate Diversity & Inclusion in Sports

Party in the city where the heat is on, adidas is going to Miami this spring as they’ve partnered on with World Out Games. Making its American debut, the 10-day event which hosts both multi-sport human rights and cultural events will welcome lesbian, gay, bisexual, transgender, queer and intersex athletes from more than 40 countries including parts of the world where homosexuality still remains illegal and hidden. All about inclusiveness, the World Out Games are open to all regardless of their gender identity or sexual orientation and is an awesome way to celebrate diversity and connect people through athletics.

“We believe that through sport, we have the power to change lives,” said adidas North America President Mark King. “We believe in the power of sport and its ability to transcend differences and unite people around hope and celebration. Sport plays a critical role in our culture today and we can harness that influence to make real change for the world. We want to foster a culture in sports that celebrates diversity and provides a safe place for everyone to play.”

The World Out Games will offer activities ranging from beginner to competitive, in sports such as basketball, track and field, running, soccer, bodybuilding, field hockey, swimming, tennis, triathlon, volleyball and more.

In addition, World Out Games Miami will feature the fourth Global LGBTQI Human Rights Conference from May 26 to 29, based upon an exchange of powerful ideas among internationally respected human rights activists, researchers, legal scholars and trade organizations. This summit will also include array of cultural events like art exhibits, history tours, a poetry reading with renowned poet Robert Pinsky and a film festival. To culminate the festivities, on June 1st an artistic response to the Orlando massacre at Pulse Nightclub will take place, fusing dance, music, poetry and visual arts to honor the 49 lives lost.

“The endorsement and support of adidas is significant for World Out Games Miami,” said World OutGames CEO Ivan Cano. “adidas’ social and environmental commitment to creativity and diversity and its mission to be ‘the best sports brand in the world’ aligns with our goal to excel and achieve in all areas of athletics, culture and human rights. The adidas alliance will allow us to reach an even greater international audience seeking to champion and celebrate inclusion and equality across a variety of platforms.”

Pretty dope. For more information or to check it out, visit the World Out Games website. Big ups to adidas, the athletes and the World Out Games organization.

adidas received a perfect score of 100 in 2016 and 2017 on the Human Rights Campaign’s Corporate Equality Index, which rates workplaces on lesbian, gay, bisexual and transgender equality. While adidas has always celebrated individuality and fostered fairness, the brand in 2016 formally added a clause to its athlete contracts underscoring its commitment to its partners regardless of gender identity and sexual orientation.


Fashion Girl of Today:Malasimbo 2017

Malasimbo 2017
by deathbyplatforms


adidas Reveals 4D-Printed Futurecraft for Fall/Winter 2017 Release

When adidas first begin to dabble with 3D-printed sneakers in several years ago, the very thought of such an innovation almost seemed unthinkable. Fast forward to years later and the German-based brand is creating the future in modern times, now presenting their Futurecraft model with 4D printing technology.

Working in conjunction with Silicon Valley-based tech company Carbon, adidas creates the first performance footwear fueled by light and oxygen through a remarkable new process called Digital Light Synthesis. Carbon describes the innovative procedure as the use of digital light projection, oxygen-permeable optics, and programmable liquid resins to generate high-performance, durable polymeric products. The Futurecraft 4D is adidas’ initial application with Digital Light Synthesis, and a massive step in the direction athlete data-driven design and manufacturing.

Adidas will initially release 300 pairs of the Futurecraft 4D for friends and family only. They’ll follow that up with approximately 5,000 pairs during fall/winter 2017 season. Ultimately, with the scale and speed of Digital Light Synthesis, adidas plans to have more than 100,000 pairs in circulation by the end 2018.

adidas Futurecraft 4D
adidas Futurecraft 4D
adidas Futurecraft 4D
adidas Futurecraft 4D
adidas Futurecraft 4D
adidas Futurecraft 4D
adidas Futurecraft 4D
adidas Futurecraft 4D
adidas Futurecraft 4D
adidas Futurecraft 4D


The Nike Hyperdunk 2017 Will Introduce New Lunar Foam Cushioning

words // Nick DePaula:

Later this summer, Nike Basketball is set to introduce yet another edition of its flagship Hyperdunk series, and most notably, the 2017 version looks to bring a return to Lunar Foam cushioning and its original silhouette.

Spotted way down on page 37 of a Nike NCAA team bank ordering PDF, the newest Hyperdunk is listed as an August release, with presumably more non-team energy launches perhaps releasing even sooner.

With a woven jacquard upper, similar to the KD8 and Air Jordan XXX from a few years ago, the upper features a one-piece targeted construction with a molded external heel counter. The tooling incorporates an ergonomic solid rubber outsole, podular in form, that’s already been drawing some comparisons to adidas’ similarly natural motion-based Feet You Wear outsoles of the mid-to-late ’90s.

Most notably, gone is the Zoom Air unit cushioning that we saw on the Hyperdunk 2015 and 2016 editions, as Lunar Foam makes a return to the series for the first time since 2014. There’s purportedly a new Lunar Foam compound in store, that’s lighter, while also being more responsive. We’re of course looking forward to giving them a run on the hardwood for a performance review.

One thing to also keep in mind — perhaps there is yet another “Elite” version of the Hyperdunk 2017 still in store, which may feature a Flyknit or otherwise unique construction or look. Stay tuned for more details and release information on further Hyperdunk 2017s to come, and let us know what you think of the latest addition the series in the comments section below.

via SC


Interview // Willie Esco Talks COOGI x PUMA Clyde Collab & What Biggie Would Be Wearing in 2017

Product photography by Ray Polanco

Willie Esco has been in this game for years. Working on lines for the likes of 2Pac and Nas, the New Jersey native is back at the helm with COOGI and collaborating with his favorite brand, PUMA, on none other than the Clyde.

A fitting tribute to the Notorious BIG, we caught up with Esco on the anniversary of Big’s death and the drop date for this limited edition collab to hear about not only the sweater sneakers but also what Big would be rocking if he were alive today.

Nice Kicks: To start, tell us a little bit about your history with Coogi and roots in the hip-hop fashion world.

Willie Esco: My history with Coogi is a long one. In 2004, I was put in charge of reviving the brand. Around that time I was ending the relationship with Nas and the Willie Esco brand was coming to a close. I also acquired the global licensing rights to Makaveli — 2Pac’s namesake brand that I created. Creatively I wanted to do more. Being the face of Willie Esco on the Latin side and Nas being the face of the brand on the hip-hop/celebrity side sort of took some wear and tear on me. Coogi was unique as well because I could just design clothes and revive a brand that had some legs. The ironic thing was that I was with Coogi and it had the association with Biggie and then I was working with the 2Pac estate! Both were sort of the East Coast version of Elvis and the West Coast version of Elvis in the hip-hop world.

With Biggie, the sweaters were not as popular in ’04 so the connection just wasn’t there yet like it is now. I left my partners in Coogi in ’06 and they took the brand to about $ 80 Million or maybe $ 100 Million and then around 2012-13 they told me to come back in to help with Etonic. I didn’t know footwear as well as my son does, but I told them I’d only come on if they allowed me to also work with Coogi.

I saw Coogi as the premier, luxury streetwear brand. They sort of kept their position because everything is sort of frozen in time because of Biggie. I knew the collaborations would come. We started with Rag & Bone and then my goal was to go for the top three — adidas, Nike and PUMA. Selfishly I wanted to attack those brands because my son is heavy into footwear and the collaboration process allowed him to see how to solicit the big brands. I worked with Dwayne Edwards in mentoring my son and a former colleague of mine was at PUMA. We started talking, I hooked him up with Dwyane and I knew 2017 would be a big year. His timing was perfect. I think they understood timing and footwear cycles and being able to capitalize off this space and let me translate it into a shoe. The PUMA Clyde program was originally going to be focused just on Brooklyn, but as we started talking it morphed into a bigger thing because of how celebrated Big is. The one thing that I was super specific on was that every pair had to be different — the left and the right — so that every pair is unique. They ultimately used it in the marketing and every pair is different which is a hard thing to do in footwear these days.

Nice Kicks: When you look at the collab, the Clyde represents NY in the ’70s and the COOGI represents Biggie in the ’90s. How does this shoe appeal to the modern day New Yorker?

Willie Esco: I think the two speak for the two times and I sort of fill the gap. I’m the ’80s and I don’t think the PUMA people believe me, but my favorite shoe actually is the Clyde. Every year around Final Four time I get a pair of all-white Clydes for my birthday to watch the Championship Game. That’s total ’80s to me. Growing up, I didn’t want to be the guy wearing adidas because that was Queens. In turn, let me claim PUMA for Jersey as a breakdancer which was a hard thing to do.

So when working on the shoe, I looked at the experimentation from Missoni and Converse was doing, which nothing was mismatched, so I wanted to bring uniqueness because the footwear game is in a place where it’s really hard to get excited about shoes. So, understanding what was being done with the he Missoni x Converse collab which is brilliant, us doing it at the street level brought a new twist. The millennial wants to be taken back to the ’90s and somebody wants to indirectly channel Biggie. This is a cool way to do that just like buying a pair of Jordans makes you think you can jump higher or putting on a Coogi makes you think you’re from Brooklyn or you can rap. I think we achieved that and I think PUMA did an excellent job of that. Now Diddy is posting about it and it’s a really great day.

Nice Kicks: When looking back at Biggie, what made him the fashion guy we still love and respect today?

Willie Esco: At that time, there were not too many brands servicing the urban consumer and going up to 3x and 4x in apparel. Designers that were ready to do that had success with their own brands. The savviness of Biggie to be aspirational and go into the store and go, “What makes this sweater expensive?” Simply, labor and knitting time. The boldness of a designer putting it out there and saying it’s not a mistake is brilliant. So Coogi putting it out there and Biggie finding a brand that fits his colorful nature and his size? It’s pretty unique in that if you wear a Coogi sweater people know you spent money on that thing. It’s similar to what Dapper Dan was doing, but Coogi was unique in that you could see who was wearing it from a mile away. Coogi was unique and I think Biggie picked up on that.

The gifted nature of his ability to rap made him standout as well and be able to be depreciating about himself and make that a positive. Rap has always accepted being chubby and then you had a rapper that was bigger, fatter and not scared to talk about it and explain how he liked to splurge on himself in the most expensive of things like Versace, Coogi and Moet. Those things still have to be attainable by the culture and not everything was attainable at that time.

Nice Kicks: We’re both mourning and celebrating Biggie’s life as he passed 20 years ago today. If Biggie was still around today, what do you think he’d be wearing?

Willie Esco: I think he’d age gracefully. The closest thing we have to Biggie today is Jay-Z. They both influenced each other, so if you look at what Jay’s wearing and what Jay’s wearing I think that’s what Big would be wearing and doing. I think he’d get on a health kick like Rick Ross and slim down. So a lot of the elements of the guys that are doing it big now, you take those pieces and that’s what Big would do. If he got to that point, I think he’d be a little more conscious about his health, he’d probably be looking at brands and art and developing his empire. As you get older you naturally gravitate to more classic things — it’s just the nature of the beast. He wouldn’t being wearing leggings, he wouldn’t be wearing tight stuff and I don’t think he’d be wearing Yeezys. I think he’d have a deal with Timberland, he’d have collaboration deals and he’d be celebrating 20 years of his Life After Death album. I think luxury brands would have a ball with him and he may be spearheading the resurgence of Coogi or Iceberg. I definitely believe Brooklyn Mint would’ve been a big brand, too. They would’ve gone away and then they would’ve had a resurgence. I think ultimately he’d be a billionaire and growing his empire in the way Jay is.

Nice Kicks: Every weekend a ton of sneakers drop and collaborations are more frequent than they’ve ever been. What makes the Coogi x PUMA Clyde a piece of history and a fashion statement today and here on out?

Willie Esco: The patience and timing that went into this project. The intimateness of who we rolled it out to and how selective we were about who got it and why they got it. They’re very limited because at Coogi we can only rollout X amount of product over X amount of time. I had to warn PUMA about how careful we had to be to make this happen. I want the consumer to know how much that went into planning this thing to make it come out on the day that it came out.

I’m a very lucky designer because I’m a designer that has worked indirectly with Biggie and Pac on their collections and collaborations. I think the consumer needs to appreciate why I did this, the connection to Brooklyn and the storytelling. That’s one important thing in collaboration and storytelling is that we’re losing what’s taken for granted. Collaborations just aren’t special anymore but this one is special because my son is involved in the project and we’re digging deep with pushing the concept of Biggie and a Coogi shoe. Knowing that knit shoes are being done nowadays, but this is a throwback to the ’90s with bulky sweater material on a shoe. It’s not an easy thing and one bad move and we could’ve missed the whole thing. It’s really exciting for me because I just had the idea and it went to my favorite brand and that’s what makes it special for me. When it’s special for the designer it comes out that way to the consumer.

The COOGi x Puma Clyde launched today at select retailers such as at PUMA Lab powered by Foot Locker, KITH, Jimmy Jazz, Barneys and Nice Kicks LA. Keep up with Willie on IG.


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