Inside The adidas NYC Xeno UltraBoost Custom Design Party

photos // Jordan Keyser

Live in the concrete jungle that is New York City, adidas threw a midnight party to celebrate the first time XENO technology has ever graced the UltraBOOST. Nice Kicks was on-hand at the 5th Avenue adidas Flagship store for the private unveil event to prepare for the public release on October 20th.

XENO is a light responsive technology from adidas Originals that has evolved from the wilderness of Southeast Asia. In natural light, the black material appears faint with deep shimmers of iridescent colors. But with the flash of a camera, the material explodes with bright colors, spanning the entire rainbow spectrum. The material doesn’t just reflect one color but changes as the angle of the light shifts. The shoe is completely transformed through the lens of a smart phone camera in both video and photos, appearing at first glance as an optical illusion.

This exclusive party featured a mi-adidas customization center, pretzels & popcorn stands, material breakdown stations, live musical performances and best of all, an opportunity to design our very own pair of XENO UltraBOOST. Three main color options were available for the Primeknit in black, white & navy, while XENO cages and heel counters added pop to the otherwise neutral upper. Adding to the moment, adidas also brought black BOOST to the party just in case you wanted to switch your design out of the traditional white.

We can show you better than we can tell you… Browse below for an exclusive inside look at the mi-adidas XENO UltraBoost design party. If you’re looking to earn an opportunity to design your own pair, keep it locked to @adidasNYC or stop inside the store today for more information.


Info via: Inside The adidas NYC Xeno UltraBoost Custom Design Party

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