A Detailed Look At The “Tech Pack” Air Jordan 33

words // Nick DePaula
images // KicksVision

Previewed earlier this month at Jordan Brand’s grand Los Angeles unveil of the latest game shoe, the new Air Jordan 33 will be releasing in a handful of fresh colorways new to the line. While the 31 and 32 before it drafted heavily off of their thirty-year prior predecessors, the team behind the shoe had different plans in store for the 33.

“We really wanted to look beyond, ‘This was the 1, the 2 and the 3,’” reveals designer Tate Kuerbis. “We wanted to look beyond and into the future.”

With a new innovative FastFit laceless lockdown system and a more refined and sharp approach to design, the 33 thankfully takes the brand to a more technical place, earning it a strong reaction since being unveiled. Rather than launch in an expected cement-inspired look hearkening back to the late 1980s, the 33 will be releasing later this fall in what’s been dubbed a “Tech Pack”-informed edition.

The term is short for the detailed pack of technical blueprints for a shoe that designers will compile for their factory counterparts to develop and produce a shoe — hues of red, yellow and blue help to accent a clean black and white contrasting base.

Check out the “Tech Pack” Air Jordan 33 below in detail, and let us know your thoughts on Twitter.


Info via: A Detailed Look At The “Tech Pack” Air Jordan 33

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