Jordan Brand Sold Air Jordan 3 “Tinker Hatfield” On Snapchat During All-Star Weekend

On Sunday during All-Star Weekend, Brand Jordan showcased a new way to sneaker shop with social media.

Using Snapchat’s camera, attendees at various Brand Jordan events were able to scan a code that allowed them to view the Air Jordan 3 “Tinker Hatfield” via the app thanks to its integration with Shopify. For most of the attendees, the shoes were then delivered to them on the same day via Darkstore, a logistics startup company.

Brand Jordan also partnered with Snapchat to create a special lens that when activated, allowed users to experience Michael Jordan’s 1988 free-throw line dunk from a number of different angles.

Check out the special lens experience below as well as the Air Jordan 3 “Tinker Hatfield,” which will be released on March 24 via Nike SNKRS at 10am EST.


Air Jordan 3 “Tinker Hatfield”

Watch Roy Woods Perform “Monday To Monday” On TRL

It hasn’t officially been declared, but I think we can all agree that Drake qualifies as presidential material. Last week, he released his music video for “God’s Plan”, really a documentation of his human outreach work within the U.S., specifically for residents in Miami. (I get teary-eyed just thinking about it!) Today, the TRL fam had the honor of spending President’s Day with his OVO signee Roy Woods. The Canadian artist came through rocking a bunch of gold bling with TRL‘s signature colors of black and yellow.

Spencer Pratt also returned for his weekly Siesta Key recap, but this time he got to dish on all the drama with the show’s new villain Canvas Brummel. (He also boldly threw some shots at Laguna Beach and The Hills alum Lo Bosworth…) The cover stars for Sports Illustrated‘s Swimsuit issue also stopped by to play the yummiest round of “I Did It” with Amy Pham.

After re-telling one of his earliest interactions with Drake on the set for the “Energy” video, Roy closed out the show with an energetic performance of his latest single “Monday to Monday.” The track is featured on his debut album Say Less which is out now everywhere. Tune into TRL on weekdays at 4:00pm ET!

LeBron Rocks Nike Air Force 1 “More Than An Athlete” Makers Custom Before All-Star Game

Still incensed by the comments Fox News’ Laura Ingraham made about him, Cleveland Cavaliers superstar LeBron James sent a direct shot to her choice words with his choice of footwear before the 2018 NBA All-Star Game on Sunday.

Wanting to let Ingraham and his other critics know that he won’t “shut up and dribble,” James wore a custom pair of Nike Air Force 1 that had “More Than An Athlete” written one one side, deriving from the 90/10 custom creations from Nike’s Makers of the Game space in LA.

Peep photo of James’ custom AF1 below.

LeBron’s pregame kicks #TeamLeBron #NBAAllStar

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#wewillnotshutupanddribble

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Morning Bop: “Focus” On The Day Ahead Like Saweetie

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Fashion Girl of Today:Love this purple

Love this purple
by elizabethkeene

Under Armour HOVR House Lifts Off in LA

lead image via UA, additional photography by Oscar Castillo

Going up on a Wednesday, Under Armour defied gravity and basketball bias launching their HOVR House party pop-up at NBA All-Star Weekend in LA.

The performance runner with lifestyle legs offers a floating feel with an anti-gravity design first met by the wearer upon making contact with the anatomical insole. Industry mainstays like a knit upper, smartly branded heel cage and heel-to-toe cushioning see the specs needed to cut time on the track while UA’s HOVR Foam offers lower impact and higher energy return for going the distance. Really about that action? The shoe comes in connected form for those looking to track their times with the MapMyRun App.

While marbled mid tops and icy white low top takes on the HOVR laced attendees at the party pop-up from Jordan Speith to Amine, the floating fortress in Hollywood provided a preview to host of upcoming colorways — most notably school spirited offerings prime for March Madness.

Of most note to UA faithful, a smooth UCLA pair sees blue to white gradient fade similar to that of coveted Currys while brand institutions like Notre Dame, Wisconsin and others will see retail release this spring.

Get an inside look at the LA HOVR House below and look for Under Armour’s anti-gravity gathering to touch down at SXSW in Austin, TX in March followed by a Washington, DC pop-up in April. To RSVP for those HOVR House locations click here. To purchase a pair of HOVRs, click here.

Rejjie Snow’s Dear Annie Album Is Here At Last

After years of patiently waiting, Rejjie Snow has finally released his debut full-length album Dear Annie on 300 Entertainment. Leading up to the big drop, the Irish rapper put out the project in two parts, but now all of the songs can be consumed together as intended. Rejjie’s record runs 20 tracks deep and features a variety of special guests including Anna Of The North, Aminé, Jesse James Solomon, Danna Williams, Jesse Boykins III and more to enhance the quality of his rich sound.

From start to finish, Dear Annie is an enjoyable expression of the highs and lows of Rejjie’s journey as a black man trying to find himself within the context of a creative world that often turns against him. Whether he’s grieving an ex, sipping his troubles away, stressing about money, or seducing a MILF, there’s no doubt that you’ll find some common ground. Set off your weekend right and bump the entire hip-hop project in full below.

Fashion Girl of Today:The Perfect Valentine’s Day Dress

The Perfect Valentine's Day Dress
by elizabethkeene

Designing The Adidas FutureBoost Creator NDP With The Brooklyn Creator Farm

words // Nick DePaula
images // Jeffrey Jason & Nick DePaula

To kick off the brand’s massive 747 Warehouse St. celebration during NBA All-Star Weekend, Adidas is looking to showcase several of their brightest innovations and future concepts.

Marking the first time that the Brooklyn Creator Farm brought their collective tools and talents to a public brand event, Farm leaders Marc Dolce, Denis Dekovic and Mark Miner hosted a series of 2-hour Maker Lab workshops earlier today, challenging creators to come up with their own silhouette and design on the spot.

“We want to give you 10% of the shoe, and then the rest is entirely up to you to create,” outlined Dolce.

Taking early inspiration from the trio’s celebratory group photo from when they first joined the Adidas brand in late 2014 — which I actually shot on a rainy Portland day — I was able to work alongside Dekovic and the Farm’s master maker Eric Wise to bring my design to life over the course of two hours.

With five toolings at our disposal, we started with the Crazy BYW platform, one my favorite designs in recent memory from the brand. I also happened to be wearing my pair, which came in handy as Denis grabbed some tape and pen for a few mock toe-down designs along the way. From there, we toyed with additional parts and pieces, before sticking to a mostly sleekened and minimal look.

Styled in hues of McCarren Concrete and Hawthorne Blue, the FutureBoost Creator NDP combines forefoot Boost and a 4D printed heel together, merging two of the brand’s biggest innovations for the very first time.

The upper features an exaggerated and laceless silhouette, with a lateral support wedge offering a texture and color break. Branding along the collar combines the Nice Kicks speech bubble with my own NDP logo, a combination of my initials and my affinity for throwing terrible behind-the-back pass turnovers during pickup runs.

Follow along throughout the process of concepting, hacking and making the Adidas FutureBoost Creator NDP, designed in tandem with Brooklyn Farm creators Denis Dekovic and Eric Wise. The BCF pop-up will be finalizing the construction this weekend, with a final look at the assembled shoe on the way. Let us know what you think on Instagram at @NiceKicks and @NickDePaula.

       

We Break Down Where Drake’s $1 Million Went In The ‘God’s Plan’ Video

Drake has been in a giving mood, and it all came to fruition in the video for “God’s Plan.” Over the course of almost six minutes, we see crying faces, smiling children, and Drake’s generosity at the center of it all. Drizzy even hopped on Instagram stories to ask his followers to get into the giving spirit.

“I am not into challenges on IG,” wrote Drake. “I find them annoying…but today I am going to challenge everyone to just go out and do something for someone, anything, the smallest thing, just to bring another human being some joy and please tag me in it somehow so I can see all the love being spread.”

Viewers know the 6 God gave away $ 996,631.90 to the residents of Miami in the “God’s Plan” video, which begs the question — where did all of that money go? There is so much happening onscreen that if you blink, you might miss the latest good deed from Toronto’s reigning king.

Below, MTV News compiled a rundown of Drake’s best deeds and how much they cost. Unfortunately, we probably didn’t catch them all.

  1. OVO Market Sweep

    Total: $ 50,000

    Drake gave Miami residents the most epic game of Supermarket Sweep. “Anything you guys want in the store is free,” Drizzy says through a megaphone in the middle of the grocery store. According to E! News, the trip cost Graham $ 50,000.

  2. Started Out Doin’ College Shows

    Total: $ 50,000

    The Miami Hurricane reported that Drake gave a $ 50,000 check to Destiny James, a junior studying public health at the University of Miami. In an Instagram post thanking Drake, James wrote, “You don’t understand what this means to me. I would’ve never imagined this happening to me. I’m just a girl from Denmark, SC that wants to MAKE IT and be somebody and for you to see my hard work means the world. Thank you so much. God I thank you.”

  3. Icy Like the Frost School

    Total: $ 10,000

    Drake can also be seen giving the University of Miami Frost School of Music a $ 10,000 donation in the video.

  4. Toy Story

    Total: $ 69,500 donation = $ 50,000 directly to the shelter + $ 19,500 in Target gift cards to families

    Drake donated a $ 50,000 check to the Lotus House Women’s Shelter, which supports and provides for homeless women and children. On top of the donation, the Toronto rapper also handed out $ 150 Target gift cards to 130 women and toys for all the children, TMZ reports.

  5. Fast Times At OVO High

    Total: $ 25,000

    A significant portion of the “God’s Plan” video was filmed at Miami Senior High School in South Florida. Drake did more than let students be extras in the visual, He also gave $ 25,000 to the school and agreed to design OVO uniforms for the scholars, reports ABC News.

  6. Fire And Desire

    Total: $ 20,000

    The City of Miami Fire Department also got some love from Graham with a $ 20,000 check.

  7. Shut Down Saks Fifth

    Total: $ 10,000 (honestly, probably a lot more)

    The 6 God took over Saks Fifth for a special woman, Odelie Paret. The head of OVO was inspired by a Miami Herald story, which details how the housekeeper’s commute can take almost three hours as she works at a physically demanding job to support her family. Drake and Antonio Brown from the Steelers reportedly treated the woman to a spa day, dinner at StripSteak, and a shopping spree.

  8. Random Acts Of Kindness

    Total: Priceless

    Honestly, Drake gives away so much in the “God’s Plan” video it is almost impossible to calculate it all without calling up the OVO accountant. We may never know what deal Drizzy got on the cars or the stack of cash he hands out to each family. Thankfully, that isn’t the point. You don’t have to be one of the biggest rappers alive to make someone’s day. Sometimes all it takes is some well-choreographed dance moves and a kind deed.

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