A Weekend in Hollywood at Foot Locker’s New LA Flagship Store

Everybody is a star, or so they’ll tell you out in Hollywood. Hustling CDs and dressing up like comic book heroes on the same sidewalk entertainers are immortalized, both the making it and faking it all takes place in LA.

Entering a market as influenced by Kobe as Kendrick, Foot Locker is back in Los Angeles like they never left. Wait, back? Yup, the New York retail titan actually opened its first doors many moons ago in California. While they’ve never truly left — they have an inordinate amount of shops on the Left Coast — their new flagship on Hollywood & Highland is bigger and brighter than them all.

Replacing Timbs with Vans and KP jerseys with KB, the western flagship takes to the climate change from that of its 34th Street shop across from the Garden, playing to local trends while still sporting the striped associates and House of Hoops buildout born in the Big Apple.

A grandeur greeting from local sneakerheads working the shop is met with product picked for the region ranging from Blake Griffin and Lonzo Ball jerseys in the HoH space to the Star Wars x New Era x Stance collection that mirrors the movie that’s causing a line at the cinema across the street.

So, what’s it like to shop there? It’s actually the star treatment like you might expect. Upon entrance, guests are greeted by a round of applause — no joke — with the two story retail space sectioned off quite smoothly.

Perusing through the Nike section which is half House of Hoops/half running, employees are both of the city and of the culture. Attending the grand opening, I meet a manger that un-DS’d his DMP Air Jordan 11s for the event — after over a decade on ice — that’s as geeked to be wearing his old favorites as the kid is in line to cop the “Blue Tint” Yeezys. When scaling the store during the set up and VIP shopping event the night before, I spot employees wearing local favorites like the Black/White Kobe 1s and “Carpe Diem” Kobe 4s. I chop it up with an employee named Austin who’s making his managing debut after a college hoop stint in North Carolina and Nike internship for the Kobe line during the Avar years. Surprisingly, and also impressively, he’s sporting a slept on team take of the LeBron Solider III in home white with red patent accents. The morning of the opening event, the outside launch lounge has guests gaming as they await their turn to purchase Yeezys, wearing everything from Off-White VaporMaxes to Pigalle Ndestrukts.

Passing by the DJ booth, occupied by CSS standout Orange Calderon, the adidas section in backed by a staff laced in everything from NMDs to EQTs. That same section would later be visited by Laker star Brandon Ingram who chops it up with me and the rest of the media about listening to Chicago drill and Meek Mill before games while later posing for pics with purple and gold diehards both young and old.

Looping around the main entrance which features everything from Mitchell & Ness swingman shorts to Thrasher Vans, the second story sees a tall wall decked out in local graffiti, leading the way to a miniature version of Kid’s Foot Locker and the female focused 602 shop. Kid’s can cop Foams just like their folks while ladies of all ages can shop favorites from Rihanna’s FENTY line, Beyonce’s Ivy Park and of course Air Max makeups in the most trending of tones.

While what’s inside Foot Locker’s LA Flagship store is impressive with or without restocks, it’s the surrounding ambience of Hollywood that makes it unique. Whether walking by Marilyn Monroe’s wax museum figure or seeing the likes of Victor Cruz, Chili from TLC, Akon and DMC all in a few block radius (all actual examples in a two and a half day stay), the celebrity scene of the neighborhood is a spectacle people from all over the world literally pay to see.

However, on a block where half the intrigue is trying to decipher whether or not you actually just saw Karruche Tran or if it’s really Tobey Maguire pretending to be Spiderman, there’s no mistaking the people or the product in the new Foot Locker flagship and there certainly aren’t any tourists to the culture wearing referee shirts.

Yup, on a block where everyone’s trying to be somebody and a scene where everyone’s just trying to cop something limited, maybe the big box brand from New York and its striped shirt employees will be the ones offering a fair shot to buy limited product on the Left Coast.

Fashion Girl of Today:golden cattails

golden cattails
by selectivepotential

An Inside Look at Foot Locker’s New LA Flagship Store

Located in the hills of Los Angeles, the new Foot Locker LA Flagship Store on Hollywood & Highland opened its doors this morning to a host of hopefuls already securing wristbands and eyeing restocks.

Decked out with a built in House of Hoops full of gear supporting hardwood heroes like Kobe, Lonzo and Blake, the store hosts all the recent releases from the likes of Jordan, Nike, adidas, Vans, PUMA and more, with special second story build outs for the ladies and kiddos. Kid’s are privy to many of the famous footwear releases the adults see while the gals have access to strong product ranging from Rihanna’s FENTY line to Beyonce’s Ivy Park.

Keep it locked to Nice Kicks for more of the Foot Locker festivities in LA this weekend and if you’re in the City of Angels make sure to swing by and check out the new flagship space.

Fashion Girl of Today:december fields

december fields
by selectivepotential

Under Armour Curry 4 “More Dimes” Scores Points Off Court

Sleek, modern and mature, the Under Armour Curry 4 “More Dimes” plays with tech and tooling associated with winning on the hardwood and effectively does the same off of it. Form fitting the foot in an era of streamline silos and athletic inspired outfits, the Curry 4 comfortably maneuvers the lifestyle crossover by taking to style staples of the new age instead of relying on tried and true archetypes of the past.

Check out the Under Armour Curry 4 “More Dimes” in styled shots below and look for them to land this Saturday, December 16 for $ 130 at UA Brand Houses and online at UA.com.


Under Armour Curry 4 “More Dimes”

Under Armour Curry 4 “More Dimes”

Under Armour Curry 4 “More Dimes”

Under Armour Curry 4 “More Dimes”

Under Armour Curry 4 “More Dimes”

Under Armour Curry 4 “More Dimes”

French Montana Receives Custom Air Force 1s in Australia

The Air Force 1 has been revered as one of the best in the game for its minimalistic style, comfort and its attractiveness. In celebration of its anniversary, we’ve seen the AF1 in full force (pun intended) throughout the culture. From old models being brought back from the Nike vault, to newer members of the Force Family, the Force has been strong in 2017.

Customizer Bespoke IND went in for his newest pair of customs for the one and only French Montana and his brother. To commemorate French and his Ciroc bottle selling out almost immediately, Bespoke IND gifted the rapper with a luxurious Air Force 1 “French Vanilla” custom. If you’re familiar with Bespoke’s work, you know he array of high end materials that go into each pair making them one of a kind every time.

By combining vintage Japanese Kimono and Obi silks, Moroccan Djellaba fabrics and leathers and suedes to really top it off, these customs go above and beyond the norm. For French’s pair, to really give that Ciroc “French Vanilla” vibe, the tongues and heel tabs were hand wrapped silk domes to reflect that classic Ciroc emblem.

Take a look at these one of a kind AF1s below and be sure to follow that artists behind these masterpieces here. Are you feeling these? Would you like to see Nike do something similar to this? Let us know in the comments below.


Air Force 1 “French Vanilla”

Air Force 1 “French Vanilla”

Air Force 1 “French Vanilla”

Air Force 1 “French Vanilla”

Air Force 1 “French Vanilla”

Air Force 1 “French Vanilla”

Air Force 1 “French Vanilla”

Air Force 1 “French Vanilla”

Supreme Week 17 // Bangers, Sleepers & Duds

Week 17! Time flies when you’re flipping and tumbling Supreme. It seems like yesterday that we were all trying to get our hands on the Nas Photo Tee. This week, accessories take center stage in place of the high profile collaborations that we’ve become accustomed to this season as controversial Christmas Tees hit the market in perfect timing, box logo beenies drop to curve your salt from last week, and a slew of unrelated lookbook items find their way into the drop list like Santa’s lost toys. Find out what will keep you lit and what will leave you in brick city below.

Let’s Get It!!

Bangers

The moment the Supreme x Fender Stratocaster hit the Twittersphere Premeheads went mad. The Iconic guitar is constructed the same as any Stratocaster is with a maple neck, three pickups and your standard dials. However, the devil is definitely in the details on this instrument. The Axe comes equipped with a custom white strap with “Supreme” embroidered in silver from end to end, a beautiful custom case that is essentially a giant black box logo with velvet guts, and custom guitar picks that I personally hope are red with white “Sup” text on each side.

The only downside to this guitar is that the gorgeous box logo between the pickups will get destroyed by the pick, depending on how hard you shred. Let’s be honest no one is going to play this Stratocaster much like no one punches the Everlast Heavy Bag as these are legendary moments in Supreme’s history. Still, it would be rad to see (insert famous musician) play this guitar in MSG. This piece will be extremely limited, and due to that, you can expect retail to land well above the price tag of a normal Stratocaster ($ 599) at an estimated $ 1998.

Several heavy duty winter jackets have already dropped this season but none have been as well equipped for everyday use like the 700-Fill Down Taped Seam Parka. The Parka has a waterproof and breathable nylon 3 layer shell with taped seams that will surely keep you dry in any condition. The full zip closure with velcro placket makes this jacket easy to shed at the coat check as opposed to the pullover and half zip iterations that we saw earlier in the season. Finally, from a practicality standpoint, the hood is removable for those cold but sunny days. Ordered from left to right are the most wearable to least wearable colorways of this jacket. The Navajo print (on the right) is still a jacket that you can get away with on most occasions as it combines a near 50/50 combo of tan and brown that pairs well with black pants. This styled practicality comes at a cost… estimated retail for this piece is $ 470.

Sleepers

As we are nearing the end of the season there are not many items that are flying under the radar. One solid piece in the drop list that doesn’t have everyone’s eye is the Gonz Ramm Zip Up Sweatshirt. This piece is mainly without hype because we have seen the Ramm head on everything from polos to skate decks this season, but that’s not a bad thing. Mark Gonzales has been a contributor to the Supreme brand for a decade and his pieces will always be relevant in the skate and streetwear communities. This hoodie comes in a multitude of colorways and will fill the void for whatever color your winter wardrobe needs. It’s worth noting that this piece is cotton cross-grain fleece and not the heavyweight cotton fleece found on the thermal zip-ups, making this sweatshirt easy to wear year-round. Estimated retail for this Ramm patch hoodie is $ 168.

Duds

Supreme has a history of making the uncool cool, but frankly, they strike out just as many times as they get on base. The Vertical Striped Pique Crewneck is one of those strikeouts. The quality on Supreme’s crewnecks are always A1 and the Classic logo is a crowd favorite, but the color blocking on this piece is reminiscent of a dusty sweater sitting at your local Salvation Army. It’s hard to justify paying an estimated $ 128 to be ironically uncool when you can find the same for $ 2 across the highway.

How to Cop

The United States and Europe will drop tomorrow Decemeber 14th

Japan will drop December 16th

Check out the plug @dropsbyj for the full week’s drop list.

Good luck!

Fashion Girl of Today:THE PINK BAKER

THE PINK BAKER
by VictoriaB

Steph Curry and Under Armour Dish Out “More Dimes” With Upcoming Curry 4 Colorway

In just eight years time, Steph Curry has already cemented himself as one of the most prolific scorers in NBA history. With the ability to get buckets from anywhere on the floor at any point in the game, Steph is a threat like few the league has ever witnessed. Yet his scoring prowess isn’t the only way in which Curry dominates the game. His ability to find the open man and anticipate his teammate’s movements is among the many reasons he’s both a two-time NBA champion and league MVP.

The Under Armour Curry 4 “More Dimes” pays tribute to this under appreciated aspect of his game. Averaging 6.8 assists a contest this season, right above his career number, this Curry 4 explores his masterful ability to facilitate with a sleek black upper juxtaposed against gold accents – largely associated with great achievement and Steph’s vision in high-pressure situations growing more impressive each season.

Expect the Under Armour Curry 4 “More Dimes” this Saturday, December 16 for $ 130 at UA Brand Houses and online at UA.com.

Under Armour Curry 4 “More Dimes”

Release Date: December 16, 2017
Price: $ 130

Under Armour Curry 4 "More Dimes"
Under Armour Curry 4 “More Dimes”
Under Armour Curry 4 "More Dimes"
Under Armour Curry 4 “More Dimes”
Under Armour Curry 4 "More Dimes"
Under Armour Curry 4 “More Dimes”
Under Armour Curry 4 "More Dimes"
Under Armour Curry 4 “More Dimes”

Fashion Girl of Today:Fall look

Fall look
by Sissy

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